Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Uncle Marv welcomes Nick Shevelyov, former CIO of Silicon Valley Bank and CEO of VCSO.AI, for a masterclass in cybersecurity storytelling and risk management. Nick shares how his unique journey—defending the innovation economy, banking tech giants, and advising boards—led him to write “Cyber War and Peace,” a book that uses analogies from history to make cyber risk relatable and actionable.Topics Discussed:The value of historical analogies in explaining cybersecurityBoard-level communication: Making cyber risk understandable and actionableManaging technical debt and legacy systems in fast-moving environmentsBuilding observability and setting baselines for network healthThe balance of security and privacy in compliance and operationsNick’s favorite exercises and templates for risk managementHow to avoid survivor bias and think holistically about defenseUpcoming book on cognitive biases and behavioral economics in cyber riskKey Resources & Links:VCSO.AI: https://vcso.aiCyber War and Peace: https://amzn.to/3ZsrPFANACD Technology Risk Guidance: https://www.nacdonline.orgDiligent Board Platform: https://diligent.comCISA Known Exploited Vulnerabilities: https://www.cisa.gov/known-exploited-vulnerabilities-catalogFIRST EPSS: https://www.first.org/epss=== MUSIC LICENSE CERTIFICATELicensee: Marvin BeeRegistered Project Name: IT Business PodcastItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Industry News: Chrome & Windows 10: Chrome’s password manager gets a major upgrade, offering one-click fixes for weak or compromised passwords, while Microsoft issues a crucial Windows 10 patch to fix a bug locking users out. Marv and Dawn break down what these updates mean for MSPs and their clients.MSP Differentiation & Business Models: Dawn discusses the commoditization of IT services and urges MSPs to identify their unique strengths, lean into what sets them apart, and avoid the trap of following “one right way” to run an MSP.Mental Health & Burnout in IT: The pressures of the MSP world are real, from client expectations to cyber threats. Dawn and Marv get honest about mental health, burnout, and the importance of self-care and peer support.Peer Groups & Community: Peer relationships are a lifeline for troubleshooting, advice, and sanity checks. The hosts share stories of how quick calls and informal networks have saved the day.Vendor Relationships & Etiquette: What makes a good vendor-MSP relationship? Dawn and Marv share pet peeves, best practices, and a few rants about vendor overload and CRM mismanagement.Real-World Troubleshooting with Domotz: Dawn recounts a recent network issue solved with Domotz and Marv shares how the right monitoring tools can turn a tech headache into a win.Florida Man Stories & Lighthearted Moments: No episode is complete without a wild Florida Man story and some laughs about “not my pants” and bigamy in the Sunshine State.LinksFlorida Man named Innocent not so innocent: https://em8k.short.gy/dRw42eFlorida Man marries three women at same time: https://em8k.short.gy/8QM9zCMSP Etiquette Survey (for vendors): https://www.itbusinesspodcast.com/p/vendor-survey/Vendor Etiquette Survey (for MSPs): https://www.itbusinesspodcast.com/p/msp-survey/Companies, Products, and Books MentionedThird Element Consulting — https://www.3rdelementconsulting.com/IT Nation Secure (Conference) — https://itnation.connectwise.com/securePAX 8 Beyond (Conference) — https://www.pax8beyond.com/N-Able (Backup Vendor) — https://www.n-able.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATELicensee: Marvin BeeRegistered Project Name: IT Business PodcastItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes back Paco Lebron for an episode packed with honest MSP talk, laughs, and a fresh take on community events. Hear why TechCon Unplugged is hitting the road this year, moving away from the big annual gathering to a more intimate, city-based tour designed to spark real connections and practical conversations. Paco pulls back the curtain on the challenges of standardizing IT stacks-swapping Araknis for Unify, wrestling with BYOD headaches, and the never-ending quest to make operations smoother for both clients and techs.They don’t shy away from the tough stuff: burnout, the grind of podcasting, and the flood of industry events that can leave even the most seasoned MSPs overwhelmed. Marv and Paco trade stories about Microsoft’s nonprofit licensing shake-up, the art of recurring revenue, and why sometimes you just have to make the hard call on legacy clients and products. Personal moments shine through, from family health updates to the latest Florida Man gator encounter, reminding us that behind every business is a real human story.Alligator with Lawn Chair Knocks on Doors: https://youtu.be/PHJgVDm4EKA?si=etrGplY60mqhYN7XCompanies, Products, and Books Mentioned ProdigyTeks – https://prodigyteks.comMSP Unplugged – https://mspunplugged.comTechCon Unplugged – https://mspunplugged.com/techcon-unpluggedAppRiver – https://appriver.comMicrosoft – https://microsoft.comHuntress – https://huntress.comSnap One (Araknis) – https://www.snapone.com/shop/en/snap/araknisUnify (Ubiquiti) – https://ui.comEnGenius – https://www.engeniustech.comSonicWall – https://www.sonicwall.comFortinet – https://www.fortinet.comPalo Alto Networks – https://www.paloaltonetworks.comCisco – https://www.cisco.comTruGrid – https://trugrid.comAzure Virtual Desktop (Microsoft) –https://azure.microsoft.com/en-us/services/virtual-desktop/Auvik – https://www.itbusinesspodcast.com/auvik/Domotz – https://www.itbusinesspodcast.com/domotz/MSP Camp – https://msp-camp.comScaleCon – https://scalecon.comiTech Solutions – https://itech-solutions.com/ProductsMicrosoft Defender – https://www.microsoft.com/en-us/security/business/threat-protection/microsoft-defenderUnify U6 Pro Access Points – https://amzn.to/4371Gx6WattBox – https://www.snapone.com/shop/en/snap/wattboxLinkRunner AT 4000 (NetAlly) – https://amzn.to/3SIwI9LFluke LinkIQ – https://amzn.to/4mhasS7EtherScope (NetAlly) – https://amzn.to/45ajCtqBooks & PodcastsSchool of Podcasting (Dave Jackson) – https://schoolofpodcasting.comHealth of IT Podcast (Diana Giles) – https://podcasts.apple.com/us/podcast/for-the-health-of-i-t/id1748637556Uncle Marv’s Unhealthy Podcast – https://www.unhealthypodcast.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Others: https://www.itbusinesspodcast.com/sponsors/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this lively episode of Uncle Marv’s IT Business Podcast, Marvin Bee sits down with Dustin Puryear, CEO and founder of Giant Rocketship, for a candid, insightful, and often hilarious conversation about the real-world challenges of automating helpdesk operations. Dustin, a former MSP owner himself, shares how Giant Rocketship is changing the game for IT service providers by using AI to optimize ticket flow, rebalance workloads, and keep both techs and clients happy-without losing the human touch that sets great MSPs apart.Why Listen?Get actionable strategies for automating your MSP’s helpdesk without losing the human touch.Learn how to prioritize VIP clients and optimize tech workloads using AI.Hear real-world stories and honest advice from someone who’s been in the MSP trenches.Find out what’s coming next in MSP automation-and how to stay ahead of the curve.Companies, Products, and Books MentionedGiant Rocketship – https://giantrocketship.comConnectWise – https://connectwise.comAutotask – https://datto.com/products/autotask-psaDattoCon – https://dattocon.comMSP GeekCon – https://mspgeekcon.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Main Theme & Key TakeawaysThis episode centers on resilience-how IT professionals juggle demanding projects, unexpected technical hurdles, and personal upheaval, all while staying ahead of industry changes. Marv’s firsthand stories and practical advice make this episode a masterclass in adaptability, resourcefulness, and the importance of community in tech.Three Most Intriguing MomentsMarv’s behind-the-scenes account of completing a massive, months-long Office 365 migration-what went wrong, what he’d never do again, and the surprising “gotchas” every IT pro should hear.A suspenseful network troubleshooting saga: how a 95% successful client office move was nearly derailed by mysterious VPN dropouts and duplicate IP conflicts, with a cliffhanger to be resolved in future episodes.The personal side of IT: Marv’s candid update on managing critical client work while both his mother and father-in-law faced serious hospitalizations, highlighting the human side of tech.NewsMicrosoft Confirms Windows 11 24H2 Update Cannot Be Canceled: https://tinyurl.com/2jtyn3h9SonicWall debuts new firewalls and managed cybersecurity service: https://tinyurl.com/4pas3c98D&H and SonicWall Partner to Offer Comprehensive MXDR Solutions: https://tinyurl.com/ycdcvtyfCompanies, Products, and Books MentionedSonicWall: https://www.sonicwall.com/Solutions Granted: https://solutionsgranted.com/D&H Distributing: www.dandh.comTechCon Unplugged: https://mspunplugged.com/techcon-unplugged/Florida Man StoriesFlorida Man: Pipe Bombs and Cardboard License Plate: https://tinyurl.com/89av2w82Florida Woman: Alligator Attack While Canoeing: https://tinyurl.com/mryhu6fpKangaroo on the loose in Centra Florida: https://tinyurl.com/mtzdwe4t=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this compact midweek episode, Uncle Marv opens by explaining his upcoming client office move in Tampa, which involves coordinating with cable providers, moving copiers, handling door access systems, and managing ISP cutover with limited preparation time.He then covers significant industry news from the recent Kaseya Connect 2025 conference, including the release of Kaseya 365 Ops platform, a new SIEM solution, and notably, free Datto backup hardware with three-year commitments. Additional news highlights ESET's integration with Kaseya VSA X, Huntress's enhanced identity threat protection that has already protected over 1.8 million identities, and Synchro's new XMM platform that consolidates RMM, PSA, and Microsoft 365 management.The episode's main focus is a candid exploration of why IT business "isn't supposed to be easy," illustrated through three recent conversations. Uncle Marv recounts discussions with a junior MSP owner expecting to immediately charge premium rates without building value, an industry veteran struggling to adapt to cloud-based solutions and remote work realities, and a larger MSP facing inventory and distribution challenges. Throughout these stories, Uncle Marv emphasizes that different business stages bring different problems, and there are no magical solutions or easy buttons in IT service delivery.The show concludes with humorous Florida news stories about a man attempting a break-in while completely naked and a woman arrested for selling human bones through her curiosity shop.Companies, Products, and Books Mentioned:Kaseya, kaseya.comDatto, datto.comESET, eset.comHuntress, huntress.comSyncro: https://syncromsp.com/TD SYNNEX, tdsynnex.comIngram Micro, ingrammicro.comD&H, dandh.comGiant Rocket Ship, giantrocketship.comNSITSP (National Society of IT Service Providers), nsitsp.orgFlorida Man:Naked Florida Man Caught Breaking into Woman's Home: https://tinyurl.com/26yrtbebFlorida Woman Arrested for Selling Human Bones: https://tinyurl.com/523ck5ny=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Steve Kazan, founder and CEO of Inner Onion and current president of NSITSP. Steve shares his unique perspective on helping international tech companies break into the U.S. market and offers a wealth of wisdom for managed service providers (MSPs) looking to stand out and grow. Drawing on two decades of experience across sectors like cybersecurity, SaaS, AI, and IoT, Steve discusses the importance of strategic planning, building trust, and adapting to the fast-paced world of technology.Listeners will hear Steve’s take on why so many international companies struggle to gain traction in the U.S.