Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Uncle Marv brings us a special edition of the IT Business Podcast, diving into the recent shakeup at Kaseya. Fred Voccola, CEO for the past decade, is transitioning to Vice Chairman after leading the company to over $1.5 billion in annual recurring revenue. This move comes as Kaseya eyes a potential public offering. To break down this news, Uncle Marv brings on Dave Sobel, host of MSP Radio and former vendor channel member. Dave offers insights into the timing of the announcement, the implications for Kaseya's future, and how this fits into broader industry trends. The conversation touches on the polarizing nature of Kaseya in the MSP community, the company's aggressive sales tactics, and the trend of long-term contracts in the industry. Dave cautions against emotional reactions to vendor strategies, encouraging MSPs to focus on customer experience instead. The podcast wraps up with speculation about Kaseya's next CEO and the likelihood of an IPO in the near future. Dave suggests that while Kaseya is positioning for potential public offering, current market conditions and the mixed performance of MSP companies in the public market might delay such plans.People/Companies Mentioned: Kaseya - www.kaseya.comConnectWise - www.connectwise.comDatto - www.datto.comSolarWinds - www.solarwinds.comOpenAI - www.openai.comAnthropic - www.anthropic.comHP - www.hp.comDell - www.dell.comCisco - www.cisco.comMicrosoft - www.microsoft.com=== MUSIC LICENSE CERTIFICATE: Envato Elements Item This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project. Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Welcome to the first episode of 2025 for the IT Business Podcast! Uncle Marv starts the year with a bang, sharing the latest industry moves and shakeups. From new job announcements to promotions, he covers it all, including the big news at LionGuard with Brook Lee and David Powell joining the team. Marv touches on upcoming guests and events, including the Florida Man Games in March and his attendance at ThreatLocker's Zero Trust World in February. He also teases exciting new content focused on NetAlly tools, promising in-depth, practical demonstrations for IT professionals. The episode takes a personal turn as Marv reflects on loyalty in the industry, sharing touching stories of long-time connections leading to new opportunities. He also introduces new ways for listeners to support the show, from Amazon affiliate links to Ko-Fi donations. Wrapping up, Marv gives a heartfelt tribute to his late friend Amy Coons, revealing the profound impact she had on his decision to start his own IT business. It's a poignant reminder of the personal connections that shape our professional journeys.Links:David Powell appointed new Chief Revenue Officer at Liongard: https://tinyurl.com/ycrupr58Brook Lee appointed as the new Vice President of Community and Channel at Liongard: https://tinyurl.com/8r7v6tmnPia announces CEO Gerwai Todd’s departure: https://tinyurl.com/3z3bbz9yAnker 60W USB Charger - https://amzn.to/4fO0i71Zero Trust World, February 19-21, 2025: https://zerotrustworld.threatlocker.com/The Florida Man Games, March 1, 2025: https://www.thefloridamangames.com/=== MUSIC LICENSE CERTIFICATE: Envato Elements Item This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project. Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Watch the video here: https://www.youtube.com/live/9O0yF-u9P3gUncle Marv's IT Business Podcast ends 2024 with a bang in this special holiday episode. The show features two groups of guests from the MSP industry, including familiar faces and new additions. The first group dives into discussions about business growth, project management challenges, and the evolving MSP landscape. Tom Bull and Stan Louissaint share insights from their Jersey-based operations, while Lynn Williams represents ASCII Group, celebrating their 40th anniversary. Brian Weiss talks about his company's pivot to a Microsoft-first approach and their recent office purchase. The second group brings more diverse perspectives. Dawn Sizer shares a frustrating experience with a PEO integration, while Joe Balsarotti shows off his impressive autograph collection. Bradley Gross, the "attorney for all technicians," discusses the increasing recognition of legal needs in the MSP world. Brandon Martens from TruGrid and Matt Linn from Thread offer vendor perspectives on working with MSPs. Uncle Marv announces the podcast award winners, with Dave Scott of Scott Growth Strategies taking home two awards for Best Episode and Best Guest of 2024. Moovila took home the Best Vendor Swag for 2024, accepted by Kate Schlarf, the VP for Growth Marketing for Moovila. Dave Scott of Scott Growth Strategies taking home two awards for Best Episode and Best Guest of 2024.The show concludes with a gift card giveaway and a teaser for Uncle Marv's coverage of the upcoming Florida Man Games in March 2025.Websites and Links: ASCII Group - www.ascii.comThread - www.thread.comMoovila - https://www.moovila.com/Scott Growth Strategies - www.scottgrowthstrategies.comFlorida Man Games - https://www.thefloridamangames.com/ === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode of the IT Business Podcast, host Uncle Marv welcomes Frank DeLuca from The CTO Agency to discuss the challenges and opportunities in running an IT service business. Frank shares his journey from running a BBS at 13 to founding his own MSP, highlighting the importance of adapting to client needs and staying current with technology trends. The conversation takes an unexpected turn as Uncle Marv launches into a fiery rant about vendor-MSP relationships, sparked by a frustrating interaction with a young sales representative. This leads to a broader discussion on the changing landscape of IT services, including the push for long-term contracts and the need for better "rules of engagement" between vendors and MSPs. Frank and Uncle Marv dive into the complexities of selling cybersecurity solutions, particularly to insurance companies and law firms. They explore strategies for bundling services and the challenges of educating clients on the necessity of robust security measures. The episode wraps up with the popular "Florida Man" segment, featuring a shocking story about a Santa Claus impersonator arrested for child pornography, and a discussion on the technologies used to combat such crimes.Guest Bio:Frank DeLuca is the founder of The CTO Agency, an IT service provider specializing in professional services and insurance clients. With over 20 years of experience in the tech industry, Frank brings a wealth of knowledge on running a boutique MSP.Links and Websites: Vote for the 2024 Podcast Awards: https://www.itbusinesspodcast.com/survey/2024-podcast-awards/The CTO Agency - https://www.thectoagency.com/Florida 'Santa' Sentenced in Child Pornography Case: https://tinyurl.com/mrynffcuSonicWall and CrowdStrike Join Forces: https://tinyurl.com/3xfcn3rzSonicWall - www.sonicwall.comCrowdStrike - www.crowdstrike.comSentinel One - www.sentinelone.comSophos - www.sophos.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Richie Wade, Manager of Sales Engineering at DNSFilter, to explore the cutting-edge world of DNS security. Richie shares insights on how DNSFilter is leveraging AI to detect threats up to 7 days faster than traditional methods, catching 70% of threats with their in-house solution. The conversation dives into DNSFilter's recent integrations with major PSAs like ConnectWise and Datto Autotask, aimed at streamlining workflows for MSPs. Richie explains how these integrations minimize administrative workload and improve billing accuracy. Uncle Marv and Richie also discuss the changing cybersecurity landscape, with Richie revealing a 14% increase in malware and a 36% overall increase in threats on their network this year alone. They emphasize that organizations of all sizes are potential targets, debunking the myth that only large enterprises are at risk. The podcast touches on DNSFilter's unique features, including on-demand categorization of new domains and the ability to block newly registered domains. Richie also previews upcoming features like URL filtering and hints at more MSP-focused integrations in the pipeline. Towards the end, they discuss DNSFilter's upcoming annual security report and the importance of staying ahead of emerging cyber threats. The episode wraps up with a teaser about DNSFilter's pricing changes and new features coming in the new year.=== Websites and Links Mentioned: DNSFIlter Announces Integration with Six Leading PSA Platforms: https://tinyurl.com/5n6ck2z8Rise in Malicious Domains: https://tinyurl.com/3m95kzffDNSFilter - https://www.dnsfilter.comSuperOps - https://superops.com/ConnectWise - https://www.connectwise.comDatto Autotask - https://www.datto.comPulseway - https://www.pulseway.comHalo - https://halopsa.com/N-Able - https://www.n-able.com/Syncro - https://www.syncromsp.comAppRiver - https://www.appriver.comRewst - https://rewst.io/=== MUSIC LICENSE CERTIFICATE: Envato Elements Item This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project. Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Zach Kromkowski, co-founder and CEO of Senteon, and winner of the 2024 IT Nation Pitch It competition. Zach kicks things off by sharing his recent transition to van life, discussing the challenges and goals behind this lifestyle change, including plans to visit MSP partners across the country. The conversation shifts to the state of MSP conferences, with Zach offering his perspective on the increasing number and scale of events. He emphasizes the importance of lowering barriers for innovative startups to participate and suggests more focused, skill-based conference tracks. Zach then dives into Senteon's journey, from its inception as an EDR platform to its current focus on automated system hardening based on CIS benchmarks. He discusses the pivots the company made, the importance of market research, and how the COVID-19 pandemic unexpectedly aided their development process. The episode wraps up with a discussion on the complexities of system hardening, highlighting the depth of knowledge required and the value of automated solutions in this space.Links and Websites: Senteon - https://senteon.co/ConnectWise - https://www.connectwise.com/Liongard - https://www.liongard.com/Compliance Scorecard - https://compliancescorecard.com/Florida Man Puts on Helmet; Intentionally Crashes into USAA Building: https://tinyurl.com/4yruecbpZach Previous Appearance on the IT Business Podcast: https://www.itbusinesspodcast.com/672=== MUSIC LICENSE CERTIFICATE: Envato Elements Item This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project. Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNMLFor any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Listeners will be engaged by Marv's storytelling as he recounts a recent incident involving a $300,000 ransomware attack faced by a client due to poor security practices. He discusses how the lack of proper protections led to devastating consequences and stresses the significance of adopting a zero-trust framework. Marv outlines three core principles: never trust, always verifyleast privilege accessassume a breach.He also shares insights from his own client interactions, illustrating the challenges of implementing these principles in real-world scenarios. Additionally, Marv provides updates on upcoming shows, including Black Friday and Cyber Monday previews, encouraging listeners to explore valuable tech products for the holiday seasonWebsites and Links: *** Vote for the 2024 Podcast Awards: https://www.itbusinesspodcast.com/surveyThreatLocker: https://www.threatlocker.com/Black Friday Amazon Live with Eric Pinto: https://www.youtube.com/live/xCdVY_CWUOs?si=UWVsuza6N2plQwMoBlack Friday Amazon Live with Dawn Sizer: https://www.youtube.com/live/pNNgytMlNEI?si=JEjczLwCmOenn6iKPeople Mentioned for Shout OutsEric PintoDawn SizerErin Lawrence === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Paco Lebron, an MSP from the Chicago area and the mastermind behind MSP Unplugged. Paco shares his experience switching from Syncro to SuperOps about a year ago, shedding light on the reasons behind the move and the improvements he's seen. Paco discusses the early days of SuperOps, addressing some of the marketing controversies that initially surrounded the company. He emphasizes how SuperOps has since transformed its image and focused on community-first initiatives. The conversation dives into the key factors that led Paco to make the switch, including improved transparency in ticket management, real-time updates, and enhanced efficiency. Paco highlights SuperOps' user-friendly interface, responsive support, and commitment to continuous improvement as standout features. Uncle Marv and Paco also touch on areas where SuperOps is still developing, such as CRM functionality and sales automation. Paco, as a member of the SuperOps Advisory Board, provides insights into upcoming features and improvements without breaking any NDAs. The episode wraps up with a discussion on the importance of choosing the right tools for your MSP and being open to change when necessary. It's a must-listen for MSPs considering a platform switch or looking to stay informed about the latest developments in the industry.Websites and Links: SuperOps - http://itbusinesspodcast.com/superopsSyncro - https://syncromsp.com/ProdigyTeks - https://www.prodigyteks.com/N-Able - https://www.n-able.com/Datto - https://www.datto.com/Kaseya - https://www.kaseya.com/PC Matic - https://www.pcmatic.com/Pax8 - https://www.pax8.com/People Mentioned: Juan FernandezEmily GlassTroyIan AlexanderRichardJohn DubinskyCramer SnuggsGene KimAndy Cormier === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv delivers a mix of personal updates, industry news, and a surprising announcement. He kicks off by discussing his recent collaboration with Mike Smith on a client project in Fort Lauderdale, highlighting the benefits of his office space for out-of-town IT professionals. Marv then dives into cybersecurity awareness, sharing details about an upcoming training session he's conducting for a client. He discusses his approach to the training, including the use of informative videos and explanations of security measures like ThreatLocker and multi-factor authentication. The podcast covers recent industry news, including reports from Cujo AI and Keeper Security about the state of cybersecurity threats. Marv also touches on Kaseya's announcement of free hardware for Datto Siris, discussing its potential impact on MSPs and their clients. The episode's highlight is Marv's revelation that he's been approved as media personnel for the upcoming Florida Man Games in March 2025. He expresses his excitement and asks listeners for ideas on how to cover this unique event. Marv wraps up with two Florida Man stories, including a lawsuit against Netflix over streaming issues and a dramatic python-alligator rescue in the Everglades. He concludes with reflections on his recent experience as a subcontractor, offering insights into the perspective it provided.Websites and Links:Amazon Live: https://www.amazon.com/liveEasy Cater: https://www.ezcater.com/Florida Man Sues Netflix Over Tyson-Paul Fight: https://tinyurl.com/3944smkcFlorida Man Saves Alligator from Monster Python: https://tinyurl.com/49t5rt56People Mentioned for Shoutouts: Mike SmithMichael Smith Jr.Dawn SizerErin LawrenceJay McBainFrank DiBenedetto === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this action-packed episode, Uncle Marv sits down with Rob Rae, the self-proclaimed "godfather of the channel" from Pax8, to discuss the recent ConnectWise partnership announcement and the new Voyager partner program. Rob dishes on the reasoning behind credit card surcharges and how Pax8 is investing in better tools and experiences for MSPs. The conversation takes a fun turn as they debate the merits of rappers versus a cappella groups for tech conference entertainment. Next up, Mark Ralls, president of Auvik, joins the show to talk about their network monitoring and management tool designed specifically for MSPs. Mark highlights Auvik's standout feature - its network mapping capabilities - and how it integrates seamlessly with ConnectWise to provide frictionless IT solutions. He also teases their new NorthStar feature, which helps technicians visualize and troubleshoot network issues more effectively. Both guests offer valuable insights into the evolving MSP landscape, upcoming industry events, and the importance of creating exceptional experiences for partners and clients alike. Guest Bios:Rob Rae: SVP of Business Development at Pax8, known for his energetic presence and deep understanding of the MSP ecosystem.Mark Ralls: President at Auvik, bringing extensive experience in network management solutions tailored for MSPs.Websites Mentioned: Pax8: https://www.pax8.comAuvik: https://www.auvik.comConnectWise: https://www.connectwise.comPeople Mentioned for Shout Outs: Flo RidaLudacrisNellySnoop DoggFatboy SlimPentatonixKenny G === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this action-packed episode of the IT Business Podcast, Uncle Marv serves up two interviews straight from the bustling floor of IT Nation Connect in Orlando. First up, Vinh Pham from Secureframe breaks down how their compliance automation platform is revolutionizing the way MSPs handle frameworks like CMMC, NIST, and CIS. Vinh explains how Secureframe's continuous monitoring keeps clients compliant in real-time, not just with point-in-time snapshots. He also dishes on their free partner program and the game-changing GAFA assessment tool. Then, James Allen from PIA takes the mic, sharing how their AI-powered service desk solution is transforming MSP profitability. James drops some jaw-dropping stats, including one partner who boosted their endpoint-per-tech ratio from 190 to 357! He also teases an upcoming presentation titled "I gave ChatGPT 50,000 tickets and this is the result" - talk about spicy! Both guests offer unique perspectives on how emerging technologies are reshaping the MSP landscape. From streamlining compliance to supercharging service desks, this episode is packed with insights to help your MSP level up. Guest Bios:Vinh Pham is from Secureframe, a compliance automation platform helping MSPs turn security frameworks into revenue generators.James Allen is the Vice President of Sales at PIA, bringing AI-powered efficiency to MSP service desks from his base in Tampa, Florida.Websites Mentioned: Secureframe: https://secureframe.com/partnersPIA: https://pia.ai/People Mentioned for Shout Outs: MannyTim CoachBrook LeeJoe A. ToddAaron HadibaziTodd ClarkGary PicaPeter KajawaSean from TagMarissa from TagJohn from CMIT === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv’s IT Business Podcast welcomes Henry Timm, the dynamic CEO of Phantom Technology Solutions, who shares his insights on navigating the ever-evolving landscape of managed IT services. This episode dives into the balance between running a successful MSP and actively participating in industry events, highlighting the importance of community and collaboration among IT professionals. Henry emphasizes that success in this field is not just about profit but also about fostering relationships and supporting one another in a competitive environment. In this engaging conversation, Uncle Marv and Henry explore the challenges and rewards of attending nearly 50 industry events in a year. Henry discusses how his strong team and established systems allow him to manage his MSP effectively while being a prominent figure in the tech community. They touch on the shifting dynamics between MSPs, vendors, and private equity, advocating for a more collaborative approach that prioritizes community over competition. Henry also introduces listeners to the Tech Degenerates, a vibrant community of MSPs and vendors that fosters knowledge sharing and support without the pressure of sales pitches.Guest Bio:Henry Timm is the CEO of Phantom Technology Solutions, a managed IT services provider based in Rolling Prairie, Indiana, dedicated to empowering businesses across the Midwest since 2010. Websites and Links:Phantom Technology Solutions: phantomtechsolutions.comFlorida man accused of stabbing brother in neck for ‘talking over’ food while cooking: https://tinyurl.com/54wyycnjCompression Packing Cubes: https://amzn.to/40NYV4mPeople Mentioned for Shout Outs:JB FowlerJohn CarloMike SmithRob Rae === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, Uncle Marv sits down with Kip Fanta from GetInSync and Mark Alayev from Thread to discuss the latest developments in MSP services and AI technology. Kip Fanta, newly joined with GetInSync, talks about the company's focus on VCIO services and helping MSPs communicate better with their clients. He emphasizes the importance of understanding the full IT landscape and how Get In Sync can help MSPs move up the value chain, especially in co-managed IT scenarios. Kip also touches on the customization capabilities of their platform and the financial model that benefits both MSPs and their clients. Mark Alayev, CEO of Thread, dives deep into the world of AI-driven service desks. He discusses Thread's new product, which uses agentic AI to create custom agents for different industries. Mark emphasizes the importance of giving MSPs control over AI behavior and explains how Thread's solution focuses on human-to-human communication