Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

I caught up with Liongard CMO Stephanie Weagle on the floor at Zero Trust World to talk about what’s really changing inside the Liongard platform and how it helps MSPs run tighter, more secure environments. We cover everything from asset inventory and cyber score dashboards to AI features and the grind of hitting 80 shows a year while still serving partners well.​ Why listen Hear how Liongard evolved from automated documentation into enriched asset inventory and attack surface visibility for MSPs and internal IT.​​ Learn what’s behind the updated cyber score dashboard, visual insights, and network monitoring features you’re seeing in the portal.​​ Get a quick rundown on Liongard’s AI Asset Summary, AI search, and upcoming AI Assist capabilities for faster troubleshooting and decision‑making.​​ Pick up ideas for using AI in your MSP for ticket routing, workflow automation, and customer sentiment analysis.​ Go behind the scenes on Liongard’s event strategy, from Zero Trust World and IT Nation London to their curated RoarCon event in Houston.​​ Hear how a small marketing team supports MSP growth across nearly 80 cybersecurity and IT events a year.​ Guests Stephanie Weagle, Liongard: https://www.linkedin.com/in/steph-liongard/ Shout-outs Chessie Huber, Liongard: https://www.linkedin.com/in/chessie-huber-9502622/ Companies / Vendors Mentioned Zero Trust World: https://www.ztw.com Exchange: https://www.thechannelco.com/xchange Pax8: https://www.pax8.com/ IT Nation, ConnectWise IT Nation: https://www.connectwise.com/theitnation CyberFOX, CyberFOX: https://www.cyberfox.com Liongard Academy, Liongard: https://docs.liongard.com/docs/liongard-academy === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Live from Zero Trust World 2026, I sit down with Cobalt’s own Ian Dunstan to unpack how he transformed a small break‑fix shop into a security‑first MSP that clients happily pay more for. We talk zero trust, ThreatLocker, managed services, and why drawing a hard line on culture and client behavior might be the most powerful business decision you make this year.​ Why listen Hear how Ian “ripped up” his IT business and rebuilt a modern MSP offering from the ground up.​ Learn how to move legacy clients onto a security‑driven stack with Kaseya, Datto, Microsoft 365, EDR, and MDR.​ Get practical ideas for packaging services into one top‑tier managed services plan instead of bronze/silver/gold.​ Understand how ThreatLocker fits into a Zero Trust strategy and how to roll it out without losing your mind.​​ Hear real‑world perspective on the UK Cyber Security Resilience Bill, Cyber Essentials, and what rising compliance expectations mean for MSPs.​​ Steal Ian’s “no asshole policy” and “pain per pound” concept to protect your team and profits from toxic clients. Mentioned in the Show Two Locks and a Cox (rugby podcast): https://open.spotify.com/show/2-locks-and-a-cox (best match; verify) Talking Tech Beyond the Buzzwords: https://cobalt.so/news/talking-tech-beyond-the-buzzwords (landing from Cobalt) EOS – Entrepreneurial Operating System: https://www.eosworldwide.com Zero trust security: https://www.cisa.gov/zero-trust-maturity-model Guests Ian Dunstan — Cobalt Business IT and Comms | https://cobalt.so | https://www.linkedin.com/in/ian-dunstan-107bb36 Shout-outs Sarah Cox, Two Locks and a Cox (rugby podcast co‑host): https://podcasts.apple.com/us/podcast/two-locks-and-a-cox-from-devons-radio-exe/id1693283493| Ben Lee, Two Locks and a Cox (rugby podcast co‑host, retired Premiership rugby player): https://podcasts.apple.com/us/podcast/two-locks-and-a-cox-from-devons-radio-exe/id1693283493| Chris Thomas, Cobalt Business IT and Comms / Talking Tech Beyond the Buzzwords: https://cobalt.so| Companies / Vendors Mentioned Kaseya | https://www.kaseya.com Datto (a Kaseya company) | https://www.datto.com Cyber Essentials | https://www.ncsc.gov.uk/cyberessentials/overview| Cyber Essentials Plus | https://www.ncsc.gov.uk/cyberessentials/overview| Solicitors Regulation Authority (SRA) | https://www.sra.org.uk Financial Conduct Authority (FCA) | https://www.fca.org.uk Cyber Security Resilience Bill (UK) | https://www.gov.uk/government/collections/cyber-security-and-resilience-bill EOS – Entrepreneurial Operating System | https://www.eosworldwide.com === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Managing Microsoft 365 across a pile of mismatched tenants is brutal, and my guests from Inforcer MSP know that pain first‑hand. In this chat, we break down how they’re helping MSPs standardize Intune, Defender, Purview, and 365 policies at scale so you can boost cybersecurity, clean up your stack, and actually make money on Microsoft.​ Why Listen Hear how an ex‑MSP engineer handled 365 across ~100 customers and what he’d do differently now Learn how Inforcer centralizes multi‑tenant Intune, Defender, Purview, and 365 policies in one platform Get a practical view of “left‑of‑boom” Zero Trust and why configuration hygiene matters more than another alerting tool See how reporting can uncover project work, licensing upsells, and Copilot deployment opportunities Understand how role‑based access control lets sales and ops see insights without touching production settings Pick up ideas for reducing tool sprawl by leaning harder on the Microsoft stack you already sell Mentioned during the Show Inforcer MSP (inforcer): https://www.inforcer.com​​ Microsoft 365 Lighthouse: https://learn.microsoft.com/microsoft-365/lighthouse/overview​ Nerdio: https://getnerdio.com​ Pax8: https://www.pax8.com​ ConnectWise: https://www.connectwise.com​ Datto: https://www.datto.com​ Shout Out - Rob Rae: https://www.linkedin.com/in/robtrae/ Guests: Graham Morrison, Inforcer: https://www.linkedin.com/in/graham-morrison-79a549182​​ Cole Kaparos, Inforcer: https://www.linkedin.com/in/colekaparos​​ Shout Outs: Rob Rae: Pax8: https://www.linkedin.com/in/robtrae​​ === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’re an MSP owner or IT lead trying to keep up with security headlines, this episode is your shortcut. I translate Veeam CVEs, Microsoft zero‑days, ThreatLocker’s Zero Trust World news, Pax8 program changes, and new privacy and insurance requirements into concrete next steps you can act on this week.​ Veeam Patches Multiple Critical RCE Vulnerabilities in Backup & Replication 13.0.1.2067 https://www.veeam.com/kb4831 Microsoft Fixes 93 Vulnerabilities, Including Two Zero‑Days, in March 2026 Patch Tuesday https://blog.qualys.com/vulnerabilities-threat-research/2026/03/10/microsoft-patch-tuesday-march-2026-security-update-review ThreatLocker Launches Zero Trust Network and Cloud Access to Combat Credential‑Based Attacks https://www.channelpronetwork.com/2026/03/05/new-weapon-for-msps-to-fight-credential-based-cyberattacks/ https://www.channelpronetwork.com/2026/03/06/zero-trust-world-puts-msp-security-strategies-into-practice/ https://www.crn.com/news/security/2026/threatlocker-driving-reimagined-zero-trust-consolidation-for-msps-partners Pax8 Outlines March 2026 Microsoft Updates and Upcoming Partner Events https://www.pax8.com/blog/microsoft-update-march-2026/ 2026 Cyber Insurance Renewals Demand Proof of MFA, EDR, Tested Backups, and IR Readiness https://fischsolutions.com/cyber-insurance-requirements-2026/ https://dynedge.com/cyber-insurance-requirements-2026/ https://hubtech.com/smb-cyber-insurance-readiness-guide-for-2026/ 20 US States Now Have Comprehensive Privacy Laws as of 2026, Increasing Compliance Complexity https://www.lathropgpm.com/insights/lathrop-gpm-releases-2026-legal-guide-to-privacy-and-data-security-amid-expanding-regulatory https://www.troutmanprivacy.com/2026/03/proposed-state-privacy-law-update-march-2-2026/ === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode is part nostalgia tour, part masterclass in running an IT business that actually fits your life. From TRS‑80s and BBS days to Zero Trust World and modern MSP tools, Carey and I connect the dots between old‑school troubleshooting and today’s cybersecurity and remote support reality.​ Why Listen Hear Carey’s origin story, from fixing a clogged dishwasher to authoring The Healthy PC and landing a national radio gig.​ See how the evolution of the internet, Wi‑Fi, smartphones, and broadband shifted the entire IT services model.​ Get a live walkthrough of an IP‑KVM setup and why BIOS‑level remote access is a game‑changer for techs.​​ Compare solo‑shop “boutique MSP” approaches to large managed services providers and decide what fits you.​ Learn how tools like ThreatLocker, TruGrid, and NetAlly fit into a Zero Trust and remote‑first support strategy.​ Pick up practical advice on handling user fears about updates, SSDs, and the never‑ending security headlines. Mentioned in the Show Mentioned in the Show Backblaze: https://www.backblaze.com Computer America (radio show): https://www.computeramerica.com The Healthy PC: Preventive Care and Home Remedies for Your Computer: https://amzn.to/4lzCubx JetKVM: https://jetkvm.com Tailscale: https://tailscale.com Guest (Carey Holzman) Carey Holzman is a veteran PC repair technician, author, and content creator known for showing everyday users how to build and maintain PCs the right way. He got his start in the 1980s tinkering with TRS‑80s, Atari systems, and early IBM‑compatible PCs, eventually turning that curiosity into a full‑time repair business and a long‑running presence in the tech community.