David Benzaquen, US General Manager for Yo Egg
Wharton Marketing Matters · Wharton Podcast Network
April 14, 20238m 5s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed.
Hosted on Acast. See acast.com/privacy for more information.