while integrating with system-to-system automation. He also shares his thoughts on the future of AI in the MSP industry, predicting that 20-35% of service desk requests could be fully automated in the near future. Both interviews provide valuable insights into the evolving landscape of MSP services and the role of AI in shaping the future of IT support. Guest Bios:Kip Fanta: Former Procter & Gamble IT professional, now driving partner relationships at Get In Sync, focusing on VCIO services for MSPs. Mark Alayev: CEO of Thread, leading the charge in AI-driven service desk solutions for MSPs. Websites Mentioned: Get In Sync: https://getinsync.ca/Thread: https://www.getthread.com/People Mentioned for Shout Outs: Stuart Holtby Bobby Jacobs === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with Adam Kerrigan, discussing his journey from MSP owner to M&A specialist and competitive powerlifter. Adam shares his near-drowning experience that led to a health transformation and eventual world championship in powerlifting. The conversation shifts to the MSP industry, with Adam providing valuable insights on M&A trends, growth strategies, and the importance of peer groups for MSP success. The discussion covers the structure of a $50 million MSP, highlighting ITS's 360-person team spread across seven Western states and international locations. Adam emphasizes the value of new client growth and offers advice for MSPs looking to position themselves for acquisition. He also touches on the impact of election cycles on MSP profitability and valuations. In the second segment, Uncle Marv chats with David Nankervis from Cork. David shares his excitement about Cork's rapid growth and their focus on planning for 2025. The conversation briefly touches on Cork's evolution from a cyber warranty company to its current expanded offerings.Guest Bios:Adam Kerrigan: M&A specialist at ITS, world champion powerlifter, and former MSP owner known for his signature fanny pack.David Nankervis: Six-month veteran at Cork, driving the company's expansion and strategic planning for 2025.Websites and Links:Intelligent Technical Solutions: https://www.itsasap.com/Cork Cyber Warranty: https://corkinc.com/People Mentioned for Shout Outs:Linda Rose, Peter Kajawa, Jay McBain, Robin Robbins === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with Jay McBain, a leading industry analyst from Canalys. Jay shares fascinating statistics about the managed services industry, revealing it's a $608 billion global business, twice the size of the SaaS industry. He explains how private equity is reshaping the landscape, driven by tech's rapid growth and attractive returns. The conversation then shifts to AI and its impact on the industry. Jay discusses the recent CompTIA acquisition and how it might transform the certification business. He also touches on the challenges MSPs face as vendors grow and potentially shift focus away from smaller businesses. In the second half of the episode, Uncle Marv chats with Bobby Jacobs from Thread, winners of last year's Pitch It competition. Bobby talks about Thread's evolution, including their new AI Service Desk and expanded integrations. He shares how their AI-powered solutions are revolutionizing ticket management and improving efficiency for MSPs. The episode wraps up with some fun insights into Thread's unique marketing approach at IT Nation, including their "death to the ticket" theme and innovative booth activities. Guest Bios:Jay McBain: Leading industry analyst at Canalys, known as "the voice of the channel."Bobby Jacobs: Representative from Thread, an AI-powered customer experience platform for MSPs. Websites and Links:Canalys: https://canalys.com/Thread: https://www.getthread.com/People Mentioned for Shout Outs: Peter KajawaMark (Thread CEO)Michelle (Jay's wife)Flo Rida === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode live from IT Nation Connect in Orlando, sponsored by Thread and powered by Rhythms. He first interviews Amy Roman, founder of AmplifyGTM, a go-to-market consultancy focused on MSPs and tech companies. Amy shares her journey from consumer goods to tech, explaining how she helps companies build sustainable revenue ecosystems as a fractional CRO. She emphasizes the importance of strategy and infrastructure in driving long-term results. In the second segment, Uncle Marv chats with Cole Knuth, President and CEO of FifthWall. Cole recounts his transition from the electrical industry to IT, starting his tech career at PAX8 in 2017. He provides insights into PAX8's rapid growth and the evolving MSP landscape. Both guests bring unique perspectives on the tech industry, offering valuable insights for MSPs and IT professionals looking to grow their businesses. Guests:Amy Roman: Founder of AmplifyGTM, a go-to-market consultancy for MSPs and tech companies.Cole Knuth: President and CEO of FifthWall, with previous experience at PAX8 and in the electrical industry.Websites and Links: AmplifyGTM: https://amplifygtm.com/FifthWall: https://fifthwallsolutions.com/Pax8: https://www.pax8.com/en-us/People Mentioned for Shout Outs: Jim KennedyJennifer BleamFlo RidaStone Temple Pilots === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with Peter Kujawa from ConnectWise, discussing the latest trends in the MSP industry. Peter shares fascinating data on revenue growth, wage inflation, and profitability. He notes that while organic growth has slowed to about 10%, profitability is improving as wage inflation eases. The conversation shifts to the value of MSPs, with Peter emphasizing the importance of maximizing EBITDA and running an efficient business. He dispels concerns about a potential bubble in MSP valuations, citing the large supply of MSPs and increasing interest from private equity firms. In the second half, Uncle Marv chats with Diana Giles from Skyline IT Management. Diana shares her conference experience and discusses her new podcast, "For the Health of IT," which focuses on mental and physical wellness in the IT industry. They explore the importance of addressing mental health issues and removing the stigma associated with them. The episode wraps up with Diana providing updates on her business, including strategic decisions to focus on specific clients and services. She also touches on her ongoing education in Microsoft 365 Defender, hinting at potential changes in her service offerings. Guests:Peter Kujawa: Vice President and General Manager, Service Leadership at ConnectWiseDiana Giles: Owner of Skyline IT Management and host of "For the Health of IT" podcastWebsites and Links: ConnectWise: https://www.connectwise.com/Service Leadership: https://www.service-leadership.comSkyline IT Management: https://skylineitmgmt.com/For the Health of IT podcast: https://forthehealthofit.techPeople Mentioned for Shout Outs: Jay McBain from CanalysSteve (Diana's husband)Infima and ThreatLocker (for sponsoring Medieval Times event) === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with Aaron Kennedy, discussing his journey from MSP owner to ScalePad executive. Aaron shares his experiences selling an MSP in 2016, highlighting the importance of contracts and EBITDA in valuations. He then details his transition to Cognition 360, which was later acquired by ScalePad. The conversation shifts to the significance of data in managing MSPs. Aaron explains how tools like ScalePad help owners analyze agreement profitability, technician efficiency, and make informed decisions about growth and hiring. He emphasizes the need for historical data analysis to predict future performance and maintain service levels. In the second segment, Ryan Sigouin, ScalePad's Chief Revenue Officer, joins Uncle Marv. Ryan discusses ScalePad's recent acquisitions and the company's vision for integrating its various products. He reveals plans for a consolidated data platform that will streamline integrations across the MSP space, potentially revolutionizing how software companies interact within the industry. Ryan also sheds light on his role as CRO, explaining how it encompasses sales, marketing, revenue operations, and customer success. He stresses the importance of a cohesive approach to product-led and marketing-led growth, as well as customer retention and expansion. Websites and Links:ScalePad: https://www.scalepad.com/People mentioned for shoutouts: Brooke Lee (Director of Channel at ScalePad)Chris (ScalePad executive)Joel (ScalePad executive) === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with a heartfelt tribute to veterans, acknowledging their sacrifices and encouraging listeners to support veteran organizations. He then dives into his recent experiences at three major IT conferences: ASCII EDGE in Clearwater, DattoCon in Miami, and IT Nation Connect in Orlando. The podcast host shares exciting news about upcoming episodes featuring interviews from IT Nation Connect. He mentions live streaming efforts at the conference, made possible by Rhythms' internet-in-a-box solution. Listeners can expect 16 interviews across 8 episodes, including candid conversations with industry figures like Rob Rae from Pax8. Uncle Marv touches on key announcements from the conferences, such as Datto's K365 addition and ConnectWise's ASIO platform expansions. He briefly discusses his own product stack and approach to adopting new technologies. The episode wraps up with a preview of upcoming content, including a swag review, Black Friday preview shows, and a special holiday episode. Uncle Marv encourages both long-time listeners and newcomers to stay tuned and follow the show on their preferred platforms.People Mentioned for ShoutoutsRob RaeAmy RomanCole KnuthAdam KerriganFlo RidaTony HawkHenry Timm === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode, Uncle Marv roams the vendor hall at DattoCon 2024, bringing us candid conversations with key players in the MSP industry. He kicks things off with Dean Trempalas from Empath, discussing the surprising turnout and the impact of Kaseya 365 on the MSP landscape.Next, Matt Solomon from Channel Program shares insights on the event's traffic and the importance of product reviews in the channel. We also hear about their new feature that helps MSPs find relevant events based on their tech stack.Cynthia from CyberQP talks about their hot new end-user elevation product and their charitable efforts supporting sea turtles. She also gives us a sneak peek at their upcoming appearances at IT Nation and DattoCon APAC.Dustin Puryear of Giant Rocket Ship explains how their Smart Dispatch feature is revolutionizing ticket management for MSPs. He also shares some exciting news about his recent exit from his MSP to focus fully on Giant Rocket Ship.The episode wraps up with conversations with industry veterans George Bardissi