-and what separates the winners from those who fade away. He stresses the need for thorough planning, strong branding, and understanding U.S. business culture, especially for newcomers. The conversation also highlights the critical role of relationships, the challenges of staff turnover, and why a long-term mindset is essential for both vendors and MSPs.Steve also opens up about his work with NSITSP, the push for greater professionalism in the IT industry, and the urgent issues facing MSPs, including state tax threats and cybersecurity funding cuts. He encourages MSPs to adopt codes of ethics, get involved in advocacy, and leverage the power of community to raise the bar for the entire industry.List of Companies, Products, and Books MentionedInner Onion LLC: https://www.inneronion.com/NSITSP (National Society of IT Service Providers): https://nsitsp.org/CISA (Cybersecurity and Infrastructure Security Agency): https://www.cisa.gov/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Keith Nelson reveals how a relentless focus on customer service and measurable business outcomes has powered his 26-year streak of zero downtime at Vistem Solutions. His passion for advocacy—both for special needs communities and for MSPs navigating new regulations—offers listeners a blueprint for building resilient, high-impact IT businesses. This episode is packed with practical wisdom for anyone looking to stand out in the crowded MSP landscape.Keith Nelson’s IT Journey and Vistem Solutions: Keith shares how he built Vistem Solutions into a leading MSP, supporting critical infrastructure like the LA/Long Beach shipping port with 26 years of uninterrupted service. He explains the importance of aligning technology with business outcomes and how this approach drives client loyalty.Customer Service as a Differentiator: Keith argues that technical skills are secondary to customer service in the MSP space. He prefers hiring people with strong interpersonal skills and training them on technical aspects, believing that relationships and service quality are the real keys to success.Special Needs Advocacy and Community Impact: Drawing from personal experience as a parent and coach, Keith describes his work in special needs advocacy, including founding sports programs and workforce initiatives. He connects these efforts to broader business values like dignity, inclusion, and measurable results.Legislation, Compliance, and the Role of NSITSP: Keith discusses the inevitability of regulation in the IT industry and stresses the importance of MSPs having a seat at the table. He shares his experiences advising on policy, the dangers of over-legislation, and practical steps for MSPs to get involved locally.Avoiding Commoditization in IT Services: Keith warns against the “race to the bottom” in pricing and commoditization. He encourages MSPs to focus on value, relationships, and unique expertise to avoid being squeezed out by larger competitors.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLTime-Stamped Chapters (TEST)0:11 – Introduction & Guest Welcome: Keith Nelson of Vistam Solutions1:28 – Vistam Solutions: Automation & Port Projects2:04 – 26 Years of 100% Uptime at LA/Long Beach Ports3:08 – Keith’s Background: Caltech, Oracle, and Business Alignment4:39 – Becoming an MSP: From Big Projects to Sticky Clients6:02 – East vs. West Coast Mindset & Blue Collar Appreciation7:34 – Special Needs Advocacy & Coaching Champions10:11 – Balancing Family, Business, and Community11:26 – Customer Service: The Key to MSP Growth12:27 – NSITSP, Legislation, and Compliance Challenges15:44 – Raising Professionalism & Training in IT17:04 – Avoiding Commoditization in the MSP Industry18:32 – NSITSP’s Legislative Work & Industry Representation19:36 – How MSPs Can Get Involved Locally22:01 – Closing Thoughts & How to Connect with Keith Nelson === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This week, Uncle Marv catches up with Lynn Thames of Thames Consulting Group, who returns to the podcast after several years away—and a lot has changed. Lynn opens up about her journey from working solo out of her home to running a thriving boutique MSP with an office and a trusted employee. She shares the story of how she found the perfect team member (who started with zero IT background but tons of curiosity and hands-on skills), and how that hire transformed her work-life balance.Lynn shares why she intentionally stays small, focusing on clients with five users or less and providing highly personalized service. She explains how this approach fills a gap left by larger MSPs and allows her to build lasting relationships. Lynn describes her process for finding and mentoring her first employee, highlighting the value of aptitude and attitude over formal IT training. This hire has freed up her time and brought new skills and perspectives to the business. Marv and Lynn discuss the unpredictable nature of office relocations, from missing cubicles to unplanned wiring work, and share tips for avoiding last-minute disasters. Instead of rigid bundles, Lynn tailors her offerings to each client’s needs, making IT support accessible and affordable for very small businesses.With a reliable employee, Lynn can finally take real vacations and enjoy more flexibility—something she couldn’t do as a solo operator. Lynn talks about her preference for online peer groups over frequent conference travel, and how meaningful connections can be made both virtually and in person.The episode wraps with entertaining “Florida Man” tales and some Philly sports banter, keeping things fun and relatable.Companies, Products, and Books Mentioned (with URLs):Thames Consulting Group: https://thamescomputerconsulting.com/ASCII Edge / ASCII Cup (ASCII Group): https://events.ascii.com/Carl Hiaasen (Author): https://carlhiaasen.com/Florida Man Arrested with Wallet Full of Cocaine at Magic Kingdom: https://tinyurl.com/3umwcja7Barefoot Florida Man Wrangles 7-Foot Alligator with Trash Can: https://tinyurl.com/4s4kr47p=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv launches a special three-part series, "Auvik vs Domotz," bringing together two experienced MSP leaders to compare the industry's top network monitoring platforms. Robinson Roca of Helient Technologies shares how Auvik’s intuitive interface, powerful NetFlow analytics, and seamless Autotask integration have transformed his team’s troubleshooting and client transparency. Meanwhile, Darcy Wilson from 365 Technologies highlights Domotz’s standout reverse proxy feature, IT Glue integration, and the ease of rolling out proactive monitoring across multi-site clients.Both guests emphasize the importance of reducing downtime, empowering junior techs, and delivering worry-free IT to clients. They also discuss the value of vendor support, onboarding simplicity, and how each platform fits into their MSP workflows. The episode wraps up with honest feedback on what could be improved and actionable advice for MSPs evaluating their own network management solutions.Auvik: Real-World Experience from Helient Technologies: Robinson Roca details how Auvik’s NetFlow, multi-site management, and Autotask integration streamline troubleshooting and empower clients with easy-to-understand dashboards.Domotz: Insights from 365 Technologies: Darcy Wilson explains how Domotz’s reverse proxy, dynamic documentation with IT Glue, and centralized dashboard make managing distributed networks efficient and secure.Both MSPs praise the straightforward setup processes, noting how quickly new clients can be onboarded and how junior techs can participate confidently. Real-world examples illustrate how both platforms help MSPs catch issues before they escalate, saving clients’ money and boosting satisfaction.The conversation covers how integrations (Auvik with Autotask, Domotz with IT Glue) automate ticketing and documentation, freeing up valuable technician time. Each guest shares one area for improvement: Auvik’s syslog-based alerting and Domotz’s desire for a more unified multi-site dashboard.Both MSPs highlight the responsive support and partnership mentality of Auvik and Domotz, which makes a difference in their day-to-day operations.Companies, Products, and Books Mentioned:Sign up for Auvik: https://www.itbusinesspodcast.com/auvikAuvik Website: https://www.auvik.comSign up for Domotz: https://www.itbusinesspodcast.com/domotzDomotz Website: https://www.domotz.comHelient Technologies Website: https://www.heliant.com365 Technologies Website: https://365tech.ca=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Joan Posivy—author, entrepreneur, and host of The Side Hustle Hero podcast—to unpack the real-world lessons behind building a successful side hustle. Joan’s story is anything but ordinary: from becoming Canada’s youngest bank manager to running a deli, self-storage business, and now a top-rated podcast, her journey is filled with pivots, persistence, and practical wisdom.Joan shares why most people never start their dream business (hint: it’s all in your head), and why the best advice she’s heard from hundreds of guests is simply to “just start.” She breaks down the importance of understanding your market, managing your priorities, and building habits that actually move the needle. Listeners will hear about the power of accountability partners, the need for patience in the face of slow results, and the financial must-dos that keep your side hustle afloat.The episode is packed with memorable stories—from a $500 cashew dip startup that grew to $6 million, to creative side hustles like party tent rentals and even luxury port-a-potties. Joan’s honest insights and practical tips will inspire you to take action, whether you’re just starting out or looking to level up your business.Companies, Products, and Books Mentioned (with URLs):Side Hustle Hero Podcast: https://www.sidehustlehero.comThe Way Success Works (Book by Joan Posivy): https://www.joanposivy.com/the-way-success-works-book.html=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Andy Higgins, founder of IM Collaboration, shares his journey from early days in IT in England, Switzerland, and the US, to building a successful MSP business.He discusses his experience with major migrations (like Continental Tires), representing Switzerland at the ITU, and the importance of industry standards.Andy explains why he joined the National Society of IT Service Providers (NSITSP), the value of professionalism, and the need for community-driven best practices.The conversation covers differences in IT culture between Europe and the US, the evolution of business practices for MSPs, and actionable advice for IT professionals looking to grow and professionalize their businesses.Companies, Products, and Books Mentioned (with URLs)NSITSP (National Society of IT Service Providers): https://www.nsitsp.orgASCII Group: https://www.ascii.com/ChannelPro Network: https://www.channelpronetwork.