Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

This episode explores the journey of Kevin Dutkiewicz launching Tech Brews, his approach to serving underserved small businesses, the struggles with business administration, and the philosophy of running a modern MSP without the typical minimums. Uncle Marv and Kevin debate the realities of break-fix models, Trunk Slammer myths, and community-driven solutions. Listeners gain insight into tech stacks, vendor management, legacy client support, and why being active in groups like MSP Geek is vital for IT pros. Geek out with discussions on home automation, Code Mash, and what truly helps an MSP succeed in today’s dynamic market.Actionable TakeawaysFocus on providing IT support to small businesses with affordable, accessible service—there’s an untapped market below typical MSP minimums.Evolve your toolset (ticketing, quoting, documentation) as your business matures and scales.Be intentional with work/life boundaries and stay active in community groups to sharpen your skills and network.Companies, Products, and Books MentionedTech Brews: https://www.techbrews.co/OIT VoIP: https://www.oit.coHalo PSA: https://halopsa.comHudu: https://hudu.com/Sophos: https://sophos.comHuntress: https://huntress.comIT Glue: https://itglue.comClickUp (Project Management Platform): https://clickup.comZomentum (Quoting): https://www.zomentum.comCode Mash Conference: https://codemash.orgMSP Geek: https://www.mspgeek.orgTony Packo’s Restaurant: https://tonypackos.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down again with Jermaine Clark, Sherweb’s Senior Manager of AI Readiness, for a lively discussion about how managed service providers can drive real business results with AI. Jermaine walks through Sherweb’s robust AI initiatives, including training, certification, and hands-on guides for automating onboarding, ticketing, and customer service. The episode covers practical frameworks for integrating AI based on MSP business models, current trends in tech adoption, and strategies to avoid common pitfalls like shiny object syndrome. Jermaine’s insights are drawn from years of MSP experience and a passion for helping IT businesses scale and innovate.Actionable TakeawaysUse Sherweb’s 90-day blueprint to assess internal processes, automate repetitive tasks, and create scalable business models.Leverage AI agents for automating onboarding, ticket triage, and customer support to reduce human error and boost consistency.Focus on upskilling your staff with AI-powered learning platforms, certifications, and real use-case training for team growth.Companies, Products, Books MentionedSherweb: https://www.sherweb.comMicrosoft Copilot: https://www.microsoft.com/en-us/microsoft-365/copilotPerplexity: https://www.perplexity.aiOpenAI / ChatGPT: https://openai.comGemini (Google AI): https://gemini.google.comSlack: https://slack.comMicrosoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-softwareSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Jermaine Clark of Sherweb sits down with Uncle Marv to discuss what AI readiness means for MSPs, sharing practical advice, personal stories, and vendor insights. The conversation tackles how the rapid adoption of AI has shifted the balance between MSP expertise and client knowledge, emphasizing the need for a security-first approach and regular data governance. Jermaine recounts his journey from saving sea turtles to leading Sherweb’s AI initiatives, offering humorous and relatable anecdotes from cross-industry experiences. The episode guides listeners through the strategic steps MSPs should take to stay relevant—upgrading systems, empowering teams, and leveraging robust cloud solutions. Listeners will get actionable recommendations, hear about real-world training, and find out why adaptation and ethical deployment are key to thriving in today’s IT environment.Why Listen:Learn practical steps for AI readiness specifically for MSPs.Explore the urgency of securing data and client environments as AI spreads.Unlock lessons from Jermaine’s career pivot—from biology to IT success.Get up to speed on Sherweb’s cloud, security, and backup solutions.Discover how to empower and train IT teams for AI-driven support.Enjoy memories, tech humor, and candid advice on staying competitive.Companies, Products, and Books Mentioned:Sherweb: https://www.sherweb.com/Microsoft Copilot: https://www.microsoft.com/en-us/microsoft-365/copilotAppRiver: https://www.appriver.com/Matrix (film): https://www.imdb.com/title/tt0133093/Johnny Mnemonic (film): https://www.imdb.com/title/tt0113481/Blade Runner (film): https://www.imdb.com/title/tt0083658/iRobot (book): https://en.wikipedia.org/wiki/I,_RobotSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever felt pressured to keep quiet in your business or IT community? Uncle Marv unpacks what Jimmy Kimmel’s comeback teaches IT pros about the freedom to speak in the face of political and industry pressure. With real stories of cyberbullying, shady marketers, and systemic bias, Marv reminds us that doing the right thing means accepting the risk—and the impact—of going public. You’ll get personal experiences, cautionary tales, plus clear advice for handling DEI, solo tech reality checks, and the uncomfortable but necessary conversations all professionals should have.3 Most Actionable Takeaways:Stand up for honest speech in business—even when there’s personal or professional riskCall out unethical practices and support marginalized colleagues to foster real diversity and inclusionDon’t judge IT pros by stereotypes; boost professionalism and unity in the MSP spaceSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I’m joined by Matt Yesbeck, the innovative co-founder of MSPX, a groundbreaking online marketplace empowering MSPs to buy, sell, and value managed services contracts with confidence. Matt brings deep industry experience as a builder of smart, secure business solutions for IT providers. Together, we unpack the new features of MSPX 2.0, including trust scores, escrow-backed transactions, and tools for contract evaluation that are driving real change in the managed services sector. Whether you’re looking to grow or streamline your MSP business, this episode gives you actionable insights for scaling up and standing out.Why Listen:Discover what’s new in MSPX 2.0Learn how trust scores and onboarding build confidenceFind out about escrow-backed transactionsDive into the Client Compass tool for portfolio healthGet inspired by community-driven MSP dealsCompanies, Products, and Books Mentioned:MSPX Marketplace: https://mspx.storeYesteck IT Services: https://yesteck.ioMonjur (Legal/MSA partner): https://monjur.comASCII (peer group/partner): https://www.ascii.comChannelnomics (advisor): https://www.channelnomics.comClient Compass (tool): https://clientcompass.mspx.storePax8: https://www.pax8.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you want a truly no-BS look at life as a Managed Service Provider, this is the episode you can’t miss. I’m joined by Bret Erickson—owner of Passkey Technology up in Golden Valley, Minnesota, and a founding force within the National Society of IT Service Providers (NSITSP). Bret shares how he went from gigging as a musician all over the country to leading a tech business that’s thrived since the late ‘90s. Trust me, there’s some wisdom here you won’t find anywhere else.We dive into what it really means to run an MSP in today’s tech jungle: hybrid service models that actually work, why the “unlimited help desk” isn’t always smart, and how surviving vendor bundling is the new name of the game. Bret talks candidly about balancing old-school networking chops with new remote management platforms—plus the pros and cons of going all-in on Microsoft Intune versus keeping your stack best-of-breed.If you care about professionalism, industry reputation, and smart business moves, you’ll love hearing Bret’s take on joining NSITSP and working to standardize best practices for MSPs. He’s a committee veteran with real skin in the game.We also geek out over tools like Kaseya 365 Ops, ThreatLocker for application control, and the future of endpoint security. Bret brings up community topics like the CMMC framework and CIS Controls—essential reading for anyone who wants to step up their compliance game.Companies, Products and Books mentioned: Passkey Technology: https://www.passkeyinc.com/NSITSP: https://www.nsitsp.org/Kaseya 365 Ops: https://www.kaseya.com/resource/k365-ops-for-msps/Microsoft Intune: https://learn.microsoft.com/en-us/intune/Microsoft Defender for Endpoint: https://www.microsoft.com/en-gb/security/business/endpoint-security/microsoft-defender-endpointSaaS Alerts: https://saasalerts.com/Huntress Security: https://www.huntress.com/CMMC (DoD Information): https://business.defense.gov/Programs/Cyber-Security-Resources/CMMC-20/CIS Controls: https://www.cisecurity.org/controlsPax8 Beyond Conference: https://www.pax8.com/events/beyond/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