from B-VoIP and Michelle Ragusa McBain from SonicWall. George dishes on the event's atmosphere and their legendary pizza party, while Michelle talks about SonicWall's new partner portal and service provider program.Throughout the interviews, we get a taste of the vibrant energy at DattoCon, from the packed vendor hall to the late-night networking events. It's clear that despite the challenges of the past year, the MSP community is thriving and innovating.Vendors Interviewed:Dean Trempalas (Empath)Matt Solomon (Channel Program)Cynthia Schreiner (CyberQP)Dustin Puryear (Giant Rocket Ship)George Bardissi (B-VoIP)Michelle Ragusa McBain (SonicWall)Michael Crean (SonicWall) === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode by setting the scene at DattoCon, where the energy is high after two days of groundbreaking announcements. He introduces Ranjan Singh, who dives right into the buzz surrounding Kaseya's latest offerings.Ranjan explains the challenge of keeping product launches under wraps until the big reveal, emphasizing the importance of a well-executed rollout. He shares the overwhelmingly positive reaction to Kaseya 365, with customers describing it as a "no-brainer" decision.The conversation turns to the inclusion of SaaS Alerts in Kaseya 365 user at no additional cost, addressing concerns about long-term pricing. Ranjan clarifies that this is not a temporary promotion but a core part of the Kaseya 365 license offering.Uncle Marv and Ranjan discuss the significance of having 12 point products integrated into two platform licenses, potentially replacing up to 11 vendors. They explore the benefits for both emerging MSPs and established businesses, touching on time savings, cost efficiency, and streamlined onboarding.The interview takes an interesting turn as they address concerns about commoditization in the industry. Ranjan reframes the conversation, describing Kaseya's approach as "democratizing" rather than commoditizing, making essential tools accessible to MSPs of all sizes.They wrap up by discussing the future of Kaseya's product lineup, hinting at more innovations to come, and emphasizing the value of attending events like DattoCon to see these announcements firsthand.People Mentioned:Ranjan SinghFred Voccola, CEO of KaseyaNadir Merchant === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode by introducing Kelvin Daniels, a seasoned IT professional with over 20 years of experience in the industry. Kelvin shares his journey as a long-term Datto partner, selling their products for over 15 years and being credited with pioneering innovative sales approaches in the Midwest. The conversation then shifts to Xtona, where Kelvin has been working for the past three years. He explains how he introduced Datto products to the company, replacing their previous Barracuda solutions. Kelvin highlights the challenges of convincing customers to switch to a more expensive but superior product. Kelvin goes on to describe Xtona's diverse client base, which includes ISPs, municipalities, law enforcement agencies, and manufacturing companies across the United States. He emphasizes their focus on compliance and regulation, particularly for clients with heavy compliance requirements. The discussion then turns to the recent announcements at DattoCon, particularly the launch of the 365 User portion. Kelvin expresses his excitement about this development and how it aligns with Xtona's current evaluations of similar products. Uncle Marv and Kelvin also touch on the importance of integrated solutions and how they contribute to efficiency and customer retention. Kelvin shares that Xtona ranks in the top 5% of the top 1% of companies nationwide in customer retention, attributing this success to their commitment to service delivery. The conversation wraps up with Kelvin explaining Xtona's philosophy of being a "managed services partner" rather than a provider, emphasizing their focus on creating partnerships with clients and helping them serve their own customers better. People mentioned for shoutouts: Nadir MerchantManny (Account Manager)Vega (Account Manager) === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode from the Fontainebleau resort in Miami, where he's attending DattoCon 2024.Nadir Merchant introduces Kaseya 365 User, a new product offering that focuses on protecting and backing up users, complementing the previously launched Kaseya 365 Endpoint. The Kaseya 365 User bundle includes email protection, anti-phishing software, security awareness training, phishing simulation, and SaaS backup. Nadir emphasizes that Kaseya 365 is not just a bundle, but a unified product with seamless integrations and a consistent user experience.Cooper AI, Kaseya's artificial intelligence engine, is powering several new features, including the Smart SOP Generator, launching early next year, will automatically create SOPs by recording and annotating user actions in the browser. Nadir hints at future developments, including expanding Cooper Copilot capabilities to passwords, configs, and checklists.The episode wraps up with a teaser of more announcements to come at the conference and future Kaseya events.Cooper Bots: An automation platform allowing users to create autonomous workflows across IT Complete.Cooper Copilot for IT Glue: Introduces Smart Assist for curating documentation and the upcoming Smart SOP Generator.Cooper Copilot for PSA: Available for both Autotask and BMS, offering ticket summarization and resolution summaries. === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show by recapping his recent visit to DattoCon in Miami, where Kaseya made significant announcements about new user licenses and product offerings. He then welcomes Jennifer Bleam, author of "Simplified Cybersecurity Sales for MSPs," to discuss marketing and sales strategies. Jennifer emphasizes the importance of a holistic approach to marketing, explaining the concept of a marketing funnel and how different tactics serve various purposes. She stresses that while leads are the ultimate goal, top-of-funnel activities like creating awareness and engagement are crucial steps in the process. The conversation shifts to LinkedIn marketing, with Jennifer cautioning against aggressive tactics that can erode trust. She advocates for a more thoughtful approach, suggesting that valuable content and personalized outreach can set businesses apart in a sea of generic pitches. Jennifer provides practical advice on nurturing leads without being pushy, recommending a consistent schedule of weekly emails and regular social media posts across platforms. She introduces the concept of "habit stacking" to help MSPs build a sustainable marketing routine. The discussion turns to sales techniques, with Jennifer outlining a strategy to naturally lead prospects towards closing. She explains the importance of revealing gaps in a prospect's current situation and helping them visualize the consequences of inaction. Uncle Marv and Jennifer also touch on the value of qualification and disqualification in the sales process, emphasizing that not every lead is worth pursuing. They discuss how to gracefully exit conversations with prospects who aren't a good fit. The episode concludes with Uncle Marv's signature "Florida Man" segment, where Jennifer shares a bizarre local story from Maryland, only to be outdone by Uncle Marv's tale of a Florida man's inexplicable in-flight assault.Websites and Links Mentioned: Jennifer's Book, Simplified Cybersecurity Sales for MSPs: https://amzn.to/48rDSq6Jennifer's Book, with Bonus Material: https://mspsalesrevolution.com/book-plus-bonus They Ask, You Answer by Marcus Sheridan: https://amzn.to/3YNvk8PKeyword Research Tool: https://answerthepublic.com/Florida Man Assaults Sleeping Passenger: https://tinyurl.com/2emdvxjuPeople Mentioned: Dawn SizerTim GoldenSean Lardo === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the podcast with Robert Thompson, an ASCII member and Spark peer group leader from Canada. Thompson shares his journey from break-fix to managed services, highlighting the importance of client communication and technology business reviews. He emphasizes the value of the ASCII community in knowledge sharing and business growth. The podcast then shifts gears with Vladan Gajicic, owner of GVS IT Services in Jacksonville, Florida. Gajicic recounts his transition from working for managed service providers to starting his own business in 2018. He discusses how his company unexpectedly grew during the COVID-19 pandemic by providing level three support to other MSPs. The episode concludes with an exciting interview featuring Juan Fernandez from SuperOps. Fernandez unveils SuperOps' new AI, named Monica, and hints at upcoming integrations. The conversation also touches on the ASCII Cup event, sponsored by SuperOps, which includes a DeLorean-themed party and break dancers, emphasizing the importance of community building in the IT industry.Key Segments: Robert Thompson on managed services and client communicationASCII community benefits and peer group leadershipVladan Gajicic's journey from employee to business ownerUnexpected growth during the COVID-19 pandemicSuperOps' new AI integration: MonicaASCII Cup event and community buildingThe future of managed services and IT business === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with Joe Balsarotti, a long-time ASCII member and owner of Software to Go, a computer store with over 40 years of history. Joe shares his journey from retail software sales to becoming a full-service IT provider serving customers in 42 states. He emphasizes the importance of empowering staff, sharing how he gives his employees credit cards and encourages them to think like owners. Joe recounts a heartwarming story about hiring his office manager from a McDonald's drive-thru and how she's grown to handle basic tech support for clients. He also discusses the evolution of his business model and the value of ASCII membership over the years, highlighting the importance of relationship-building and networking at events. The episode then shifts to an interview with Terry McAdams of Mac Tech Solutions, representing ASMC (Apple Solutions Marketing Corporation). Terry explains the recent partnership between ASCII and ASMC, aimed at bridging the gap between PC-focused MSPs and Apple-centric businesses. He shares his background in both Windows and Mac environments, debunking misconceptions about the limitations of Macs in business settings. Terry discusses the opportunities for collaboration between ASCII and ASMC members, including hardware sales, co-managed services, and knowledge sharing. He also touches on the challenges of transitioning to managed services and the overwhelming array of tools available in the industry. Both interviews