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Paul Daigle, founder of the Biz Advisory Board and a 30-year industry expert, for a candid conversation about what it takes to build, grow, and ultimately sell a successful MSP. Paul shares his journey from MSP owner to M&A advisor, revealing the pitfalls that keep many IT business owners from reaching their full potential. They explore why so many MSPs undervalue their businesses and how tools like the MSP Business Evaluator and Accelerator can give owners a clear roadmap to higher profits and better exit opportunities.The episode dives into the eight key operational focus areas that drive MSP growth, from sales training to HR and legal, and explains how balancing these areas is critical for scaling up. Paul also discusses the importance of peer benchmarking, the impact of recurring revenue, and how specialization can boost your business’s value. Listeners will walk away with practical tips on maximizing margins, leveraging vendor relationships, and preparing for private equity interest or a future sale.Paul offers exclusive discount codes for listeners to access his business evaluation tools, making it easier than ever to get a real snapshot of your MSP’s value and actionable steps to improve it. Whether you’re just starting out or eyeing your exit, this episode is packed with real advice you can use right now.MSP Business Evaluator: Use code MARVIN73 to receive 73% off, reducing the price from $295.00 to $79.00—a savings of $216.00.MSP Business Accelerator (includes the Evaluator): Use code MARVIN15 to receive 15% off. The Accelerator includes everything in the Evaluator plus a customized blueprint and roadmap designed to accelerate your MSP's growth across all 8 operational focus areas.Companies, Products, and Books Mentioned (with URLs):Biz Advisory Board (MSP Business Evaluator & Accelerator): https://bizadvisoryboard.com/business-evaluator/Jay McBain (Industry Analyst, Canalys): https://www.itbusinesspodcast.com/guests/jay-mcbain/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This week, Uncle Marv flies solo and tackles two hot topics for IT professionals and managed service providers: the art of project billing and the often-unspoken rules of MSP vendor etiquette. He shares a real-life story about a recent office move, breaking down his approach to project billing and how he handles client confusion or pushback. Marv also opens up the floor to the community, encouraging listeners to participate in new surveys aimed at improving relationships between MSPs and vendors.The conversation shifts to vendor etiquette, where Marv highlights both the frustrations and positive experiences that come with vendor interactions—whether it’s misleading sales calls or respectful follow-ups. He stresses the importance of mutual respect and clear communication on both sides of the channel. As always, the episode wraps up with a wild Florida Man segment, this time featuring a parody music video that manages to be both hilarious and educational.Throughout the show, Marv keeps things candid, relatable, and interactive, inviting listeners to join the conversation, share their own stories, and help shape future episodes. Whether you’re a solo MSP or part of a larger team, there’s something here for everyone looking to improve their business and have a few laughs along the way.List of Companies, Products, and Books Mentioned (with URLs)MSP Etiquette Survey: https://www.itbusinesspodcast.com/p/msp-survey/Vendor Etiquette Survey: https://www.itbusinesspodcast.com/p/vendor-survey/QuickBooks (product): https://quickbooks.intuit.comNSITSP (National Society of IT Service Providers): https://www.nsitsp.orgASCII Edge: https://www.asciievents.comIT Nation: https://www.connectwise.com/theitnationFlorida Man “Moove Over”: https://tinyurl.com/3fk3m6d3=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode offers a rare, honest look at what it takes to build and sustain a successful MSP over decades. David’s blend of technical expertise, business savvy, and willingness to adapt provides valuable lessons for IT business owners at any stage. Whether you’re looking to diversify, adopt new tech, or simply connect with peers, you’ll find actionable insights and inspiration.David Steele’s MSP Origin Story: David shares how he and his partner left corporate IT roles to start their own business, initially focusing on development and network support. Their hands-on experience in manufacturing gave them a practical edge and shaped their client approach.Transitioning from Break-Fix to Managed Services: The move to managed services in 2008 was a turning point, providing more predictable revenue and growth. David explains how this shift changed their business model and client relationships.Diversification and Niche Markets: Serving a mix of healthcare, nonprofit, and manufacturing clients has been key to stability and growth. David discusses the pros and cons of specializing versus diversifying, and how his team balances both.Embracing AI and Cloud Tools: David’s team uses a range of AI tools for programming, content creation, and office productivity. He highlights the generational differences in tech adoption and the importance of staying current with certifications.The Value of Community and Events: Attending ASCII Edge opened new doors for networking, learning, and even business opportunities. David emphasizes the openness and support found in the MSP community, which contrasts with the competitive nature of local markets.Companies, Products, and Books Mentioned (with URLs):Intrada Technologies — https://www.intradatech.com/ASCII Edge / ASCII Group — https://www.ascii.comConnectWise IT Nation — https://www.connectwise.com/theitnationD&H — https://www.dandh.comSonicWall — https://www.sonicwall.comCisco — https://www.cisco.comFortinet — https://www.fortinet.comMicrosoft 365 — https://www.microsoft.com/microsoft-365Google (Gemini) — https://gemini.google.comJasper AI — https://www.jasper.aiChatGPT (OpenAI) — https://chat.openai.comCopilot (Microsoft) — https://copilot.microsoft.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join Uncle Marv and Robert Gillette from MSP Dojo in this engaging episode of the IT Business Podcast. They break down what it really takes to build a strong sales engine for MSPs, from overcoming the awkwardness of asking for money to the power of teamwork in the sales process. Robert offers a fresh perspective on sales, treating it as a co-op game where collaboration between sales, technical, and executive roles is the secret to success.You’ll hear why keeping your sales muscle strong is essential, how to avoid the trap of relying solely on marketing, and why consistent, small actions can make a huge difference in your sales pipeline. Robert shares actionable tips, like using personalized scorecards and referral calls, and explains how the MSP Dojo helps IT professionals practice and perfect their sales techniques. Whether you’re a seasoned MSP owner or just starting out, this episode is packed with insights and real-world advice to help you close more deals and grow your business.Building a Strong Sales Engine: Robert explains the importance of having a structured sales process to ensure consistent client acquisition and business growth.Overcoming Sales Challenges: Learn how to address common fears and obstacles in sales, including the discomfort of asking for money and dealing with objections.Sales as a Team Game: Discover the value of collaboration between sales, technical, and executive roles to create a seamless and effective sales process.Actionable Tips for MSP Growth: Robert shares practical advice on how MSPs can strengthen their sales skills, generate leads, and close deals with confidence.The MSP Dojo Approach: Explore how the MSP Dojo helps IT professionals refine their sales techniques through practice and repetition, much like training in a batting cage. Companies, Products, and Books MentionedMSP Dojo – https://mspdojo.netIceberg Cyber – https://www.icebergcyber.comPandemic (Board Game) – https://www.zmangames.com/game/pandemic/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with James Abercrombie, known as the “Cyber Beard,” to discuss Acronis’ journey from a backup-only company to a full-featured MSP platform. James shares how listening to MSPs in the field has shaped Acronis’ evolution, leading to powerful integrations, advanced automation, and a true all-in-one solution for managed service providers. The conversation covers the importance of disaster recovery, the value of peer-to-peer feedback, and how Acronis’ single-agent approach simplifies life for technicians.James also highlights Acronis’ partnerships with major cloud providers, the addition of EDR/XDR and MDR services, and the launch of workflow automation and professional services automation (PSA). The episode wraps up with a look at the Acronis and MSP Academies, designed to upskill teams and empower business owners, and an invitation to the upcoming Acronis Threat Research Unit Day in Boston.Acronis’ Evolution: From Backup to MSP Platform: James explains how Acronis has grown beyond backup, adding cyber protection, RMM, and automation based on direct MSP feedback.Disaster Recovery and Cloud Partnerships: The discussion covers Acronis’ disaster recovery as a service, partnerships with Google, Azure, and Wasabi, and the importance of fast, reliable recovery.Security Innovations: EDR, XDR, and MDR: James details how Acronis now offers advanced security features, including active protection, EDR/XDR, and MDR through partnerships with Pillar and OpenText.All-in-One Agent and Automation: Acronis’ single-agent solution reduces complexity and resource use, while new workflow automation and PSA tools streamline MSP operations.MSP and Acronis Academies: The academies provide training for business owners, marketers, and technicians, helping MSPs upskill their teams and grow their businesses.Companies, Products, and Books MentionedAcronis — https://www.acronis.comLumu — https://lumu.ioGoogle Cloud — https://cloud.google.comMicrosoft Azure — https://azure.microsoft.comWasabi — https://wasabi.comOpenText — https://opentext.comDatto — https://datto.comBitdefender — https://bitdefender.comHuntress — https://huntress.comAcronis Academy — https://www.acronis.com/en-us/academy === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode of Uncle Marv’s IT Business Podcast features Robert Gillette, founder of MSP Dojo, who brings a fresh perspective on what it really takes to grow an MSP beyond just marketing. Robert shares his journey from leading sales at a Bay Area MSP to coaching competitors and ultimately creating MSP Dojo—a platform where MSPs practice sales with each other in a high-pressure, low-risk environment. He explains why most sales training falls short and how the 73-38-55 rule (words, tone, and body language) is a game-changer for closing deals.Listeners will hear why relying solely on marketing or referrals isn’t enough, and how many MSP owners unknowingly abdicate responsibility for sales. Robert discusses the concept of latent risk and churn, urging MSPs to build a true sales engine rather than flipping a “sales switch” only when needed. The conversation is packed with actionable advice, honest insights, and a few spicy opinions on the realities of sales in the IT world.MSP Dojo and the Power of Practice: Robert explains how MSP Dojo was born from the need for