Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Uncle Marv sits down with Lisa Johnson from AVC Technology at ASCII Edge in Orlando to discuss her company’s fascinating journey from its origins in 1971 to becoming a thriving managed services provider today.Key Highlights:A Love for Disney Meets ITLisa shares her lifelong passion for Disney and how it ties into her frequent trips to Orlando with her husband Brian while running their remote business.The Evolution of AVC TechnologyDiscover how AVC transitioned from audiovisual services in the 1970s to managed services in the 1980s under Lisa’s father’s leadership—and how she and Brian took the reins in the early 2000s.Niche Expertise: Public LibrariesAVC has carved out a unique niche serving public libraries, managing patron computers with advanced security measures while also offering custom fund accounting software.Remote Work Done RightLearn how COVID accelerated AVC's shift to a fully remote team and why this model works seamlessly for their employees and clients alike.Balancing Travel and Business GrowthLisa explains how she manages extensive travel—attending 23 industry events last year—while ensuring her business continues to grow and thrive.Actionable TipsFocus on niche markets where your expertise can shine (e.g., public libraries).Build systems that allow your business to operate remotely without disruption.Invest in tools like scripting solutions to enhance security for shared devices.Attend industry events regularly to network and stay ahead of trends.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of Uncle Marv’s IT Business Podcast, we continue our conversation with David Stinner, founder of Buffalo-based US itek. David opens up about the lessons he learned from early legal battles that shaped his entrepreneurial drive and how he scaled his MSP using innovative strategies like flat-rate pricing and outsourcing help desk services overseas.Key Topics Covered:From Legal Battles to Leadership: David shares how being sued by his former employer motivated him to persevere and build a successful business despite early challenges.Flat-Rate Pricing Model: Learn why David transitioned to charging per user instead of per device and how this approach has benefited his clients and business.Remote Workforce Success: Discover how hiring tech talent from the Philippines helped US itek expand its capacity while keeping costs manageable.Post-Pandemic Growth Strategies: David explains how his team adapted to the changing IT landscape after COVID-19 and tripled their revenue within four years.The Importance of Compliance: Insights into why compliance-focused services are becoming a key differentiator for MSPs.Cybersecurity Add-Ons: How products like ThreatLocker and email security packages are driving recurring revenue.Actionable TipsUse flat-rate pricing per user to simplify billing while maintaining profitability.Hire remote help desk staff from global talent pools like the Philippines.Bundle cybersecurity add-ons (e.g., ThreatLocker) for additional revenue streams.Focus on compliance services as a competitive differentiator.Invest in tools like LionGuard for automated reporting and license management.Links to Companies, Products, and Books MentionedUS itek - usitek.comThreatLocker - threatlocker.comDomotz - domotz.comIngram Micro - ingrammicro.comOdoo - odoo.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides a candid look at the evolution of an MSP from its humble beginnings to becoming a regional leader in IT services. David’s story is packed with actionable insights on scaling a business, overcoming customer objections, and leveraging tools for proactive service delivery.Show NotesDavid Stinner, founder and president of US itek, joins Uncle Marv’s IT Business Podcast for an insightful conversation about his 26-year journey in the IT industry. Starting as a teenager building computers for ham radio operators, David grew his business into one of Buffalo’s leading MSPs. He shares how he transitioned from hardware sales and break-fix services to managed services, despite initial resistance from customers and staff.David reflects on the early days of managed services when tools like RMM platforms were just emerging, recounting how he adapted to deliver proactive support amidst challenges like tape backups and manual defragging. He also highlights how focusing on larger clients has helped him scale sustainably while maintaining profitability.Main Topics CoveredDavid’s Early IT Career: David shares how he started building PCs in high school and scaled his business through hardware sales before transitioning into professional services.The Transition to Managed Services: Discover the challenges David faced when shifting from break-fix work to managed services, including customer pushback and internal resistance.Scaling an MSP: Learn how David focused on larger clients and co-managed IT support to achieve sustainable growth while navigating industry changes.Lessons Learned in Profitability: David discusses how managing costs effectively and investing in staff retention helped him build a profitable MSP.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode offers relatable insights for IT professionals working in smaller markets or expanding their businesses into new regions. Ali Johnston’s stories about cybersecurity awareness and scaling managed services are both practical and inspiring, making this a must-listen for anyone navigating growth while maintaining client trust.Show NotesAli Johnston, owner of Bel Tech Services and longtime friend of Uncle Marv’s podcast, joins us live from ASCII Edge in Orlando to discuss her journey as an IT business owner focused on hypergrowth and cybersecurity awareness. After taking a hiatus from industry events to focus on her business, Ali is back with fresh perspectives on scaling managed services in small-town Satellite Beach while navigating the unique challenges of serving mom-and-pop shops.She shares eye-opening stories about local scams targeting older communities, including a shocking incident involving scammers using Uber rides to exploit victims. With a focus on cybersecurity education and awareness, Ali emphasizes the importance of building trust with local clients who prefer personal connections over big corporations.Main Topics CoveredCybersecurity Awareness in Small Communities: Ali recounts personal stories of scams targeting older residents in Satellite Beach and discusses strategies for educating local clients about cybersecurity threats.Scaling Managed Services in Small Towns: Ali explains how she converts service work into managed services by building trust with mom-and-pop shops who value local expertise over big companies.Expanding Into New Markets: Through word-of-mouth referrals, Ali is growing her client base beyond Satellite Beach into areas like Tampa and St. Pete, showcasing the power of relationships in business growth.Zero Trust & SASE Solutions: Ali explores her focus on modern cybersecurity solutions like Zero Trust architecture and SASE while addressing challenges such as managing multiple software agents on client systems.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of Uncle Marv’s IT Business Podcast, we dive into the tools and strategies that keep IT professionals ahead of the game. Uncle Marv opens up his trusted NetAlly go bag to reveal essential devices like the EtherScope and LinkSprinter, explaining how each tool simplifies network troubleshooting and testing. He shares insights from recent client projects, including office moves in Orlando and Tampa, highlighting challenges like DMARC extensions and SD-WAN setups.What’s in Uncle Marv’s Go Bag?Uncle Marv walks through his NetAlly-branded go bag, showcasing tools like the EtherScope nXG, LinkSprinter, and AirCheck G3. Learn how these devices streamline network testing and troubleshooting.Get Yours Here:LinkSprinter: https://amzn.to/4idKT1dAirCheck G3 Pro: https://amzn.to/4ikBi8UEtherScope: https://amzn.to/3Yqdk4FCyberScope: https://amzn.to/428czjgReal-World Client StoriesFrom office moves in Orlando to tackling unexpected DMARC issues, Uncle Marv shares lessons learned from recent projects and how he keeps clients happy despite logistical challenges.Florida Man StoriesStay entertained with some wild Florida stories, including a naked airport incident and a beer run involving an alligator.Why Listen?This episode offers a unique mix of practical advice for IT professionals and entertaining stories that keep things lighthearted. Learn about essential tools for your IT toolkit, gain insights from real-world client challenges, and stay informed about upcoming industry events—all while enjoying a laugh or two.=== Florida ManFlorida Man Makes Beer Run with Live Gator In Hand: https://tinyurl.com/44h5acnsFlorida Woman Strips in Airport: https://tinyurl.com/56ymsw4tWatch the Video: https://tinyurl.com/36su9wtj=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides actionable advice for IT professionals looking to elevate their businesses through professionalism, education, and advocacy. Karl Palachuk’s insights will inspire listeners to embrace higher standards while preparing for legislative changes that impact their industry.Show NotesIn this engaging episode of Uncle Marv’s IT Business Podcast, Karl Palachuk shares his journey from solo tech to industry pioneer and discusses his mission to professionalize the IT industry through NSITSP. As one of its founders, Karl dives into why professional standards are critical for managed service providers (MSPs) and how the organization advocates for IT professionals on legislative issues.Karl explains how unethical practices harm the industry’s reputation and why self-policing isn’t enough to address these challenges. He emphasizes the need for accountability through codes of ethics and continuing education programs that enhance trust with clients while boosting business success.The conversation also tackles pressing legislative concerns, such as taxation on small business services and cybersecurity insurance directives. Karl outlines how NSITSP works to ensure IT professionals have a seat at the table when decisions affecting their industry are made.Listeners will gain valuable insights into how professionalism can lead to greater success, why advocacy matters now more than ever, and actionable steps they can take to join this movement.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides actionable insights for IT professionals looking to grow their businesses while maintaining flexibility and high-quality service. David’s relatable anecdotes and practical advice on networking, referrals, and team-building make it a valuable resource for anyone in the MSP space.Show NotesDavid Geiger’s entrepreneurial journey is nothing short of inspiring. Starting as an IT consultant without much formal knowledge, he built Spur IT Services into a successful managed service provider serving Florida businesses. In this episode, David shares how he transitioned from break-fix services to managed services, highlighting the importance of networking, referrals, and community involvement in driving business growth.Listeners will gain insights into how David uses contractors strategically while maintaining flexibility and cost efficiency. He also opens up about the challenges of scaling his team and managing finances during the early years of his business. Additionally, David emphasizes the long-term benefits of joining boards and community organizations to build trust and generate referrals.Whether you’re an aspiring MSP owner or an established IT professional looking for growth strategies, this episode offers practical advice on navigating transitions, building strong client relationships, and leveraging your local community for success.