​ Carey co‑authored The Healthy PC: Preventive Care and Home Remedies for Your Computer, served as a co‑host on the nationally syndicated Computer America radio show, and now runs a popular YouTube channel where he live‑streams PC builds, troubleshooting sessions, and practical advice for technicians and enthusiasts.​ YouTube: https://www.youtube.com/user/CareyHolzman​ LinkedIn: https://www.linkedin.com/in/careyholzman === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever wondered what’s really changing inside Kaseya and how it impacts your MSP, this is the episode to queue up. From the floor at Zero Trust World, Greg Jones breaks down the new partner-first mindset, the updated account management model, and how MSPs should be leaning on vendors for more than just tools in 2026.​​ Why listen Hear how Kaseya’s leadership change is reshaping MSP success priorities and investments.​​ Learn what the Kaseya partner pledge, flexible contracts, and catastrophic loss protection really mean for your business.​​ Discover how a territory-based account team (not just a single rep) can improve your support experience and escalation path.​​ Get practical advice on treating your MSP as a go‑to‑market business, not just a tech shop, to drive sales and marketing results in 2026.​​ Hear candid thoughts on vocal partner communities, renewals, and how to push your vendors to support real MSP growth.​ === Links Mentioned Alder Hey Children’s Charity (Alder Hey Children’s Charity / Hospital): https://www.alderheycharity.org​ Zero Trust World (ThreatLocker): https://ztw.com/ “The Best of 1 Minute Wednesday” (book): https://amzn.to/4rptCGW​ MSP Community / Managed Service Providers: https://www.mspalliance.com​ MSP Success (function at Kaseya): https://www.kaseya.com/solutions/msp​ === Guest bio Greg Jones is the Senior Vice President of MSP Success at Kaseya, where he leads initiatives across EMEA and North America to help managed service providers grow, scale, and get more value from their vendor partnerships. A former MSP owner himself, Greg is a multi‑award‑winning MSP growth strategist and the creator of the popular “1 Minute Wednesday” series, which shares fast, practical insights for IT service providers. He is also the author of the Amazon bestselling book “The Best of 1 Minute Wednesday,” with 100% of the profits supporting Alder Hey Children’s Charity.​ Website: https://www.kaseya.com/blog/the-best-of-1-minute-wednesday-by-greg-jones-for-msp-success/​ LinkedIn: https://www.linkedin.com/in/gregpjones === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What happens when a security‑obsessed MSP owner gets a front‑row seat to ThreatLocker’s product roadmap at Zero Trust World? Brian Weiss joins Uncle Marv live in Orlando to reveal how he evaluates new cybersecurity tools, rolls them into his managed services stack, and why ThreatLocker’s new Access Control might change how you think about ZTNA and device compliance.​ Why Listen Hear how ThreatLocker’s Partner Advisory Board actually influences roadmap and rollout.​ Learn what the new Access Control “elephant” does for secure access to Microsoft 365 and internal resources.​ Discover practical MSP considerations: offboarding old tools, deployment sequencing, and billing models.​ Understand why default‑deny and “allowing the right things” matters more than ever in cybersecurity.​ Get a peek into iTECH’s move to a Microsoft‑first stack with Defender and Dynamics 365.​​ Take away language you can use with clients to explain zero trust and identity protection. Guest Bio Brian J. Weiss is the CEO and Chief AI Officer of ITECH Solutions, a managed service provider based in California that focuses on cybersecurity‑driven IT services for businesses. Since founding ITECH in 2005, he has grown the company from break‑fix into a full MSP, serves on multiple partner advisory boards—including ThreatLocker’s—and is leading a Microsoft‑first, Dynamics 365‑powered transformation of his firm. Website: https://itech-solutions.com LinkedIn: https://www.linkedin.com/in/brianjweiss === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode gets into the messy, real‑world side of MSP life—long drives, skeptical owners, and government projects that move at glacier speed. Josh shares how he scopes, prices, and delivers big networking and cloud jobs while staying a one‑man shop with a tight, dependable toolset. Why listen How to talk about managed services value when clients are still stuck on “call you when it breaks.” Real examples of using RMM, cloud backup, and MDR to prevent email compromise and downtime. What it took to design and roll out secure Wi‑Fi across multiple prisons, and why he said yes in the middle of COVID. Tips for working with state agencies and schools—from building relationships to handling RFPs and change orders. Why he’s sticking with Kaseya‑owned platforms instead of ripping everything out just to chase the latest tool. Ideas for focusing on niches like manufacturing and co‑managed IT, especially in smaller or rural markets. === Events Mentioned Zero Trust World: https://zerotrustworld.com ASCII Edge: https://www.ascii.com/ascii-edge​ Pax8 Beyond: https://www.pax8.com/en-us/pax8-events/pax8-beyond​ === Tools & Platforms Mentioned Datto RMM: https://www.datto.com/products/rmm​ Backupify for Microsoft 365: https://www.backupify.com/microsoft-365-backup​ Autotask PSA: https://www.datto.com/products/autotask-psa​ IT Glue: https://www.itglue.com/ Huntress MDR: https://www.huntress.com/platform/managed-edr​ Ubiquiti UniFi: https://www.ui.com/ === Guest Bio Joshua Zukerman is the founder and President of Snow Pond Technology Group, an MSP based in Oakland, Maine that has been delivering IT solutions to small businesses since 2004. With more than two decades of hands‑on experience in PC repair, networking, cloud services, and managed security, he helps organizations like law firms, dental practices, manufacturers, municipalities, and state agencies keep their systems secure, reliable, and compliant. Website (Snow Pond Technology Group): https://snowpondtech.com​ LinkedIn: https://www.linkedin.com/in/joshuazukerman === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Thinking about going deeper into Zero Trust or adding MDR to your MSP stack? Zachary Kender shares how Net-Tech Consulting committed to ThreatLocker, built services around high-demand verticals, and navigated the reality of vendor promises versus delivery. Marv adds his own experience trialing security tools that missed the mark, giving you a grounded view of what actually works for IT providers.​ Why Listen Discover how vertical focus on transportation and auto dealerships helped shape Net-Tech’s managed services strategy.​ Learn what “responsive support” really means when printers, finance workstations, and DMS systems must be online all day.​ Hear honest feedback on ThreatLocker Detect’s evolution and the impact of adding an MDR team behind it.​ Understand the risks of first-gen tools, “light” security dashboards, and vendor roadmaps that never seem to ship.​ Get insight into balancing IT compliance requirements, user expectations, and realistic SLAs in small MSP teams.​ Walk away with ideas on referral networks, niche selection, and protecting your time as an MSP owner.​ Guest Bio Zachary Kinder is the President and Partner of Net-Tech Consulting, an IT services and consulting firm based in El Paso, Texas, with clients across multiple metro areas including Dallas. With a career at Net-Tech that started as a level-one network technician in 2008, he has worked his way through engineering and leadership roles to lead the company’s delivery of managed IT services, cybersecurity, cloud solutions, and compliance-focused support for growing businesses. Drawing on earlier experience providing Tier 1 support for AT&T Wireless, Zachary is known for emphasizing “fanatical customer service” and building secure, reliable IT environments for private equity–backed and other security-sensitive organizations. Website: https://net-tech.us/ LinkedIn: https://www.linkedin.com/in/zachary-kinder-b2902199 === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever had a client ask, “How can we pay you less?” this episode gives you a better answer than discounting your services. Marv and Matt walk through practical ways to audit IT spend, expose hidden subscriptions, and use BetterTracker to deliver measurable savings that justify premium managed services. Why Listen Learn how one MSP uncovered seven Amazon Business Prime accounts and eliminated instant waste.​ Hear the story of a nonprofit saving $1,000 a month by cleaning up tech subscriptions.​ Get an inside look at BetterTracker’s renewal alerts, price-increase monitoring, and financial visibility.​ See how Plaid integration and Scout 365 help find rogue SaaS and shadow IT across clients.​ Understand how to position SaaS management as a vCIO-level service that deepens client trust.​ Discover the new Stack Market feature and what MSPs are actually deploying in their stacks. === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Step into the energy of Zero Trust World 2026 with Uncle Marv as he sets up on-site and previews three days of serious cybersecurity learning for MSPs and IT pros. From live demos to hands-on certification opportunities, this quick intro gives you a front-row feel for what makes this event so valuable to IT businesses.​ Why Listen: Get a clear overview of what Zero Trust World delivers for MSPs and IT teams.​ Hear which vendors and technology partners are powering the event, including ThreatLocker, NetAlly, 1Stream, and TruGrid.​ Learn about unique opportunities like the “Control Alt Hack” custom PC challenge and cyber hero certification exams with registration refunds.​ Discover session themes such as Microsoft 365 security tuning and SQL injection training you can bring back to your clients.​ Pick up context on networking, after-parties, and how to maximize your time at a security-focused conference. === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