On this episode of the IT Business Podcast, I dig deep into why customer service often misses the mark—sharing both hilarious and infuriating stories from recent tech support calls and product woes. You’ll hear about my battles with big brands like Samsung and Bosch, porting nightmares with Fusion Connect, and wins with vendors who still “get it”—plus practical shout-outs for industry friends and events like the Channel Program, ASCII Edge, MSP Summit, and TechCon Unplugged.I pull wisdom from foundational books, “Customer Service is Worthless, Customer Loyalty is Priceless” and “Delivering Knock Your Socks Off Service,” breaking down actionable principles every IT pro should adopt ASAP. Learn why your customers truly are your paycheck, how first impressions make or break client relationships, and why a simple thank you goes further than any technical fix. Tune in for takeaways, vendor picks, and a special peek at my process for keeping support human.Amazon Featured Products:Pluggable 16-in-1 Dock: https://amzn.to/41Vm8SaCustomer Service is Worthless (Jeffrey Gitomer): https://amzn.to/4pAOg7hDelivering Knock Your Socks Off Service (Kristin Anderson): https://amzn.to/46mPOsAFlorida Man: Crossbow Trash Dispute: https://em8k.short.gy/CtKGUSOther Links:Channel Program: https://www.channelprogram.comHelpt: https://www.helpt.comCynomi: https://www.cynomi.comLAN Infotech: https://laninfotech.comCapstone IT Services: https://www.capstoneitservices.comUnbound Digital: https://unbounddigital.comFusion Connect: https://www.fusionconnect.comEnGenius: https://www.engeniustech.com/SonicWall: https://www.sonicwall.comASCII Edge: https://asciievents.com/events/ascii-edge/TechCon Unplugged: https://www.techconunplugged.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSICItem Title: Upbeat CorporateItem URL: https://elements.envato.com/upbeat-corporate-HHAM5NZAuthor Username: music_waves_productionItem License Code: WXBA2N3UDPSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Unlock the real story of managed services as Ron and Sydney join Uncle Marv to discuss adapting tech stacks, surviving documentation disasters, and why hands-on fieldwork still matters. Learn how to leverage networking, win as a small MSP, and hear wild stories—from hard drive crushing to Florida’s reptile wrangling Python Challenge.Florida Man Arrested in Multi-State Cyber Fraud: https://gbi.georgia.gov/press-releases/2025-09-03/gbi-arrests-florida-man-multi-state-cyber-fraud-investigationCompanies, Products, Books Mentioned: ConnectWise: https://www.connectwise.comMSP360: https://www.msp360.comAddigy: https://www.addigy.comFusion Connect: https://www.fusionconnect.comTech Marketing Engine: https://techmarketingengine.comUSB Fast Charging Station: https://amzn.to/4ppDf8LASCII: https://www.ascii.comLeadership West Orange: https://wochamber.com/leadership-west-orange-returns/Leadership Broward: https://leadershipbroward.orgFlorida Python Challenge: https://flpythonchallenge.orgFlorida Man Games: https://www.thefloridamangames.com/Freedom Factory (event venue): https://freedomfactoryusa.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSICItem Title: Upbeat CorporateItem URL: https://elements.envato.com/upbeat-corporate-HHAM5NZAuthor Username: music_waves_productionItem License Code: WXBA2N3UDPSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Discover why ScaleCon is called the “best MSP conference ever” as Uncle Marv and Tahir discuss what sets it apart: practical strategies, zero sales pitches, and a focus on what works. Tahir shares raw stories from last year’s event, including how attendees drove enormous revenue jumps and learned game-changing marketing strategies. Listen for tips on inbound and direct mail success, the thinking behind a single-stage, high-engagement event, and how vendor relationships add authentic value. Get the scoop on what’s new for 2025, including practical 10-minute tactics sessions and why “no pitching” remains a firm rule for ScaleCon. Highlights: ScaleCon 2025 is backed by real attendee results: some MSPs saw hundreds of thousands in increased revenue in just months.Direct mail tactics and content marketing delivered measurable wins for MSPs, including $2,000/month new contracts.Event philosophy: Single-stage, growth-focused sessions with handpicked practitioners, no sales pitches—leading to high engagement and ROI.Partnerships: ScaleCon co-hosted by MSP Camp and The Tech Tribe to bring best-in-class content for managed service providers.Companies, Products, and Books Mentioned:ScaleCon: https://scalecon25.comMSP Camp: https://msp-camp.comTech Tribe: https://thetechtribe.comRobin Robbins: https://technologymarketingtoolkit.comRoosevelt New Orleans: https://www.therooseveltneworleans.comMagnetic Marketing: https://magneticmarketing.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Floods, failed DIY, and donut debates! This episode covers everything from home catastrophes to the practical realities of IT support when clients do things their own way. This episode with Matt delivers more laughs, hard lessons, and hands-on IT advice than a week in the field.Why listen:Learn how a simple bathtub disaster led to a total home overhaul and $15,000 in repairsGet actionable advice for dealing with insurance after accidentsDiscover the right way to upgrade computers for secure domain accessHear real stories of client mishaps and IT best practicesFind out why Fab’s Auto Backup is a must-have for migrationsLaugh at DIY attempts and over-the-top donut searchesGrab insider tips for TechCon Unplugged eventsThe WMIC Command to Retrieve the Windows Product Key: wmic path softwarelicensingservice get OA3xOriginalProductKeyCompanies, Products, Books Mentioned:TechCon Unplugged: https://techconunplugged.com/FABs Auto Backup: https://www.fpnet.fr/ConnectWise: https://www.connectwise.com/QuickBooks: https://quickbooks.intuit.com/SolarWinds: https://www.solarwinds.com/Lenovo: https://www.lenovo.com/Dell: https://www.dell.com/Property Brothers: https://www.hgtv.com/shows/property-brothersAmazon: https://www.amazon.com/D7 (PC Tech Tool): https://www.foolishit.com/d7/ === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Matt Mulcahy shares the blueprint for launching MSP Cyber in 2025. We cover what it really costs, what tools matter, where MSPs are going wrong with value, and why combining IT with digital marketing is a game-changer.Why Listen:Learn the real startup costs of an MSP todayWhy Miami’s IT market is still wide openShifting value away from just help desk servicesHow CRMs beat PSAs for real business growthBalancing fixed projects with managed clientsPractical EOS planning for growthScaling smart while avoiding tool sprawlCompanies, Products, Books Mentioned:Ubiquity: https://ui.comWindstream/Unity: https://www.windstream.comMSP Cyber: https://miamicyber.techProSource: https://www.prosource.netHubSpot: https://www.hubspot.comHalo PSA: https://halopsa.comMiro: https://miro.comEOS (Entrepreneurial Operating System): https://www.eosworldwide.comHuntress: https://www.huntress.comTruMethods (Gary Pica): https://www.trumethods.com/Galactic Advisors: https://galacticadvisors.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever been told, “You’re too expensive”? Yeah, me too. In this episode, I share how I deal with prospects who quote me lower rates from “their guy” — and why I never match those prices. Instead, I focus on flipping the conversation to value, downtime costs, and the trust that keeps clients with me for decades.Why Listen:Learn why I never match lower competitor pricingSimple framework: per site, per server, per computer, per userHow to present yourself as a business, not “just a tech”Flipping downtime into measurable cost for clientsLessons from attorneys on billing and worthCompanies, Products, People Mentioned:Fluke Networks: https://www.flukenetworks.comNetAlly: https://netally.comMicrosoft: https://www.microsoft.comActivTrak: https://www.activtrak.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

After conversations with Cory Clark of SonicWall and Reddit’s MSP community, I lay out the facts and why poor practices—not firewalls—are usually the weak link. I also share my hands-on Ubiquiti deployments (cameras, gateways, doorbells), how Cable Finder through Telarus helped me sign two clients on the spot, and review the CoolPie 3-in-1 SSD Cloner for NVMe drives. And yes—another Florida Man story.Companies, Products & Tools MentionedSonicWall — https://www.sonicwall.comUbiquiti / UniFi — https://ui.comFortinet — https://www.fortinet.comTelarus — https://www.telarus.comCable Finder — https://cablefinder.comWindstream (now Unity) — https://www.gounity.comRuckus — https://www.commscope.com/ruckus/CoolPie 3-in-1 SSD Cloner (Amazon): https://amzn.to/4mQHfgjSOHO Touch M.2 NVMe Duplicator 1-7 Cloner & Wiper: https://amzn.to/4ml00spProofpoint — https://www.proofpoint.comFlorida Man Clings to Hood of Car in Cocoahttps://www.fox35orlando.com/news/florida-man-clings-hood-car-speeding-down-road-driver-watches-horror-really-scaryhttps://www.clickorlando.com/video/news/2025/08/20/man-seen-clinging-to-car-hood-in-cocoa-in-critical-condition-after-crash/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSICItem Title: Upbeat CorporateItem URL: https://elements.envato.com/upbeat-corporate-HHAM5NZAuthor Username: music_waves_productionItem License Code: WXBA2N3UDP === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What if you could slash your hiring time from 44 days to just 5? In this can’t-miss interview, Chris Keith of Hirexe shares how his AI-powered platform is turning chaos into clarity for MSP recruitment. From scraping “real CV” data to delivering vetted