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides valuable insights into modern IT challenges like managing patches across diverse environments, securing endpoints against vulnerabilities, and scaling solutions for MSPs. Mike Walters offers practical advice on leveraging Action1’s unique features to improve efficiency without breaking the budget.Show NotesAction1 is changing the game in IT patch management, offering MSPs and enterprises a scalable, secure solution that works across Windows, MacOS, and soon Linux environments. In this episode, Mike Walters shares how his experience as co-founder of Netwrix inspired the creation of Action1—a platform designed for simplicity and reliability.Key highlights include:200 Free Endpoints: A bold move that gives users full functionality without hidden catches.Multi-Tenant Dashboard: Ideal for MSPs to manage multiple clients seamlessly.Third-Party Patching: Simplifies updates for apps like Adobe and Zoom while addressing security risks.Vulnerability Management: Combines scanning and remediation in one package.Agent Takeover Prevention: Ensures endpoint security even in worst-case scenarios.Main TopicsThe Story Behind Action1: Mike Walters recounts how his experience at Netwrix shaped the vision for Action1—a platform focused exclusively on patch management to fill a critical gap in the market.Why Patching Matters: Learn why patching is essential for reducing vulnerabilities across endpoints, including third-party applications and devices like medical equipment.Innovative Features for MSPs: Explore how Action1’s multi-tenant dashboard simplifies client management while providing detailed analytics to demonstrate compliance and value.Future Developments: Hear about upcoming features like Linux support and advanced security measures that make Action1 stand out in endpoint management.=== Links Action1 - https://www.action1.com/ Netwrix - https://www.netwrix.com/Rapid7 - https://www.rapid7.com/Axonius - https://www.axonius.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why ListenThis episode provides actionable insights on disaster recovery, cybersecurity best practices, and building lasting client relationships—all from an MSP that has thrived in Florida’s challenging environment for 30 years. Whether you’re an established IT provider or just starting out, Laura’s stories and advice will inspire you to elevate your business.Show NotesLaura Casper of Link Tech Computer Services joins Uncle Marv at ASCII Edge Orlando to share her experiences running a successful MSP in Florida for over three decades. In this engaging conversation, Laura recounts how her team has navigated hurricanes, retained clients through exceptional service, and adapted to changing technology needs.Highlights include a fascinating story about using Starlink kits during Hurricane Milton to keep clients connected despite widespread outages—a testament to Link Tech's commitment to going the extra mile. Laura also emphasizes the importance of cybersecurity, backup solutions, and knowing when to let go of clients who refuse essential protections.As a family-run business, Link Tech values personalized service and building strong relationships with clients ranging from five to 35 employees. Laura discusses their approach to scaling while maintaining quality and shares tips on hurricane preparedness for IT businesses.This episode is a must-listen for MSPs looking to improve client retention, tackle disaster recovery challenges, and grow their businesses sustainably.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Herman Pool joins Uncle Marv’s IT Business Podcast to share his expertise in marketing automation and business growth strategies for MSPs. As the founder of Vertical Action and Noticeable, Herman has developed tools and systems that go beyond traditional website services to include marketing fulfillment and coaching.He introduces his GROW system—Get Noticed, Build Relationships, Own the Sale, and Win Fans—which provides a roadmap for MSPs looking to scale their business effectively. From email campaigns that keep clients engaged year-round to leveraging automation tools like ActiveCampaign and HubSpot, Herman explains how these strategies help businesses stay top of mind and deliver value consistently.Herman also shares personal anecdotes about his journey from running a classic arcade to helping MSPs succeed through open office hours and hands-on coaching. The episode is packed with actionable advice, including tips on building trust with clients, improving communication processes, and using testimonials to attract new business.The GROW SystemHerman breaks down his four-step process: Get Noticed, Build Relationships, Own the Sale, and Win Fans.Learn why consistent communication and delivering on promises are key to building loyalty.Marketing Automation ToolsExplore tools like ActiveCampaign, HubSpot, and Keep that simplify marketing processes.Understand how personalized coaching can help MSPs overcome overwhelm when using these platforms.Building RelationshipsDiscover why staying in touch with clients beyond invoices is critical for long-term success.Tips on being approachable and reachable to enhance client trust.Winning Fans Through TestimonialsHow collecting reviews and showcasing testimonials can boost your reputation.Strategies for turning satisfied clients into advocates for your business.Companies, Products & Books MentionedVertical Action: https://www.verticalaxion.com/Noticeable: https://www.getnoticeable.com/ActiveCampaign: https://www.activecampaign.com/HubSpot: https://www.hubspot.com/Keap (formerly Infusionsoft): https://www.hubspot.com/Dave Ramsey's EntreLeadership: https://www.ramseysolutions.com/business/entreleadership=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, Tim Fitzpatrick returns to share his expertise on strategic marketing for MSPs and IT professionals. Tim breaks down his proven framework of strategy, planning, and leadership, explaining how each component works together to create a robust marketing engine that drives consistent results.Key highlights include:Why most MSPs fail at marketing by skipping the strategy phase and jumping straight into tactics like paid ads or social media posts.The importance of identifying your ideal clients and crafting messages tailored specifically to their needs.How AI tools like ChatGPT can streamline content creation, research, and SEO optimization—but only when used strategically.Tips for transitioning from a referral-based business model to a scalable marketing approach that attracts new clients consistently.Tim also introduces his new "Marketing Engine Mastery Accelerator," a group program designed to help MSPs implement these strategies affordably while receiving expert guidance.If you're ready to take control of your marketing efforts and grow your business with confidence, don’t miss this insightful conversation!=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv returns after a whirlwind week at ASCII Edge Orlando 2025! This episode is packed with stories from six days away—his longest stretch out of town in decades—and features everything from client moves to conference networking highlights. Marv shares his experience troubleshooting camera systems under unusual circumstances and navigating cubicle chaos during a client’s office setup gone wrong.Listeners will enjoy hearing about the unique atmosphere at ASCII Edge events, where intimate networking opportunities take center stage compared to larger conferences like IT Nation or Pax8 Live. Marv also recaps standout sessions, including Jesse Tuttle’s keynote on hacking mindsets and Diana Giles’ talk on stress management for IT professionals.And don’t miss Marv’s hilarious take on swag—from SonicWall hats to a balloon that looked suspiciously like a condom! Plus, hear about partner dinners that mixed bourbon drinks with unforgettable stories from industry leaders like Steve Copeland of Rhythms.=== LinksJerry Koutavas Podcast, ASCII - https://www.itbusinesspodcast.com/792Kristen Pittman Podcast, CyLutions - https://www.itbusinesspodcast.com/793Sign up for ASCII Edge: https://events.ascii.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Steve Copeland from Rhythms, the company behind the innovative “internet in a box” solution that’s making waves in the MSP world. Steve explains how their 5G-powered boxes are helping IT providers not only offer reliable backup internet but also create new revenue opportunities by sponsoring events and providing connectivity at scale.Creative Ways to Monetize ConnectivitySteve shares real-world examples of how MSPs are thinking outside the box—literally! From partnering with local Chambers of Commerce to providing internet services at high-profile events like the Florida Man Games, these strategies are helping businesses stand out while adding value for clients.Exclusive Insights into Rhythms’ GrowthLearn about Rhythms’ journey, including their expansion into hardware-agnostic solutions and exciting collaborations with telecom and event industries. Steve also teases a potential partnership with Formula One events, highlighting the company’s innovative approach to media sponsorship.Actionable Advice for IT ProsSteve emphasizes the importance of listening to clients and adapting solutions to meet their needs. He also offers tips on using proof-of-concept trials to win over clients and leveraging tools like bonded carriers to ensure seamless connectivity.Links from the ShowPeplink: https://www.peplink.com/CradlePoint: https://cradlepoint.com/Starlink: https://www.starlink.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Cybersecurity is a constant battle, and this episode brings you up to speed on the latest developments from Sophos. Uncle Marv welcomes Ryan Gebauer to discuss how Sophos is tackling state-sponsored attacks and ransomware with innovative solutions like AI-powered threat detection and end-to-end cybersecurity tools.Key highlights include:Ransomware Realities: Why paying the ransom often leads to higher recovery costs and doesn’t guarantee data restoration. Learn why a recovery-first mindset is essential for businesses.Pacific Rim Threats: Insights from Sophos’ five-year study on state-sponsored cyberattacks targeting edge devices like firewalls—and how hackers have evolved their tactics over time.Sophos Firewall Updates: Version 21 introduces enhanced security features like third-party threat feeds integration for real-time updates against malicious activity.SecureWorks Acquisition: How this move strengthens Sophos’ portfolio with advanced XDR tools and compliance-focused solutions like identity detection and response.Actionable Tips: From patching legacy systems to educating clients about phishing risks, Ryan shares practical advice for IT professionals to stay ahead of cyber threats.Whether you’re an MSP or a business owner, this episode delivers invaluable insights into protecting your digital assets in an increasingly hostile environment.