CISA’s CIRCIA rulemaking could reshape how serious cyber incidents get reported across critical infrastructure—and MSPs are right in the middle of it. In this episode, Uncle Marv breaks down what’s in play, what’s unclear, and what you should be building now so you’re not scrambling when clients (or regulators) start asking questions. Understand the 72-hour incident reporting expectation and the 24-hour ransom payment reporting requirement.​ Learn why MSPs may be treated like critical infrastructure, not “just vendors.”​ Get a practical view of what CISA expects inside an incident report (timelines, IOCs, TTPs, impact, mitigation).​ Hear where CISA is questioning scope: sector-based vs. size-based thresholds, and what that could mean for you.​ Find the operational gaps you need to close (logging, evidence aggregation, documentation speed). Links from the Show: Cybersecurity and Infrastructure Security Agency (CISA): https://www.cisa.gov/​ Cyber Incident Reporting for Critical Infrastructure Act (CIRCIA): https://www.cisa.gov/circia​ Small Business Administration (SBA): https://www.sba.gov/​ Environmental Protection Agency (EPA): https://www.epa.gov/​ EPA Risk Management Program (RMP): https://www.epa.gov/rmp​ Department of Justice (DOJ): https://www.justice.gov/ === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Most MSPs lock down firewalls, endpoints, and backups, but leave client websites wide open as an unmanaged liability. In this episode, Designer Ready’s team shows how to wrap websites into your MSP stack with ADA/WCAG compliance scanning, Cloudflare Enterprise, WAF protection, daily WordPress updates, and flat-fee web care that fits your MRR model. Why Listen: Learn why websites are a hidden liability for MSPs Understand ADA and WCAG compliance enforcement Hear real-world website breach stories Discover how Cloudflare Enterprise and WAF reduce risk Explore white-label recurring revenue models Make clients stickier with full-service offerings Links from the Show: Florida Man: Orlando man arrested in alleged $328M cryptocurrency Ponzi scheme: https://linkly.link/2bfUy Designer Ready: https://designerready.net Unbound Digital: https://unbounddigital.net Florida Fish and Wildlife Conservation Commission (FWC): https://myfwc.com ITMSP Expo (MSP Expo): https://www.mspexpo.com Cork (Cork cybersecurity): https://www.corkinc.com ChannelPro DEFEND: https://www.channelprodefend.com Avast: https://www.avast.com Zero Trust World (ZTW): https://ztw.com/ === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Steve “DoorToDoor Geek” McLaughlin of Podnutz to unpack the early days of computer repair podcasting, Podnutz Pro, and Android App Addicts. They talk Linux, Android, F-Droid, app discovery, and why understanding multiple operating systems still gives MSPs and IT pros a technical edge. Why Listen:Hear the real story behind Podnutz, Podnutz Pro, and the early tech podcast network scene.​Learn how Linux, Android, and open source quietly power Azure, networking tools, and modern gaming.​Get practical tips on app discovery using F-Droid and Obtanium, plus how to avoid risky mobile apps.​Understand how AI will realistically fit into MSP work as an “assist,” not a replacement.​Take away evergreen MSP lessons on customer service, transparency, and managing expectations.​Hear personal stories about overcoming a speech impediment, content burnout, and keeping a tech community alive over decades.Link from the Show: Podnutz: https://podnutz.comAndroid App Addicts (Podnutz site): https://podnutz.com/category/android-app-addicts/Linux For The Rest Of Us (Podnutz): https://podnutz.com/category/linux-for-the-rest-of-us/Obtanium (GitHub project): https://github.com/ImranR98/ObtainiumF-Droid (official site): https://f-droid.orgSQLite: https://www.sqlite.orgValve (Steam): https://store.steampowered.comSteam Deck: https://www.steamdeck.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode is your front‑row seat to two major 2026 MSP events without leaving your desk. Marvin, Eric, and Nick give you the real talk on Right of Boom, MSP Expo, and how Cork’s Cyber Score and financial protection can sharpen your security stack and sales story.Learn how Right of Boom’s workshop-style sessions differ from typical MSP shows and who gets the most value.Understand why MSP Expo feels huge but sometimes light on focused MSP traffic—and how to navigate multi‑show events.Hear how Cork’s Cyber Score works from inside your stack via RMM, EDR, backup, and M365 integrations.Get language to explain cyber scores and financial protection to non‑technical clients using FICO-style analogies.Pick up ideas on incident response billing, cyber insurance vs financial protection, and how to get paid for cleanup.Mentioned in the Show: Monica's Swag (from Sustainable Electronics) - https://sustainableelectronics.org/ All Things MSP (Eric Anthony): https://www.allthingsmsp.comRight of Boom (conference): https://rightofboom.comPax8 Beyond (conference): https://www.pax8.com/en-us/beyondITEXPO (TechSuperShow umbrella): https://www.itexpo.comMSP Expo: https://www.mspexpo.comChannelPro DEFEND (ChannelPro Network event): https://www.channelprodefend.comZero Trust World (ThreatLocker): https://zerotrustworld.threatlocker.comCork Cyber / Cork Inc.: https://corkinc.comEgnyte: https://www.egnyte.comEarly Recyclers / sustainable electronics recycler (best fit: ERI – Electronic Recyclers International): https://eridirect.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Nancy Henriquez of Sibyl Consulting Group returns to share her journey from building and exiting an MSP to authoring "Break-Fix to Breakthrough." She discusses shifting from reactive leadership to proactive mindset, redefining success around purpose and fulfillment, and applying book lessons during family challenges. MSP owners get real talk on mindset shifts for sustainable growth.Why Listen:Shift from reactive leadership causing sales slumps to proactive strategies that align with your purpose.Redefine MSP success beyond endpoint counts or exits—focus on fulfillment and team impact.Learn from Nancy's real story: building/exiting MSPs, writing amid grief, and coaching inflection points.Tackle limiting beliefs and "work on, not in" your business for true breakthroughs.Prep for MSP Expo with insider tips on leadership transitions any size MSP can use.Mentioned Entities with URLsBreak Fix to Breakthrough: https://amzn.to/4ql21G5John Maxwell Leadership: https://www.maxwellleadership.com/MSP Expo: https://events.channelpronetwork.com/msp-expoFort Lauderdale: https://www.fortlauderdale.govSuperOps: https://superops.com/=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Tired of stacking security tools without results? Roddy Bergeron, Sherweb's go-to cybersecurity fellow, shows MSPs how to build a real security OS—starting with people and processes. This raw chat from Roob conference unpacks vendor truths, community gold, and client-winning talks.Why Listen:Shift security from tools to outcomes that clients actually care about.Join Sherweb's free Cyber MSP Community for threat intel and playbooks.Master CIS controls implementation roadmap (coming soon).Navigate cyber insurance gaps, subrogation risks, and outage responses.Hold vendors accountable beyond steak dinners and swag.Revamp QBRs to build intrinsic value and raise prices confidently.Mentioned on the Show: Sherweb: https://www.sherweb.comCyber MSP Community: https://info.sherweb.com/cybermsp-communityHuntress: https://www.huntress.comSentinelOne: https://www.sentinelone.comPalisade: https://www.sherweb.com/security/palisadeCIS Controls: https://www.cisecurity.org/controlsKeeper: https://www.keepersecurity.comCIPP: https://cipp.appRight of Boom: https://rightofboom.com/Pax8: https://www.pax8.comMatt Lee: https://www.linkedin.com/in/cybermattlee/Dustin Bolander: https://www.linkedin.com/in/dbolander/Ash Cooper: https://www.linkedin.com/in/ash-cooper-cipp/John Hammond: https://www.linkedin.com/in/johnhammond010/Michael Slater: https://www.linkedin.com/in/slatermichael/=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever felt trapped by a giant client that underpays, over-demands, and burns your weekends, this one is for you. Marv breaks down how UPS cut Amazon, how he fired a client that was 34% of his revenue, and how you can do the same without tanking your MSP.Why ListenSee how UPS cutting Amazon volume mirrors MSPs cutting low-margin, high-noise clients.Hear the full story of firing a massive, multi-office client that consumed over half of Marv’s time.Get concrete ideas for raising prices, enforcing minimums, and dealing with legacy plans.Walk away with guardrails so no client exceeds a healthy percentage of your MRR again.Get practical tips for resetting SLAs, pricing, and standard stacks without apologizing.Understand how last-mile style work, legacy servers, and freebies quietly destroy profit.