provide valuable perspectives on adapting to industry changes, the importance of customer relationships, and the potential for growth through strategic partnerships. Key Segments: Joe Balsarotti's 40+ years in the IT industryEvolution of Software to Go's business modelEmpowering employees in IT businessesLong-term value of ASCII membershipASCII and ASMC partnershipTerry McAdams' journey from Air Force to Mac Tech SolutionsMisconceptions about Macs in business environmentsOpportunities for collaboration between PC and Mac-focused MSPsChallenges in transitioning to managed servicesThe overwhelming landscape of IT tools and servicesPeople Mentioned for Shout Outs: Jeffrey BoydBradley Gross === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Sean Lardo Interview: IT Nation event coming up in two weeks (November 6-8) at Rosen Shingle Creek in Orlando, FloridaPitchIT competition highlights: record number of applicants (over 150) from global regionsFinal three PitchIT competitors: PC PowerSafe, Senteon Cybersecurity, and Seedpod CyberIT Nation features: Tony Hawk as keynote speaker, Stone Temple Pilots for entertainmentK9s for Warriors philanthropy initiative with autographed Tony Hawk skateboards for top donorsUnexpected $1,001 donation pledge from Uncle Marv for K9s for WarriorsStanley Louissaint Interview: ASCII SPARK peer groups: geographically dispersed members grouped by revenue rangesBenefits of peer groups: problem-solving, sharing experiences, and business growthImportance of consistency in business and client satisfactionDiscussion on client acquisitions and IT integration challengesAutomation in IT businesses: balancing efficiency with practicalityPersonal anecdote about over-complicating automation for financial data conversionKey Segments: IT Nation and PitchIT competition updatesASCII SPARK peer groups overviewBusiness consistency and growthClient acquisitions and IT integrationAutomation in IT businessesPersonal experiences with automation attemptsWebsites mentioned:IT Nation PitchIT: https://www.connectwise.com/theitnation/pitchitIT Nation Connect, November 6-8: https://www.connectwise.com/theitnation/connect-naPeople mentioned for shout outs: Michael Crean from SonicWallChad Kempt Dawn Sizer === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with Steve Copeland from RYTHMz, discussing their innovative "internet in a box" solution. Steve explains how their 5G technology is revolutionizing business continuity and disaster recovery. He shares examples of how RYTHMz has helped partners increase profits and maintain connectivity during critical events. The conversation then shifts to the future of technology, touching on AI, 5G, and IoT. Steve provides insights into how MSPs can effectively use AI in their operations, emphasizing the importance of monitoring and training clients on AI usage. In the second part of the episode, Uncle Marv interviews Dawn Sizer from 3rd Element Consulting. Dawn discusses her company's impressive growth, attributing it to client expansion, targeted marketing strategies, and the introduction of new service divisions. Dawn shares her experience working with Decoded Strategies to revamp their website, highlighting the importance of tailoring language to target high-risk clients. She also reveals 3rd Element Consulting's plans for new divisions in access control, event management, and content marketing. The episode concludes with a heartwarming exchange between Uncle Marv and Dawn, emphasizing the value of personal connections in the IT industry. Key Segments: RYTHMz's 5G "internet in a box" solutionBusiness continuity and disaster recovery in ITThe future of AI, 5G, and IoT in the IT industry3rd Element Consulting's growth strategiesWebsite revamp and targeted marketingExpansion into new service divisionsThe importance of personal connections in ITWebsites and Links: RYTHMz: https://rythmz.com/3rd Element Consulting: https://www.3rdelementconsulting.com/People Mentioned for Shout Outs: Stan LouissaintKristen and Annie from Decoded StrategiesDave (Dawn's husband and business partner) === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show by introducing Eric Torres, who recently joined Pax8 in a new role focused on channel and community engagement. The conversation covers Eric's transition to Pax8 and his first experiences with the company, including attending the Pax8 Beyond event in Berlin. Eric shares insights on Pax8's approach to community engagement, highlighting their extensive event calendar and plans to expand their reach. He discusses the importance of the Pax8 marketplace and how it's leveling the playing field for MSPs, allowing them to compete for larger clients and offer enterprise-grade solutions. The discussion touches on a recent Channelnomics report, which reveals that 90% of IT solution providers expect a rise in marketplaces by 2029. Eric elaborates on how embracing the marketplace model has led to increased profitability and service offerings for MSPs. Eric and Uncle Marv explore current trends in the MSP industry, including the ongoing M&A activity and the growing importance of peer groups and community collaboration. They also discuss the evolving relationship between vendors, distributors, and MSPs, with a focus on education and enablement. The conversation shifts to the Pax8 Beyond event in Berlin, with Eric sharing his perspective on how it compared to the North American events and its significance for the European market. He provides insights into the differences and similarities between MSPs in various global regions. Finally, Eric teases upcoming Pax8 initiatives and events, emphasizing their commitment to reaching MSPs in smaller markets and continuing to innovate in the distribution space.Websites Mentioned: Pax8 Website: https://www.pax8.com/en-us/Pax8 Events: https://www.pax8.com/en-us/pax8-events/People Mentioned: Rob RayJay McBainMatt Lee === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss: The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.Throughout the episode, Jennifer emphasizes the importance of adopting a holistic approach to marketing and sales, viewing it as an essential part of serving your community and protecting businesses from cybersecurity threats.Websites and Links:MSP Sales Revolution - mspsalesrevolution.comThe Wedge: How to Stop Selling and Start Winning: https://amzn.to/3Ywh5pEHow to Get Your Competition Fired Without Saying Anything Bad About Them: https://amzn.to/3YB2KZq === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Jennifer Bleam, founder of MSP Sales Revolution, to discuss sales and marketing strategies for MSPs. Jennifer shares her journey from focusing solely on sales coaching to incorporating marketing due to client needs. She emphasizes the importance of knowing key metrics like average customer lifetime value and monthly recurring revenue. Jennifer outlines her four-arm approach to marketing: branding, list-building, nurturing, and making offers. She stresses the significance of nurturing leads, a step often overlooked in traditional marketing funnels. Jennifer contrasts vendor and MSP marketing approaches, highlighting the need for MSPs to adapt strategies to their smaller scale. The conversation touches on the balance between persistence and respect in sales follow-ups. Jennifer advocates for a "declining cadence" approach to follow-ups, always aiming to provide value. She warns against the extremes of over-pestering prospects or never following up at all. Jennifer reveals her willingness to work with smaller MSPs (as low as 250K annual revenue), unlike many industry coaches who focus on larger companies. She explains how she adapted her services to meet the needs of these smaller businesses while still providing valuable guidance. The episode concludes with Jennifer describing her coaching approach, which focuses on creating custom marketing and sales systems for MSPs, emphasizing genuine, human-centric strategies.Websites and Links:MSP Sales Revolution - www.mspsalesrevolution.comAmazon (for Jennifer's book) - Simplified Cybersecurity Sales for MSPs === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode by introducing Dr. Carrie Johansson, a key speaker at the upcoming Business Reinvention Summit. The summit, organized by Therese Skelly, is scheduled for October 21-26 and features ten accomplished women sharing their experiences and strategies for business reinvention. Dr. Johansson, with over 20 years of experience in private practice specializing in anxiety, trauma, and PTSD treatment, will be presenting on psychological flexibility, emotional resilience, and boundary setting. She explains that psychological flexibility is about working with your current reality, accepting it (not necessarily approving of it), and determining the best next move. The summit aims to help business owners, particularly women, who feel stuck and need guidance on moving forward. It offers a blend of business transformation and personal growth strategies. Dr. Johansson emphasizes the summit's focus on providing actionable, effective information that can be implemented in a reasonable amount of time. Each presenter will offer a free gift to attendees, with Dr. Johansson providing a mid-year habits workbook designed to help maximize Q4 both personally and professionally. The summit is free to attend, with daily Zoom sessions and the option to access recorded interviews afterward. While the summit primarily targets female business owners, Dr. Johansson encourages men to participate as well, noting that much of the content is universally applicable. The event promises to be an excellent opportunity for self-assessment and growth, helping attendees tap into their current situation and choose their next steps wisely.Websites and Links:Business Reinvention Summit: https://tinyurl.com/5476u4ykDr. Carrie: https://www.coloradotherapycare.com/Self Help on the Go Book: https://amzn.to/489PqhG === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show with updates on recent hurricanes affecting Florida and the Carolinas. He then introduces Tim Golden, Desiree Thomas, and Austen Gray from Compliance Scorecard. The team discusses the recent rebranding of Compliance Scorecard and their new investment from Bellini Capital. They emphasize the growing importance of compliance for MSPs and their clients, touching on frameworks like CMMC, HIPAA, and SOC 2. Desiree highlights the need for education in the industry, explaining how compliance can be a powerful tool for MSPs to have meaningful security conversations with their clients. Austen describes his role in helping MSPs implement compliance programs for themselves and their customers. Tim reveals exciting news about Compliance Scorecard's upcoming Version 6 release, including