candidates at lightning speed, Chris reveals the secrets behind his revolutionary process and how you can save up to 75% on payroll—without sacrificing quality or culture! Guest: Chris KeithFounder & CEO of Hirexe, acclaimed for revolutionizing IT recruitment with AI-driven solutions. Known as the “Useful AI Guy,” Chris leverages years of tech and business experience to deliver high-quality, cost-effective talent to MSPs worldwide.Website: Hirexe: https://hirexe.com/LinkedIn: https://www.linkedin.com/in/itschriskeith/Companies, Products and Books MentionedPitchIT (IT Nation Connect 2025): https://www.connectwise.com/it-nation/connectChatGPT: https://chat.openai.comClaude (AI tool): https://claude.aiSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Chris Champion, an entrepreneur deeply embedded in AI-powered business automation and podcasting. They cover AI's explosive growth, its impact on various industries including IT, legal, and transportation, and the necessity of integrating AI into workflows. Chris shares how AI agents help scale his productivity and how entrepreneurs can leverage AI as a "digital lemonade stand." The episode mixes engaging anecdotes, like AI's threat prediction from Google's BARD, AI's role in podcast marketing, and believer vs faith perspectives about progress and survival in an AI-driven world. Ideal listening for IT pros, business owners, and tech enthusiasts eager to get ahead."Why Listen" TakeawaysLearn how AI can help (or harm) real people and businessesDiscover why human judgment should always double-check AIHear success stories of AI agents boosting business productivityGet practical advice for making AI work for you, not against youStay ahead with tips on entrepreneurship, podcasting, and automationUnderstand the dangers and the massive potential of AI in ITCompanies, Products, and Books Mentioned:Ubiquiti: https://www.ui.com/SonicWall: https://www.sonicwall.com/ChatGPT: https://chat.openai.com/Annual Science (journal): https://www.annualreviews.org/Google Gemini (formerly Bard): https://blog.google/technology/ai/introducing-google-gemini/Champion AI: https://championai.com/Chipotle: https://www.chipotle.com/Miami Heat: https://www.nba.com/heatFlorida Man: https://www.cbssports.com/nba/news/ex-miami-heat-employee-charged-for-selling-millions-of-dollars-worth-of-stolen-memorabilia-from-team-facility/Man hospitalized after ChatGPT recommends bromide as substitute for salt: https://www.acpjournals.org/doi/10.7326/aimcc.2024.1260SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever dreaded those endless compliance audits, this one’s for you! I’m joined by Mark Heather from ComplianceAide, and we break down how MSPs can slash audit time by up to 85%, onboard in minutes, and deliver polished, board-ready compliance reports without adding a single person to the payroll. This AI-powered platform isn’t just fast — it’s smart, scalable, and designed to turn compliance from a painful chore into a profitable service.Why You Should ListenCut compliance audit time by up to 85% — from 220 hours down to as little as 16.Onboard in 15 minutes and let AI do the heavy lifting — no extra staff needed.350+ frameworks supported plus custom reports for CEOs, CTOs, and CFOs.Integrations with top MSP tools like ConnectWise, Acronis, and N-able for instant evidence gathering.Turn compliance into revenue with upsell opportunities (cyber insurance, MFA, remediation services).Companies, Products, Books MentionedComplianceAide: https://thecomplianceaid.comIT Nation Connect: https://www.connectwise.com/the-it-nation/events/it-nation-connectConnectWise: https://www.connectwise.comAcronis: https://www.acronis.comN-able: https://www.n-able.comNIST Cybersecurity Framework: https://www.nist.gov/cyberframeworkSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Hey friends — in this one I talk with Dexter Caffey from Smart Eye Technology about stopping cybercriminals with continuous biometric security. No keys, no fobs — just your face and a camera. From banks and law firms to medical offices, this could be the next standard for MSP security.Why Listen:Learn how continuous authentication worksStop remote desktop attacks instantlyKeep files locked to the right person onlyHear real-world bank fraud prevention storiesCompanies, Products & Books Mentioned: Smart Eye Technology: https://getsmarteye.comSmart Eye App Registration: https://smarteyeapp.com/registrationConnectWise: https://www.connectwise.comAcronis: https://www.acronis.comArkansas Bankers Association: https://www.arkbankers.org/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Choosing a network monitoring platform isn’t one-size-fits-all. In this episode, I compare Auvik and Domotz head-to-head, sharing my hands-on experiences and candid MSP feedback. We’ll talk integrations, multi-site dashboards, NetFlow analytics, and reverse proxy simplicity. You’ll hear real-world pros and cons to help you avoid costly trial-and-error. And yes — I’ll reveal the tool I personally use and why.Why Listen:Side-by-side field-tested comparison of Auvik & DomotzLearn about NetFlow analytics vs reverse proxy use casesHear honest pros/cons straight from MSP peersGet insights on cloud vs on-prem solutionsUnderstand when to pick deep analytics over fast rolloutCompanies, Products, Books Mentioned (with clickable URLs)Auvik: https://www.itbusinesspodcast.com/auvik/Domotz: https://www.itbusinesspodcast.com/domotzHelient: https://www.helient.com/365 Technologies Inc.: https://www.365tech.ca/IT Glue: https://www.itglue.comSonicWall: https://www.sonicwall.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join me as I chat with Nat about the transition from managed services to building an AI-driven solution for ticket management and documentation. Nat shares candid insights from the PitchIT bootcamp, talks integrations with IT Glue and other platforms, and reveals their vision for empowering techs and boosting MSP margins. Whether it’s learning how AI can augment your team or understanding the future of project work in the MSP ecosystem, you’ll get actionable advice and plenty of laughs along the way.List of Companies, Products, and BooksWebsite: https://mizo.techConnectWise: https://www.connectwise.comHalo PSA: https://halopsa.comAutotask PSA: https://www.datto.com/products/autotask-psaIT Glue: https://www.itglue.comDatto: https://www.datto.comPitchIT: https://www.connectwise.com/pitchitSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What does it really mean to sell your MSP and stay in the game? On this episode, I chat with Paco LeBron—fresh off selling a majority stake in ProdigyTeks and stepping up as CEO for MSP Owners Group. Paco drops hard-won insights on leadership, the pitfalls of transactional M&A, and why a company’s soul matters more than just financials. If you want to know how the new wave of MSP acquisitions is different, and how to thrive in a changing landscape, this episode is can’t-miss!We also talk all things TechCon Unplugged, the role of peer community in the MSP world, and what’s next as the industry faces more automation and roll-ups. Companies, Products, & Books Mentioned (List with URLs)ProdigyTeks: https://prodigyteks.comMSP Owners Group: https://msp-og.comMSP Unplugged: https://www.mspunplugged.comTechCon Unplugged: https://www.techconunplugged.comSynology: https://www.synology.com/The 20 (MSP group): https://www.the20.comOpenText Cybersecurity: https://www.opentext.comGTIA (formerly CompTIA): https://www.gtia.orgAmazon Highlight:Wavlink (USB-C Dock): https://amzn.to/4mvn0ogSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I sit down with cybersecurity thought leader David Meister, who leads global MSP efforts at Check Point Software, to talk big trends and smart strategies for MSPs in 2025. We dissect Checkpoint’s new ransomware report, the rise of AI-powered phishing emails, and why attackers are shifting focus to extortion. David gets candid about the challenges of moving from MSP to vendor, how Check Point is building a unified, user-friendly platform, and why humility must be part of your security playbook. We round it out with practical advice, real stories, and resources you won’t want to miss. Why Listen? (Takeaways List)Understand how ransomware tactics are evolving in 2025Learn how AI is changing the cybercriminal landscapeHear expert advice on securing cloud-based emailDiscover the risks of overconfidence in cybersecurityMost important security misconfigurations—and how to fix themHow MSPs can adapt to the commoditization of cybercrimeInsights into Checkpoint’s new MSP platform and resourcesReal-world stories from both MSP and vendor perspectivesDavid Meister is the Global Head of MSP at Check Point Software Technologies. Originally from Australia and now based in Utah, David brings years of hands-on experience in managed service leadership, sales, and cybersecurity. He’s dedicated to helping MSPs succeed against today’s toughest threats.Website: https://www.checkpoint.comLinkedIn: https://www.linkedin.com/in/davemeister1/Companies, Products, and Books Mentioned (with URLs)Avanan: https://www.checkpoint.com/products/email-security/Perimeter81: https://www.perimeter81.comCyberint: https://cyberint.comPax8: https://www.pax8.comMicrosoft 365: https://www.microsoft.com/en-us/microsoft-365CryptoLocker (reference): https://en.wikipedia.org/wiki/CryptoLockerChatGPT: https://chat.openai.comPerplexity: https://www.perplexity.ai/Grok (xAI): https://grok.x.ai/Copilot: https://copilot.microsoft.com/Verizon Breach Report: https://www.verizon.com/business/resources/reports/dbir/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Thinking about adding Ubiquiti to your MSP stack? Hear my firsthand experience deploying their latest network and security hardware, plus insights from an industry pro managing thousands of devices. We cut through the marketing hype, evaluating features, pitfalls, and integration strategies.Hear the honest pros and cons comparing Ubiquiti with Synology, TP-Link Omada, and Datto. Discover why properly sizing your stack matters, and how unified management platforms transform customer support and troubleshooting. Listener Q&A covers advanced topics like VLANs, multi-site management, reseller margins, and more. Stay for the wild credit union and Florida man stories!Why Listen:Real-world review of Ubiquiti’s Dream Machine SE & U7 Pro APsHonest pros and cons of Ubiquiti vs. TP-Link Omada & DattoExpert tips on deploying scalable guest networks and VLANsStory-driven troubleshooting and feature walkthroughsMargins, distribution, and value-added reselling adviceLive Q&A: Multicast, NAS, and Door AccessLessons from managing small and enterprise deploymentsCompanies, Products, Books Mentioned: Ubiquiti: https://ui.comSynology: https://www.synology.comTP-Link Omada: https://www.tp-link.com/us/omada/SonicWall: https://www.sonicwall.comDatto: https://www.datto.comD&H Distributing: https://www.dandh.comTD SYNNEX: https://www.tdsynnex.comStreakwave: https://www.streakwave.comNetAlly: https://www.netally.comLumu: https://www.lumasurveillance.com/Beambox: https://beambox.comChannelCon (Conference): https://channelcon.gtia.org/TechCon Unplugged (Conference): https://techconunplugged.comProdigyTeks: https://www.prodigyteks.comUnbound Digital: https://unbounddigital.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Artificial Intelligence is reshaping the MSP landscape, and no one knows it better than Gregg Lalle of Synthreo. Tune in as Gregg breaks down how MSPs can move beyond automation to build intelligent AI agents that help clients grow their businesses and improve operational efficiency. Synthreo isn't just another AI tool. Gregg explains how their no-code AI builder connects MSPs with powerful, brandable AI workforce solutions designed to scale and deliver real business outcomes—a must-listen for every MSP ready to embrace the future.If you want to future-proof your IT service business and learn about the practical steps you can take today, this one won’t disappoint.Why Listen: Discover actionable ways to leverage AI as an MSPLearn how Synthreo’s no-code AI builder worksExplore the transition to Managed Intelligence ProviderGet ahead with responsible AI adoption and governanceHear real-world use cases and business growth storiesUnderstand branding, multitenancy, and white labeling in AIInsights on setting your MSP apart in a crowded fieldGuidance on MSP consulting and business alignment with AIGuest Bio: Gregg Lalle is a veteran of the MSP and IT space, previously leading IT Nation at ConnectWise for 15 years before taking the helm at Synthreo. He’s passionate about guiding MSPs through the major technology shifts of the AI era, helping them become trusted intelligence providers for their clients.Website: synthreo.aiLinkedIn: https://www.linkedin.com/in/gregg-lalle-795889/Companies, Products, Books: IT Nation Connect: https://www.itnation.com/it-nation-connect/ConnectWise: https://www.connectwise.comPitch It: https://www.itnation.com/pitchitPax8: https://pax8.comThread: https://www.getthread.com/Syncro: https://syncromsp.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Visual thinkers, this one's for you! On this episode, Wim Kerkhoff walks us through the evolution of project management in the MSP world—starting with sticky notes and ending with an intuitive, web-based Kanban board purpose-built for real IT teams. We talk about integration headaches, boosting technician engagement, and why color-coding and swim lanes can transform how you manage work. You’ll hear success stories, tackle myths about automation and AI, and learn why “making work visible” is more than just a catchy book title—it’s a growth strategy for your business.Why listen:Find out why visual thinking beats dashboardsActionable MSP management hacksInsights into team morale, burnout, and workflowSecrets of Top Left’s tight PSA integrationLearn from real MSP transformation storiesHow to create daily huddles that boost flowMove your MSP beyond metrics and into actionGuest: Wim Kerkhoff is the founder and visionary behind Top Left, a Kanban-driven service and project management tool designed for managed service providers. With deep roots in the MSP world and a passion for visual workflows, Wim helps teams tackle chaos and get things done.Website: https://topleft.teamLinkedIn: https://www.linkedin.com/in/wimkerkhoff/Companies, Products & Books Mentioned:IT Nation Connect: https://www.connectwise.com/theitnation/connectJIRA: https://www.atlassian.com/software/jiraMonday: https://monday.comTrello: https://trello.comMaking Work Visual (book): https://amzn.to/4mavWPJThe Phoenix Project (book): https://amzn.to/4o3lhIeSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyMUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What does it take to go from a one-man IT shop to a thriving 10-person business rooted in trust and professionalism? In this episode, I talk with Jason Thomas about his journey, the value of honest communication, and the tight-knit Chicago IT community that supports one another. You’ll hear how empathy, transparency, and taking time to recharge outside the business can fuel not just growth, but real transformation for your MSP.Why Listen:Discover practical tips for scaling your MSP teamLearn the value of empathy and trust with customersInsights into joining and benefiting from industry organizations like NSITSPLeadership lessons from nearly two decades in IT servicesReal-world advice on documentation and cybersecurity best practicesCompanies, Products, and Books MentionedJATAG Solutions: https://www.jatag.com/National Society of IT Service Providers (NSITSP): https://nsitsp.orgMicrosoft: https://www.microsoft.comBoy Scouts of America / Scouting America: https://www.scouting.orgCIS Controls (Center for Internet Security Controls): https://www.cisecurity.org/controls=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv hosts SonicWall’s finest—Lisa Compton and Julian Agapitos—for a packed roundtable all about the latest in firewall tech, MSP best practices, and business flexibility. We cover the move from Gen 6.5 to Gen 7 (and 8!), the new $99 TZ80 firewall, and how SonicWall’s cyber insurance and warranty options stack up. The conversation brings out hard truths about contracts, vendor transparency, SASE, ZTNA, and the magic of single-pane-of-glass management via the new Sonic Platform. This one’s a ride: from serious product talk to playful banter about channel events and network pets, you’ll get the full MSP experience.Why Listen / Key TakeawaysLearn how SonicWall’s new platforms simplify cloud management for MSPsUnderstand managed protection and flexible billing: more time for your businessGet honest advice about product cycles, recurring revenue, and cyber warrantiesHear firsthand how SonicWall integrates with key PSA and RMM toolsSee how the move to Zero Trust, SASE, and passwordless security is changing the gameFind out about community events, channel support, and inside storiesGuest: Lisa Compton (Senior Director of Marketing, SonicWall)Lisa brings more than a decade of channel marketing expertise to SonicWall, focusing on building strong partnerships and driving product innovation for MSPs.Lisa Compton LinkedInGuest: Julian Agapitos (Strategic Account Manager, SonicWall)Julian specializes in strategic accounts and works closely with national and MSP partners to deliver innovative firewall, endpoint, and zero trust solutions.Julian Agapitos LinkedInCompanies, Products & Books MentionedSonicWall: https://www.sonicwall.comUbiquiti: https://www.ui.comSeedpod Cyber: https://www.seedpodcyber.comCork: https://www.corkinc.comAvik (Auvik): https://www.auvik.comDomotz: https://www.domotz.comConnectWise: https://www.connectwise.comHaloPSA: https://www.halopsa.comLiongard: https://www.liongard.com/Lumu (Cameras): https://www.lumasurveillance.com/Rewst: https://rewst.io/Datto: https://www.datto.comKaseya: https://www.kaseya.comChannelCon: https://channelcon.gtia.org/ASCII Cup: https://events.ascii.com/Florida Man Games: https://thefloridamangames.com/On Patrol Live: https://www.reelz.com/on-patrol-live=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What if you could move from a client call to an executive proposal in five minutes? In this eye-opening episode, Nicolas Fry explains how TurboDocx leverages AI, cryptography, and creative automation to streamline every step of the MSP sales process. Learn how you can stand toe-to-toe with the big IT firms, all while saving money and time. Plus, discover special features like free e-signatures, smart pricing, and robust audit trails that make TurboDocx a must-have for any IT business.Why Listen:Learn how TurboDocx automates