=== NewsFortinet FortiGate Owners: New SSO Bypass Being Exploited Even on Patched Deviceshttps://thehackernews.com/2026/01/fortinet-patches-cve-2026-24858-after.htmlNotepad++ Supply Chain Attack Attributed to Chinese APT — Backdoor Delivered for Six Monthshttps://www.helpnetsecurity.com/2026/02/03/notepad-supply-chain-attack-iocs-targets/OpenClaw AI Agent Platform Exposes Thousands of Instances to Unauthenticated Controlhttps://www.pointguardai.com/ai-security-incidents/openclaw-moltbot-agent-control-plane-exposureMicrosoft Defender Adds Threat Protection for AI Agents Built with Foundryhttps://learn.microsoft.com/en-us/azure/defender-for-cloud/release-notesFlorida Man Arrested at Disney-Area Resorthttps://linkly.link/2ZjYg=== Mentioned in the ShowIT Expo: https://www.itexpo.comMSP Expo: https://www.mspexpo.comTech Super Show: https://www.tmcnet.com/techsupershow/MSP Association of America: https://mspaa.orgRight of Boom (Right of Boom conference): https://rightofboom.comMicrosoft Defender for Cloud / AI services: https://azure.microsoft.com/services/defender-for-cloudSherweb: https://www.sherweb.comZero Trust World: https://zerotrustworld.comChannelPro Defend: https://www.channelprodefend.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever wondered whether Zero Trust is just layered marketing or a must-have for your MSP, this episode gives you a grounded, real-world answer. Marv and Raffi translate frameworks like NIST 800‑207 into operations decisions you can actually implement with your current stack.Why Listen:Hear a real attack story where VPN, RMM, ThreatLocker, and EDR all played a role.Learn why “never trust, always verify” applies to vendors, tools, and RMMs—not just end users.Understand the interplay between MDM, PAM, EDR, conditional access, and Zero Trust.Get a practical stepladder approach: identity, device, and data as your starting pillars.Discover why security is a process, not a tool—and how to charge more for the extra work.Resources and MentionsTriada Networks: https://triadanet.comNIST Special Publication 800‑207 (Zero Trust Architecture): https://csrc.nist.gov/publications/detail/sp/800-207/finalDuo (MFA): https://duo.comMicrosoft Intune: https://www.microsoft.com/microsoft-365/business/microsoft-intuneMicrosoft 365 / Azure AD / Entra ID: https://www.microsoft.com/microsoft-365Okta: https://www.okta.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode centers on how connection and community shape both workplace culture and personal wellbeing. Lori Saitz shares how she helps companies use internal podcasts to improve communication and build culture, while also telling her story of moving from digital nomad life to creating a grounded, community-focused life in Charlotte. Gratitude, intentional relationships, and honest storytelling run through the whole conversation, from leadership communication to personal health.Top TakeawaysInternal podcasts act as a modern replacement for company newsletters and sporadic town halls, giving leaders a direct, human way to communicate with employees.Lori’s “core four” focus—culture, communication, connection, and community—guides short, weekly 15‑minute internal episodes that employees can easily consume.These internal shows are especially powerful for midsize companies and distributed teams (remote workers, people in trucks, manufacturing staff) who can’t always attend live meetings.Gratitude and grounding practices can be woven into workplace content, helping people reset before or after stressful meetings and stay more centered.Lori’s own shift from nomading to settling in Charlotte highlights the importance of intentionally building community and creating a “nest” for emotional health.Relationships change as people grow; part of staying healthy and authentic is accepting when certain friendships are no longer aligned.Social connection and a sense of purpose are major contributors to longevity and wellbeing, often outweighing purely nutritional or medical factors.=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

View the livestream here: https://www.youtube.com/live/4wEUtHAnWyI?si=xoTByC859c2N44NlWhat We CoverWhen clients ask ChatGPT instead of calling youThe junior user who wanted to bypass TruGrid with IP whitelisting on a Comcast residential line.Remote users, OneDrive chaos, and SharePoint securityMigrating data from a former IT person’s personal OneDrive into SharePoint with proper permissions.Requirements like “only this junior can access files from one company laptop” and how that changes your design.Shared RDP workstation and licensing headachesNetAlly AllyWare 2.9: Easy Wired & Easy Wi‑FiWhat’s new in AllyWare 2.9 (build 2.9.0.85) and why you need AllyCare for updates.Easy Wired and Easy Wi‑Fi views on EtherScope and LinkRunner for one‑tap tests.Wi‑Fi 7‑related enhancements, MLO (multi‑link optimization), and faster AirMapper surveys.Community, outages, and upcoming eventsTop 10 things IT pros did during the recent M365 outage, including “on‑prem doesn’t look so bad after all.”Conference season preview: Right of Boom (Vegas), IT Expo / MSP Expo / TechSuperShow, ChannelPro Defend and Zero Trust World.Listener email on zero trust platforms, ThreatLocker vs. Microsoft 365 stack considerations.=== Links from the ShowNetAlly 2.9 Update: https://linkly.link/2ZMbnEtherScope: https://amzn.to/4kgiZULIT Expo: https://www.itexpo.comMSP Expo: https://www.mspexpo.comChannelPro Defend: https://events.channelpronetwork.comZero Trust World (ThreatLocker event): https://zerotrustworld.threatlocker.comRight of Boom: https://rightofboom.comFlorida Man - Grady Judd Morning briefing: https://linkly.link/2ZMbg=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.Why listenHear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.Learn why they question whether features really need AI and how they avoid AI for AI’s sake.Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.Links from the ShowImmyBot: https://immy.botImmense Networks: https://immense.netMSPGeek: https://www.mspgeek.orgHuntress: https://www.huntress.comRewst: https://rewst.io/CyberDrain: https://www.cyberdrain.comZero Trust World (ThreatLocker): https://zerotrustworld.comSPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.=== Why ListenHear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.Get a simple framework for quarterly (or monthly) margin audits by service category.See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.=== Links from the ShowMSP Radio (by Dave Sobel): https://www.mspradio.comSmall Biz Thoughts (Carl Palachuk): https://www.smallbizthoughts.comASCII / ASCII Spark: https://www.ascii.comPax8: https://www.pax8.comConnectWise IT Nation: https://www.connectwise.com/theitnationSMB Community (Karl Palachuk’s community): https://www.smallbizthoughts.orgPodFest Expo: https://podfestexpo.comStar Trek Prodigy: https://www.startrek.com/shows/star-trek-prodigy=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you rely on Small Biz Thoughts, IT Service Provider University, or The Business of Tech, this conversation is your roadmap to what’s changing and what’s not. Hear directly from Dave Sobel and Karl Palachuk about the acquisition, the five‑year plan, and how this new ecosystem can help you build a stronger MSP in 2026.=== Why listenUnderstand why MSP Radio acquired Small Biz Thoughts and IT Service Provider University.Hear Karl explain why he sold, what “stewardship” means, and why he’s not going anywhere.Learn how SBT community members will now gain access to Business of Tech plus content, vendor briefings, and insider reports.Get insight into Dave’s multi‑year business plan and his “chocolate and marshmallow” analogy for combining brands.Discover how the new structure keeps Karl’s books, SOPs, and checklists alive and updated rather than shelved.See how both Dave and Karl think about vendor relationships, ethics, and independent, fact‑driven analysis.Hear practical ways MSPs can plug into the combined ecosystem for training, coaching, and community.=== Mentioned on the showMSP Radio (company/umbrella): https://www.mspradio.comThe Business of Tech (podcast/media): https://www.businessof.techSmall Biz Thoughts: https://www.smallbizthoughts.comIT Service Provider University (ITSPU): https://www.itspu.comRelax Focus Succeed (book): https://amzn.to/44W2I10Killing IT Podcast: https://podcasts.apple.com/us/podcast/the-killing-it-podcast/id1463295432=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv shares a sarcastic Top 10 list of what MSPs are “excited” about in 2026, including AI that fixes everything, clients who finally get cybersecurity, and the 37th AI‑powered RMM. He digs into stack sprawl, compliance frameworks, cyber insurance requirements, and the myth of 100% client compliance while encouraging MSPs to focus on outcomes like better security, more uptime, and real business continuity.