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv’s IT Business Podcast welcomes Kristen Pittman from CyLutions, a custom software development company that specializes in modernizing businesses through tailored IT solutions. Kristen recounts her journey to ASCII Edge in Orlando and dives into her expertise in Microsoft 365 migrations, SharePoint configurations, and database management.The conversation explores common pitfalls in IT migrations, like insufficient admin rights and improper use of tools like OneDrive and SharePoint groups. Kristen shares how CyLutions helps businesses transition from outdated systems—like reliance on Excel spreadsheets—to efficient custom software solutions. She also emphasizes the importance of partnerships between MSPs and developers to ensure client satisfaction without stepping on each other’s toes.Why Listen?This episode offers practical advice for anyone navigating IT challenges like data migration or system modernization. Kristen’s insights into Microsoft tools and her collaborative approach with MSPs provide valuable takeaways for IT professionals looking to improve their processes or expand their service offerings.Companies, Products, and Books MentionedCyLutions – https://cylutions.com/Microsoft 365 – https://www.microsoft.com/en-us/microsoft-365Azure Blob Storage – https://azure.microsoft.com/en-us/products/storage/blobs/Power BI – https://www.microsoft.com/en-us/power-platform/products/power-bi=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen? This episode provides a behind-the-scenes look at how ASCII empowers MSPs to thrive through collaboration, innovation, and foresight. Learn about exclusive tools and strategies that can help you stay competitive while navigating industry challenges like mental health and mergers.In this episode of Uncle Marv’s IT Business Podcast, Jerry Koutavas, President of ASCII, sits down to discuss how the organization continues to support MSPs in an ever-changing industry. Recorded at the Hyatt in Orlando during the 2025 ASCII Edge tour, Jerry shares updates on the new member portal designed to streamline collaboration and business opportunities for members. He explains how features like subcontractor matching and confidential business listings are transforming how MSPs connect and grow.Jerry also dives into broader industry trends, including an impending pivot that will redefine managed services as we know it. He emphasizes the importance of staying relevant by leveraging community knowledge and early access to emerging technologies. Other highlights include a discussion on mental health challenges in IT and practical advice for MSPs exploring mergers and acquisitions.Whether you’re an established MSP or just starting out, this episode offers valuable insights into building a resilient IT business through community and innovation.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: https://www.trugrid.com/Travel Partner: https://www.bvoip.com/Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode provides valuable insights into real-world IT security challenges and solutions. Listeners will gain a deeper understanding of why strict security measures are necessary and how they can be implemented effectively. The stories shared by Uncle Marv offer practical lessons for IT professionals at all levels.The Principle of Least Privilege: Marv explains why giving users the minimum level of access necessary for their work is crucial for maintaining security. He shares examples of how ignoring this principle led to security breaches.ThreatLocker and Zero Trust: Uncle Marv discusses the implementation of ThreatLocker, a zero-trust security solution. He explains how it differs from traditional security measures and why it's effective against modern threats.Challenges with Junior IT Staff: Marv shares his experiences with junior IT staff who often bypass security measures by granting admin rights. He emphasizes the importance of proper training and understanding of security principles.Unexpected Benefits of Strict Security: The podcast reveals how strict security measures can have additional benefits, such as preventing employees from installing non-work-related software and improving productivity.=== Links MentionedThreatLocker - https://www.threatlocker.com/ASCII EDGE - https://events.ascii.com/CyberFOX - https://www.cyberfox.com/CyberArk - https://www.cyberark.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: https://www.trugrid.com/Travel Partner: https://www.bvoip.com/Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Sean Lardo, the newly appointed VP of IT Nation Communities at ConnectWise. Sean shares his insights on the upcoming PitchIT competition and the broader vision for IT Nation as the "community of communities" in the IT service provider space.Pitch It Competition Overview: Sean breaks down the PitchIT program structure, including the application process, 16-week boot camp, and final pitch event. He explains how the competition helps startups refine their message and gain exposure in the MSP community.IT Nation's Community Vision: Sean discusses ConnectWise's goal of becoming the "community of communities" in the IT service provider space. He explains how this approach benefits both vendors and MSPs by creating a more connected and navigable ecosystem.Impact on Participating Vendors: The conversation highlights the significant growth experienced by Pitch It participants, including increased website traffic, demo requests, and revenue. Sean shares success stories and statistics demonstrating the program's effectiveness.Why Listen: This episode provides valuable insights into the IT service provider ecosystem and how programs like PitchIT are driving innovation and growth. Listeners will gain a deeper understanding of the challenges faced by IT startups and the opportunities available through community-driven initiatives.=== LinksConnectWise (https://www.connectwise.com/)IT Nation (https://www.connectwise.com/theitnation)Senteon (https://www.senteon.com/)Alert Ops (https://www.alertops.com/)Thread (https://www.getthread.com/)CRN (https://www.crn.com/)=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode offers a real-world example of complex IT problem-solving, providing valuable insights for IT professionals facing similar challenges. It also highlights the importance of persistence and thinking outside the box when troubleshooting network issues.Uncle Marv takes us on a journey through a recent IT project that tested his skills and patience. He describes a referral client with an outdated network setup, including a 2012 server, crusty switches, and a mess of cables in a makeshift server "room." The challenge? Upgrading their entire network while working around strict limitations on downtime and access.Uncle Marv walks us through the process of installing new equipment, including an HP server, Synology NAS, and Araknis firewall. However, the real drama unfolds when the client experiences a network outage. What initially seems like a DNS issue turns into a perplexing problem that resists conventional troubleshooting methods.As the story unfolds, we learn about the importance of thorough diagnostics, the challenges of working with price-sensitive clients, and the occasional need to question our assumptions in IT. Uncle Marv's persistence ultimately leads to an unexpected solution, reminding us that in the world of IT, it's not always DNS.=== Actionable Tips:Always have a backup of firewall configurations before making changesConsider using tools like NetAlly for quick network diagnosticsBe prepared to reset and reconfigure network devices as a last resortDocument the entire troubleshooting process for future reference=== Links MentionedFlorida Spring Break Ends with Ear Bitten Off: https://tinyurl.com/59u83e3mASCII Edge: https://events.ascii.com/PAX 8 Beyond: https://www.pax8beyond.com/Synology: synology.comAraknis: araknisnetworks.comSonicWall: sonicwall.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Jesse Tuttle, also known as Hackah Jak, to preview his upcoming keynote at the ASCII Edge tour in Orlando. Tuttle, a former hacker who once topped the FBI and Interpol's most wanted lists, now leads AP2T Labs, a cyber threat research and training company.Tuttle's fascinating backstory unfolds as he recounts his journey from a curious 14-year-old hacker in 1994 to initiating what the New York Times called the "first hacker world war" in 2001. This event caused over $2 billion in damages and led to his recruitment by the FBI as an intelligence asset.The conversation takes unexpected turns as Tuttle reveals how he learned to build databases by hacking banks and used NASA connections to distribute pirated software. He emphasizes that not all hackers are motivated by financial gain, highlighting the importance of understanding diverse threat actor profiles.Tuttle also discusses his company's innovative use of AI and machine learning in analyzing user behavior, mentioning their patent-pending technologies rooted in his past experiences as a threat actor.The episode provides valuable insights into the hacker mindset, the evolution of cyber threats, and the critical need for up-to-date cybersecurity awareness training. Tuttle's unique perspective as a former hacker turned defender offers listeners a rare glimpse into both sides of the cybersecurity battlefield.=== LINKS FROM THE SHOWWatch the video here: https://www.youtube.com/watch?v=WKedVeWcEScASCII Edge 2025 - https://events.ascii.com/AP2T Labs - https://www.ap2tlabs.com/Wikipedia - https://en.wikipedia.org/wiki/Jesse_Tuttle=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why ListenThis episode offers a wealth of practical advice for MSP owners looking to improve their customer relationships and boost profitability. Listeners will gain insights into soft skills training, accurate time tracking, and understanding business costs, all crucial elements for running a successful MSP.Main TopicsUncle Marv welcomes back Melissa Hockenberry from First Things First Training and Consulting. They dive deep into the challenges faced by MSPs in customer retention and profitability. Melissa emphasizes the importance of soft skills for technical teams and provides practical advice on improving customer interactions.The conversation covers various topics, including time tracking, calculating burden rates, and understanding the true costs of running an MSP business. Melissa shares insights on educating team members about the importance of profitability and how it affects everyone in the company.Uncle Marv also announces an upcoming Profit Builders Peer Group, offering valuable sessions on building wealth and improving business operations for MSP owners. The episode concludes with the entertaining Florida Man segment, featuring bizarre stories from the Sunshine State.Customer Empathy and Soft Skills: Melissa discusses the importance of teaching technical teams relational skills and empathy to improve customer interactions. She provides practical tips for MSPs to enhance their customer service approach.Profitability and Time Tracking: The conversation delves into the critical aspects of tracking time accurately and understanding the true costs of running an MSP business, including calculating burden rates and considering all expenses.Employee Education and Motivation: Melissa and Uncle Marv explore the importance of educating team members about profitability and how to motivate them through bonus structures and transparent communication.Upcoming Events and Opportunities: Uncle Marv announces the Profit Builders Peer Group and Melissa's upcoming webinar on customer retention efforts, providing listeners with valuable resources for improving their businesses.Companies, Products, and Links Mentioned:First Things First Training and Consulting: https://ftftac.com/Florida man punches police horse: https://tinyurl.com/bdz3r8sjProfit Builder Peer Group: https://www.itbusinesspodcast.com/profit/Melissa's Webinar - Taking Inventory of Customer Retention Efforts: https://tinyurl.com/4er9nhnzMy Visit to the Florida Man Games: https://www.youtube.com/watch?v=LQVeqJVGh98&t=3242s=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner, Bvoip:Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction!ThreatLocker InsightsDanny highlights Insights as a personal project, emphasizing its ability to improve all of ThreatLocker's products by providing visibility into false positives, inefficient ring-fencing policies, and early detection of updates.MSP vs. Enterprise FocusThe discussion explores ThreatLocker's approach to serving both MSPs and enterprise clients, acknowledging the different integration needs while emphasizing that the fundamental security principles remain the same.The Zero Trust JourneyDanny reflects on his early days in IT and how his desire to make things better led him to the Zero Trust world, driven by a passion for continuous learning and a vision for world-changing impact.Companies, Products, and Books MentionedThreatLocker: https://www.threatlocker.com/Kaseya: https://www.kaseya.com/ConnectWise: https://www.connectwise.com/NinjaOne: https://www.ninjaone.com/Splunk: https://www.splunk.com/ServiceNow: https://www.servicenow.