proposals and SOPsDiscover free e-signature perks for small MSPsSee how AI integrates with tools like Zoom, ConnectWise, and HubSpotExplore compliance, audit, and security basics for digital documentsUnderstand how MSPs can resell or use TurboDocx internallyReal examples of onboarding, manuals, and customized outputsNicolas Fry is the founder and CEO of TurboDocx, bringing years of technical and enterprise sales experience from roles at Citrix, Okta, and within Florida’s vibrant tech startup ecosystem. His vision: empower SMB and MSP players with smart automation and free e-signature solutions so they can thrive alongside industry giants.Website: https://turbodocx.comLinkedIn: https://www.linkedin.com/in/nicolasfry/Companies, Products, Events & Books Mentioned (with Links)Citrix: https://www.citrix.comOkta: https://www.okta.comConnectWise PSA: https://www.connectwise.com/software/manageHubSpot: https://www.hubspot.comZoho: https://www.zoho.comIT Nation Connect: https://www.connectwise.com/theitnation/connectZoom: https://zoom.usQuickBooks: https://quickbooks.intuit.comStripe: https://stripe.com=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Discover how security can actually win you new clients! In this can’t-miss episode, Anup Ghosh of ThreatMate reveals exactly how automated pen testing and attack simulations not only close deals but also create ongoing revenue for MSPs. Learn the difference between a basic scan and a “real” pen test, what MSPs must do to stay ahead in compliance, and the secrets of agentic platform architectures. If you’re looking to position your MSP for explosive growth and sustained security, you’ll want to hear these game-changing strategies straight from the trenches.Why Listen:Practical breakdown of automated pen testing for MSPsLearn how to turn compliance into ongoing revenueTakeaways from PitchIT and industry conferencesTips for onboarding and retention with real impactThe role of agentic architectures in modern MSP platformsPartnerships that accelerate compliance and salesAnup Ghosh is the founder and CEO of ThreatMate, a leading cybersecurity company specializing in continuous threat management and unified attack surface monitoring for MSPs. With a wealth of experience in cybersecurity innovation, Anup is passionate about equipping service providers to proactively manage threats, streamline compliance, and win more clients.Website: https://www.threatmate.comLinkedIn: https://www.linkedin.com/in/anupghosh/Companies, Products, and Books Mentioned (with URLs)Senteon: https://www.senteon.comPax8: https://www.pax8.comCISA Scuba Gear: https://www.cisa.gov/scubaMicrosoft 365: https://www.microsoft.com/microsoft-365IT Nation PitchIT: https://www.connectwise.com/company/it-nation/pitchitASCII Group: https://www.ascii.com=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Are you tired of customers dreading compliance and security talk? In this episode, I chat with Jared Casner of Blacksmith InfoSec, who’s making compliance accessible for every MSP and SMB. Discover their “paint-by-numbers” approach to policy management, seamless ConnectWise integrations, and how their flexible platform creates new revenue streams for tech pros. Holistic security isn’t just a buzzword—it’s a philosophy, and Blacksmith InfoSec is putting it into action. Hear the backstory of how two founders shifted from startup IT challenges to channel-first solutions built just for MSPs. We dig deep into white-label options, risk management frameworks, and the value of real community feedback. You’ll leave with new strategies, and maybe even a pen recommendation, too.Why Listen:Learn about “compliance as a service” for MSPsDiscover practical MSP-friendly integrations (like ConnectWise)See how holistic security benefits client businessesHear candid industry lessons, mistakes, and winsFind out the financial perks for early MSP adoptersGet tips to co-manage compliance with clientsUnderstand why feedback-driven development mattersGuest: Jared CasnerCo-founder and compliance innovator at Blacksmith InfoSec, with 15 years in Silicon Valley and a passion for making cybersecurity accessible for businesses of every size.Website: https://www.blacksmithinfosec.comLinkedIn: https://www.linkedin.com/in/jaredcasner/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, I get the inside scoop from Reese Tuttle, whose passion for stopping cybercrime is rooted in family and real-world experience. We discuss AP2T Labs’ patent-pending training platform: from social media and business-based attacks to text, voice, and even physical mail scams. Reese details how their “edu moments” and instant feedback turn risk into learning, how their flexible API-first setup makes integrations painless, and what motivates him every morning to make a difference. If you care about genuine protection—not just compliance—this episode is a must-listen.Why Listen — Takeaway ListExperience cybersecurity training that matches real-world threatsLearn the power of safe failure and instant feedbackDiscover cutting-edge approaches to phishing, voice, text, and mail scamsHear MSP integration and business growth tipsUnderstand the human, emotional side of cyber defenseGet inspired by a mission-driven team making a real impactGuest: Reese Tuttle, Founder of AP2T LabsA cybersecurity prodigy with a passion for transforming awareness training, Reese founded AP2T Labs to blend research, realism, and daily practice in the fight against cyber threats. As a leader, innovator, and educator—and drawing on life experiences with reformed hackers and global crime investigations—Reese’s mission is about more than tech: it’s about protecting lives.Website: https://ap2tlabs.comReese Tuttle LinkedIn: https://www.linkedin.com/in/reesetuttle/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join me and Kip Fanta as we reveal how MSPs can break free from the “vendor” label and become true business partners. Learn why strategic management, AI-powered insights, and a collaborative approach are the keys to thriving in today’s IT landscape.Kip shares how their two-sided platform enables both MSPs and clients to collaborate, capture ideas, and align technology investments with real business needs. We talk about the growing role of AI and real-time analytics, the importance of advisory services, and how MSPs can avoid being seen as just another faceless supplier. Don’t miss Kip’s practical advice and the inside scoop on their PitchIT journey!Why Listen:Discover the two-sided platform approach for MSPsLearn how to align IT with business strategyHear real feedback from the MSP communityFind out how AI and analytics drive decision-makingGet tips on building advisory and consulting servicesAvoid the risk of becoming a commodity supplierGuest: Kip Fanta brings decades of IT and business leadership experience, including years at Procter & Gamble, to his role at GetInSync. He specializes in helping MSPs bridge the gap between technology and business strategy, focusing on partnership, client success, and strategic growth.Website: https://getinsync.caLinkedIn: https://www.linkedin.com/in/kipfanta=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Curious how today’s top MSPs are saving hours on QBRs and strategic planning? Alex Markov of Strategy Overview shares the inside scoop on their AI-powered platform, IT Glue integration, and how real-world feedback drives innovation.Alex reveals the major updates since last year—including automated QBRs with Arya, expanded reporting for Office 365, and a robust IT planning module. We dig into the platform’s origins at Red Key Solutions, how MSPs can quickly adopt and customize the process, and why flexibility and user feedback are at the heart of every new feature. Why Listen:Discover how AI is automating QBR assessmentsLearn about seamless IT Glue integrationSee how white-labeled client portals boost engagementGet inspired by real MSP feedback shaping the platformFind out how Strategy Overview saves MSPs hours every monthAlex Markov is the founder of Strategy Overview and a partner at Red Key Solutions, a leading MSP in New York. With over 23 years in the industry, Alex is passionate about helping MSPs streamline operations and deliver strategic value.Website: https://strategyoverview.comLinkedIn: https://www.linkedin.com/in/alex-markov/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Are you tired of chasing cold leads and competing with dozens of MSPs for the same customer? In this episode, I chat with Skofi, the mastermind behind Find My IT Partner, who’s on a mission to reinvent how IT providers and SMBs connect. We talk about the power of curated matches, the importance of trust, and why his platform is more “cyber matchmaking” than traditional lead gen. If you’re ready to move beyond word-of-mouth and discover a smarter way to grow your MSP, you won’t want to miss this conversation!Why Listen:Learn how Find My IT Partner’s matchmaking engine worksUnderstand the difference between leads and qualified sales opportunitiesHear real-world stories of SMBs consolidating IT providersDiscover how compliance and trust drive MSP selectionGet the inside scoop on the PitchIT competition and vendor boot campFind out how the subscription and success fee model benefits MSPsExplore the future of vetted provider directoriesGuest: Johnathan “Skofi” SchofieldFounder of Find My