Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream
Wharton Marketing Matters · Wharton Podcast Network
September 28, 202315m 43s
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Show Notes
Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more.
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