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyTravel Partner, TheatLocker: https://www.threatlocker.com/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats.Main HighlightsIn this episode, Uncle Marv chats with Slava Konstantinov from ThreatLocker about the world of Mac security in the enterprise environment. Slava shares his journey from a Windows-centric background to becoming ThreatLocker’s Mac OS guru, highlighting the unique challenges and security considerations of the Apple ecosystem.Mac Security in the EnterpriseSlava explains the differences in security approaches between Mac and Windows, particularly around permissions and user access. He highlights how tools like MDM can help manage these permissions in enterprise environments and make the user experience more seamless.Slava's Journey into CybersecuritySlava recounts his early experiences dealing with Windows malware and adware, which ultimately led him to embrace the Mac platform. He discusses his transition into cybersecurity and his current role at ThreatLocker, focusing on Mac OS development and security solutions.Nation-State Cybersecurity ThreatsSlava shares insights into the growing threat of nation-state actors targeting businesses and critical infrastructure. He discusses how these sophisticated attackers use zero-day vulnerabilities to infiltrate systems and remain undetected, emphasizing the need for robust security measures.ThreatLocker Product Updates for MacSlava discusses the latest ThreatLocker product updates and their availability for Mac OS, including web control, user store, and patch management. He highlights the company's commitment to providing comprehensive security solutions across both Windows and Mac platforms.Applying the AdviceListeners can immediately apply Slava's advice by reviewing their current security settings on both Windows and Mac devices. Businesses should consider implementing a zero-trust security model and providing cybersecurity training for employees. Additionally, exploring tools like ThreatLocker can provide an extra layer of protection against sophisticated threats.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyTravel Partner, TheatLocker: https://www.threatlocker.com/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust.Turning Soft Skills into Hard CashLisa explains that investing in soft skills and communication isn't just about being nice, it's about retaining clients and growing revenue. The lifetime value of a client far outweighs the cost of improving your team's people skills.The Engineer's Role in MarketingDiscover how your engineers can become powerful allies in the sales process by planting seeds of concern and offering recommendations based on their trusted relationships with clients.Companies, Products, and Books MentionedShorr Success: https://shorrsuccess.com/Secure Future Tech Solutions: https://www.securefuturetech.com/Your Brand Unleashed (book): https://amzn.to/3QTkMkGCustomers for Life by Carl Sewell (book): https://amzn.to/4bxoxWs=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients consistently. He emphasizes the importance of building audiences, growing relationships, and converting those relationships into paying customers. Paul also touches on leveraging AI tools to enhance marketing efforts, while still maintaining a personal and human touch to avoid generic content.Main Topics Covered:1. The Three-Step Lead Generation SystemPaul breaks down his six-word marketing strategy: Build Audiences, Grow Relationships, Convert Relationships. He explains how MSPs can implement this system to simplify their marketing efforts and achieve consistent lead generation.2. Building Your AudiencePaul emphasizes the importance of identifying and building audiences on platforms like LinkedIn and email databases. He shares practical tips for connecting with potential clients, gathering email addresses, and leveraging LinkedIn Sales Navigator.3. Content Marketing and Relationship BuildingContent marketing is still a highly effective method when trying to build a strong relationship with your audience. Instead of marketing campaigns, Paul suggests setting up a marketing system. It has to be a system where you are consistently showing up and providing quality and engaging content.4. Leveraging AI in MarketingPaul discusses how to use AI tools like ChatGPT and Perplexity to enhance marketing efforts, conduct research, and personalize content. He also warns against relying solely on AI-generated content and emphasizes the importance of maintaining a human touch and unique personality.5. Converting Relationships into ClientsPaul shares the best (but slightly hardest) way to convert your audience into clients is through relationship-building calls. He suggests hiring a back-to-work mom as an in-house caller who can connect with potential clients, gather information, and schedule appointments.Why Listen?This episode provides a clear, actionable roadmap for MSPs looking to improve their marketing efforts and grow their businesses. Paul's simplified three-step system and practical advice on leveraging AI and content marketing offer valuable insights for MSPs of all sizes.Resources Mentioned:MSP Marketing Edge: https://www.mspmarketingedge.com/MSP Marketing Start Here (Book): Amazon, AudibleHubSpot:https://www.hubspot.com/ActiveCampaign:https://www.activecampaign.com/MailerLite:https://www.mailerlite.com/MailChimp:https://mailchimp.com/Perplexity AI: https://www.perplexity.ai/ChatGPT:https://chat.openai.com/Hemingway Editor: http://www.hemingwayapp.com/American Bar Association (ABA): https://www.americanbar.org/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzProduction Gear Partner: LiongardDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on their toes. Plus, Tiffany shares insights into the Google for Startups program, her company's partnership with ConnectWise and Pax8, and her passion for building a business that goes the distance. She also touches on the importance of diversity in tech and the unique perspectives it brings to problem-solving!Main Topics Covered:The Problem with Traditional Cybersecurity Platforms: Traditional cybersecurity platforms are outdated and don't evolve with how people learn today, resulting in low engagement and ineffectiveness.HacWare's AI-Driven Approach: HacWare uses AI to personalize phishing simulations and training modules, leveraging real-time data from attacks to create relevant and engaging content.Reducing Cybersecurity Training Costs: HacWare helps companies reduce costs by automating training processes, minimizing the time spent by IT teams on manual tasks, and preventing costly security incidents.Diversity in Tech: Having a diverse team brings broader perspectives and innovative solutions, which is essential for business success in the tech industry.Why Listen?Stay Ahead of Cyber Threats: Learn how to adapt your cybersecurity strategy to combat evolving phishing techniques.Optimize Training Efforts: Discover how AI-powered personalization can increase user engagement and improve training outcomes.Gain a Fresh Perspective: Hear Tiffany's insights on leadership, diversity, and building a successful tech company.Companies, Tools, Books, and Websites Mentioned:HacWare:https://www.hacware.com/Florida Man Swallows $770k Tiffany Earrings: https://tinyurl.com/4chuxsnuPax8:https://www.pax8.com/ConnectWise: https://www.connectwise.com/Sherweb: https://www.sherweb.com/Microsoft 365: https://www.microsoft.com/en-us/microsoft-365Google Workspace: https://workspace.google.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyProduction Gear Partner: Liongard=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome limiting beliefs. They also discuss Profit First-friendly banks like Relay Bank and resources available for implementing the system effectively.Profit First Basics: Shannon recaps the Profit First system, emphasizing that it’s applicable to any business, not just MSPs.Tax Issue Stories: Marv and Shannon share their personal tax issue experiences and how these challenges led them to adopt better financial management practices.Myths About Profit First: They debunk myths such as more bank accounts equals more work and setting up automatic transfers is a "set it and forget it" system.Profit First Friendly Banks: Discussion about banks like Relay Bank that facilitate the Profit First system with multiple account setups.The Embodied CFO: Shannon introduces her program to help business owners understand their relationship with money and overcome limiting beliefs.Why Listen?This episode offers practical advice and insights on how to implement the Profit First system effectively. You’ll learn how to manage your business finances with less stress and gain a better understanding of your money mindset, leading to improved profitability and financial stability. Whether you're a seasoned MSP or just starting, this episode provides actionable steps to transform your business finances.Companies, Tools, Books, and Websites MentionedFit for Profit: https://fitforprofit.com/Relay Bank (Sign up here): https://fitforprofit.com/relayRelay Bank (Website): https://relayfi.com/Profit First Book by Mike Michalowicz: https://amzn.to/4kF4sSz=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes.Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the common practice of discounting block hours and emphasizes the importance of understanding customer profitability. They explore the significance of building trust and ease in customer interactions.The conversation also touches on the importance of employee motivation and creating a consistent customer journey. Melissa emphasizes the need for MSPs to define their identity and vision to drive strategic decision-making and achieve sustainable growth.From Retail to Tech: Melissa shares her journey from JCPenney and the United Way to becoming a product support specialist at Autotask, highlighting the unexpected turns and valuable lessons learned along the way. Her story emphasizes the importance of being open to new opportunities and leveraging diverse experiences.The Customer Empathy Gap: Melissa discusses the lack of empathy she often sees among MSPs and stresses the importance of understanding the customer's perspective. She advocates for putting on "customer goggles" to better anticipate customer needs and improve communication.Profitability and Pricing Strategies: Melissa challenges the conventional wisdom of discounting block hours and urges MSPs to focus on profitability. She emphasizes the importance of aligning pricing strategies with business goals and rewarding desired customer behaviors.Building Relationships for Retention: Melissa emphasizes that strong customer relationships drive customer retention and, ultimately, revenue growth. This approach is presented as a more sustainable alternative to constantly chasing new customers.Why Listen?This episode provides valuable insights for MSPs looking to improve customer retention, increase profitability, and build a sustainable business. Melissa's unique background and practical advice offer a fresh perspective on the challenges and opportunities in the IT industry.Companies, Tools, Books & Websites MentionedKaseya:https://www.kaseya.com/JCPenney:https://www.jcpenney.com/United Way: https://www.unitedway.org/First Things First Training and Consulting: https://ftftac.com/First Thing First, by Consumed by Fire: https://tinyurl.com/3xk3p7zrForbes:https://www.forbes.