IT Partner, Skofi is passionate about connecting SMBs with trusted, qualified IT providers. With years of experience in IT business development, he’s building a platform that combines deep industry knowledge with a unique matchmaking engine.Website: https://findmyitpartner.comLinkedIn: https://www.linkedin.com/in/johnathan-schofield/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Get ready for an insightful conversation with Bhadri Varadarajan of HitWit, a PitchIT finalist at IT Nation Connect 2025. We dive into the nuts and bolts of AI-powered knowledge sharing, from onboarding and interactive learning to customer engagement and support. Bhadri explains how HitWit’s platform helps MSPs deliver fast, knowledgeable responses and build an “AI muscle” that sets them apart in a competitive market. We cover the importance of managing data, the shift from traditional training to dynamic, multi-format learning, and the opportunities for MSPs to become AI transformation leaders for their clients. Don’t miss this chance to learn from one of the industry’s most forward-thinking innovators!Why Listen:Learn how AI can transform your knowledge base and trainingDiscover new revenue opportunities for MSPsHear real-world examples of AI in actionGet insights on customer engagement and supportFind out how to position your MSP for the futureGuest: Bhadri Varadarajan is the founder and CEO of HitWit, an AI-driven platform helping MSPs and enterprises streamline knowledge sharing, training, and customer engagement. With a background as CTO in private equity and a passion for education, Bhadri brings unique insights into leveraging AI for business growth.Website: https://www.hitwit.aiLinkedIn: https://www.linkedin.com/company/hitwit-aiCompanies, Products, and Books MentionedConnectWise: https://www.connectwise.comIT Nation Connect: https://itnation.connectwise.comPitchIT Program: https://itnation.connectwise.com/connect-global/Slack: https://slack.comMicrosoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-softwareGoogle Cloud: https://cloud.google.comCommon Core Curriculum: https://www.corestandards.org=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Are you tired of feeling lost when it comes to MSP sales? This episode brings you the game-changing insights of Jean Templin, co-founder of NAYAK, who’s on a mission to help IT pros sell better, smarter, and faster. Learn how AI-driven coaching and emotional intelligence can transform your sales process and give you the confidence to close more deals—no matter your technical background.What if you could walk into every sales call fully prepared, armed with actionable insights and a cheat sheet tailored to your prospect? Jean Templin reveals how NAYAK’s smart call planning and real-time coaching help MSPs personalize every interaction, build trust, and never miss a revenue opportunity. Ready to stop leaving money on the table? In this episode, we uncover why MSPs lose out on $1 million annually and how NAYAK’s AI-powered tools can help you reclaim that lost revenue. From onboarding to account management, discover how relationship intelligence and automation can take your business to the next level—while keeping your team confident and your clients happy.Guest: Jean TemplinCo-founder and Product Leader, NAYAKJean Templin is a seasoned entrepreneur and product leader with a background at Twilio and a passion for empowering MSPs through AI-driven sales enablement. At NAYAK, Jean helps IT professionals leverage emotional intelligence, automation, and real-time coaching to boost revenue and build stronger client relationships.Website: https://nayak.aiLinkedIn: https://www.linkedin.com/in/jeantemplin === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever wondered what happens when a global IT giant acquires a renowned marketing firm? Tune in as Heather Simek and I unpack the Kaseya-TMT deal and its real impact on MSPs. From the inside scoop on industry rumors to how this move reshapes marketing, peer groups, and community, Heather brings her signature candor and expertise. Plus, we share stories about vendor contracts, FTC rulings, and the unique camaraderie that sets MSPs apart. If you want honest talk and actionable insights, this episode is for you.Why Listen:Get the inside scoop on Kaseya’s acquisition of TMTUnderstand the impact of the FTC’s blocked “click-to-cancel” ruleLearn best practices for vendor contracts and renewalsDiscover how AI is reshaping managed servicesHear Heather’s personal journey and mental health insightsFind out why relationships and community matter in ITCompanies, Products, and Books MentionedKaseya: https://www.kaseya.comTechnology Marketing Toolkit (TMT): https://www.technologymarketingtoolkit.comDatto: https://www.datto.comConnectWise: https://www.connectwise.comAmazon Prime Day: https://www.amazon.com/primedayHardy (musician): https://www.hardyofficial.comChris Stapleton: https://www.chrisstapleton.comSteely Dan: https://www.steelydan.comLarkin Poe: https://www.larkinpoe.comPentatonix: https://www.ptxofficial.comDarius Rucker: https://www.dariusrucker.comCarly Pearce: https://www.carlypearce.comLarry Fleet: https://www.larryfleet.comLynyrd Skynyrd: https://www.lynyrdskynyrd.comMan of La Mancha (musical): https://www.mtishows.com/man-of-la-manchaGuest: Heather SimekA 40-year IT veteran, Heather Simek is known for her leadership, mentorship, and deep passion for the MSP community. Formerly VP at a $3.5M MSP, Heather is now consulting, supporting industry peers, and championing mental health and community in tech.LinkedIn: https://www.linkedin.com/in/heather-simek-343231b3/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Are you an MSP owner still stuck handling procurement late into the night? In this episode, Rayanne Buchianico reveals how ABC Solutions’ new outsourced procurement service can give you your time—and your weekends—back. Hear how her team’s hands-on, white-labeled solution integrates seamlessly with your PSA, keeps your margins intact, and lets you focus on growing your business instead of chasing quotes and POs.Why Listen:Learn how outsourced procurement can simplify your workflowHear real-world feedback from MSPs using the serviceDiscover the human difference behind ABC Solutions’ approachGet an inside look at the Pitch It competition journeyFind out how your MSP can maintain margin and controlGuest: Rayanne Buchianico is the founder of ABC Solutions, an accounting and consulting firm specializing in the MSP industry. With over 20 years of experience, Rayanne is known for her innovative solutions and dedication to helping MSPs run better businesses.Website: https://abcsolutionsfl.comLinkedIn: https://www.linkedin.com/in/rayanneabcsolutionsfl/Companies, Products, and Books MentionedConnectWise: https://www.connectwise.comTDSynnex: https://www.tdsynnex.comD&H: https://www.dandh.comAmazon: https://www.amazon.comIT Nation Pitch It: https://www.connectwise.com/theitnation/pitchit=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever struggled to get your clients to care about cybersecurity? Adam Anderson from ThreatCaptain shares how their platform helps MSPs translate complex cyber risks into clear financial impacts that business leaders understand. Find out how one MSP turned a simple simulation into $7,000 in new monthly revenue, and why talking dollars and cents is the key to winning over CFOs. Tune in for actionable insights, real-world stories, and a fresh approach to selling security.Why Listen:Learn how to turn cyber risk into business valueReal MSP stories of revenue growthThe importance of financial storytelling for salesHow to onboard and show value in one dayInsights on compliance frameworks and revenueThe “fun boat ride” approach to client conversationsGuest: Adam AndersonAdam Anderson is the CEO and co-founder of ThreatCaptain, a four-time cybersecurity entrepreneur, and a passionate advocate for bridging the gap between technical and business leaders. With a track record of successful exits and a knack for making cybersecurity accessible, Adam is on a mission to help MSPs drive real business value.Website: https://threatcaptain.com/LinkedIn: https://www.linkedin.com/in/adamandersonceo/Companies, Products, and Books MentionedThreatCaptain: https://threatcaptain.comConnectWise: https://www.connectwise.comSecurity 360: https://www.connectwise.com/platform/security/security-360NIST CSF 2.0: https://www.nist.gov/cyberframeworkHIPAA: https://www.hhs.gov/hipaa/=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