​Top 10 Things MSPs Are Totally Excited About in 2026AI That Fixes Everything — Except ItselfClients Who Finally “Get” CybersecurityVendors Promising Fewer Portals (Again)The Cloud Migration That Never EndsNew Acronyms To Confuse EveryoneCompliance Audits As a HobbyThe Return of the SMB IT Budget UnicornThe 37th AI-Powered RMM SolutionMSP Conferences With More Buzzwords Than BeerFinally Achieving 100% Client Compliance === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Close out the year with a candid MSP roundtable featuring LionGuard’s Brook Lee, ABC Solutions’ Rayanne Buchianico, Bvoip’s George Bardissi, Domotz’s Destiny Bertucci, MSP CFO’s Larry Cobrin, and more. They cover Goldman Sachs 10,000 Small Businesses, PitchIT, AI-driven service delivery, conference strategy, and the business intelligence MSPs need to boost margins. Along the way, the ITB Podcast Awards crown best episode, best swag, and best guest while Uncle Marv reflects on 10 years of podcasting, community, and staying in the fight as an IT business owner.Takeaways:​Hear a grounded recap of 2025’s AI, automation, and “managed intelligence” trends and what actually made it into MSP stacks.Learn how Liongard evolved from asset change management into security dashboards, Threat Impact IQ, and Visual Insights Pro for actionable MSP data.Pick up hiring insights on why there is not a talent shortage, just a sourcing problem, and how to grow tier-1 techs into higher-value roles.Get candid vendor perspective on AI agents, customer experience, and why over-automation can destroy your client relationships.Discover how MSP CFO helps identify profitable clients, agreements, projects, and engineers instead of just adding more endpoints.Hear how ABC Solutions used PitchIT and Goldman Sachs 10,000 Small Businesses to design and market a new service with a 70-page growth plan.Learn from Auvik vs Domotz episode feedback about monitoring, network visibility, and making tools truly actionable.Take away practical conference tips for navigating podcast row, avoiding shiny object syndrome, and getting real ROI from events.Get ideas for better swag strategy and booth etiquette, from meaningful giveaways to “no swipe if you’re not interested” behavior.End the year with a motivational reminder to celebrate surviving, hiring, niching down, and just keeping your clients running.Links from the ShowMSP CFO: https://www.mspcfo.comABC Solutions: https://www.abcsolutionsfl.comAuvik: https://www.auvik.comThread (Matt Lynn): https://www.thread.coSuperOps: https://www.superops.aiKarl Palachuk: https://www.smallbizthoughts.com=== LICENSE CERTIFICATE: Envato Elements Item: All media items below are licensed to Marvin Bee for use in the IT Business Podcast under a valid Envato Elements commercial license.Black Santa Searches Online for Gift Locations Using His Laptophttps://elements.envato.com/black-santa-searches-online-for-gift-locations-usi-NE2ZRTWLicense Date: December 18th, 2025Item License Code: 5N3SMXQY6UChristmas Happy Traphttps://elements.envato.com/christmas-happy-trap-9F7DLDBLicense Date: December 18th, 2025Item License Code: PVAEJZU7TXChristmas Hip Hop by FatOwlProductionshttps://elements.envato.com/christmas-hip-hop-BNR8WUWLicensed Dec 2, 2024Item License Code: RT4GP6HUC3Deck The Halls Vocal by SyncHitshttps://elements.envato.com/deck-the-halls-vocal-QCK6SYWLicense Date: December 18th, 2025Item License Code: XY98MGS3W6All materials are used under Envato Elements’ commercial, worldwide, and non-exclusive single-use license for completed podcast content === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’re an MSP owner, marketer, or tech pro who also loves Star Trek, this conversation is for you. Learn how to apply Starfleet‑style clarity, storytelling, and optimism to your business, get a peek behind the curtain of Trek productions and cruises, and discover new podcasts and documentaries to deepen your fandom.This is the crossover episode every techie Trekkie has wanted: an honest, funny, and insightful look at how Star Trek directly shapes marketing, MSP leadership, and community building. You’ll hear stories and perspectives you simply can’t get at a typical tech conference.Takeaways: See how Star Trek’s optimistic, problem‑solving ethos can shape the way you run an MSP or tech business.Learn how to build marketing roadmaps around a clear North Star goal, inspired by Voyager’s drive to get home.Understand why character‑driven storytelling (like Picard in “Inner Light” or Data‑focused episodes) makes your customer the hero.Hear candid, funny stories from Trek conventions, cruises, and behind‑the‑scenes production days.Get a rare origin story of how a “Microsoft Word expert for a day” became a 15‑year Trek insider and beloved convention figure.Compare the culture and format of Star Trek conventions with traditional tech conferences—and why lobby‑bar conversations are the great equalizer.Explore how new production tech (LED walls, remote workflows, digital delivery) changes actor experiences versus the messenger‑and‑typewriter era.Gain perspective on AI’s impact on Hollywood, from auditions to crowd scenes, and what that might signal for tech and creative industries.Hear strong, nuanced opinions on Discovery, Strange New Worlds, the Kelvin movies, and the future of Trek storytelling.Discover new Trek‑adjacent content to check out: 455 Films’ documentaries and The Decon Chamber podcast.Links from the Show: Decoded (marketing firm): https://www.decodedstrategies.com/Software To Go: https://www.software-to-go.com/main.php455 Films: https://www.455films.comThe D-Con Chamber Podcast: https://thedconchamberStar Trek: The Cruise: https://www.startrekthecruise.comCoalition (Chase Masterson’s anti‑bullying / anti‑hate organization): https://www.popculturehero.orgThe Subtle Art of Not Giving a F*ck (book): https://amzn.to/4j2KXmq=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv unveils his “Top 10 MSP Billing Blunders” drawn from years of running an IT services company, talking with peers, and swapping stories in the MSP community. Learn how treating billing as a scheduled, recurring task prevents missed invoices.See why vague “services rendered” invoices confuse clients and delay payment.Implement “no work without a ticket” so every action is documented and billable.Use PSA, RMM, and tools like Domotz and Action1 as your time and device source of truth.Tighten discounts with clear terms, end dates, and regular margin reviews.Avoid underpriced flat‑fee or “all you can eat” agreements by understanding usage risk.Keep MSAs, SOWs, and PSA data in sync so invoices match contracts and counts.Build recurring processes to handle new users, devices, and added services like deeper 365 tenant management.Take ownership of inventory and retired devices so billing reflects actual protected assets.Design invoices that list counts, services, and selected ticket highlights clients recognize.Offer flexible payment methods (checks, cards, ACH) without undermining your pricing.Gain confidence to price like a top MSP instead of leading with “we’re cheaper.”Cast your vote for the 2025 Podcast Awards: https://www.itbusinesspodcast.com/p/2025-podcast-awards/=== Links from the ShowDomotz: https://www.domotz.comMicrosoft 365: https://www.microsoft.com/microsoft-365Action1: https://www.action1.comPodnutz Network: https://podnutz.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

For MSPs trying to go “Microsoft‑first” without blowing up their business, Ben Wilcox lays out the playbook ProArch uses every day. Hear how a 500‑person firm standardizes on Microsoft 365, Azure, Defender XDR, and automation while still leaving room for partners and third‑party tools where they actually add value.Why ListenSee why ProArch standardized on Microsoft security (Defender XDR, Intune, Purview) instead of juggling multiple point products.Understand the journey from on‑prem servers and basic AV to EDR/XDR, zero trust, and 24/7 SOC operations.Get actionable starting points for going Microsoft‑first: Azure AD, Intune, conditional access, and Defender for Business/Premium.Hear how to gradually move customers from on‑prem AD and file shares to hybrid identity and cloud‑native storage like OneDrive and SharePoint.Learn how Nerdio and Remo3 help manage multi‑tenant Microsoft environments, AVD, and app packaging efficiently.Discover how ProArch evaluates which third‑party tools to keep and which to replace with built‑in Microsoft capabilities.Understand Microsoft Purview’s role in data classification, labeling, insider risk, and safe Copilot rollouts.Get insight into identity as the top cyber risk and how passwordless logins (Windows Hello, passkeys, YubiKeys) can reduce phishing impact.Hear real‑world challenges of enforcing zero trust with vendors who want you to weaken security controls.Learn how telemetry across devices, email, identities, and behavior allows risk‑based decisions and automatic enforcement.Get a realistic look at deepfakes, AI‑generated voices, and their impact on fraud and social engineering.See what Microsoft Intelligent Security Association (MISA) membership means and why MSPs should look for MISA‑aligned partners.Explore how ProArch partners with MSPs: one‑time projects, co‑managed solutions, dedicated offshore teams, and SOC outsourcing.Webinar: How to Build Agents that Understand Your Data with Copilot Studio: https://linkly.link/2Tcp6Links from the Show:Microsoft 365: https://www.microsoft.com/microsoft-365Microsoft Azure: https://azure.microsoft.comMicrosoft Intune: https://www.microsoft.com/microsoft-intuneMicrosoft Azure Virtual Desktop (AVD): https://azure.microsoft.com/services/virtual-desktopMicrosoft Purview: https://www.microsoft.com/security/business/microsoft-purviewMicrosoft Copilot: https://copilot.microsoft.com/Microsoft Intelligent Security Association (MISA): https://www.microsoft.com/en-us/security/business/intelligent-security-associationMicrosoft Ignite: https://ignite.microsoft.comNerdio: https://getnerdio.comRimo3: https://www.rimo3.com/RSA Conference: https://www.rsaconference.comWindows Hello: https://www.microsoft.com/en-us/windows/tips/windows-hello=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