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv and Brian Weiss kick off their chat at Zero Trust World 2025, discussing the conference's unique focus on education and practical application rather than just sales pitches. Brian shares his experience using ThreatLocker in a co-managed service provider setting.The conversation dives deep into ThreatLocker, with Brian explaining how his company deploys its various modules and the benefits of using the unified package. They explore the value of CyberHero support. Uncle Marv shares his experience as a solopreneur managing ThreatLocker, noting a significant reduction in support calls.The episode wraps up with a discussion of ThreatLocker's latest announcements, including the user store, web control, and ThreatLocker Detect. Brian gives his expert insights on how these new features address critical security gaps and enhance overall protection.Zero Trust World Conference: Brian Weiss expresses that he is impressed by the conference's focus on education and real-world application. Uncle Marv highlights the conference's ability to teach people outside of the space what they do and why.ThreatLocker Deployment: Brian discusses his company's deployment strategy for ThreatLocker, emphasizing the value of the unified package and the importance of CyberHero support. They touch on application allow-listing, ringfencing, elevation, network control, and data storage control.CyberHero Support: Brian explains why he feels CyberHero support should be required, highlighting how it helps MSPs avoid misconfigurations and improve their ThreatLocker hygiene. Uncle Marv shares his experience managing ThreatLocker as a solopreneur without CyberHero.New ThreatLocker Features: The pair explores ThreatLocker's new features, including the user store (for approved apps), web control (for enhanced DNS filtering), and ThreatLocker Detect (for EDR-like capabilities). They discuss how these features fill critical security gaps and enhance overall protection.Why Listen?This episode offers a rare blend of practical advice, real-world experience, and insightful analysis of the latest cybersecurity trends. Whether you're an MSP, an enterprise IT professional, or simply interested in Zero Trust security, you'll gain valuable knowledge and actionable strategies to improve your security posture.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off March with marketing and money talk, welcoming back Dave Scott, who’s fresh off a fantastic year and ready to drop some serious knowledge. Dave emphasizes that MSPs need to ditch "guerrilla marketing" and start thinking about their sales and marketing like they do their client's tech stacks – with a strategic collection of AI and automation tools.But how do you avoid sounding like everyone else when using AI? Dave stresses that AI is still in its infancy and that successful MSPs need to find the right balance of art and science when evaluating and implementing these tools. He highlights the importance of not only using the tools but also understanding the data they provide to make informed decisions. Dave also shares how important it is to still go where your customers are, which may mean in-person events!Dave gets candid about the struggles he's faced in recent years. From a tough divorce to business partner issues and health scares, he shares how being open with clients actually strengthened those relationships. He underscores the importance of personal growth alongside business growth, urging MSPs to embrace discomfort and be willing to adapt.Main Topics Covered:Embracing AI in MSP Marketing: IT firms must adopt a tech stack of AI and automation tools for sales and marketing to drive growth.LinkedIn Lead Generation: Utilize LinkedIn by engaging daily, sharing valuable content, and directly connecting with ideal prospects.Balancing Digital and Traditional Marketing: Integrate in-person events with digital strategies to capture leads and nurture relationships effectively.The Importance of Vulnerability: Sharing personal challenges with clients can build stronger relationships and trust.Why Listen?This episode provides a clear roadmap for MSPs looking to modernize their marketing efforts with AI. Dave's practical advice on LinkedIn, content creation, and in-person events, combined with his honest take on the challenges of running a business, makes this a must-listen for anyone wanting to take their MSP to the next level.Discount?SGS AI Accelerator service – 50% off ONLY for your followers. It’s normally $1,500 bucks but only $500 for a limited time. Tell Dave that you heard about it from Uncle Marv.Companies, Books, and Websites:Scott Growth Strategies: https://scottgrowthstrategies.com/HubSpot: https://www.hubspot.com/Calendly: https://calendly.com/Mandy McEwen (Luminetics) https://luminetics.io/Chatbot: https://www.chatbot.com/MailChimp: https://mailchimp.com/Go High Level: https://www.gohighlevel.com/Buy Back Your Time: by Dan Martell: https://amzn.to/4ipsMWiDatto: https://www.datto.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the podcast live from Zero Trust World in Orlando, Florida, joined by JP Keesy and Martin Perkins of Tech Degenerates. They discuss their experiences at the conference, highlighting the diversity of attendees – from MSPs to enterprise IT professionals.The conversation explores the Tech Degenerates community, born from a need for face-to-face interaction and a desire to break down barriers within the IT world. JP and Martin emphasize the importance of having a space where people can share ideas, ask questions, and challenge each other's thinking. They touch on the shift from hourly billing to per-user/per-month models, and current cybersecurity concerns.The discussion shifts to vendor relationships. They talk about setting boundaries, communicating needs, and treating vendors with respect. JP and Martin stress the importance of reviewing your tech stack regularly and not being afraid to say "no" to shiny new objects. They both reveal it’s important to understand your data and be confident in the value you provide to clients.Main TopicsCommunity Building: JP and Martin discuss the importance of community in the IT sector, especially face-to-face interactions. They are trying to build an inclusive environment, where people can openly share ideas and experiences.Vendor Relationships: The trio dives into MSP/Vendor etiquette, emphasizing the need for clear communication and boundaries. They share tips on how to manage vendor interactions and ensure they align with your business goals.Tech Stack and Pricing: The group explores the anxieties around raising prices and evolving service models. The key is understanding your business data and confidently communicating value to clients.Why Listen?Get Real-World Insights: Learn from the experiences of IT professionals actively engaged in building a thriving community.Navigate the Vendor Landscape: Gain practical advice on how to manage vendor relationships effectively.Stay Ahead of the Curve: Discover the latest trends and challenges in cybersecurity and IT service delivery.Unfiltered Advice: Learn actionable steps to improve your business and lift the entire tech community.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off a spontaneous chat with Wayne Selk at Zero Trust World 2025 in Orlando. Wayne is there to present on why cybersecurity is now simply the cost of doing business. He shares alarming stats from the Small Business Administration about security incidents and emphasizes that all businesses using technology are at risk.The conversation evolves into how solution providers need to change their approach, focusing on business risk and objectives rather than just tech specs. Wayne highlights that businesses must consider their objectives and work backward to identify and mitigate risks. Marv and Wayne then dove into a discussion about GTIA, formerly ChannelCon TIA, and how much the organization has evolved. Marv gave Wayne honest feedback and the two discussed some of the objectives of the organization, including rebranding.The duo then embark on a tangent about the pros and cons of Nashville, and Uncle Marv extends a personal invite for Wayne to come back to GTIA. The two wrap up with a discussion about family and travel.Main Topics CoveredCybersecurity as a Cost of Doing BusinessWayne argues that cybersecurity is no longer optional but a necessary expense for all businesses, regardless of size, due to the pervasive use of technology and the increasing threat landscape. He cites statistics on reported security incidents among small businesses to emphasize the point.Shifting the Conversation: Business Risk vs. TechnologyThe discussion highlights the need for solution providers to engage clients by focusing on business risks and objectives rather than getting bogged down in technical details. This involves understanding the client's business model and helping them mitigate risks that could prevent them from achieving their goals.GTIA (Formerly ChannelCon TIA) and the IT ChannelWayne extends a personal invite for Marv to come back to GTIA. The two talk about how the organization has evolved with a new focus back on the IT Channel.Why Listen?This episode offers a unique blend of high-level strategy and practical advice, perfect for MSPs, IT professionals, and business owners. You'll gain insights into reframing the cybersecurity conversation, understanding business risks, and connecting technology solutions to tangible business outcomes. Plus, the candid conversation about industry associations provides valuable context for those looking to engage more effectively with the IT channel.Companies and Websites MentionedThreatLocker: https://www.threatlocker.com/Global Technology Industry Association (GTIA): https://www.gtia.org/Small Business Administration (SBA): https://www.sba.gov/InfraGard: https://www.infragard.org/Trustwave: https://www.trustwave.com/ConnectWise: https://www.connectwise.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks things off with Scully at Zero Trust World in Orlando, reminiscing about past radio shows and brainstorming show names. The Impact of COVIDScully and Uncle Marv discuss how the pandemic has changed the way we timestamp events and reflect on pre- and post-COVID life. They touch on how it has impacted travel and work-life balance, particularly for those in the IT industry.Sports NostalgiaFrom boxing legends like Mike Tyson and Evander Holyfield to NBA greats like Michael Jordan and LeBron James, they reminisce about the golden ages of various sports and debate the current state of the games. They express their disappointment in the all-star games because of showboating instead of true defense.College FootballThey dive into the controversial topic of college football playoffs, the exclusion of Florida State, and the influence of ESPN on conference favoritism. Scully and Uncle Marv passionately advocate for college athletes getting paid and critique the existing system.Education and Trade SchoolsThe podcast shifts to the value of college education versus trade schools, questioning whether a four-year degree is always the best path, especially with rising tuition costs. They also discuss the skills gap in the trades.Why Listen?This episode offers a unique blend of personal anecdotes, sports commentary, and industry insights, all wrapped in an engaging and humorous conversation. Listeners will gain a fresh perspective on how COVID has reshaped business, relive the glory days of sports, and ponder the future of education and athletics.