a new Trust Center feature that allows MSPs and their clients to showcase real-time compliance data publicly. The group also discusses Compliance Scorecard's recent signing of the CISA Secure by Design pledge, demonstrating their commitment to cybersecurity best practices. The episode concludes with a lighthearted "Florida Man" segment, where each participant shares an outrageous local news story, culminating in Uncle Marv's tale of a man wielding a flamethrower in Port St. Lucie.Websites & Links:IT Business Podcast - https://itbusinesspodcast.comCompliance Scorecard - https://compliancescorecard.comSecure By Design Pledge: https://compliancescorecard.com/secure-by-design-pledgeFlorida Man Points Flamethrower at Police - Gets Tased (Video): https://tinyurl.com/mu3w6mcmFlorida Man Points Flamethrower at Police - Gets Tased (Story): https://tinyurl.com/3n99whshPeople mentioned for shout-outs:Brad GrossMaureen (Tim's wife)Ted Roller === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Introduction to Aaron Painter and Nametag: Uncle Marv introduces Aaron Painter, highlighting his role as CEO of Nametag, a platform dedicated to enhancing identity verification processes to prevent impersonation and fraud.The North Korean Hacker Incident: The conversation kicks off with a discussion about the notorious case of a North Korean hacker who successfully applied for a job. Aaron explains how this incident reflects broader vulnerabilities in the hiring process, particularly in remote work scenarios.Challenges in Identity Verification: Aaron discusses the inadequacies of traditional identity verification methods, including the I-9 process and how they fail to secure organizations against impersonators. He emphasizes that many companies unknowingly hire individuals who may not be who they claim to be.The Rise of Deepfakes: The duo explores the implications of deepfake technology in hiring fraud and social engineering attacks. They discuss how bad actors can exploit these technologies to bypass security measures.Innovative Solutions from Nametag: Aaron introduces Nametag's unique approach to identity verification using mobile devices, biometrics, and cryptography. He explains how their solution enhances security while ensuring a user-friendly experience.Automating Help Desk Operations: The conversation shifts to how Nametag can help automate password resets and MFA processes, significantly reducing the burden on help desks. Aaron highlights the potential for MSPs to integrate this technology into their service offerings.Education and Awareness: Both Marv and Aaron stress the importance of educating clients about the risks associated with deepfakes and social engineering tactics. They discuss how a healthy skepticism can empower users to recognize potential threats.Onboarding New Employees: Aaron outlines how Nametag streamlines the onboarding process for new hires by ensuring secure identity verification from day one. This proactive approach can mitigate hiring fraud risks.Reseller Opportunities for MSPs: The episode concludes with a discussion on how MSPs can leverage Nametag's technology for their clients, enhancing security while potentially increasing profitability through reselling opportunities.Website Mentioned:Nametag: https://www.getnametag.comIs Your Coworker a Korean Hacker?: https://tinyurl.com/5n96fja6 === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show by introducing Tim Coach and his new position at Cynomi. Tim explains the company's name, inspired by the manta ray from Finding Nemo, symbolizing protection and guidance in cybersecurity. The conversation dives into Cynomi's VCISO platform, which simplifies security assessments and compliance roadmaps for MSPs. Tim highlights how the software streamlines processes that traditionally took days or weeks, making it easier for MSPs to offer VCISO services and improve their clients' security posture. They discuss the platform's key features, including customizable frameworks, AI-assisted reporting, and integration capabilities with other security tools. Tim emphasizes the importance of MSPs focusing on business outcomes rather than just selling technology stacks. The duo explores pricing strategies for MSPs, with Tim sharing insights on how to approach different client types, including non-profits and regulated industries. They also touch on the evolving landscape of MSSPs and the potential for industry certifications. The episode concludes with a lighthearted segment on Florida Man stories and an upcoming HBO documentary series inspired by the infamous meme.Websites mentioned: Cynomi: https://www.cynomi.comIt's Florida, Man!: https://tinyurl.com/bdewvbpf === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off with the latest on Hurricane Milton, now a Category 4 storm with 155 mph winds, expected to make landfall near Sarasota around 10-12 PM. He emphasizes the storm's massive size, affecting areas from the Panhandle to the Keys. Using the Windy.com app, Marv illustrates the storm's path and potential impacts. He shares emergency numbers and highlights Uber's free evacuation rides using the code MILTONRELIEF. Marv recounts recent IT challenges, including remote access issues and power failures, underscoring the importance of proper preparation. He mentions ASCII's offer to help Tampa-area IT providers post-storm. Scott Dollar joins to share his perspective from Tampa. He discusses his company's preparations, including notifying clients, securing equipment, and ensuring cloud-based systems are ready. Scott notes most of his clients are now cloud-based, simplifying disaster recovery. They compare experiences from past hurricanes, with Scott recalling 2004's Hurricane Charlie. Both stress the importance of heeding evacuation orders and being prepared with supplies. The conversation turns to proactive measures like regular UPS battery replacements and the challenge of getting clients to invest in disaster preparedness before a crisis hits. They wrap up by discussing Florida's well-organized hurricane response compared to other states, and the unexpected threats like tornadoes that can accompany hurricanes.Websites mentioned: Windy.com - https://www.windy.comNational Hurricane Center - https://www.nhc.noaa.gov/SpaghettiModels.com - https://www.spaghettimodels.comPhone Numbers and Websites - Hurricane MiltonEmergency ContactsEmergency Services: 911American Red Cross: 1-800-733-2767FEMA Disaster Assistance: 1-800-621-3362Special Needs Shelters (Orange County): 311 or 407-836-3111Florida State Emergency Information Line: 1-800-342-3557Websites for Updates and InformationWindy: https://www.windy.comFlorida Division of Emergency Management: FloridaDisaster.orgFlorida Shelter Status: FloridaDisaster.org/shelter-statusFEMA Hurricane Milton Updates: https://www.fema.gov/disaster/current/hurricane-miltonAmerican Red Cross Shelter Locator: https://www.redcross.org/get-help/disaster-relief-and-recovery-services/find-an-open-shelter.htmlEvacuation InformationEvacuation Assistance: 800-729-3413Florida Disaster Evacuation Routes: FloridaDisaster.org/evacuation-routesFree Evacuation Rides (Uber): Use promo code MILTONRELIEF in the Uber app === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with a comprehensive update on Hurricane Milton's status as of Tuesday afternoon. The storm has been downgraded to a Category 4 hurricane with sustained winds of 155 mph, moving east at 12 mph towards the Gulf Coast. Projected to make landfall near Tampa Bay around 1-2 AM Thursday morning, Milton is expected to hit as a high-end Category 3 or low-end Category 4 hurricane. Uncle Marv details the extensive storm surge warnings in effect, with potential inundation of 10-15 feet along the coast. Rainfall predictions range from 6-8 inches, with localized totals up to 15 inches. Uncle Marv emphasizes the already saturated ground conditions due to recent rains, increasing flood risks. A state of emergency has been declared for 51 Florida counties, with most of the west coast under evacuation orders. Several major airports, including Tampa International, Orlando International, and Melbourne International, have announced closures. Uncle Marv then welcomes Rayanne Buchianico, reporting live from Clearwater, Florida. Rayanne explains her decision to stay and ride out the storm, citing her inland location away from flood zones and access to a sturdy office building with a full generator. She describes the eerie atmosphere in her neighborhood as many have evacuated. The conversation turns to the chaos leading up to a hurricane, with Rayanne advising listeners to avoid grocery stores and gas stations if possible due to long lines and panic buying. She shares her experiences from previous storms like Hurricane Irma in 2017, which left her without power for a week. Both hosts stress the importance of following evacuation orders, especially for those in flood zones or less sturdy housing. Rayanne highlights the stricter building codes implemented in Florida since 2003, making newer homes more hurricane-resistant. The episode concludes with advice on managing stress during hurricane preparations and the importance of having important documents stored electronically in the cloud. Uncle Marv shows viewers a map of Hurricane Milton's projected path and reminds everyone to stay informed through local authorities and weather services. === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode with a detailed breakdown of Hurricane Milton's projected path and potential impact on Florida. Using the Windy app, he explains the storm's trajectory, intensity, and the areas most likely to be affected. Marv emphasizes the importance of preparedness and shares personal anecdotes about his family's situation during this challenging time. The podcast then shifts focus to introduce Ray Cline and Ryan Garrity from TEKnowledge, a 501(c)(3) nonprofit organization. Ray explains that TEKnowledge was founded by four MSP business owners to address gaps in the tech industry and give back to communities in need. Over the past three years, they've donated over $500,000 worth of products and services through their TEKSgiving projects. Ryan Garrity provides insights into their current project in Davidson, North Carolina, at La Escuelita (The Little School). This bilingual school helps Spanish-speaking students and immigrants learn English before entering the regular school system. TEKnowledge is providing security, network, and audio-visual solutions to the school, which currently lacks these resources. The conversation touches on the devastating impact of Hurricane Helene in North Carolina, with Ryan describing the current conditions in Asheville as resembling a "third world country." He shares heartbreaking stories of missing employees