The Ingram Micro cyber incident sent shockwaves through the IT world, but it’s more than just a headline—it’s a wake-up call for MSPs and IT providers everywhere. In this episode, I’m joined by Michael Crean to discuss the real impact, the lessons we all need to learn, and why compassion and community matter most when crisis hits. Let’s turn disruption into an opportunity for growth and better security.Why Listen:Real-world breakdown of the Ingram Micro incidentInsights from SonicWall’s Michael CreanActionable tips for MSPs and IT providersDiscussion on VPN vs. SASE securityThe importance of vendor transparencyEmotional and business impact on the IT communityLessons for incident response and business continuityHow AI is shaping both attacks and defensesGuest: Michael CreanMichael Crean is a seasoned cybersecurity expert and executive at SonicWall, known for his practical insights and deep experience in helping organizations defend against evolving threats. With a passion for education and community, Michael brings real-world advice to IT professionals everywhere.Website: https://www.sonicwall.com/blog/authors/michael-creanCompanies, Products, and Books MentionedIngram Micro: https://www.ingrammicro.comSonicWall: https://www.sonicwall.comTDSynnex: https://www.tdsynnex.comD&H: https://www.dandh.comZix/AppRiver: https://www.zix.comMicrosoft 365: https://www.microsoft.com/microsoft-365Dropbox: https://www.dropbox.comFortinet: https://www.fortinet.comCheckpoint: https://www.checkpoint.comPalo Alto Networks: https://www.paloaltonetworks.comWatchGuard: https://www.watchguard.comTruGrid: https://www.trugrid.com=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever wish you could turn those low-fit contracts into real cash—or acquire new clients without the headaches of traditional M&A? Matt Yesbeck, co-founder of MSPX, reveals how his platform is turning managed service contracts into currency. Hear the story behind the first marketplace designed for MSPs to buy, sell, and value contracts, and learn how it’s giving providers new ways to grow, pivot, or exit on their own terms.Why Listen:Discover a new way to monetize low-fit contractsLearn how to buy recurring revenue with less M&A complexitySee how trust and security are built into every transactionHear real-world feedback from MSPs and M&A brokersGet tips for working with family in businessGuest:Matt Yesbeck is a seasoned IT channel veteran with over 25 years in the managed service provider space. He is the founder of YesTech IT Services and co-founder of MSPX, the first marketplace for buying, selling, and valuing MSP contracts. Matt is passionate about empowering MSPs to grow, realign, or exit their businesses with confidence.Website: https://mspx.store/LinkedIn: https://www.linkedin.com/in/mattyesbeck/Companies, Products, and Books Mentioned:YesTech IT Services – https://yesteck.io/ConnectWise – https://www.connectwise.comIT Nation – https://www.connectwise.com/theitnation=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Are your clients tired of juggling passwords and MFA codes? In this episode, I sit down with Ahmad Al-Hidiq from EverKey to discuss how their universal smart key technology is making authentication seamless—no more codes, no more friction. Find out how MSPs can deliver effortless, secure access that employees will actually love.Why Listen:Discover how proximity authentication worksLearn about seamless integration with AD, Entra, OktaHear real-world use cases from enterprise to SMBUnderstand how EverKey simplifies MFA and password managementGet insights into future AI-powered security featuresTips for MSPs to resell and support EverKeyGuest Bio + Links:Ahmad Al-Hidiq is a cybersecurity expert and key leader at EverKey, driving the company’s shift from hardware to software and expanding its presence in the B2B market. Ahmad specializes in universal smart key technology and is passionate about making secure access effortless for businesses.EverKey Website: https://everykey.com/Ahmad Al-Hidiq LinkedIn: https://www.linkedin.com/in/ahmadalhidiq/Companies, Products, and Books Mentioned:YubiKey – https://www.yubico.comActive Directory – https://www.microsoft.com/en-us/windows-server/active-directoryEntra – https://www.microsoft.com/security/business/identity-access/microsoft-entraOkta – https://www.okta.comAdore (access management) – https://www.adore.com=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I’m joined by the one and only Mackenzie Brown from Blackpoint Cyber. We’re live at PAX8 Beyond in Denver, people-watching and talking all things cybersecurity. Mackenzie shares her latest “aha” moments in MSP security, including the ongoing challenges with ConnectWise and ScreenConnect, and why patching is still a pain point for many providers. We get into Blackpoint’s unique approach to threat intelligence, how they score and share threat notices, and why real-time collaboration is more important than ever. Plus, we swap stories about conference swag, travel woes, and the best (and worst) outfits spotted at the event. Don’t miss Mackenzie’s take on the future of MSP information sharing and her candid advice for anyone in the channel.Why Listen:Unfiltered discussion on current MSP threatsTips for effective patch managementInsights on vendor relationships and event networkingReal talk about swag, travel, and conference cultureActionable advice for MSP owners and tech leadersGuest:Mackenzie Brown is the Vice President of the Adversary Pursuit Group at Blackpoint Cyber. Recognized as a 2025 CRN Channel Chief, Mackenzie is known for her leadership, innovation, and relentless pursuit of adversaries in the managed service provider security space.Website: https://www.blackpointcyber.comLinkedIn: https://www.linkedin.com/in/msgreyhat/Companies & Products:PAX8: https://www.pax8.comConnectWise: https://www.connectwise.comScreenConnect (ConnectWise Control): https://www.connectwise.com/screenconnectSimpleHelp: https://www.simple-help.comFortinet: https://www.fortinet.comMoovila: https://www.moovila.comMicrosoft: https://www.microsoft.comVuori (apparel): https://www.vuoriclothing.comLululemon: https://www.lululemon.comRon Jon Surf Shop: https://www.ronjonsurfshop.comAndretti Autosport: https://www.andrettiautosport.comWawa: https://www.wawa.comBucky’s: https://www.buc-ees.comBooks/Bands/Media:Larkin Poe (band): https://www.larkinpoe.comReal Housewives (TV franchise): https://www.bravotv.com/the-real-housewives-franchiseSister Wives (TV show): https://www.tlc.com/shows/sister-wivesCSI (TV show): https://www.cbs.com/shows/csi/Fear Factor (TV show): https://www.nbc.com/fear-factor=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I welcome back two of my favorite MSP leaders: Dawn Sizer and Brian Weiss. We start with a bang—ThreatLocker is officially sponsoring the livestream! Dawn, a long-time advocate, shares how ThreatLocker’s zero trust approach has changed the game for her clients, while Brian gives us a behind-the-scenes look at managing security policies and the benefits of the Cyber Hero program.We dive into the realities of supporting clients during office moves, including my own adventure involving a missing internet line and a malfunctioning elevator. Dawn opens up about a frustrating VoIP outage and the challenges of vendor support, while Brian explains how his team handles after-hours emergencies and maintenance windows. We also touch on Microsoft’s ever-changing partner programs, Action1’s powerful upgrade features, and the importance of documentation and process for solo MSPs.Why Listen:Learn how zero trust and ThreatLocker can transform your security stackHear real stories about client moves gone wrong (and right)Discover the true costs and challenges of after-hours supportGet tips for managing maintenance windows and patchingLaugh along with classic Florida Man tales and conference swag legendsGuest Bio & LinksDawn Sizer: CEO of Third Element Consulting, Dawn is a respected MSP leader known for her expertise in zero trust security, business process, and client relationships. She’s a frequent conference speaker and a trusted voice in the IT community.Website: https://www.3rdelementconsulting.com/LinkedIn: https://www.linkedin.com/in/dawn-sizer/Brian J. Weiss: Principal at ITECH Solutions, Brian is renowned for his practical approach to cybersecurity, co-managed IT, and client support. He’s a regular contributor to MSP panels and advisory boards.Website: https://www.itech-solutions.comLinkedIn: https://www.linkedin.com/in/brianjweiss/Companies, Products, and Books MentionedCyberFOX: https://www.cyberfox.comAction1: https://www.action1.comImmyBot: https://www.immy.botBlackpoint Cyber: https://www.blackpointcyber.comMicrosoft Partner Center: https://partner.microsoft.com=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML=== Item Title: Grand OpeningItem URL: https://elements.envato.com/grand-opening-JA2PCNDAuthor Username: VictoryAudioItem License Code: 9CVTP6KDEH === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What happens when AI disruption starts from the bottom up? This episode features Craig Donovan from PAX8, who reveals how MSPs are now leading the charge in AI adoption, not just following the enterprise. Learn about the Managed Intelligence Toolkit, the shift to workflow-driven solutions, and how PAX8 is helping partners transform their businesses and relationships with customers.Billing headaches, partner trust, and the future of marketplaces—Craig doesn’t shy away from tough questions. Hear candid insights on how PAX8 is tackling challenges, investing in innovation, and putting partner experience at the center of everything they do. Whether you’re curious about agent marketplaces or just want to know how to stay ahead, this episode delivers actionable insights and honest answers.Why Listen:Learn about the Managed Intelligence Toolkit and its real-world applicationsHear how AI is shifting from enterprise-first to SMB-firstDiscover new ways to monetize and manage AI-driven servicesUnderstand the critical role of trust and transparent communicationGet updates on billing improvements and partner supportGuest:Craig Donovan is the Chief Experience Officer