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off a fascinating discussion with Zulfiya Forsythe of Omadli Group and Dmitry Rudman of SafePoint IT about how MSPs can leverage the power of data and AI to better serve their clients. Zulfiya shares her journey from corporate accounting to becoming a data and AI expert, emphasizing the importance of curiosity and continuous learning. Dmitry discusses how a client led him to discover a partnership with Omadli group that allowed him to offer Business Intelligence as a Service. The trio explores real-world applications, including automating reporting processes and creating customized dashboards that provide actionable insights.Main Topics Covered:Zulfiya's Journey into Data & AI: From corporate accounting frustrations to SQL YouTube binges, Zulfiya's story is one of curiosity-driven career transformation.The MSP Opportunity: Discover how MSPs can leverage data analytics and AI to offer strategic business advice and unlock new revenue streams.Real-World Applications: Automating repetitive reporting, creating custom dashboards, and leveraging AI for customer service are just a few examples discussed.Copilot & Beyond: Explore the capabilities of Microsoft Copilot and how custom AI solutions can further enhance MSP service offerings.Implementation & Startup Time: Zulfiya and Dmitry provide practical insights into the time and resources required to implement data and AI solutions for MSP clients.Actionable Tips & Advice:Ask the Right Questions: MSPs should proactively ask clients about their reporting processes, data silos, and pain points to identify opportunities for improvement.Start Small: Begin with a single data source or a specific reporting challenge to demonstrate the value of data analytics and AI.Embrace Continuous Learning: Stay up-to-date on the latest trends in data analytics and AI to provide the best possible service to clients.Consider a Strategic Partnership: Partner with experts like Omadli Group to accelerate the implementation of data and AI solutions.Companies and Websites Mentioned:Omadli Group: https://www.omadligroup.com/ SafePoint IT: https://www.safepointit.com/ConnectWise: https://www.connectwise.com/QuickBooks: https://quickbooks.intuit.com/NinjaOne: https://www.ninjaone.com/Salesforce: https://www.salesforce.com/HubSpot: https://www.hubspot.com/Microsoft: https://www.microsoft.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Marv and Dawn dive deep into the challenges faced by MSPs, from vendor frustrations to the ever-present need for robust cybersecurity. They discuss the surprising usefulness of ThreatLocker, with Marv admitting he uses ThreatLocker because Dawn told him to! The conversation shifts to vendor stacks, frameworks, and the elusive quest for industry standards, touching on the roles of organizations like GTIA (formerly CompTIA). They also explore the importance of understanding the "why" behind security solutions and the dangers of relying on "easy button" solutions that don't truly address underlying problems. The duo then veers off-road into a hilarious discussion about the Florida Man games.Zero Trust & ThreatLockerDawn discusses her experience using ThreatLocker, emphasizing the importance of understanding its functionality and the value of solutions like Cyber Hero.MSPs & Vendor RelationshipsAn in-depth look at the common frustrations between MSPs and vendors, including cold calling issues, pricing changes, and the need for better communication and empathy on both sides.Industry Standards & MaturityThe importance of establishing industry standards for MSPs, drawing parallels with professions like doctors and lawyers, and the challenges of finding consensus on these standards. The "Easy Button"Marv and Dawn explore the trend of vendors offering simple solutions that don't truly address the underlying issues, and the responsibility of MSPs to educate clients on existing product capabilities.Florida Man GamesA lighthearted tangent into the bizarre world of the Florida Man games, complete with alligator involvement and the potential for a meth cook-off (not really).Why Listen?This episode provides a candid and insightful look into the challenges and opportunities facing MSPs today. Whether you're grappling with vendor relationships, seeking to improve your cybersecurity posture, or just need a good laugh, this episode delivers practical advice and entertaining commentary.Links: ThreatLocker: https://www.threatlocker.com/Channel Pro: https://www.channelpronetwork.com/GTIA (formerly CompTIA): https://gtia.org/NIST: https://www.nist.gov/CIS: https://www.cisecurity.org/CMMC: https://dodcio.defense.gov/CMMC/SpecterX: (No website found)N-able: https://www.n-able.com/Nerdio: https://www.nerdio.com/FirmGuard: https://firmguard.com/CyberQP: https://cyberqp.com/PAX8: https://www.pax8.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show with a big shout-out to Danny Jenkins and ThreatLocker for the Zero Trust World experience. Despite being stationed next to the food (hello, noisy plate clanking!), Marv was thrilled with the turnout at his podcast booth. Listeners will be happy to know that he hasn’t forgotten about that 365 migration that just keeps on going!The main event? A chat with Brian Weiss from iTech Solutions about the groundbreaking announcements from ThreatLocker. They discussed the new patch management, user store, web control, and crowd control features. Brian, a partner advisory board member, shares his excitement about these updates, emphasizing how ThreatLocker is truly listening to its partners and delivering real solutions.Marv teases his upcoming adventure at the Florida Man Games, promising a wild report next week. He also shares updates on ASCII Edge in Costa Mesa, TechCon Unplugged, and next week’s guest, Tiffany Ricks from HacWare. It's an episode packed with tech insights and a peek into the lighter side of the IT world.Why Listen?This episode offers a unique blend of tech insights and entertainment. You'll get the lowdown on the latest from Zero Trust World, understand how ThreatLocker is changing the game, and enjoy a laugh-out-loud preview of the Florida Man Games. It's perfect for MSPs, IT professionals, and anyone who loves a good dose of tech with a side of humor.Actionable Tips and AdviceSwag Evaluation: Marv's advice to vendors: Make your swag good! Quality pens and useful items make a difference.Partner Advisory Boards: Brian highlights the value of being on a partner advisory board where your voice is heard and acted upon.Event Selection: With so many events, choose wisely. Focus on those that offer genuine education and networking opportunities.Companies and Websites MentionedThreatLocker https://www.threatlocker.com/Florida Man Games Official Trailer: https://www.youtube.com/watch?v=3P8Gt7hiPj8ASCII http://events.ascii.com/TechCon Unplugged http://techconunplugged.com/Ronald McDonald House: https://www.rmhc.org/Ninite: https://ninite.com/Action1: https://www.action1.com/NinjaOne: https://www.ninjaone.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML=== Track: "Enough", NEFFEXMusic provided by https://slipstreammusic.comDownload / Stream: https://get.slip.stream/ertaCaListen on Spotify: https://go-stream.link/sp-neffex === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv is live at Zero Trust World 2025, diving deep into cybersecurity with two key figures from ThreatLocker. First up is Kieran Human, a Special Projects Engineer, who sheds light on the frighteningly simple dangers of "rubber duckies" – innocent-looking USBs that can wreak havoc on your systems. They explore how these devices can bypass security and exfiltrate data and also discuss real-world scenarios like Wi-Fi Pineapples and OMG Cables.Then, Marv chats with Rob Allen, the Chief Product Officer at ThreatLocker and a former MSP owner. Rob compares the MSP landscape in the US versus Ireland and emphasizes the proactive "get-up-and-go" attitude he's observed in US-based MSPs. He shares his journey to ThreatLocker, driven by a need for more robust security solutions after witnessing frequent ransomware attacks on his clients. Rob shares an experience that was a ‘game changer’ for him and how ThreatLocker was able to solve it. He underscores the importance of a layered security approach, highlighting how ThreatLocker's elevation control and ring-fencing capabilities can nullify inherent risks.Main Topics Covered:Rubber Ducky Threats: A breakdown of how these USB devices can be used for data exfiltration and system compromise.US vs. Ireland MSP Landscape: Rob Allen discusses the key differences in mindset and business approach between MSPs in the US and Ireland.The Evolution of Ransomware: Insights into how ransomware attacks have evolved, with a focus on data exfiltration and reputational damage.ThreatLocker's Security Approach: An explanation of how ThreatLocker's application whitelisting, ring-fencing, and elevation control features can prevent cyberattacks.Why Listen?This episode provides a unique blend of technical insight and real-world MSP experience. You'll gain a deeper understanding of the evolving threat landscape and learn how to implement proactive security measures to protect your business and your clients. This is a must-listen for MSPs, IT professionals, and anyone concerned about cybersecurity.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, Uncle Marv interviews Meredith Payne, Senior Director of Business Development at TDSynnex. They discuss the evolution of TDSynnex and its commitment to supporting MSPs in today's dynamic IT landscape.Meredith shares insights into the MSP Evolve program, a framework designed to help MSPs grow and optimize their businesses. The conversation covers the range of support services, training programs, and tailored solutions available to MSPs through this initiative. Meredith emphasizes the importance of understanding each MSP's unique needs and tailoring solutions to maximize their market potential.The discussion also touches on TDSynnex's Stream One cloud platform, billing management tools, and the new digital bridge initiative, which aims to connect MSPs with TDSynnex resources directly from their existing applications. Meredith highlights TDSynnex's commitment to providing a hybrid model that supports both digital and traditional sales approaches.Why Listen:This episode offers valuable insights for MSP owners and IT professionals looking to optimize their partnerships with distributors and leverage the resources available to them. Listeners will gain a deeper understanding of TDSynnex's MSP Evolve program and its potential to enhance their businesses.What You'll Learn:The evolution of TDSynnex and its commitment to supporting MSPsDetails about the MSP Evolve program and its benefitsHow TDSynnex's Stream 1 cloud platform can streamline operationsThe new digital bridge initiative and its potential to improve efficiencyStrategies for leveraging TDSynnex's resources to grow your MSP businessActionable Tips:Explore the MSP Evolve program and its consultation process to identify opportunities for partnershipLeverage TDSynnex's Stream 1 cloud platform and billing management tools to streamline operationsTake advantage of the white-labeled storefront option to expand your reach and automate sales processesStay engaged with TDSynnex through events and webinars to learn about new offerings and enhancementsConsider TDSynnex's global presence when planning to scale your MSP business into new marketsCompanies and Websites Mentioned:TDSynnex (tdsynnex.com)Ingram Micro (ingrammicro.com)Arrow Electronics (arrow.com)D&H Distributing (dandh.com)Microsoft (microsoft.com)=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv interviews Mike Psenka from Moovila about their AI project management platform and its benefits for MSPs. Mike addresses listener questions from the previous episode, particularly focusing on how Moovila alerts users to project deviations and integrates with PSAs like ConnectWise, Halo, and Autotask. The Critical Path Engine continuously analyzes project portfolios, identifying risks and capacity conflicts, and virtualizes updated timelines, and reschedules engineers, with the option for project managers to supervise and approve changes. Mike emphasizes the value of Moovila's operations and support teams, who assist customers with onboarding, digital transformation, and template customization.Mike also addresses the value proposition for smaller MSPs (five or fewer employees), highlighting how Moovila can reduce operational costs, minimize the need for specialized project management hires, and provide redundancy in organizational knowledge. Upcoming features like