realistic, peer-driven sales practice, creating a safe space for MSPs to sharpen their skills and get honest feedback.The 73-38-55 Rule in Sales: Discover how only 7% of communication is words, while tone and body language make up the rest—crucial for MSPs looking to improve their sales conversations and close more deals.Why Marketing Alone Isn’t Enough: Robert challenges the belief that more leads are the answer, highlighting the importance of proactive sales and not abdicating responsibility to marketing or outsourced sales teams.Latent Risk and Churn in MSPs: The episode explores the hidden dangers of client churn and why steady growth through referrals can mask underlying risks that threaten long-term stability.Building a True Sales Engine: Learn why most MSPs lack a real sales engine and how to start building one that delivers consistent results, rather than relying on luck or occasional referrals.Links of companies, products, and books mentioned:MSP Dojo: https://www.mspdojo.netConnectWise: https://www.connectwise.comStride Accounting: http://stride.servicesNever Split the Difference (Book by Chris Voss): https://amzn.to/4cxIWuZ=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Acronis has taken a bold step in addressing the challenges faced by Managed Service Providers (MSPs) worldwide through its innovative educational initiatives—the Acronis Academy and MSP Academy. In this engaging conversation, Jon McCarrick dives into how these programs provide vendor-neutral training to help technicians gain crucial skills, business owners navigate growth strategies, and sales teams improve their effectiveness in the unique MSP landscape.Jon also highlights how Acronis evolved from being a trusted name in backup solutions to offering a cutting-edge CyberProtect portfolio that integrates cybersecurity, RMM, and PSA tools into one seamless system. With features like ransomware protection and patch rollbacks tied directly to backups, Acronis ensures businesses can recover swiftly and securely from cyberattacks.Additionally, Jon discusses the role of AI in curriculum development, enabling rapid creation of multilingual training materials while maintaining high-quality standards. He shares details about upcoming paid courses that offer college-level credentials recognized by universities globally—an exciting opportunity for technicians seeking career advancement.Links: Acronis Academy - academy.acronis.comAcronis Cyber Protect - acronis.comPlay.AI (AI-Powered Text-to-Speech) - play.htSmartcat (Translation Management System) - smartcat.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Lisa Johnson from AVC Technology at ASCII Edge in Orlando to discuss her company’s fascinating journey from its origins in 1971 to becoming a thriving managed services provider today.Key Highlights:A Love for Disney Meets ITLisa shares her lifelong passion for Disney and how it ties into her frequent trips to Orlando with her husband Brian while running their remote business.The Evolution of AVC TechnologyDiscover how AVC transitioned from audiovisual services in the 1970s to managed services in the 1980s under Lisa’s father’s leadership—and how she and Brian took the reins in the early 2000s.Niche Expertise: Public LibrariesAVC has carved out a unique niche serving public libraries, managing patron computers with advanced security measures while also offering custom fund accounting software.Remote Work Done RightLearn how COVID accelerated AVC's shift to a fully remote team and why this model works seamlessly for their employees and clients alike.Balancing Travel and Business GrowthLisa explains how she manages extensive travel—attending 23 industry events last year—while ensuring her business continues to grow and thrive.Actionable TipsFocus on niche markets where your expertise can shine (e.g., public libraries).Build systems that allow your business to operate remotely without disruption.Invest in tools like scripting solutions to enhance security for shared devices.Attend industry events regularly to network and stay ahead of trends.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of Uncle Marv’s IT Business Podcast, we continue our conversation with David Stinner, founder of Buffalo-based US itek. David opens up about the lessons he learned from early legal battles that shaped his entrepreneurial drive and how he scaled his MSP using innovative strategies like flat-rate pricing and outsourcing help desk services overseas.Key Topics Covered:From Legal Battles to Leadership: David shares how being sued by his former employer motivated him to persevere and build a successful business despite early challenges.Flat-Rate Pricing Model: Learn why David transitioned to charging per user instead of per device and how this approach has benefited his clients and business.Remote Workforce Success: Discover how hiring tech talent from the Philippines helped US itek expand its capacity while keeping costs manageable.Post-Pandemic Growth Strategies: David explains how his team adapted to the changing IT landscape after COVID-19 and tripled their revenue within four years.The Importance of Compliance: Insights into why compliance-focused services are becoming a key differentiator for MSPs.Cybersecurity Add-Ons: How products like ThreatLocker and email security packages are driving recurring revenue.Actionable TipsUse flat-rate pricing per user to simplify billing while maintaining profitability.Hire remote help desk staff from global talent pools like the Philippines.Bundle cybersecurity add-ons (e.g., ThreatLocker) for additional revenue streams.Focus on compliance services as a competitive differentiator.Invest in tools like LionGuard for automated reporting and license management.Links to Companies, Products, and Books MentionedUS itek - usitek.comThreatLocker - threatlocker.comDomotz - domotz.comIngram Micro - ingrammicro.comOdoo - odoo.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides a candid look at the evolution of an MSP from its humble beginnings to becoming a regional leader in IT services. David’s story is packed with actionable insights on scaling a business, overcoming customer objections, and leveraging tools for proactive service delivery.Show NotesDavid Stinner, founder and president of US itek, joins Uncle Marv’s IT Business Podcast for an insightful conversation about his 26-year journey in the IT industry. Starting as a teenager building computers for ham radio operators, David grew his business into one of Buffalo’s leading MSPs. He shares how he transitioned from hardware sales and break-fix services to managed services, despite initial resistance from customers and staff.David reflects on the early days of managed services when tools like RMM platforms were just emerging, recounting how he adapted to deliver proactive support amidst challenges like tape backups and manual defragging. He also highlights how focusing on larger clients has helped him scale sustainably while maintaining profitability.Main Topics CoveredDavid’s Early IT Career: David shares how he started building PCs in high school and scaled his business through hardware sales before transitioning into professional services.The Transition to Managed Services: Discover the challenges David faced when shifting from break-fix work to managed services, including customer pushback and internal resistance.Scaling an MSP: Learn how David focused on larger clients and co-managed IT support to achieve sustainable growth while navigating industry changes.Lessons Learned in Profitability: David discusses how managing costs effectively and investing in staff retention helped him build a profitable MSP.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode offers relatable insights for IT professionals working in smaller markets or expanding their businesses into new regions. Ali Johnston’s stories about cybersecurity awareness and scaling managed services are both practical and inspiring, making this a must-listen for anyone navigating growth while maintaining client trust.Show NotesAli Johnston, owner of Bel Tech Services and longtime friend of Uncle Marv’s podcast, joins us live from ASCII Edge in Orlando to discuss her journey as an IT business owner focused on hypergrowth and cybersecurity awareness. After taking a hiatus from industry events to focus on her business, Ali is back with fresh perspectives on scaling managed services in small-town Satellite Beach while navigating the unique challenges of serving mom-and-pop shops.She shares eye-opening stories about local scams targeting older communities, including a shocking incident involving scammers using Uber rides to exploit victims. With a focus on cybersecurity education and awareness, Ali emphasizes the importance of building trust with local clients who prefer personal connections over big corporations.Main Topics CoveredCybersecurity Awareness in Small Communities: Ali recounts personal stories of scams targeting older residents in Satellite Beach and discusses strategies for educating local clients about cybersecurity threats.Scaling Managed Services in Small Towns: Ali explains how she converts service work into managed services by building trust with mom-and-pop shops who value local expertise over big companies.Expanding Into New Markets: Through word-of-mouth referrals, Ali is growing her client base beyond Satellite Beach into areas like Tampa and St. Pete, showcasing the power of relationships in business growth.Zero Trust & SASE Solutions: Ali explores her focus on modern cybersecurity solutions like Zero Trust architecture and SASE while addressing challenges such as managing multiple software agents on client systems.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of Uncle Marv’s IT Business Podcast, we dive into the tools and strategies that keep IT professionals ahead of the game. Uncle Marv opens up his trusted NetAlly go bag to reveal essential devices like the EtherScope and LinkSprinter, explaining how each tool simplifies network troubleshooting and testing. He shares insights from recent client projects, including office moves in Orlando and Tampa, highlighting challenges like DMARC extensions and SD-WAN setups.What’s in Uncle Marv’s Go Bag?Uncle Marv walks through his NetAlly-branded go bag, showcasing tools like the EtherScope nXG, LinkSprinter, and AirCheck G3. Learn how these devices streamline network testing and troubleshooting.Get Yours Here:LinkSprinter: https://amzn.to/4idKT1dAirCheck G3 Pro: https://amzn.to/4ikBi8UEtherScope: https://amzn.to/3Yqdk4FCyberScope: https://amzn.to/428czjgReal-World Client StoriesFrom office moves in Orlando to tackling unexpected DMARC issues, Uncle Marv shares lessons learned from recent projects and how he keeps clients happy despite logistical challenges.Florida Man StoriesStay entertained with some wild Florida stories, including a naked airport incident and a beer run involving an alligator.Why Listen?This episode offers a unique mix of practical advice for IT professionals and entertaining stories that keep things lighthearted. Learn about essential tools for your IT toolkit, gain insights from real-world client challenges, and stay informed about upcoming industry events—all while enjoying a laugh or two.