and the challenges faced by local communities. Ray and Ryan discuss how TEKnowledge operates, including their selection process for projects, the organization's structure, and their active Slack community. They highlight the generosity of their members and partners in donating equipment and funds for their charitable initiatives. The episode concludes with Uncle Marv thanking Ray and Ryan for their efforts and encouraging listeners to learn more about TEKnowledge and get involved in their community.Websites mentioned:TEKnowledge - https://www.teknowledge.org === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Annie Mosbacher and Kristin Spiotto, co-founders of Decoded Strategies, to discuss their unique approach to marketing for MSPs. The conversation kicks off with a lighthearted chat about recent movies, setting the stage for a deeper dive into storytelling in marketing. Annie and Kristin explain how their company differs from traditional marketing agencies by focusing on story-based strategies. They emphasize the importance of positioning the customer as the hero and the company as the guide in marketing narratives. This approach helps MSPs create more engaging and effective marketing messages that resonate with their target audience. The duo highlights common mistakes MSPs make in their marketing efforts, such as jumping straight into tactics without developing a clear brand story. They stress the need for MSPs to invest time in crafting their unique message before spending money on websites, SEO, or other marketing channels. Annie and Kristin share insights on how MSPs can become trusted guides for their clients, emphasizing the importance of empathy and authority in marketing communications. They also discuss the challenges of differentiating in a crowded market and offer strategies for standing out. The conversation touches on Decoded Strategies' journey into the MSP space, their partnerships with industry organizations like ASCII, and their upcoming workshop for MSPs looking to improve their marketing strategies. Throughout the episode, Annie and Kristin provide valuable advice for MSPs looking to enhance their marketing efforts, emphasizing the power of clear, customer-centric messaging and the importance of storytelling in building lasting client relationships.Websites mentioned:Decoded Strategies - www.decodedstrategies.comPodcast: https://tinyurl.com/35yfpa2uContact for ASCII Webinar? Email [email protected] Robot Movie Trailer: https://tinyurl.com/bdj8un77 === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show by addressing the devastating impact of Hurricane Helene, particularly in the Western Carolina and Eastern Tennessee areas. The storm caused significant damage, with at least 162 deaths reported and 1.3 million customers still without power across several states. The conversation then shifts to disaster recovery planning, with Jason and Justine sharing their thoughts on preparing for unexpected events. They discuss the importance of cloud-based solutions and the need for comprehensive disaster recovery strategies, even in areas not typically prone to certain types of natural disasters. The podcast delves into the recent TechCon Unplugged conference, with both guests offering their insights and takeaways. They highlight the quality of content, the value of networking opportunities, and the unique atmosphere that sets TechCon apart from larger industry events. The discussion touches on topics such as hiring practices, process improvements, and the benefits of smaller, more intimate conferences. Uncle Marv also announces his decision to join the National Society of IT Service Providers (NSITSP), an organization focused on transforming the IT industry into a recognized profession and establishing high standards and ethics for IT service providers. The episode concludes with a lighthearted segment featuring "Florida Man" stories, including amusing anecdotes from Oklahoma and Florida, showcasing the quirky side of local news.Links from the show: National Society of IT Service Providers (NSITSP) - https://nsitsp.org/Oklahoma Man steals truck to go to court: https://tinyurl.com/2bjh2m8hFlorida Man "going to jail as a pickle thief": https://tinyurl.com/yc3n52veOklahoma Woman drives drunk on airport runway: https://tinyurl.com/2fnaz6a2Upcoming Conferences:ASCII Edge (The Cup) October 23-24 in Tampa: https://events.ascii.com/tampa/DattoCon, October 28-30 in Miami: https://www.dattocon.com/IT Nation Connect, November 6-8 in Orlando: https://www.connectwise.com/theitnation/connect-naSave $250 complements of the IT Business Podcast with Promo Code MarvinBPodcast250 === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode by apologizing for not addressing Hurricane Helene earlier in the week. He provides an update on the hurricane's impact, mentioning its landfall as a Category 4 storm near Perry, with winds reaching 140 mph and affecting millions of residents. He then shares his go-to hurricane tracking apps: Hurricane Tracker (paid version for faster alerts)Windy (for detailed wind speed information)MyRadar (for comprehensive weather data and forecasts)The main focus of the episode is a recent conversation Uncle Marv had with a new business owner. This entrepreneur had encountered a challenging prospective client and made the tough decision to decline the opportunity. Uncle Marv applauds this decision and outlines three key takeaways: Recognizing and declining problematic clients early: Uncle Marv emphasizes the importance of identifying red flags in potential clients, such as undervaluing expertise or having unrealistic expectations.Setting clear boundaries and expectations: He stresses the need for a structured onboarding process and clear communication of responsibilities between the service provider and the client.Focusing on quality over quantity: Uncle Marv shares his own experience of running a "boutique" business, highlighting the benefits of specializing in a specific industry (in his case, law firms) and concentrating on high-value services.The episode concludes with encouragement for new and struggling business owners to be selective with clients and prioritize quality relationships for long-term success.Websites MentionedHurricane Tracker app (https://apps.apple.com/us/app/my-hurricane-tracker-alerts/id1020486515)Windy app (https://www.windy.com)MyRadar app (https://myradar.com/) === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show with exciting news about Eric Torres joining Pax8 as the vice president of channel and community engagement. He then introduces his guest, John Boden from Questing Hound Technology Partners, a Florida-based MSP. John shares the unique story behind his company's name, which originates from a John Masefield poem and his family's sailing adventures. The conversation shifts to Questing Hound's services, including managed IT and co-managed IT solutions for various industries, with a focus on businesses that embrace technology. The main topic of discussion is TruGrid, a secure remote access solution that both Marv and John highly recommend. They explore the benefits of TruGrid, including its ease of use, security features, and integration with Active Directory. John emphasizes how TruGrid helped his company navigate the challenges of remote work during the COVID-19 pandemic. The podcast also covers MSP strategies, with John sharing insights on standardization, client onboarding, and the importance of evaluating vendor relationships beyond just product features. He stresses the significance of working with companies that align with MSP goals and continuously improve their offerings. Naked Florida Man: https://tinyurl.com/4728rtfrUpcoming Conferences:ASCII Edge (The Cup) October 23-24 in Tampa: https://events.ascii.com/tampa/DattoCon, October 28-30 in Miami: https://www.dattocon.com/IT Nation Connect, November 6-8 in Orlando: https://www.connectwise.com/theitnation/connect-naSave $250 complements of the IT Business Podcast with Promo Code MarvinBPodcast250Websites Mentioned: Questing Hound Technology Partners: https://questinghound.comTruGrid: https://trugrid.comNetAlly: https://netally.comSuperOps: https://superops.aiPax8: https://pax8.comAxcient: https://axcient.comClio: https://clio.comMeraki: https://meraki.cisco.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the show by thanking the organizers of TechCon Unplugged, praising the strong sense of community at the event. He announces ESET as the winner of the best conference swag, highlighting their useful battery chargers and other items. Marv then dives into a personal story about his ongoing struggles with AmeriGas, a propane delivery service. He uses this experience to emphasize the importance of effective automation and customer service in the IT industry, warning listeners not to fall into similar traps with their own businesses. A significant portion of the episode is dedicated to comparing small and large conferences. Uncle Marv shares his preference for smaller events like TechCon Unplugged, citing the increased opportunities for meaningful interactions and the tight-knit community feel. He acknowledges the benefits of larger conferences for newcomers seeking to explore a wide range of vendors but emphasizes the unique value of the connections made at smaller gatherings. The show wraps up with Florida man stories, including an update on the 2024 Florida Python Challenge winner, a bizarre traffic stop involving a man with a live squirrel in his shirt, and the discovery of a mummified alligator head in an abandoned car.Links: Get Your TechCon Unplugged 2024 Swag: https://ko-fi.com/itbusinesspodcast/shopFlorida Man Bags 20 Pythons to Win $10,000: https://tinyurl.com/bdft7x54Police Find Squirrel in Man's Shirt: https://tinyurl.com/mwjnukheAlligator head found in abandoned Buick–in Florida: https://tinyurl.com/hv6p9t8h === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv begins by acknowledging the significance of September 11th and its impact on the nation. He then introduces Brian Weiss, diving into Brian's background in the IT industry. Brian recounts his early career, starting with his passion for video games and LAN parties, which led to his first job at a computer store called Computer Stuff. He describes how he identified the need to separate business services from residential, creating a team focused on commercial clients. The conversation moves to Brian's decision to start his own business, ITECH Solutions, in 2005. He explains how the company evolved from break-fix services to a managed services model, driven by the need for stable revenue during the 2008 recession. Brian shares a pivotal moment in his company's history - a major security incident in 2018 that affected half of their clients. He