Project Hub will offer a library of best practice templates for various tasks, further enhancing the platform's utility. He also dives into how Moovila helps MSPs manage multiple projects by identifying capacity conflicts across the entire portfolio, considering virtualized dates based on project status to prevent scheduling churn.The discussion further explores the collaborative nature of the MSP industry and how Moovila adapts to the specific needs of MSPs compared to other sectors like construction. Mike likens Moovila to "RMM for projects," emphasizing its ability to monitor, identify risks, and provide alerts, similar to how RMM tools manage endpoints. He also explains the probability of project delays and how Moovila helps MSPs address these inevitable issues proactively.Why Listen:Discover how AI-driven project management can revolutionize your MSP, improving efficiency, reducing errors, and enabling better resource allocation. Learn how Moovila's unique approach can address the inherent challenges of project management and position your MSP for future success.What You'll Learn:How Moovila integrates with PSAs to provide real-time project updates.The benefits of the Critical Path Engine for identifying and resolving project risks.How Moovila can help smaller MSPs scale efficiently and manage resources.The concept of "RMM for projects" and its application to project management.How Moovila addresses the probability of project delays and minimizes their impact.Actionable Tips and Advice:Automate repeatable tasks: Templatize common tasks like customer onboarding to quickly create projects and assign them to engineers automatically.Understand your critical path: Ensure your team understands the critical path process to proactively manage projects.Embrace supervised automation: Use Moovila's AI to identify potential issues and virtualize solutions, but always have a project manager supervise and approve changes.=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv interviews David Jooste from the MSPAA (MSP Association of America) about the organization's mission and activities. David emphasizes that the MSPAA focuses on public-facing advocacy for MSPs, connecting them with the business community rather than solely providing internal business advice. He highlights their efforts at events like the IT Expo, where they ensure MSPs get recognition and opportunities to speak. The MSPAA also facilitates networking dinners where MSPs can build relationships. David explains that MSPAA is unique because it does not focus on how an MSP runs its business but instead focuses on distributing MSP content to the business community. MSPAA also offers opportunities such as open contracts, which are business opportunities from companies looking for MSPs. David addresses the common question of how the MSPAA differs from other industry organizations like ASCII and CompTIA. He reiterates that the MSPAA is externally focused, aiming to increase public awareness of MSPs. They offer resources and support, but don't dictate how MSPs should run their businesses. David shares a success story of a new MSP that significantly grew its client base through its association with the MSPAA. He also mentions virtual spaces for MSPs to connect and discuss business growth. MSPAA has been approached by companies in Canada, Australia, the UK, HP, Lenovo, Oracle, and Google who are interested in getting access to MSPs. MSPAA offers a complimentary first year of membership. After verification, members are given a searchable profile on the MSPAA website and opportunities for interviews, webinars and event hosting.Why Listen?This episode provides valuable insights into a unique organization dedicated to promoting MSPs to the broader business community. Learn how the MSPAA can help you gain visibility, build relationships, and grow your business through public advocacy and community engagement, without the pressure of membership fees or vendor pitches.What You'll LearnHow the MSPAA differs from other MSP organizations.The benefits of public-facing advocacy for MSPs.How to get involved with the MSPAA and its events.How the MSPAA helps MSPs connect with potential clients.The importance of building relationships within the MSP community.Companies & Websites Mentioned:MSPAA (MSP Association of America): https://mspaa.net=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv shares his recent experience migrating mailboxes and data files to SharePoint Online and Microsoft 365 for a referral client. The project, involving 14 mailboxes for 10 users, presented challenges such as limited access to the previous hosting environment and mailboxes exceeding size limits. Marv highlights how PowerShell became essential for overcoming these obstacles, performing tasks more efficiently than the Microsoft 365 portal would allow. He emphasizes that while the portal is task-oriented, PowerShell’s object-oriented nature provides greater flexibility and speed, especially when dealing with multiple mailboxes or complex configurations.Marv provides practical advice for those new to using PowerShell with Exchange Online, including running PowerShell as an administrator, using a dedicated admin account with multi-factor authentication, and keeping the Exchange Online management module updated. He also shares specific scripts he used during the migration, such as those for gathering mailbox information, enabling auto-expanding archives, and removing "prohibit send receive" statuses. Marv encourages listeners to download the scripts he used, test them out, and provide feedback for improvement.Why Listen:This episode provides valuable insights into how PowerShell can streamline Microsoft 365 migrations and other IT tasks. Whether you're new to PowerShell or looking to expand your scripting skills, you'll gain practical knowledge and actionable tips to improve your efficiency and effectiveness.What You'll Learn:Why PowerShell is often better and faster than the Microsoft 365 portal for certain tasks.Best practices for connecting to Exchange Online using PowerShell.How to use PowerShell scripts to gather mailbox information and manage mailbox settings.How to enable auto-expanding archives and resolve mailbox quota issues using PowerShell.The importance of embracing PowerShell as a valuable tool in the modern IT landscape.Actionable Tips:Always run PowerShell as an administrator for necessary permissionsUse a dedicated admin account with multi-factor authentication for enhanced securityRegularly update the Exchange Online management moduleStart with basic PowerShell scripts and gradually expand your knowledgeLinks:Download my PDF of PowerShell Scripts: https://www.itbusinesspodcast.com/downloads/365-exchange-powershell/=== SPONSORSPremier Partner: NetAlly=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv interviews Mike Psenka, CEO of Moovila, winner of the 2024 SWAG Award, about revolutionizing project management for MSPs. Mike discusses Moovila's origins, stemming from challenges observed in both the construction industry and the MSP space, and how their AI-driven platform addresses the unique needs of MSPs, particularly those looking to scale or improve their efficiency. They discuss how Moovila helps MSPs transition from traditional project management to a more automated, reliable system, emphasizing the importance of trusting the data and proactively identifying potential issues. The conversation explores the "project paradox," highlighting the statistical likelihood of project delays and the critical need for early risk detection and clear communication with clients. Mike shares how smaller MSPs can also benefit from the platform, particularly through community sharing of best practices and future automations that reduce manual tasks. Why Listen:This episode offers MSPs practical insights into overcoming project management challenges, improving customer satisfaction, and increasing profitability. It provides a fresh perspective on leveraging AI to automate and optimize project workflows, enabling MSPs to deliver consistent, high-quality results and build stronger client relationships through transparent communication.What You'll Learn:How AI-driven project management can improve efficiency and reduce errors in MSP operations.The concept of the "project paradox" and its implications for managing project timelines.Strategies for effectively communicating project status and potential delays to clients.The benefits of productizing projects and leveraging community best practices.Actionable Tips & Advice:Embrace Automation: Explore tools like Moovila that can automate project tasks, freeing up your team to focus on more strategic initiatives.Communicate Proactively: Establish clear communication channels with clients and keep them informed of project progress, potential delays, and any necessary adjustments.Focus on Credibility: Prioritize accurate project timelines and transparent communication to build trust and strengthen client relationships.Productize Your Services: Develop standardized project templates and processes to improve efficiency and consistency in your service delivery.Companies & Websites Mentioned:Moovila: https://www.moovila.com/Connectwise: https://www.connectwise.com/Kaseya: https://www.kaseya.com/Monday: https://monday.com/Microsoft Project: https://www.microsoft.com/en-us/microsoft-365/project/project-management-softwareSmartsheet: https://www.smartsheet.com/Komatsu: https://www.komatsu.com/Caterpillar: https://www.caterpillar.com/=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the podcast catching us up on his busy week at IT Expo in Fort Lauderdale, complete with a listener luncheon and MSP panel appearance! He also gives us an update on his ongoing Office 365 migration saga (we've all been there, right?). The main event is a return visit from Chris Keith of Hirexe, diving deep into the benefits of hiring South African staff to augment your IT organization. Chris shares how Hirexe helps MSPs go beyond just finding help desk techs, and how they can even source talent for marketing, SEO, and more! They discuss the rising popularity of South Africa as a talent pool. Chris emphasizes that it isn't just about labor costs, but also about cultural affinity, similar time zones, and a sophisticated workforce. They then explore the rigorous vetting process Hirexe uses, including video recordings and personality assessments, to ensure you get the right fit. Chris also addresses concerns about commitment, emphasizing that Hirexe ensures employees receive a significant pay increase, remote work opportunities, and a supportive onboarding experience. Marv and Chris then explore the entrepreneurial mindset needed to thrive in the MSP world, discussing the importance of focusing on vision and strategy rather than getting bogged down in technician-level tasks. Chris explains that Hirexe can free up business owners to be true entrepreneurs by providing affordable, high-quality talent. They wrap up with a discussion about changing workplace expectations and the importance of results-oriented work. And of course, it wouldn't be a show with Uncle Marv without a Florida Man story!Guest Bio: Chris Keith is a serial entrepreneur and the founder of Hirexe, a company specializing in connecting MSPs with top-tier talent from South Africa. Chris is passionate about helping business owners focus on vision and growth by providing affordable, high-quality staffing solutions.Companies and Websites Mentioned:Florida Man Shoo Alligator from backyard pool: https://tinyurl.com/4wv296utHirexe: https://hirexe.com/IT Business Podcast: https://itbusinesspodcast.com/Somewhere.com (formerly Support Shepherd): https://www.somewhere.com/Zero Trust World: https://ztw.com/MSPChannelJobs.com: https://www.mspchanneljobs.