=== Florida ManFlorida Man Makes Beer Run with Live Gator In Hand: https://tinyurl.com/44h5acnsFlorida Woman Strips in Airport: https://tinyurl.com/56ymsw4tWatch the Video: https://tinyurl.com/36su9wtj=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides actionable advice for IT professionals looking to elevate their businesses through professionalism, education, and advocacy. Karl Palachuk’s insights will inspire listeners to embrace higher standards while preparing for legislative changes that impact their industry.Show NotesIn this engaging episode of Uncle Marv’s IT Business Podcast, Karl Palachuk shares his journey from solo tech to industry pioneer and discusses his mission to professionalize the IT industry through NSITSP. As one of its founders, Karl dives into why professional standards are critical for managed service providers (MSPs) and how the organization advocates for IT professionals on legislative issues.Karl explains how unethical practices harm the industry’s reputation and why self-policing isn’t enough to address these challenges. He emphasizes the need for accountability through codes of ethics and continuing education programs that enhance trust with clients while boosting business success.The conversation also tackles pressing legislative concerns, such as taxation on small business services and cybersecurity insurance directives. Karl outlines how NSITSP works to ensure IT professionals have a seat at the table when decisions affecting their industry are made.Listeners will gain valuable insights into how professionalism can lead to greater success, why advocacy matters now more than ever, and actionable steps they can take to join this movement.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides actionable insights for IT professionals looking to grow their businesses while maintaining flexibility and high-quality service. David’s relatable anecdotes and practical advice on networking, referrals, and team-building make it a valuable resource for anyone in the MSP space.Show NotesDavid Geiger’s entrepreneurial journey is nothing short of inspiring. Starting as an IT consultant without much formal knowledge, he built Spur IT Services into a successful managed service provider serving Florida businesses. In this episode, David shares how he transitioned from break-fix services to managed services, highlighting the importance of networking, referrals, and community involvement in driving business growth.Listeners will gain insights into how David uses contractors strategically while maintaining flexibility and cost efficiency. He also opens up about the challenges of scaling his team and managing finances during the early years of his business. Additionally, David emphasizes the long-term benefits of joining boards and community organizations to build trust and generate referrals.Whether you’re an aspiring MSP owner or an established IT professional looking for growth strategies, this episode offers practical advice on navigating transitions, building strong client relationships, and leveraging your local community for success.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides valuable insights into modern IT challenges like managing patches across diverse environments, securing endpoints against vulnerabilities, and scaling solutions for MSPs. Mike Walters offers practical advice on leveraging Action1’s unique features to improve efficiency without breaking the budget.Show NotesAction1 is changing the game in IT patch management, offering MSPs and enterprises a scalable, secure solution that works across Windows, MacOS, and soon Linux environments. In this episode, Mike Walters shares how his experience as co-founder of Netwrix inspired the creation of Action1—a platform designed for simplicity and reliability.Key highlights include:200 Free Endpoints: A bold move that gives users full functionality without hidden catches.Multi-Tenant Dashboard: Ideal for MSPs to manage multiple clients seamlessly.Third-Party Patching: Simplifies updates for apps like Adobe and Zoom while addressing security risks.Vulnerability Management: Combines scanning and remediation in one package.Agent Takeover Prevention: Ensures endpoint security even in worst-case scenarios.Main TopicsThe Story Behind Action1: Mike Walters recounts how his experience at Netwrix shaped the vision for Action1—a platform focused exclusively on patch management to fill a critical gap in the market.Why Patching Matters: Learn why patching is essential for reducing vulnerabilities across endpoints, including third-party applications and devices like medical equipment.Innovative Features for MSPs: Explore how Action1’s multi-tenant dashboard simplifies client management while providing detailed analytics to demonstrate compliance and value.Future Developments: Hear about upcoming features like Linux support and advanced security measures that make Action1 stand out in endpoint management.=== Links Action1 - https://www.action1.com/ Netwrix - https://www.netwrix.com/Rapid7 - https://www.rapid7.com/Axonius - https://www.axonius.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why ListenThis episode provides actionable insights on disaster recovery, cybersecurity best practices, and building lasting client relationships—all from an MSP that has thrived in Florida’s challenging environment for 30 years. Whether you’re an established IT provider or just starting out, Laura’s stories and advice will inspire you to elevate your business.Show NotesLaura Casper of Link Tech Computer Services joins Uncle Marv at ASCII Edge Orlando to share her experiences running a successful MSP in Florida for over three decades. In this engaging conversation, Laura recounts how her team has navigated hurricanes, retained clients through exceptional service, and adapted to changing technology needs.Highlights include a fascinating story about using Starlink kits during Hurricane Milton to keep clients connected despite widespread outages—a testament to Link Tech's commitment to going the extra mile. Laura also emphasizes the importance of cybersecurity, backup solutions, and knowing when to let go of clients who refuse essential protections.As a family-run business, Link Tech values personalized service and building strong relationships with clients ranging from five to 35 employees. Laura discusses their approach to scaling while maintaining quality and shares tips on hurricane preparedness for IT businesses.This episode is a must-listen for MSPs looking to improve client retention, tackle disaster recovery challenges, and grow their businesses sustainably.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Herman Pool joins Uncle Marv’s IT Business Podcast to share his expertise in marketing automation and business growth strategies for MSPs. As the founder of Vertical Action and Noticeable, Herman has developed tools and systems that go beyond traditional website services to include marketing fulfillment and coaching.He introduces his GROW system—Get Noticed, Build Relationships, Own the Sale, and Win Fans—which provides a roadmap for MSPs looking to scale their business effectively. From email campaigns that keep clients engaged year-round to leveraging automation tools like ActiveCampaign and HubSpot, Herman explains how these strategies help businesses stay top of mind and deliver value consistently.Herman also shares personal anecdotes about his journey from running a classic arcade to helping MSPs succeed through open office hours and hands-on coaching. The episode is packed with actionable advice, including tips on building trust with clients, improving communication processes, and using testimonials to attract new business.The GROW SystemHerman breaks down his four-step process: Get Noticed, Build Relationships, Own the Sale, and Win Fans.Learn why consistent communication and delivering on promises are key to building loyalty.Marketing Automation ToolsExplore tools like ActiveCampaign, HubSpot, and Keep that simplify marketing processes.Understand how personalized coaching can help MSPs overcome overwhelm when using these platforms.Building RelationshipsDiscover why staying in touch with clients beyond invoices is critical for long-term success.Tips on being approachable and reachable to enhance client trust.Winning Fans Through TestimonialsHow collecting reviews and showcasing testimonials can boost your reputation.Strategies for turning satisfied clients into advocates for your business.Companies, Products & Books MentionedVertical Action: https://www.verticalaxion.com/Noticeable: https://www.getnoticeable.com/ActiveCampaign: https://www.activecampaign.com/HubSpot: https://www.hubspot.com/Keap (formerly Infusionsoft): https://www.hubspot.com/Dave Ramsey's EntreLeadership: https://www.ramseysolutions.com/business/entreleadership=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, Tim Fitzpatrick returns to share his expertise on strategic marketing for MSPs and IT professionals. Tim breaks down his proven framework of strategy, planning, and leadership, explaining how each component works together to create a robust marketing engine that drives consistent results.Key highlights include:Why most MSPs fail at marketing by skipping the strategy phase and jumping straight into tactics like paid ads or social media posts.The importance of identifying your ideal clients and crafting messages tailored specifically to their needs.How AI tools like ChatGPT can streamline content creation, research, and SEO optimization—but only when used strategically.Tips for transitioning from a referral-based business model to a scalable marketing approach that attracts new clients consistently.Tim also introduces his new "Marketing Engine Mastery Accelerator," a group program designed to help MSPs implement these strategies affordably while receiving expert guidance.If you're ready to take control of your marketing efforts and grow your business with confidence, don’t miss this insightful conversation!=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv returns after a whirlwind week at ASCII Edge Orlando 2025! This episode is packed with stories from six days away—his longest stretch out of town in decades—and features everything from client moves to conference networking highlights. Marv shares his experience troubleshooting camera systems under unusual circumstances and navigating cubicle chaos during a client’s office setup gone wrong.Listeners will enjoy hearing about the unique atmosphere at ASCII Edge events, where intimate networking opportunities take center stage compared to larger conferences like IT Nation or Pax8 Live. Marv also recaps standout sessions, including Jesse Tuttle’s keynote on hacking mindsets and Diana Giles’ talk on stress management for IT professionals.And don’t miss Marv’s hilarious take on swag—from SonicWall hats to a balloon that looked suspiciously like a condom! Plus, hear about partner dinners that mixed bourbon drinks with unforgettable stories from industry leaders like Steve Copeland of Rhythms.=== LinksJerry Koutavas Podcast, ASCII - https://www.itbusinesspodcast.com/792Kristen Pittman Podcast, CyLutions - https://www.itbusinesspodcast.com/793Sign up for ASCII Edge: https://events.ascii.