describes how the company survived this crisis, losing only one client and ending the year with a slight negative profit margin. This experience led to a significant shift in their business model, focusing more on cybersecurity and SaaS services. The episode also touches on Brian's personal growth as a leader, including his experience with alcoholism and rehabilitation, which he credits with improving his leadership skills. Throughout the conversation, Brian offers insights into the challenges of running an MSP, the importance of adapting to industry changes, and the value of building strong relationships with clients and vendors. === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv explores Cork's evolution with Dan Candee, the new CEO, and Carlson Choi, co-founder and Chief Product Technology Officer. They discuss Cork's meteoric rise in the MSP space, attributing it to their ability to listen to and implement partner feedback. The conversation covers Cork's unique approach to cybersecurity, including their agentless platform that integrates with nearly 40 different cybersecurity vendors. Dan and Carlson emphasize Cork's focus on empowering MSPs with insights and financial backing through their warranty program. A key highlight is Cork's partnership with DataStream, offering discounted cyber insurance policies to MSPs and their clients. This collaboration acknowledges the security measures implemented by MSPs using Cork's platform, resulting in premium reductions of 20-50%. Dan shares his vision for Cork, emphasizing core values like "love plus performance" and the importance of listening to partners. He discusses his commitment to spending eight hours a week on the front lines with partners and customers to gather feedback. Carlson reveals upcoming features, including a Business Email Compromise (BEC) reporting compliance report, showcasing Cork's commitment to continuous improvement based on MSP feedback. The episode concludes with insights into Cork's field presence at industry conferences and their dedication to community engagement.=== LinksCork Website: https://corkinc.com/ === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv delves into the complexities of transitioning clients between MSPs, emphasizing the need for professionalism and clear communication. He recounts a recent experience where he was offboarding a client to a larger MSP, highlighting the challenges and misunderstandings that arose during the process. Marv stresses the importance of respecting existing contracts, maintaining open communication, and following industry-standard practices for handovers. The episode also touches on the value of small MSPs and solo technicians in the industry, with Marv defending their role and expertise. He discusses the typical responsibilities of both onboarding and offboarding MSPs, including the transfer of credentials, documentation, and support duties. Marv promotes the upcoming TechCon Unplugged event and discusses his role as emcee. He also shares insights on using NetAlly tools for network testing and configuration. The episode concludes with a Florida Man story featuring the arrest of a city mayor for DUI, adding a touch of humor to the technical discussion.Links: Techcon Unplugged: https://techconunplugged.com/Need a discount code? Use MSP75 for $75 bucks off.NetAlly CyberScope Air: https://tinyurl.com/35jhbfzpBradley Gross Podcast: Offboarding: You're Doing It Wrong: https://tinyurl.com/359wmyawFlorida Mayor arrested and facing DUI charges: https://tinyurl.com/9bk9dm7xTwo Florida Men rob hardware store with lawn mower: https://tinyurl.com/294zwh6dAlabama man dies in Florida hospital; surgeon removes wrong organ: https://tinyurl.com/yh9wu5c8 === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv kicks off the episode by discussing a recent Canalys report highlighting the growth in cybersecurity services and the increasing trend of customers suing their cybersecurity providers. Brad Gross, a seasoned attorney specializing in IT law, offers his expert insights on this developing legal landscape. The discussion covers several notable court cases, including: The CrowdStrike event involving MicrosoftDelta Airlines' lawsuit against MicrosoftLanTech LLC being sued by a law firm clientBarry Dunn's case involving Reliable Networks of MaineCDK Global facing lawsuits from automobile dealershipsBrad emphasizes the importance of managing client expectations and clearly defining the scope of services provided. He introduces a "triad" concept for MSPs to protect themselves: Understanding the services received from upstream providersClearly communicating the scope of services to customersClearly allocating responsibilities in service agreementsThe conversation touches on the challenges MSPs face in mapping their solutions to various cybersecurity frameworks and the importance of thorough vulnerability management. Brad stresses the need for explicit language in service agreements regarding client responsibilities and the consequences of not following MSP advice. The episode concludes with updates on Brad's professional activities, including his upcoming MSP Terms platform and his involvement with ASCII's "Taste of Success" events.Links: Canalys Report: https://www.itbusinesspodcast.com/downloads/canalysis-cybersecurity-july-2024/Contracts and Document Management: www.mspterms.comBradley Gross: https://bradleygross.com/Brad has a book! https://amzn.to/3Z6QFvy === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Marnie Stockman shares her recent experiences, including a leadership training program for military personnel from partner countries. The discussion then moves to recap their previous interview, focusing on core values, leadership philosophy, and customer success. Marnie emphasizes the importance of personal leadership and how it applies to everyone in an organization, not just those in management positions. The conversation delves into the challenges faced by MSPs, particularly in marketing their services and defining their role in the business world. Marnie and Uncle Marv discuss the need for standardization and certification in the MSP industry to help clients better understand and trust their services. They also touch on the balance between automation and personal relationships in customer service, highlighting the importance of understanding clients' businesses beyond just technical solutions.Links:Lead It Like Lasso Masterclass: https://www.leaditlikelasso.com/masterclass20% Off Coupon Code: KICKOFF20Lead It Like Lasso Book: https://amzn.to/3MlPFMBFlorida Man attacks woman with hammer and pours acid on her: https://tinyurl.com/4mp8443xFlorida Man steals $6,500 piece of art for $50: https://tinyurl.com/3bhbn3j7Florida Man arrested boarding plane with bloody head: https://tinyurl.com/4ufb9pjtKey Takeaways: Personal leadership is crucial for everyone in an organization, not just management.The MSP industry needs better marketing and standardization to improve client understanding.Balancing automation with personal relationships is key to successful customer service.Continuous learning and adaptation are essential in the ever-changing IT landscape.Core values and company culture play a significant role in business success.Sponsors: The IT Business Podcast is presented by: NetAlly, Your Trusted Ally in Fast, Reliable Network TestingPromotional consideration provided by: SuperOps, Your All-in-One PSA-RMM SolutionPromotional consideration provided by TruGrid, Experience Effortless Remote Desktop Access === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Dustin Puryear, a former MSP owner, explains how Giant Rocketship was born out of the need to solve SLA problems and reduce "dead time" on tickets. Unlike traditional ticket management systems that rely on dashboards and human intervention, Giant Rocketship uses AI to automatically assign, schedule, and manage tickets, allowing service managers to focus on edge cases and strategic tasks. The platform's key features include automatic ticket assignment based on technician availability and expertise, identification of abandoned tickets, and the ability to schedule future actions on tickets. Puryear discusses the company's journey from its inception in late 2022 to its production release in late 2023, highlighting how customer feedback has shaped the product's features. He also shares insights on being an MSP vendor and participating in the ConnectWise PitchIT competition.Key TakeawaysGiant Rocketship automates 80% of ticket assignment and scheduling tasksThe platform identifies abandoned tickets within 30 minutesIntegration with Autotask, ConnectWise Manage, and Halo PSAFuture plans include project automation and a channel program for MSPsThe company aims to help MSPs offer automation solutions to their customersShow SponsorThis episode is sponsored by Thread, Revolutionizing IT Support Through Real-Time CollaborationThe IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/ === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

We dive deep into the world of IT management with Marnie Stockman, an experienced IT professional. Marnie shares invaluable insights on overcoming challenges in the IT industry, emphasizing the importance of communication, leadership, and adaptability in today's rapidly evolving technological landscape.Marnie Stockman discusses her journey in IT, highlighting the significance of building relationships and understanding business needs. She stresses the importance of aligning IT initiatives with overall business goals and the need for IT professionals to develop strong communication skills. Marnie shares her experiences in managing remote teams, emphasizing the need for clear expectations, regular check-ins, and fostering a sense of connection among team members. The conversation delves into the challenges of IT project management, particularly in healthcare settings. Marnie emphasizes the importance of stakeholder management, clear communication, and setting realistic expectations. She also touches on the complexities of data migration projects and the critical role of thorough testing and validation processes. Throughout the interview, Marnie provides practical advice for IT professionals looking to advance their careers and make a significant impact in their organizations.=== LinksLead it Like Lasso Website: https://www.leaditlikelasso.com/Lead it Like Lasso: A Leadership Book for Life: https://amzn.to/3MdksehLead it Like Lasso Communication Guide: https://www.itbusinesspodcast.com/downloads/lill-comm-guide/=== SponsorsThis episode is sponsored by SuperOps, the modem PSA-RMM Software for MSPs and IT Professionals.The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/ === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.