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of the IT Business Podcast, Uncle Marv hosts cybersecurity expert Matthew Fisch and Attorney Christopher Regan to discuss the crucial "boom" moment during a cyber incident. They explore what happens when a cybersecurity disaster strikes and how to respond effectively. The conversation kicks off by defining what "boom" means in cybersecurity terms. Matt explains that it's not always a sudden event but can be a process that unfolds over weeks or months. They stress the importance of staying calm and having a well-prepared incident response plan. Chris, a seasoned privacy attorney, shares insights on the legal implications of declaring an incident and the importance of using the right terminology. The team discusses the value of cyber insurance and how insurers can provide crucial support during an incident. The experts offer practical advice for IT professionals and MSPs on the front lines of incident response. They emphasize the need for proper documentation, secure communication channels, and the importance of preserving evidence. The episode wraps up with a reminder to be cautious about sweeping minor incidents under the rug and the potential consequences of not following through on stated security policies.=== Websites and Links: Fort Mesa - https://fortmesa.com/Florida Man in dalmatian onesie outruns troopers, tasers, and K9's: https://tinyurl.com/23f75f2x=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Chris Keith, founder of HireXE, to discuss the challenges of hiring in the IT and MSP space. Chris shares his entrepreneurial journey, from digital advertising to creating a hanger company, before focusing on solving the talent acquisition problem in the channel. HireXE's unique approach involves tapping into the South African talent pool, where Chris has found high-quality, cost-effective professionals familiar with the MSP industry. He explains how their rigorous vetting process and full-time employment model benefit both MSPs and employees. The conversation covers the specifics of HireXE's services, including their month-to-month contracts, seamless integration with client companies, and their ability to handle various roles from L1 tech support to service coordinators. Chris also touches on their plans to develop an AI-driven matching system to streamline the hiring process further. Looking to the future, Chris discusses HireXE's focus on the channel market and their plans to attend industry events like ASCII. He also shares his interest in useful AI tools and his role as a "Useful AI guy," highlighting the potential of AI in enhancing productivity and decision-making in business.Companies and Websites Mentioned: HireXE - hirexe.comMSP Channel Jobs - https://www.mspchanneljobs.com/Zorus - https://zorustech.com/RedrO- https://orderredro.com/ASCII Edge 2025 - https://events.ascii.com/Snipd - https://www.snipd.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== LICENSE CERTIFICATEThis license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for this Registered Project.Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this document or license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Ryan Miller, Chief Information Security Officer at RootPoint, to discuss the latest trends in cybersecurity. They dive into the recent buzz around Ghost GPT, an AI-powered tool that's causing concern in the tech world. Ryan offers a balanced perspective, explaining that while such tools may make certain hacking tasks easier, they don't necessarily lower the barrier to entry for cybercriminals as much as some fear. The conversation shifts to the challenges of managing IT security in today's landscape. Ryan shares insights on the importance of proper security practices, including the need for comprehensive endpoint protection and the risks associated with certain vendor requirements. He emphasizes the value of collaboration between IT professionals and employees, cautioning against practices that can alienate staff, such as overly aggressive phishing simulations. Uncle Marv and Ryan also touch on the evolving nature of managed services, with Ryan highlighting RootPoint's approach of tailoring enterprise-level solutions for their clients. The episode wraps up with a humorous Florida Man story, providing a light-hearted end to an informative discussion on serious cybersecurity matters.=== Links and Companies MentionedRootPoint - https://www.rootpoint.com/AV Summary Report: https://www.itbusinesspodcast.com/downloads/av-summary-2024/Florida Man Arrested Despite Having Ankle Monitor: https://tinyurl.com/3c6ap245Florida Halo Law Protects First Responders: https://tinyurl.com/244p87x9ThreatLocker - https://threatlocker.com/Mitel - https://www.mitel.com/Microsoft - https://www.microsoft.com/=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of Uncle Marv's IT Business Podcast, host Marv welcomes Cat Orsini, a marketing strategist with a fresh take on business growth. Cat dives into her journey from using manipulative "bro marketing" techniques to developing a more authentic, relationship-focused approach. Cat introduces her concept of the Action Incubator and explains how she helps businesses create "firework experiences" to shorten sales cycles. She emphasizes the importance of understanding different buyer types and tailoring marketing strategies accordingly. Cat also shares insights on common mistakes businesses make when trying to scale, including automating failure instead of success and treating networks like one-night stands. The conversation takes an interesting turn as Cat and Marv discuss the psychology behind decision-making in sales. Cat stresses the need to address both emotional and logical aspects of buying, providing valuable tips for IT service providers looking to build trust with potential clients. Throughout the episode, Cat sprinkles in practical advice on time management, content creation, and the strategic use of data in marketing. She introduces her new Spark CRM system and explains how it helps turn networks into net worth. This episode is packed with actionable insights for IT business owners looking to improve their marketing strategies and build stronger, more authentic relationships with clients.=== Links and Companies Mentioned: Action Incubator - https://actionincubator.com/=== MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this engaging episode of the IT Business Podcast, Uncle Marv sits down with George Bardissi, founder of bvoip and MSP Initiative. George opens up about his transition from running an MSP to creating a VoIP solution specifically designed for IT service providers. He discusses the challenges of balancing multiple ventures and the importance of valuing one's time in the MSP world. George explains how bvoip's OneStream platform integrates deeply with popular PSA and ticketing systems, automating call logging and enhancing customer service for MSPs. He shares insights on why many MSPs hesitate to resell VoIP services and how BVOIP addresses these concerns. The conversation also covers the origins of MSP Initiative, including the famous bus tour during the pandemic and the community-focused events it organizes. George emphasizes the importance of creating meaningful experiences and sharing authentic knowledge within the MSP community.=== Companies Mentioned: BVOIP - https://www.bvoip.com/MSP Initiative - https://mspinitiative.com/ConnectWise - https://www.connectwise.com/Datto - https://www.datto.com/Autotask - https://www.datto.com/products/autotask-psa/Halo PSA - https://halopsa.com/Syncro - https://syncromsp.com/SuperOps.ai - https://superops.ai/Zendesk - https://www.zendesk.com/RingCentral - https://www.ringcentral.com/Zoom - https://zoom.us/Microsoft Teams - https://www.microsoft.com/en-us/microsoft-teams/=== LICENSE CERTIFICATE: Envato Elements ItemItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this special edition of the IT Business Podcast, host Marvin Bee takes listeners on a journey through his career and the evolution of his podcast. Starting from his early days in a computer repair shop to founding his own business in 1997, Marv shares how he discovered podcasting in 2014 and became part of the Podnutz community. He recounts his experience at the 2025 PodFest conference, highlighting the growth of the podcasting industry and its impact on his own show. Marv proudly announces that the IT Business Podcast has seen significant growth, with unique listeners increasing from 7,094 in 2023 to 8,607 in 2024. He emphasizes the show's commitment to providing valuable content to help IT business owners run their operations better, smarter, and faster. The episode also touches on current events, including the ongoing California wildfire crisis, and stresses the importance of community in the MSP industry. Marv discusses various MSP communities and organizations, cautioning against becoming "just another membership organization with little value." Diversity in tech is another key topic, with Marv highlighting the current state of representation and its importance for innovation and success in the global market. He also addresses the thriving nature of the MSP space, with a focus on profitability and growth expectations for 2025. Looking ahead, Marv shares his plans for the podcast in 2025, including attending industry conferences and potentially expanding marketing efforts. He encourages listeners to support the show through various means and promises to continue delivering actionable advice, industry news, and insightful interviews.=== Links and Companies Mentioned: PodFest Expo - podfestexpo.comPodnutz - podnutz.comASCII - ascii.comIT Nation - connectwise.com/theitnationPax8 Beyond - pax8.comThreatLocker - threatlocker.com=== LICENSE CERTIFICATE: Envato Elements ItemItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLItem Title: President DayItem URL: https://elements.envato.com/president-day-UFETP9UItem ID: UFETP9UAuthor Username: FlorewsMusicLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 23rd, 2025Item License Code: X8TPY7E3M4For any queries related to this document or license please contact: Envato Support via https://help.elements.envato.com/hc/en-us/requests/new === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, Uncle Marv welcomes Michelle Accardi, CEO of Liongard, and Brooke Lee, the new VP of Community and Channel, to discuss Liongard's recent successes and future plans. The conversation kicks off with Michelle explaining Liongard's rapid growth, including new integrations and high-profile hires like David Powell as CRO. Brooke shares her excitement about joining Liongard and her plans to strengthen community engagement through webinars, partner advisory councils, and the Liongard Academy. The discussion then dives into Liongard's advanced automated documentation, cyber asset discovery, and asset inventory features, highlighting how these tools can benefit MSPs. The conversation takes an interesting turn as Michelle and Brooke discuss the upcoming RoarCon events, which will now be hosted guest format events focusing on intimate, educational experiences for partners. The episode wraps up with a humorous Florida Man segment, featuring rejected personalized license plates and a quirky story from Sheriff Grady Judd. Throughout the show, Uncle Marv's witty banter and the guests' enthusiasm create an engaging and informative atmosphere, making this episode a must-listen for MSPs and tech enthusiasts alike.=== Websites and Companies Mentioned: Liongard - https://www.liongard.comIT Glue - https://www.itglue.comCyberFOX - https://www.cyberfox.com/Rejected Florida Vanity License Plates for 2024 - https://tinyurl.com/bdrme8p8Florida Man ... with a horse - https://tinyurl.com/4x2rhxxwDeloitte - https://www.deloitte.comZero Trust World, February 19-21, 2025: https://zerotrustworld.threatlocker.com/The Florida Man Games, March 1, 2025: https://www.thefloridamangames.com/=== MUSIC LICENSE CERTIFICATE: Envato Elements Item This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project. Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.