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Steve Copeland from Rhythms, the company behind the innovative “internet in a box” solution that’s making waves in the MSP world. Steve explains how their 5G-powered boxes are helping IT providers not only offer reliable backup internet but also create new revenue opportunities by sponsoring events and providing connectivity at scale.Creative Ways to Monetize ConnectivitySteve shares real-world examples of how MSPs are thinking outside the box—literally! From partnering with local Chambers of Commerce to providing internet services at high-profile events like the Florida Man Games, these strategies are helping businesses stand out while adding value for clients.Exclusive Insights into Rhythms’ GrowthLearn about Rhythms’ journey, including their expansion into hardware-agnostic solutions and exciting collaborations with telecom and event industries. Steve also teases a potential partnership with Formula One events, highlighting the company’s innovative approach to media sponsorship.Actionable Advice for IT ProsSteve emphasizes the importance of listening to clients and adapting solutions to meet their needs. He also offers tips on using proof-of-concept trials to win over clients and leveraging tools like bonded carriers to ensure seamless connectivity.Links from the ShowPeplink: https://www.peplink.com/CradlePoint: https://cradlepoint.com/Starlink: https://www.starlink.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Cybersecurity is a constant battle, and this episode brings you up to speed on the latest developments from Sophos. Uncle Marv welcomes Ryan Gebauer to discuss how Sophos is tackling state-sponsored attacks and ransomware with innovative solutions like AI-powered threat detection and end-to-end cybersecurity tools.Key highlights include:Ransomware Realities: Why paying the ransom often leads to higher recovery costs and doesn’t guarantee data restoration. Learn why a recovery-first mindset is essential for businesses.Pacific Rim Threats: Insights from Sophos’ five-year study on state-sponsored cyberattacks targeting edge devices like firewalls—and how hackers have evolved their tactics over time.Sophos Firewall Updates: Version 21 introduces enhanced security features like third-party threat feeds integration for real-time updates against malicious activity.SecureWorks Acquisition: How this move strengthens Sophos’ portfolio with advanced XDR tools and compliance-focused solutions like identity detection and response.Actionable Tips: From patching legacy systems to educating clients about phishing risks, Ryan shares practical advice for IT professionals to stay ahead of cyber threats.Whether you’re an MSP or a business owner, this episode delivers invaluable insights into protecting your digital assets in an increasingly hostile environment.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv’s IT Business Podcast welcomes Kristen Pittman from CyLutions, a custom software development company that specializes in modernizing businesses through tailored IT solutions. Kristen recounts her journey to ASCII Edge in Orlando and dives into her expertise in Microsoft 365 migrations, SharePoint configurations, and database management.The conversation explores common pitfalls in IT migrations, like insufficient admin rights and improper use of tools like OneDrive and SharePoint groups. Kristen shares how CyLutions helps businesses transition from outdated systems—like reliance on Excel spreadsheets—to efficient custom software solutions. She also emphasizes the importance of partnerships between MSPs and developers to ensure client satisfaction without stepping on each other’s toes.Why Listen?This episode offers practical advice for anyone navigating IT challenges like data migration or system modernization. Kristen’s insights into Microsoft tools and her collaborative approach with MSPs provide valuable takeaways for IT professionals looking to improve their processes or expand their service offerings.Companies, Products, and Books MentionedCyLutions – https://cylutions.com/Microsoft 365 – https://www.microsoft.com/en-us/microsoft-365Azure Blob Storage – https://azure.microsoft.com/en-us/products/storage/blobs/Power BI – https://www.microsoft.com/en-us/power-platform/products/power-bi=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen? This episode provides a behind-the-scenes look at how ASCII empowers MSPs to thrive through collaboration, innovation, and foresight. Learn about exclusive tools and strategies that can help you stay competitive while navigating industry challenges like mental health and mergers.In this episode of Uncle Marv’s IT Business Podcast, Jerry Koutavas, President of ASCII, sits down to discuss how the organization continues to support MSPs in an ever-changing industry. Recorded at the Hyatt in Orlando during the 2025 ASCII Edge tour, Jerry shares updates on the new member portal designed to streamline collaboration and business opportunities for members. He explains how features like subcontractor matching and confidential business listings are transforming how MSPs connect and grow.Jerry also dives into broader industry trends, including an impending pivot that will redefine managed services as we know it. He emphasizes the importance of staying relevant by leveraging community knowledge and early access to emerging technologies. Other highlights include a discussion on mental health challenges in IT and practical advice for MSPs exploring mergers and acquisitions.Whether you’re an established MSP or just starting out, this episode offers valuable insights into building a resilient IT business through community and innovation.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: https://www.trugrid.com/Travel Partner: https://www.bvoip.com/Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode provides valuable insights into real-world IT security challenges and solutions. Listeners will gain a deeper understanding of why strict security measures are necessary and how they can be implemented effectively. The stories shared by Uncle Marv offer practical lessons for IT professionals at all levels.The Principle of Least Privilege: Marv explains why giving users the minimum level of access necessary for their work is crucial for maintaining security. He shares examples of how ignoring this principle led to security breaches.ThreatLocker and Zero Trust: Uncle Marv discusses the implementation of ThreatLocker, a zero-trust security solution. He explains how it differs from traditional security measures and why it's effective against modern threats.Challenges with Junior IT Staff: Marv shares his experiences with junior IT staff who often bypass security measures by granting admin rights. He emphasizes the importance of proper training and understanding of security principles.Unexpected Benefits of Strict Security: The podcast reveals how strict security measures can have additional benefits, such as preventing employees from installing non-work-related software and improving productivity.=== Links MentionedThreatLocker - https://www.threatlocker.com/ASCII EDGE - https://events.ascii.com/CyberFOX - https://www.cyberfox.com/CyberArk - https://www.cyberark.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: https://www.trugrid.com/Travel Partner: https://www.bvoip.com/Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Sean Lardo, the newly appointed VP of IT Nation Communities at ConnectWise. Sean shares his insights on the upcoming PitchIT competition and the broader vision for IT Nation as the "community of communities" in the IT service provider space.Pitch It Competition Overview: Sean breaks down the PitchIT program structure, including the application process, 16-week boot camp, and final pitch event. He explains how the competition helps startups refine their message and gain exposure in the MSP community.IT Nation's Community Vision: Sean discusses ConnectWise's goal of becoming the "community of communities" in the IT service provider space. He explains how this approach benefits both vendors and MSPs by creating a more connected and navigable ecosystem.Impact on Participating Vendors: The conversation highlights the significant growth experienced by Pitch It participants, including increased website traffic, demo requests, and revenue. Sean shares success stories and statistics demonstrating the program's effectiveness.Why Listen: This episode provides valuable insights into the IT service provider ecosystem and how programs like PitchIT are driving innovation and growth. Listeners will gain a deeper understanding of the challenges faced by IT startups and the opportunities available through community-driven initiatives.=== LinksConnectWise (https://www.connectwise.com/)IT Nation (https://www.connectwise.com/theitnation)Senteon (https://www.senteon.com/)Alert Ops (https://www.alertops.com/)Thread (https://www.getthread.com/)CRN (https://www.crn.com/)=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode offers a real-world example of complex IT problem-solving, providing valuable insights for IT professionals facing similar challenges. It also highlights the importance of persistence and thinking outside the box when troubleshooting network issues.Uncle Marv takes us on a journey through a recent IT project that tested his skills and patience. He describes a referral client with an outdated network setup, including a 2012 server, crusty switches, and a mess of cables in a makeshift server "room." The challenge? Upgrading their entire network while working around strict limitations on downtime and access.Uncle Marv walks us through the process of installing new equipment, including an HP server, Synology NAS, and Araknis firewall. However, the real drama unfolds when the client experiences a network outage. What initially seems like a DNS issue turns into a perplexing problem that resists conventional troubleshooting methods.As the story unfolds, we learn about the importance of thorough diagnostics, the challenges of working with price-sensitive clients, and the occasional need to question our assumptions in IT. Uncle Marv's persistence ultimately leads to an unexpected solution, reminding us that in the world of IT, it's not always DNS.=== Actionable Tips:Always have a backup of firewall configurations before making changesConsider using tools like NetAlly for quick network diagnosticsBe prepared to reset and reconfigure network devices as a last resortDocument the entire troubleshooting process for future reference=== Links MentionedFlorida Spring Break Ends with Ear Bitten Off: https://tinyurl.com/59u83e3mASCII Edge: https://events.ascii.com/PAX 8 Beyond: https://www.pax8beyond.com/Synology: synology.comAraknis: araknisnetworks.comSonicWall: sonicwall.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Jesse Tuttle, also known as Hackah Jak, to preview his upcoming keynote at the ASCII Edge tour in Orlando. Tuttle, a former hacker who once topped the FBI and Interpol's most wanted lists, now leads AP2T Labs, a cyber threat research and training company.Tuttle's fascinating backstory unfolds as he recounts his journey from a curious 14-year-old hacker in 1994 to initiating what the New York Times called the "first hacker world war" in 2001. This event caused over $2 billion in damages and led to his recruitment by the FBI as an intelligence asset.The conversation takes unexpected turns as Tuttle reveals how he learned to build databases by hacking banks and used NASA connections to distribute pirated software. He emphasizes that not all hackers are motivated by financial gain, highlighting the importance of understanding diverse threat actor profiles.Tuttle also discusses his company's innovative use of AI and machine learning in analyzing user behavior, mentioning their patent-pending technologies rooted in his past experiences as a threat actor.The episode provides valuable insights into the hacker mindset, the evolution of cyber threats, and the critical need for up-to-date cybersecurity awareness training. Tuttle's unique perspective as a former hacker turned defender offers listeners a rare glimpse into both sides of the cybersecurity battlefield.