Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen
Wharton Marketing Matters · Wharton Podcast Network
June 27, 202316m 2s
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Show Notes
Jeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign "We Don’t Make Sense, We Make Chicken” and their shift to focus on taste, history and the nature of its hometown, New Orleans!
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