Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

View the livestream here: https://www.youtube.com/live/4wEUtHAnWyI?si=xoTByC859c2N44NlWhat We CoverWhen clients ask ChatGPT instead of calling youThe junior user who wanted to bypass TruGrid with IP whitelisting on a Comcast residential line.Remote users, OneDrive chaos, and SharePoint securityMigrating data from a former IT person’s personal OneDrive into SharePoint with proper permissions.Requirements like “only this junior can access files from one company laptop” and how that changes your design.Shared RDP workstation and licensing headachesNetAlly AllyWare 2.9: Easy Wired & Easy Wi‑FiWhat’s new in AllyWare 2.9 (build 2.9.0.85) and why you need AllyCare for updates.Easy Wired and Easy Wi‑Fi views on EtherScope and LinkRunner for one‑tap tests.Wi‑Fi 7‑related enhancements, MLO (multi‑link optimization), and faster AirMapper surveys.Community, outages, and upcoming eventsTop 10 things IT pros did during the recent M365 outage, including “on‑prem doesn’t look so bad after all.”Conference season preview: Right of Boom (Vegas), IT Expo / MSP Expo / TechSuperShow, ChannelPro Defend and Zero Trust World.Listener email on zero trust platforms, ThreatLocker vs. Microsoft 365 stack considerations.=== Links from the ShowNetAlly 2.9 Update: https://linkly.link/2ZMbnEtherScope: https://amzn.to/4kgiZULIT Expo: https://www.itexpo.comMSP Expo: https://www.mspexpo.comChannelPro Defend: https://events.channelpronetwork.comZero Trust World (ThreatLocker event): https://zerotrustworld.threatlocker.comRight of Boom: https://rightofboom.comFlorida Man - Grady Judd Morning briefing: https://linkly.link/2ZMbg=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.Why listenHear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.Learn why they question whether features really need AI and how they avoid AI for AI’s sake.Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.Links from the ShowImmyBot: https://immy.botImmense Networks: https://immense.netMSPGeek: https://www.mspgeek.orgHuntress: https://www.huntress.comRewst: https://rewst.io/CyberDrain: https://www.cyberdrain.comZero Trust World (ThreatLocker): https://zerotrustworld.comSPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.=== Why ListenHear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.Get a simple framework for quarterly (or monthly) margin audits by service category.See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.=== Links from the ShowMSP Radio (by Dave Sobel): https://www.mspradio.comSmall Biz Thoughts (Carl Palachuk): https://www.smallbizthoughts.comASCII / ASCII Spark: https://www.ascii.comPax8: https://www.pax8.comConnectWise IT Nation: https://www.connectwise.com/theitnationSMB Community (Karl Palachuk’s community): https://www.smallbizthoughts.orgPodFest Expo: https://podfestexpo.comStar Trek Prodigy: https://www.startrek.com/shows/star-trek-prodigy=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you rely on Small Biz Thoughts, IT Service Provider University, or The Business of Tech, this conversation is your roadmap to what’s changing and what’s not. Hear directly from Dave Sobel and Karl Palachuk about the acquisition, the five‑year plan, and how this new ecosystem can help you build a stronger MSP in 2026.=== Why listenUnderstand why MSP Radio acquired Small Biz Thoughts and IT Service Provider University.Hear Karl explain why he sold, what “stewardship” means, and why he’s not going anywhere.Learn how SBT community members will now gain access to Business of Tech plus content, vendor briefings, and insider reports.Get insight into Dave’s multi‑year business plan and his “chocolate and marshmallow” analogy for combining brands.Discover how the new structure keeps Karl’s books, SOPs, and checklists alive and updated rather than shelved.See how both Dave and Karl think about vendor relationships, ethics, and independent, fact‑driven analysis.Hear practical ways MSPs can plug into the combined ecosystem for training, coaching, and community.=== Mentioned on the showMSP Radio (company/umbrella): https://www.mspradio.comThe Business of Tech (podcast/media): https://www.businessof.techSmall Biz Thoughts: https://www.smallbizthoughts.comIT Service Provider University (ITSPU): https://www.itspu.comRelax Focus Succeed (book): https://amzn.to/44W2I10Killing IT Podcast: https://podcasts.apple.com/us/podcast/the-killing-it-podcast/id1463295432=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv shares a sarcastic Top 10 list of what MSPs are “excited” about in 2026, including AI that fixes everything, clients who finally get cybersecurity, and the 37th AI‑powered RMM. He digs into stack sprawl, compliance frameworks, cyber insurance requirements, and the myth of 100% client compliance while encouraging MSPs to focus on outcomes like better security, more uptime, and real business continuity.