=== LINKS FROM THE SHOWWatch the video here: https://www.youtube.com/watch?v=WKedVeWcEScASCII Edge 2025 - https://events.ascii.com/AP2T Labs - https://www.ap2tlabs.com/Wikipedia - https://en.wikipedia.org/wiki/Jesse_Tuttle=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why ListenThis episode offers a wealth of practical advice for MSP owners looking to improve their customer relationships and boost profitability. Listeners will gain insights into soft skills training, accurate time tracking, and understanding business costs, all crucial elements for running a successful MSP.Main TopicsUncle Marv welcomes back Melissa Hockenberry from First Things First Training and Consulting. They dive deep into the challenges faced by MSPs in customer retention and profitability. Melissa emphasizes the importance of soft skills for technical teams and provides practical advice on improving customer interactions.The conversation covers various topics, including time tracking, calculating burden rates, and understanding the true costs of running an MSP business. Melissa shares insights on educating team members about the importance of profitability and how it affects everyone in the company.Uncle Marv also announces an upcoming Profit Builders Peer Group, offering valuable sessions on building wealth and improving business operations for MSP owners. The episode concludes with the entertaining Florida Man segment, featuring bizarre stories from the Sunshine State.Customer Empathy and Soft Skills: Melissa discusses the importance of teaching technical teams relational skills and empathy to improve customer interactions. She provides practical tips for MSPs to enhance their customer service approach.Profitability and Time Tracking: The conversation delves into the critical aspects of tracking time accurately and understanding the true costs of running an MSP business, including calculating burden rates and considering all expenses.Employee Education and Motivation: Melissa and Uncle Marv explore the importance of educating team members about profitability and how to motivate them through bonus structures and transparent communication.Upcoming Events and Opportunities: Uncle Marv announces the Profit Builders Peer Group and Melissa's upcoming webinar on customer retention efforts, providing listeners with valuable resources for improving their businesses.Companies, Products, and Links Mentioned:First Things First Training and Consulting: https://ftftac.com/Florida man punches police horse: https://tinyurl.com/bdz3r8sjProfit Builder Peer Group: https://www.itbusinesspodcast.com/profit/Melissa's Webinar - Taking Inventory of Customer Retention Efforts: https://tinyurl.com/4er9nhnzMy Visit to the Florida Man Games: https://www.youtube.com/watch?v=LQVeqJVGh98&t=3242s=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner, Bvoip:Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction!ThreatLocker InsightsDanny highlights Insights as a personal project, emphasizing its ability to improve all of ThreatLocker's products by providing visibility into false positives, inefficient ring-fencing policies, and early detection of updates.MSP vs. Enterprise FocusThe discussion explores ThreatLocker's approach to serving both MSPs and enterprise clients, acknowledging the different integration needs while emphasizing that the fundamental security principles remain the same.The Zero Trust JourneyDanny reflects on his early days in IT and how his desire to make things better led him to the Zero Trust world, driven by a passion for continuous learning and a vision for world-changing impact.Companies, Products, and Books MentionedThreatLocker: https://www.threatlocker.com/Kaseya: https://www.kaseya.com/ConnectWise: https://www.connectwise.com/NinjaOne: https://www.ninjaone.com/Splunk: https://www.splunk.com/ServiceNow: https://www.servicenow.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyTravel Partner, TheatLocker: https://www.threatlocker.com/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats.Main HighlightsIn this episode, Uncle Marv chats with Slava Konstantinov from ThreatLocker about the world of Mac security in the enterprise environment. Slava shares his journey from a Windows-centric background to becoming ThreatLocker’s Mac OS guru, highlighting the unique challenges and security considerations of the Apple ecosystem.Mac Security in the EnterpriseSlava explains the differences in security approaches between Mac and Windows, particularly around permissions and user access. He highlights how tools like MDM can help manage these permissions in enterprise environments and make the user experience more seamless.Slava's Journey into CybersecuritySlava recounts his early experiences dealing with Windows malware and adware, which ultimately led him to embrace the Mac platform. He discusses his transition into cybersecurity and his current role at ThreatLocker, focusing on Mac OS development and security solutions.Nation-State Cybersecurity ThreatsSlava shares insights into the growing threat of nation-state actors targeting businesses and critical infrastructure. He discusses how these sophisticated attackers use zero-day vulnerabilities to infiltrate systems and remain undetected, emphasizing the need for robust security measures.ThreatLocker Product Updates for MacSlava discusses the latest ThreatLocker product updates and their availability for Mac OS, including web control, user store, and patch management. He highlights the company's commitment to providing comprehensive security solutions across both Windows and Mac platforms.Applying the AdviceListeners can immediately apply Slava's advice by reviewing their current security settings on both Windows and Mac devices. Businesses should consider implementing a zero-trust security model and providing cybersecurity training for employees. Additionally, exploring tools like ThreatLocker can provide an extra layer of protection against sophisticated threats.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyTravel Partner, TheatLocker: https://www.threatlocker.com/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust.Turning Soft Skills into Hard CashLisa explains that investing in soft skills and communication isn't just about being nice, it's about retaining clients and growing revenue. The lifetime value of a client far outweighs the cost of improving your team's people skills.The Engineer's Role in MarketingDiscover how your engineers can become powerful allies in the sales process by planting seeds of concern and offering recommendations based on their trusted relationships with clients.Companies, Products, and Books MentionedShorr Success: https://shorrsuccess.com/Secure Future Tech Solutions: https://www.securefuturetech.com/Your Brand Unleashed (book): https://amzn.to/3QTkMkGCustomers for Life by Carl Sewell (book): https://amzn.to/4bxoxWs=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients consistently. He emphasizes the importance of building audiences, growing relationships, and converting those relationships into paying customers. Paul also touches on leveraging AI tools to enhance marketing efforts, while still maintaining a personal and human touch to avoid generic content.Main Topics Covered:1. The Three-Step Lead Generation SystemPaul breaks down his six-word marketing strategy: Build Audiences, Grow Relationships, Convert Relationships. He explains how MSPs can implement this system to simplify their marketing efforts and achieve consistent lead generation.2. Building Your AudiencePaul emphasizes the importance of identifying and building audiences on platforms like LinkedIn and email databases. He shares practical tips for connecting with potential clients, gathering email addresses, and leveraging LinkedIn Sales Navigator.3. Content Marketing and Relationship BuildingContent marketing is still a highly effective method when trying to build a strong relationship with your audience. Instead of marketing campaigns, Paul suggests setting up a marketing system. It has to be a system where you are consistently showing up and providing quality and engaging content.4. Leveraging AI in MarketingPaul discusses how to use AI tools like ChatGPT and Perplexity to enhance marketing efforts, conduct research, and personalize content. He also warns against relying solely on AI-generated content and emphasizes the importance of maintaining a human touch and unique personality.5. Converting Relationships into ClientsPaul shares the best (but slightly hardest) way to convert your audience into clients is through relationship-building calls. He suggests hiring a back-to-work mom as an in-house caller who can connect with potential clients, gather information, and schedule appointments.Why Listen?This episode provides a clear, actionable roadmap for MSPs looking to improve their marketing efforts and grow their businesses. Paul's simplified three-step system and practical advice on leveraging AI and content marketing offer valuable insights for MSPs of all sizes.Resources Mentioned:MSP Marketing Edge: https://www.mspmarketingedge.com/MSP Marketing Start Here (Book): Amazon, AudibleHubSpot:https://www.hubspot.com/ActiveCampaign:https://www.activecampaign.com/MailerLite:https://www.mailerlite.com/MailChimp:https://mailchimp.com/Perplexity AI: https://www.perplexity.ai/ChatGPT:https://chat.openai.com/Hemingway Editor: http://www.hemingwayapp.com/American Bar Association (ABA): https://www.americanbar.org/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzProduction Gear Partner: LiongardDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on their toes. Plus, Tiffany shares insights into the Google for Startups program, her company's partnership with ConnectWise and Pax8, and her passion for building a business that goes the distance. She also touches on the importance of diversity in tech and the unique perspectives it brings to problem-solving!Main Topics Covered:The Problem with Traditional Cybersecurity Platforms: Traditional cybersecurity platforms are outdated and don't evolve with how people learn today, resulting in low engagement and ineffectiveness.HacWare's AI-Driven Approach: HacWare uses AI to personalize phishing simulations and training modules, leveraging real-time data from attacks to create relevant and engaging content.Reducing Cybersecurity Training Costs: HacWare helps companies reduce costs by automating training processes, minimizing the time spent by IT teams on manual tasks, and preventing costly security incidents.Diversity in Tech: Having a diverse team brings broader perspectives and innovative solutions, which is essential for business success in the tech industry.Why Listen?Stay Ahead of Cyber Threats: Learn how to adapt your cybersecurity strategy to combat evolving phishing techniques.Optimize Training Efforts: Discover how AI-powered personalization can increase user engagement and improve training outcomes.Gain a Fresh Perspective: Hear Tiffany's insights on leadership, diversity, and building a successful tech company.Companies, Tools, Books, and Websites Mentioned:HacWare:https://www.hacware.com/Florida Man Swallows $770k Tiffany Earrings: https://tinyurl.com/4chuxsnuPax8:https://www.pax8.com/ConnectWise: https://www.connectwise.com/Sherweb: https://www.sherweb.com/Microsoft 365: https://www.microsoft.com/en-us/microsoft-365Google Workspace: https://workspace.google.