MSPs are being dragged into compliance whether they’re ready or not, and this episode gives you a practical roadmap from people who’ve already done it. Tim and Shanna break down how to launch compliance-as-a-service, reduce your legal exposure, and finally get paid for work you’re already doing for free.Why Listen:Learn how Compliance Scorecard evolved from a simple checklist into a multi-module GRC platform built by an MSP for MSPs.Hear real stories about CMMC, HIPAA, New York DFS, SOC 2 and cyber insurance requirements driving new revenue and risk.Understand how to document client decisions so “we told you no” is provable when lawyers and insurers get involved.Discover how to reposition your QBRs/TBRs from “ticket counts” to executive-level risk and business impact conversations.See why assigning a dedicated compliance champion inside your MSP is the crucial first step before tools.Get a preview of Compliance Scorecard’s AI-driven policy experience that explains policies “like I’m five” and tests user understanding.*** Cast your vote for the 2025 Podcast Awards: https://www.itbusinesspodcast.com/p/2025-podcast-awards/Links from the Show:Compliance Scorecard: https://www.compliancescorecard.comCMMC (Cybersecurity Maturity Model Certification): https://dodcio.defense.gov/cmmc/About/HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaaNew York DFS (Department of Financial Services Cybersecurity Regulation): https://www.dfs.ny.govFedRAMP: https://www.fedramp.govCIS IG1 (Center for Internet Security Implementation Group 1): https://www.cisecurity.orgSOC 2 (Service Organization Control 2): https://linkly.link/2SBSQSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This NSITSP Member Spotlight dives into Cameron’s journey through higher education IT, a Fortune 500 manufacturing role, church AV/IT, and ultimately going all-in on his MSP in 2020. The conversation explores building recurring revenue from legacy software automation, setting financial and personal boundaries for leaving corporate, and elevating MSP professionalism so clients see you as a trusted strategic partner—not just the person who fixes printers.​Why listen:Learn how Cameron turned a nights-and-weekends web gig into a full MSP practice.Hear how early automation and SQL scripting work led directly to full IT management contracts.Get practical advice on when to leave corporate and what financial guardrails to have in place.Discover why “not all business is good business” and how to define a good-fit client.Understand Cameron’s view on democratizing technology instead of just blocking users.See how The Tech Tribe and peer groups shaped his growth and decision-making.Learn what NSITSP is doing to raise professionalism and give IT providers a voice with regulators.Links from the show: Square PlanIT: https://squareplanetit.comNational Society of IT Service Providers (NSITSP): https://nsitsp.orgThe Tech Tribe: https://thetechtribe.comImmybot: https://immy.botScaleCon: https://scalecon.comUniversity of Louisiana at Monroe: https://ulm.eduKarl Palachuk: https://smallbizthoughts.com American Bar Association: https://americanbar.orgDavid Phillips: https://dependableitservices.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Looking for real-world tech, home, and office upgrades for Black Friday? Marv and Dawn spotlight Roborock robot mops, Plaud AI transcription, Keds conference shoes, active noise-canceling headphones, desk and chair splurges, and smart Christmas lights that daisy-chain cleanly. They wrap it all in an MSP-friendly conversation about IT Nation, podcasting gear, and how AI is quietly improving everyday workflows.​​Products Mentioned: Roborock Qrevo Edge S5A Robot Vacuum and Mop: https://amzn.to/4pxf2fF Treedix USB Cable Tester: https://amzn.to/4pxJmXNMPL 15-Plug Audio Cable Tester: https://amzn.to/4ok0yii Plaud AI / Plaud Note AI Voice Recorder: https://amzn.to/3Kgf10S Ninja Hot & Iced Coffee Maker: https://amzn.to/3LZg1XK Keds Women’s Center 2 Sneakers: https://amzn.to/43SinOb IT Nation Steak Knives: https://amzn.to/4agAiSx RODE PodMic: https://amzn.to/48jEdLO LED Christmas String Lights: https://amzn.to/4oiTX7U Ember Smart Mug: https://amzn.to/48nMgra Ember Tumbler, Temperature Control Travel Mug: https://amzn.to/4pBXv6qSHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.Takeaways: Understand the difference between standards and best practices—and why best practices alone will commoditize your MSPLearn to set and commit to impossible goals for business growthDiscover Keith Ellis’ “magic questions” method to spark breakthroughsPractical ways to differentiate your business beyond certificationsInsights on building trust so clients never want to leaveStrategies for escaping the “success prison” and enjoying more freedomHow to educate clients on your value and avoid the price raceKeith’s recommended books and free resources for MSPsSponsor links for tools to strengthen cybersecurity (ThreatLocker)Mindset shifts for simplifying growth, hiring, and scaling your tech firmLinks from the show: Keith Ellis (Speaker/Coach): https://keithellis.comMagic Questions 2.0 (Book): https://amzn.to/4piFSbgWork Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required)Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2dIt's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/In this lively episode from IT Nation Orlando, Uncle Marv is joined by Mike Estep, Chief Client Officer at Blackpoint Cyber, who discusses the evolution of MSP security products, including EDR Essentials and Compass One. The conversation centers on providing comprehensive solutions that unify endpoint security, compliance, vulnerability management, and billing in one dashboard. Estep recounts his own transition from long-time MSP owner to vendor, the value of partner advisory councils, and how burnout and training remain top priorities within Blackpoint’s partner programs. Key resources mentioned include the launch of Blackpoint University, strategies for career pathing and soft skills training, and insights into expanding globally throughout 2026.Takeaways List: Discover Blackpoint’s new Compass One platform and its game-changing features for MSPsInsights on EDR Essentials and the value of accessible security entry pointsStrategies to combat engineer burnout and promote effective team trainingThe difference between MSP and vendor event participationHow partner advisory councils shape product developmentThe importance of soft skills and business education for techsAdvice on tool consolidation and reducing operational "engineering tax"Blackpoint University: training resources for partnersGlobal expansion and international hiring updatesThe true meaning of trusted client relationships in MSP businessMentioned People, Places & Things: Blackpoint Cyber: https://blackpointcyber.comIT Nation (ConnectWise): https://itnation.connectwise.com/Tenable: https://www.tenable.comBlackpoint CompassOne: https://blackpointcyber.com/platform/Vuori (apparel): https://vuoriclothing.comCarhartt: https://www.carhartt.comDXL: https://www.dxl.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Rob Rae breaks down the next era for IT businesses—Managed Intelligence Providers. Learn about real-world AI adoption, Pax8’s industry playbooks, and how events shape the MSP future.​ Rob uncovers the secrets behind Pax8’s AI Store, best practices for community-building, and strategies for MSPs to embrace AI-driven business opportunities—plus exclusive insights from top industry events.​Takeaways: Understand the transition from MSPs to Managed Intelligence Providers (MIP)Explore Pax8's process for adopting and integrating AI solutionsLearn from Pax8’s community strategies and partner best practicesGet details on the agentic inflection point report and managed intelligence playbookHear the latest on Pax8’s AI marketplace/AI Store rolloutDiscover practical advice for hosting and growing industry eventsBenefit from engaging analogies and tips for translating tech to clientsPick up event planning lessons and insights from top IT conferencesListen to memorable moments, from celebrity guests to behind-the-scenes storiesSee how global MSP knowledge sharing drives innovationLinks for People, Places and Things: Pax8: https://www.pax8.comIT Nation: https://itnation.connectwise.com/Kaseya (reference): https://www.kaseya.comXChange Event: https://www.thechannelco.com/xchangeBlack Point Cyber: https://blackpointcyber.comSalt Lake City Convention Center: https://www.visitsaltlake.com/meetings/convention-center/Austin McChord: https://www.linkedin.com/in/mcchord/Neil deGrasse Tyson (reference): https://www.haydenplanetarium.org/tyson/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/If you’re an MSP aiming to modernize your cybersecurity stack and stay ahead of technology shifts, this episode is your key resource. Mike and Jason share candid insights on automation, AI, and how to future-proof your business with OpenText’s evolving platform.