Odette Welling, VP of Halloween at Party City
Wharton Marketing Matters · Wharton Podcast Network
October 26, 202312m 51s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes.
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