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyProduction Gear Partner: Liongard=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome limiting beliefs. They also discuss Profit First-friendly banks like Relay Bank and resources available for implementing the system effectively.Profit First Basics: Shannon recaps the Profit First system, emphasizing that it’s applicable to any business, not just MSPs.Tax Issue Stories: Marv and Shannon share their personal tax issue experiences and how these challenges led them to adopt better financial management practices.Myths About Profit First: They debunk myths such as more bank accounts equals more work and setting up automatic transfers is a "set it and forget it" system.Profit First Friendly Banks: Discussion about banks like Relay Bank that facilitate the Profit First system with multiple account setups.The Embodied CFO: Shannon introduces her program to help business owners understand their relationship with money and overcome limiting beliefs.Why Listen?This episode offers practical advice and insights on how to implement the Profit First system effectively. You’ll learn how to manage your business finances with less stress and gain a better understanding of your money mindset, leading to improved profitability and financial stability. Whether you're a seasoned MSP or just starting, this episode provides actionable steps to transform your business finances.Companies, Tools, Books, and Websites MentionedFit for Profit: https://fitforprofit.com/Relay Bank (Sign up here): https://fitforprofit.com/relayRelay Bank (Website): https://relayfi.com/Profit First Book by Mike Michalowicz: https://amzn.to/4kF4sSz=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes.Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the common practice of discounting block hours and emphasizes the importance of understanding customer profitability. They explore the significance of building trust and ease in customer interactions.The conversation also touches on the importance of employee motivation and creating a consistent customer journey. Melissa emphasizes the need for MSPs to define their identity and vision to drive strategic decision-making and achieve sustainable growth.From Retail to Tech: Melissa shares her journey from JCPenney and the United Way to becoming a product support specialist at Autotask, highlighting the unexpected turns and valuable lessons learned along the way. Her story emphasizes the importance of being open to new opportunities and leveraging diverse experiences.The Customer Empathy Gap: Melissa discusses the lack of empathy she often sees among MSPs and stresses the importance of understanding the customer's perspective. She advocates for putting on "customer goggles" to better anticipate customer needs and improve communication.Profitability and Pricing Strategies: Melissa challenges the conventional wisdom of discounting block hours and urges MSPs to focus on profitability. She emphasizes the importance of aligning pricing strategies with business goals and rewarding desired customer behaviors.Building Relationships for Retention: Melissa emphasizes that strong customer relationships drive customer retention and, ultimately, revenue growth. This approach is presented as a more sustainable alternative to constantly chasing new customers.Why Listen?This episode provides valuable insights for MSPs looking to improve customer retention, increase profitability, and build a sustainable business. Melissa's unique background and practical advice offer a fresh perspective on the challenges and opportunities in the IT industry.Companies, Tools, Books & Websites MentionedKaseya:https://www.kaseya.com/JCPenney:https://www.jcpenney.com/United Way: https://www.unitedway.org/First Things First Training and Consulting: https://ftftac.com/First Thing First, by Consumed by Fire: https://tinyurl.com/3xk3p7zrForbes:https://www.forbes.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv and Brian Weiss kick off their chat at Zero Trust World 2025, discussing the conference's unique focus on education and practical application rather than just sales pitches. Brian shares his experience using ThreatLocker in a co-managed service provider setting.The conversation dives deep into ThreatLocker, with Brian explaining how his company deploys its various modules and the benefits of using the unified package. They explore the value of CyberHero support. Uncle Marv shares his experience as a solopreneur managing ThreatLocker, noting a significant reduction in support calls.The episode wraps up with a discussion of ThreatLocker's latest announcements, including the user store, web control, and ThreatLocker Detect. Brian gives his expert insights on how these new features address critical security gaps and enhance overall protection.Zero Trust World Conference: Brian Weiss expresses that he is impressed by the conference's focus on education and real-world application. Uncle Marv highlights the conference's ability to teach people outside of the space what they do and why.ThreatLocker Deployment: Brian discusses his company's deployment strategy for ThreatLocker, emphasizing the value of the unified package and the importance of CyberHero support. They touch on application allow-listing, ringfencing, elevation, network control, and data storage control.CyberHero Support: Brian explains why he feels CyberHero support should be required, highlighting how it helps MSPs avoid misconfigurations and improve their ThreatLocker hygiene. Uncle Marv shares his experience managing ThreatLocker as a solopreneur without CyberHero.New ThreatLocker Features: The pair explores ThreatLocker's new features, including the user store (for approved apps), web control (for enhanced DNS filtering), and ThreatLocker Detect (for EDR-like capabilities). They discuss how these features fill critical security gaps and enhance overall protection.Why Listen?This episode offers a rare blend of practical advice, real-world experience, and insightful analysis of the latest cybersecurity trends. Whether you're an MSP, an enterprise IT professional, or simply interested in Zero Trust security, you'll gain valuable knowledge and actionable strategies to improve your security posture.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off March with marketing and money talk, welcoming back Dave Scott, who’s fresh off a fantastic year and ready to drop some serious knowledge. Dave emphasizes that MSPs need to ditch "guerrilla marketing" and start thinking about their sales and marketing like they do their client's tech stacks – with a strategic collection of AI and automation tools.But how do you avoid sounding like everyone else when using AI? Dave stresses that AI is still in its infancy and that successful MSPs need to find the right balance of art and science when evaluating and implementing these tools. He highlights the importance of not only using the tools but also understanding the data they provide to make informed decisions. Dave also shares how important it is to still go where your customers are, which may mean in-person events!Dave gets candid about the struggles he's faced in recent years. From a tough divorce to business partner issues and health scares, he shares how being open with clients actually strengthened those relationships. He underscores the importance of personal growth alongside business growth, urging MSPs to embrace discomfort and be willing to adapt.Main Topics Covered:Embracing AI in MSP Marketing: IT firms must adopt a tech stack of AI and automation tools for sales and marketing to drive growth.LinkedIn Lead Generation: Utilize LinkedIn by engaging daily, sharing valuable content, and directly connecting with ideal prospects.Balancing Digital and Traditional Marketing: Integrate in-person events with digital strategies to capture leads and nurture relationships effectively.The Importance of Vulnerability: Sharing personal challenges with clients can build stronger relationships and trust.Why Listen?This episode provides a clear roadmap for MSPs looking to modernize their marketing efforts with AI. Dave's practical advice on LinkedIn, content creation, and in-person events, combined with his honest take on the challenges of running a business, makes this a must-listen for anyone wanting to take their MSP to the next level.Discount?SGS AI Accelerator service – 50% off ONLY for your followers. It’s normally $1,500 bucks but only $500 for a limited time. Tell Dave that you heard about it from Uncle Marv.Companies, Books, and Websites:Scott Growth Strategies: https://scottgrowthstrategies.com/HubSpot: https://www.hubspot.com/Calendly: https://calendly.com/Mandy McEwen (Luminetics) https://luminetics.io/Chatbot: https://www.chatbot.com/MailChimp: https://mailchimp.com/Go High Level: https://www.gohighlevel.com/Buy Back Your Time: by Dan Martell: https://amzn.to/4ipsMWiDatto: https://www.datto.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the podcast live from Zero Trust World in Orlando, Florida, joined by JP Keesy and Martin Perkins of Tech Degenerates. They discuss their experiences at the conference, highlighting the diversity of attendees – from MSPs to enterprise IT professionals.The conversation explores the Tech Degenerates community, born from a need for face-to-face interaction and a desire to break down barriers within the IT world. JP and Martin emphasize the importance of having a space where people can share ideas, ask questions, and challenge each other's thinking. They touch on the shift from hourly billing to per-user/per-month models, and current cybersecurity concerns.The discussion shifts to vendor relationships. They talk about setting boundaries, communicating needs, and treating vendors with respect. JP and Martin stress the importance of reviewing your tech stack regularly and not being afraid to say "no" to shiny new objects. They both reveal it’s important to understand your data and be confident in the value you provide to clients.Main TopicsCommunity Building: JP and Martin discuss the importance of community in the IT sector, especially face-to-face interactions. They are trying to build an inclusive environment, where people can openly share ideas and experiences.Vendor Relationships: The trio dives into MSP/Vendor etiquette, emphasizing the need for clear communication and boundaries. They share tips on how to manage vendor interactions and ensure they align with your business goals.Tech Stack and Pricing: The group explores the anxieties around raising prices and evolving service models. The key is understanding your business data and confidently communicating value to clients.Why Listen?Get Real-World Insights: Learn from the experiences of IT professionals actively engaged in building a thriving community.Navigate the Vendor Landscape: Gain practical advice on how to manage vendor relationships effectively.Stay Ahead of the Curve: Discover the latest trends and challenges in cybersecurity and IT service delivery.Unfiltered Advice: Learn actionable steps to improve your business and lift the entire tech community.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.