​Why Listen:Deep dive into OpenText’s all-in-one EDR/SOAR/SIM solutionPractical perspectives on vendor consolidation and stack managementReal-world strategies for selling and supporting Microsoft 365 CopilotOpenText’s security bundles, a la carte flexibility, and support approachStories of automation, incident response, and managed security magicExclusive event and peer group opportunities for MSPsExpert advice on becoming a true "business solution provider"Links from the show:OpenText: https://www.opentext.comAppRiver: https://www.appriver.comConnectWise: https://www.connectwise.comMicrosoft 365: https://www.microsoft.com/microsoft-365Pax8: https://www.pax8.comIT Nation: https://itnation.connectwise.com/Canalys: https://www.canalys.comOpenText World: https://www.opentext.com/resources/opentext-worldASCII (Group/Events): https://www.ascii.comBeyond (Pax8): https://www.pax8beyond.com/Gary Sinise: https://www.garysinisefoundation.orgSnoop Dogg: https://www.snoopdogg.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.​Why Listen:The evolution of the channel from ConnectWise roots to today’s landscapeVendor philosophy: “never raise prices” and value for early partnersHow to evaluate vendors using Glassdoor, Reddit, and real customer reviewsThe secrets behind thriving partner ecosystems and true product innovationExclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboardsThe power of company culture, happy teams, and channel reputationPractical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNALinks from the show: CyberFOX: https://www.cyberfox.comIT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comNinja (NinjaOne): https://www.ninjaone.comBlackpoint Cyber: https://www.blackpointcyber.comMSP Process: https://www.mspprocess.comPassword Boss: https://www.passwordboss.comGlassdoor: https://www.glassdoor.comReddit: https://www.reddit.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.Takeaways: ​Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.Hear how millions in vendor-neutral research can boost your business.Discover the new global reach—including ChannelCon EMEA and APAC forums.Understand the true ROI and benefits of GTIA membership.Insights on philanthropy: $2M in channel community donations.How member-driven leadership shapes charitable giving and resources.Strategies to maximize value and accelerate your MSP’s growth.The inside story of GTIA’s split from CompTIA benefits and how it helps members.Links:GTIA (Global Technology Industry Association): https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comScalePad: https://www.scalepad.comPAX8: https://www.pax8.comKaseya Connect: https://www.connectit.com/connect-it-global/ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/aseanDACH Community: https://gtia.org/membership/member-groups/communities/dachANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Dive deep into the channel’s evolution with industry veteran Carolyn April of GTIA. Uncle Marv and Carolyn discuss the organization’s new nonprofit focus, major reports like the State of the Channel, and pressing issues like AI readiness and MSP accountability. Carolyn opens up about her transition to leading GTIA’s research, shares how member feedback shapes research topics, and reveals what it’s like to hit the conference circuit in 2025. This episode is a must-listen for MSPs looking to stay ahead of industry trends and understand the opportunities brought on by recent changes.​Takeaways: Understand the CompTIA-to-GTIA transition and its effect on the channelLearn how GTIA is focusing solely on channel member value as a nonprofitGet the scoop on MSP credentialing and the push for professionalizationHear Carolyn’s perspective on the biggest research trends for 2025Discover what’s changing – and what’s not – in flagship reports and member engagementFind out how AI is reshaping MSP business models, internally and externallyExplore how GTIA integrates research, education, and member servicesHear personal stories from Carolyn’s journey: journalism, research, and leadershipFun side topics: running, skiing, and the dynamics of teaching friends new skillsAction items for MSPs and vendors to adapt and succeedMentioned Entities with URLsGTIA: https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation (conference): https://itnation.connectwise.com/GTIA IT Industry Outlook 2025 PDF: https://www.itbusinesspodcast.com/downloads/GTIA-IT-Channel-Outlook-2025/PAX8: https://www.pax8.comCompTIA Volley Podcast (retired): https://blubrry.com/volleyEMEA Events: https://www.gtia.org/events/emea/CCF Conference (Chicago): https://www.gtia.org/events/ccf/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach. Takeaways: How to transition from agency ownership to revenue consultingReal-time strategies for MSP sales growthAI’s role in sales lead generation—with ethical boundariesSecrets to targeting high-value clients using databases like Apollo.ioImportance of community events for MSP visibility and referralsHard-won lessons on infrastructure, outages, and PR managementNavigating migrations and avoiding MSP vendor pitfallsReferral programs: what works and what doesn’tBuilding a top-of-mind MSP brand in a competitive marketWhy trust and authenticity matter most in today’s IT channelLinks for Companies, Products, Books, Events and People: ​Megan Killion: https://www.linkedin.com/in/megankillion/Moovila: https://moovila.comHubSpot: https://hubspot.comM365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365Apollo.io: https://apollo.ioIT Nation: https://itnation.connectwise.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Keith Ellis joins the show to challenge MSPs everywhere: Are you stuck in survival mode, repeating average practices, or ready for exponential growth? Through personal stories, battle-tested business wisdom, and examples from Microsoft, LinkedIn, and industry disruptors, this episode reveals how commitment, habits and bold thinking transform both mindset and profit. Resources and book recommendations include MagicQuestions.com and The Magic Lamp. Don’t miss the upcoming live show for audience Q&A and more hands-on strategies.​Why ListenLearn Keith’s “impossible goals” strategy for rapid growthDiscover how to turn tech skills into entrepreneurial advantageUnpack the real story behind best practices vs. differentiatorsHear actionable ways MSPs can escape survival modeGet tools for working less, scaling faster (with tech & partnerships)Real examples of turning limiting beliefs into breakthrough successLinks from the show: Keith Ellis: https://keithellis.comMagic Questions Goldmine: https://magicquestions.comThe Magic Lamp (book): https://amzn.to/3JzLjnnWork Less, Scale Faster Community: https://keithellis.com/work-less-scale-faster/Who Not How (book) - Dr. Benjamin Hardy and Dan Sullivan: https://amzn.to/4p9QWHQPumpkin Plan (book) - Mike Michalowicz: https://amzn.to/4oGfMPVSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Callan Sapien of Synthreo to unpack how Synthreo evolved from early ML automation to an MSP-ready AI platform launched in the summer after an acquisition. They discuss the realities of the AI agent and copilot market, the need to focus on observable client problems, and the tension between high-margin opportunities and the security and governance required to deploy AI responsibly. Main topics include no-code/low-code architecture, MSP service delivery, AI as a service, risk management, and go-to-market strategies. Key resources mentioned include Synthreo’s MSP-ready tools and AI workflow offerings; URLs to partner sites and product pages can be added here as soon as confirmed.Takeaways:AI as a service is achievable for MSPs when paired with MSP-ready platforms and practical problem-solving approaches.The path to profitability lies in balancing services and software, not just selling AI features.Focus on identifying real client problems and mapping AI workflows to measurable outcomes.Embrace risk with guardrails: host data properly, verify AI sources, and implement governance.The market is split between early adopters and those scrambling to catch up; MSPs should lead with business value.Links for Companies, Products and Books: Synthreo: https://synthreo.ai Pax8: https://www.pax8.comMicrosoft (general): https://www.microsoft.comIT Nation: https://itnation.connectwise.com/CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilotSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this live IT Nation recap episode, Uncle Marv threads travel anecdotes, conference takeaways, and practical MSP automation into a cohesive narrative. He shares a whirlwind tour that included Lakeland, Philly, and Orlando, culminating in conference reflections and a candid look at the event’s content breadth. The episode doubles as a field report on vendor engagement, with attention to the PitchIT competition and the reality that large conferences often overwhelm attendees with sessions; the solution is deliberate planning and team division to maximize value.IT Nation’s PitchIT Finalists: 1st place, Strategy Overview: https://www.strategyoverview.com/2nd place: Mizo: https://mizo.tech/Steak Knives: ThreatCaptain: https://threatcaptain.com/Companies, Products & Books: IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comASCII Edge / ASCII Cup: https://events.ascii.com/Domotz: https://www.domotz.comHP iLO: https://www.hpe.com/us/en/hpe-integrated-lights-out-ilo.htmlAction One: https://www.action1.comDisney (travel context): https://www.disney.comVendor Swag Shoutouts:Pure Storage: https://www.purestorage.comDriveSavers: https://drivesavers.comMSP CFO: https://mspcfo.com (branding referenced)SuperOps: https://www.superops.com MSP Camp: https://msp-camp.com/ThreatDown: https://www.threatdown.