at PAX8, where he leads initiatives to enhance partner engagement, drive innovation, and deliver exceptional experiences for the IT channel. Greg is passionate about empowering MSPs to thrive in a rapidly changing landscape.Website: https://www.pax8.comLinkedIn: https://www.linkedin.com/in/craig-donovan-621b585/Companies, Products, and Books Mentioned:Microsoft CoPilot – https://www.microsoft.com/en-us/microsoft-copilotAzure Foundry – https://azure.microsoft.com/en-us/products/azure-spring-apps/ChatGPT – https://chat.openai.comMidjourney – https://www.midjourney.comPAX8 Academy – https://academy.pax8.comPAX8 Voyager Program – https://www.pax8.com/voyager/=== SPONSORSInternet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What does it take to stand out in the crowded MSP security market? Larry Meador shares the inside story of Cavelo’s rise, from their MSP roots to launching new configuration management features. Discover how Cavelo’s platform helps MSPs find and protect sensitive data, while offering enterprise-grade quality at MSP-friendly prices.Why Listen:Discover how Cavelo helps MSPs consolidate security tools and reduce tech stack complexity.Learn about the new automated configuration management for Office 365.Hear real-world examples of how Cavelo’s platform makes MSPs look like magicians to their clients.Get insider tips on building strong channel relationships and standout conference experiences.Guest: Larry Meador is a seasoned channel leader with nearly 24 years of experience in the MSP and IT channel. He joined Cavelo in January 2025, bringing deep expertise in cybersecurity, partner programs, and event strategy. Larry is known for his passion for building strong relationships and his commitment to simplifying security for MSPs.Website: https://www.cavelo.comLinkedIn: https://www.linkedin.com/company/cavelo-inc/List of Companies, Products, and Books MentionedCavelo – https://www.cavelo.comTenable – https://www.tenable.comQualys – https://www.qualys.comPAX 8 – https://www.pax8.comASCII – https://www.ascii.com=== SPONSORSInternet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever wondered why DMARC reports are so confusing and rarely read? Palisade’s solution changes the game by analyzing email data and offering actionable fixes automatically. Taylor reveals how MSPs can finally overcome the technical hurdles of email compliance, streamline enforcement, and generate new revenue streams—all while improving client trust and deliverability.Why listen:Understand the complexities of DMARC, SPF, and DKIMLearn how automation reduces MSP workloadDiscover revenue opportunities with email security servicesExplore Palisade’s multi-tenant dashboard and DNS hostingGet insights on BIMI and brand verificationCompanies, Products, and Books Mentioned:ConnectWise: https://www.connectwise.comAppRiver: https://www.appriver.comGuest:Taylor Tabusa is the co-founder of Palisade Technologies, a company focused on automating email security protocols like DMARC for MSPs. With a background that uniquely blends winemaking and technology, Taylor leverages over a decade of experience in SaaS and email security to simplify complex compliance challenges for managed service providers. His passion is helping MSPs protect their clients from phishing and spoofing while streamlining enforcement and reporting.Website: https://palisade.emailLinkedIn: https://www.linkedin.com/in/taylor-tabusa/=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What if your security training ran itself, effortlessly protecting your clients from human error? Nihil Morjaria of uSecure explains how their platform automates everything from onboarding to dark web monitoring, giving MSPs more time for complex projects. With award-winning results and a focus on real-life scenarios, uSecure is changing the game for security awareness. Tune in to hear how short, engaging videos and seamless integration are making human risk management smarter and easier than ever.Why Listen:Learn how uSecure automates security awareness for MSPsDiscover the psychology behind engaging training contentFind out how automation reduces admin overheadHear real-life examples of security risks and solutionsGet insights on US vs. UK MSP security trends1Nihil Morjaria is the Chief Revenue Officer of uSecure, a leading human risk management platform for MSPs. With a background in psychology, Nihil brings a unique perspective to cybersecurity, focusing on the human element as the weakest link. He is passionate about creating engaging, automated solutions that protect organizations from human error.Website: uSecure.ioLinkedIn: https://www.linkedin.com/in/nihil-morjaria/Companies, Products, and Books MentionedPax8: pax8.comMicrosoft Azure AD: azure.microsoft.comMicrosoft 365: microsoft.com/microsoft-365Google Workspace: workspace.google.com=== SPONSORSInternet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever wonder how top MSPs break through the noise and get deals done? Dmitrius Garcia, president and co-founder of XAmplify, joins Uncle Marv to share the company’s journey from product-centric to service-first. Learn how XAmplify’s AI agent and analytics platform are helping MSPs turn complex jargon into clear value propositions, track every campaign, and build stronger relationships with vendors—all while boosting their close rates. Why Listen:Learn how to shift from technician to business leader by asking the right questions and building relationships.Discover the power of data-driven decisions and how analytics can boost close rates.See how XAmplify’s platform integrates with your existing tech stack for seamless operations.Hear real-world examples of MSPs who’ve transformed their results.Get actionable advice on co-selling, co-marketing, and vendor management.President and co-founder of XAmplify, Dmitrius Garcia is a seasoned leader with a background in law, business, and technology. He holds a Juris Doctor and postgraduate degrees from Columbia Business School and the University of California. Dmitrius is passionate about serving the MSP community and helping partners achieve greater efficiency, visibility, and success in the channel.Website: https://xamplify.comLinkedIn: https://www.linkedin.com/in/dmitriusgarcia/Companies, Products, and Books MentionedXAmplify – https://xamplify.comConnectWise – https://www.connectwise.comSalesforce – https://www.salesforce.comHubSpot – https://www.hubspot.comHalo PSA – https://halopsa.com=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Pinar Ormeci shares how Timus Networks is empowering MSPs with always-on zero trust, granular firewall policies, and rich reporting. The episode covers the company’s move to Tampa, their focus on the channel, and the latest innovations in network security.Why Listen:Learn how shared gateways make SASE accessible for small clientsDiscover smart VPN fallback for seamless connectivitySee how Timus integrates with Acronis for streamlined MSP operationsHear Pinar’s journey from Qualcomm to leading TimusExplore advanced reporting and productivity tracking for remote teamsPinar Ormeci is the CEO of Timus Networks, a dedicated SASE vendor built for MSPs. With a background in electrical engineering and a long tenure at Qualcomm, Pinar brings a unique blend of technical expertise and business acumen to the table. She is passionate about building solutions that empower MSPs and drive innovation in network security.Website: https://www.timusnetworks.comLinkedIn: https://www.linkedin.com/company/timusnetworksCompanies, Products, and Books MentionedAcronis Cyber Protect Cloud – https://www.acronis.com/en-us/products/cyber-protect/cloud/PAX 8 – https://www.pax8.comConnectWise – https://www.connectwise.comCyberFox – https://www.cyberfox.comOracle Cloud Infrastructure – https://www.oracle.com/cloud/Qualcomm – https://www.qualcomm.com=== SPONSORSInternet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

How do you keep your MSP thriving after selling? The answer lies in the community-driven vision of the MSP Owners Group. Juan Fernandez shares why this model is so different from traditional private equity buyouts—focusing on leaders who want to stay, grow, and mentor the next generation. Discover why Prodigy Techs and Cool Technology are among the first to join, and how this new era of service providers is set to redefine success for MSPs everywhere.Why Listen:Understand the challenges of traditional MSP exitsSee how a new model can preserve your legacyHear real-world examples of MSPs making the leapGet inspired to rethink your own business futureLearn about upcoming opportunities and resourcesGuest:Juan Fernandez is a visionary leader in the MSP industry, known for his commitment to community, leadership, and innovation. As a driving force behind the MSP Owners Group, he is reshaping how MSPs approach ownership transitions, focusing on legacy, empowerment, and long-term success. Juan’s passion for mentoring and building strong teams is evident in his leadership style and the new acquisition model he’s championing.Website: https://msp-og.com/LinkedIn: https://www.linkedin.com/in/1jf/Companies, Products & Books MentionedMSP Owners Group: https://mspownersgroup.comProdigy Techs: https://prodigytechs.comPAX 8 Beyond: https://www.pax8.com/en-us/events/beyond=== SPONSORSInternet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.