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join Uncle Marv and Eric Torres, VP of Channel and Community Engagement at Pax8, as they break down the latest in AI-powered MSP automation, cloud marketplaces, and the launch of Pax8’s pioneering agent store. Hear how the company is changing the way MSPs deliver value with customizable solutions and managed intelligence.​Takeaways: Pax8’s agent store enables MSPs to buy, sell, and create automation agents for new revenue streams.Managed intelligence is now a core MSP service, not just a feature; excel by adopting a holistic AI strategy.Guided assessments help MSPs understand and roadmap their journey to becoming managed intelligence providers.Security and user control are central to Pax8’s integration and data management model.Real-world agent success stories include restaurant, hospitality, and event management bots that save hours of manual work.Upcoming curriculum and agent stores are designed to meet MSPs wherever they are on their AI journey.​Cloud marketplace customization now gives MSPs direct control over client-facing solutions and shopping options.People, Products, Companies, Tools, EventsPax8: https://www.pax8.comUniversal Orlando: https://www.universalorlando.com/Goo Goo Dolls: https://www.googoodolls.com/Delta (Airlines): https://www.delta.com/Beyond (Pax8 event): https://beyond.pax8.com/ChannelCon (industry event, possible mention): https://www.comptia.org/channelcon​SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Kristin Spiotto, co-founder of Decoded, to discuss the company’s recent rebrand and expanded services tailored for tech firms. Kirstin explains why messaging clarity is the foundation for any successful marketing plan and how they build comprehensive marketing roadmaps that align with business goals such as ARR and client acquisition numbers. From leveraging AI responsibly to harnessing LinkedIn effectively, Kristin delivers actionable insights for MSPs looking to optimize their marketing spend and measure true ROI. Takeaways: Messaging clarity is foundational for all marketing efforts to avoid noise.Marketing roadmaps start with business goals (ARR, clients) and reverse engineer lead generation needs.Full-service marketing includes brand awareness, demand generation, SQL/MQL conversion tracking.KPIs and OKRs are critical to measuring and optimizing campaigns effectively.Website optimization focuses on traffic, engagement time, and conversion actions.Email marketing still delivers best ROI when treated as relationship nurturing.AI tools like ChatGPT can scale content but require clear brand messaging input.LinkedIn should be used strategically for thought leadership and opt-in lead campaigns, not spam.Small MSPs should right-size marketing spends and tactics; avoid wasting money on ads without roadmap.Consistency in messaging and metrics tracking is key to seeing long-term results.People/Products/Companies/Tools/Events: Decoded: https://decodedstrategies.comChatGPT: https://chat.openai.comClaude (Anthropic): https://www.anthropic.com/product/claudePerplexity AI: https://www.perplexity.aiSales Navigator (LinkedIn): https://business.linkedin.com/sales-solutions/sales-navigatorGoogle Analytics: https://analytics.google.comStoryBrand Framework (Don Miller): https://storybrand.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Ready to supercharge your MSP help desk? This episode reveals how PIA’s James Allen and team built a trusted, flexible AI platform that scales with your business and delivers security, efficiency, and community wisdom.Why Listen:Discover PIA’s 60+ built-in automations for service desksHear how vendor-agnostic design ensures flexibilityLearn about the new Automation Hub and Vibe Conding co-pilot for engineersGet insights into securing workflows with ThreatLockerExplore PIA’s global community and Discord for real-time sharingExperience conference moments and personal highlights from JamesCompanies, Products and Books Mentioned:PIA: https://pia.aiConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comChatGPT: https://openai.com/blog/chatgptCoPilot: https://www.microsoft.com/en-us/microsoft-365/copilotIT Nation: https://itnation.connectwise.com/PAX8 Beyond (event): https://www.pax8.com/beyond/Universal Orlando: https://www.universalorlando.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Discover how Thread is reshaping IT service management with next-gen AI features and hear firsthand business insights that will inspire MSPs to scale smarter and deliver better client outcomes.Matt Linn explains Thread’s new customizable AI voice agent powered by Cartesia.Exclusive scoop: Thread’s service intelligence and memory features for MSPs.How Thread helps eliminate non-billable dispatch roles and boost profitability.Insights into Thread’s PitchIT win, conference success, and major financing round.Best practices for MSP cloud, hybrid, and on-prem services in changing environments.Companies, Products and Books Mentioned: Cartesia AI: https://cartesia.aiIT Nation Connect: https://www.connectwise.com/it-nation/connectAI Service Unleashed (2025): https://www.getthread.com/aisu-2025AWS: https://aws.amazon.comPitchIT: https://www.connectwise.com/it-nation/pitchitSpace Center Houston: https://spacecenter.orgSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Want to know how leading MSPs gain real visibility and sell modern security? Tune in as Cavelo launches ‘Flash’—the risk assessment tool MSPs have been waiting for! Don’t miss this unfiltered conversation about MSP sales, cybersecurity roadblocks, and Cavelo’s powerful new solutions—straight talk with industry veterans!Learn how the Flash platform works and why it’s free for existing usersGain MSP-tested advice on asset discovery, vulnerability management, and regulatory complianceGet real-world selling strategies for security servicesDiscover how Cavelo’s tools let you protect what you can't seeCompanies, Products and Books Mentioned:Cavelo: https://cavelo.comIT Nation: https://www.connectwise.com/it-nationTenable: https://www.tenable.comQualys: https://www.qualys.comFlorida Bar: https://www.floridabar.orgSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Mike Psenka at IT Nation Orlando as he reveals how Moovila enables MSPs to develop efficient workflows, reduce errors, and leverage automation. The episode sheds light on competency ladders, staff optimization, and industry-specific templates for success.​Learn why career progressions and entry-level roles are changing.Get the scoop on Moovila’s Project Hub, built by and for MSPs.Real feedback from customers driving product features and enhancements.Explore memorable partnership moments and the “blurple cow” movement.Links:Moovila: https://www.moovila.comIT Nation: https://www.itnation.comGTIA Innovative Vendor Award: https://poweredservices.io/gtia-awardsCRN AI100: https://www.crn.com/news/cloud/the-2025-crn-ai-100-innovatorsLinkedIn (Moovila): https://www.linkedin.com/company/moovila/CMMC: https://www.acq.osd.mil/cmmc/ (Cybersecurity Maturity Model Certification)Pitch It: https://www.connectwise.com/pitchitSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Recorded live at IT Nation Orlando, Uncle Marv sits down with Khanh Tran, CEO of Biorn Cyber Group, to break down what CMMC compliance truly involves for MSPs, from level distinctions to remediation hours and policy controls. The conversation covers the evolving complexity in cybersecurity requirements, why veteran-led organizations stand out, and how boutique services can empower small/medium businesses without breaking budgets. Key resources like IntelliGRC, FedRAMP compliance, and the importance of integrity in cybersecurity consulting are discussed in depth.​If you want to future-proof your MSP with up-to-date cybersecurity compliance, tune in to this candid IT Nation interview. Khanh Tran’s practical wisdom on CMMC, cost realities, and building partnerships offers game-changing insights.Why ListenCMMC explained—what MSPs must know nowReal-world examples of primes and subs navigating complianceLevel One vs Level Two: actionable insights and hours requiredFedRAMP, technical controls, and trusted enclaves demystifiedCost breakdowns for staffing, outsourcing, and risk managementRPOs and integrity: how to choose the right cybersecurity partnerVeteran leadership story—servant leadership and mission-driven hiringLinks from the show:Mentioned EntitiesBiorn Cyber Group: https://biorngroupcyber.comIntelliGRC: https://intelligrc.comNIST: https://www.nist.govFedRAMP: https://www.fedramp.govSenteon: https://senteon.co/Goo Goo Dolls: https://googoodolls.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.