​Top 10 Things MSPs Are Totally Excited About in 2026AI That Fixes Everything — Except ItselfClients Who Finally “Get” CybersecurityVendors Promising Fewer Portals (Again)The Cloud Migration That Never EndsNew Acronyms To Confuse EveryoneCompliance Audits As a HobbyThe Return of the SMB IT Budget UnicornThe 37th AI-Powered RMM SolutionMSP Conferences With More Buzzwords Than BeerFinally Achieving 100% Client Compliance === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Close out the year with a candid MSP roundtable featuring LionGuard’s Brook Lee, ABC Solutions’ Rayanne Buchianico, Bvoip’s George Bardissi, Domotz’s Destiny Bertucci, MSP CFO’s Larry Cobrin, and more. They cover Goldman Sachs 10,000 Small Businesses, PitchIT, AI-driven service delivery, conference strategy, and the business intelligence MSPs need to boost margins. Along the way, the ITB Podcast Awards crown best episode, best swag, and best guest while Uncle Marv reflects on 10 years of podcasting, community, and staying in the fight as an IT business owner.Takeaways:​Hear a grounded recap of 2025’s AI, automation, and “managed intelligence” trends and what actually made it into MSP stacks.Learn how Liongard evolved from asset change management into security dashboards, Threat Impact IQ, and Visual Insights Pro for actionable MSP data.Pick up hiring insights on why there is not a talent shortage, just a sourcing problem, and how to grow tier-1 techs into higher-value roles.Get candid vendor perspective on AI agents, customer experience, and why over-automation can destroy your client relationships.Discover how MSP CFO helps identify profitable clients, agreements, projects, and engineers instead of just adding more endpoints.Hear how ABC Solutions used PitchIT and Goldman Sachs 10,000 Small Businesses to design and market a new service with a 70-page growth plan.Learn from Auvik vs Domotz episode feedback about monitoring, network visibility, and making tools truly actionable.Take away practical conference tips for navigating podcast row, avoiding shiny object syndrome, and getting real ROI from events.Get ideas for better swag strategy and booth etiquette, from meaningful giveaways to “no swipe if you’re not interested” behavior.End the year with a motivational reminder to celebrate surviving, hiring, niching down, and just keeping your clients running.Links from the ShowMSP CFO: https://www.mspcfo.comABC Solutions: https://www.abcsolutionsfl.comAuvik: https://www.auvik.comThread (Matt Lynn): https://www.thread.coSuperOps: https://www.superops.aiKarl Palachuk: https://www.smallbizthoughts.com=== LICENSE CERTIFICATE: Envato Elements Item: All media items below are licensed to Marvin Bee for use in the IT Business Podcast under a valid Envato Elements commercial license.Black Santa Searches Online for Gift Locations Using His Laptophttps://elements.envato.com/black-santa-searches-online-for-gift-locations-usi-NE2ZRTWLicense Date: December 18th, 2025Item License Code: 5N3SMXQY6UChristmas Happy Traphttps://elements.envato.com/christmas-happy-trap-9F7DLDBLicense Date: December 18th, 2025Item License Code: PVAEJZU7TXChristmas Hip Hop by FatOwlProductionshttps://elements.envato.com/christmas-hip-hop-BNR8WUWLicensed Dec 2, 2024Item License Code: RT4GP6HUC3Deck The Halls Vocal by SyncHitshttps://elements.envato.com/deck-the-halls-vocal-QCK6SYWLicense Date: December 18th, 2025Item License Code: XY98MGS3W6All materials are used under Envato Elements’ commercial, worldwide, and non-exclusive single-use license for completed podcast content === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’re an MSP owner, marketer, or tech pro who also loves Star Trek, this conversation is for you. Learn how to apply Starfleet‑style clarity, storytelling, and optimism to your business, get a peek behind the curtain of Trek productions and cruises, and discover new podcasts and documentaries to deepen your fandom.This is the crossover episode every techie Trekkie has wanted: an honest, funny, and insightful look at how Star Trek directly shapes marketing, MSP leadership, and community building. You’ll hear stories and perspectives you simply can’t get at a typical tech conference.Takeaways: See how Star Trek’s optimistic, problem‑solving ethos can shape the way you run an MSP or tech business.Learn how to build marketing roadmaps around a clear North Star goal, inspired by Voyager’s drive to get home.Understand why character‑driven storytelling (like Picard in “Inner Light” or Data‑focused episodes) makes your customer the hero.Hear candid, funny stories from Trek conventions, cruises, and behind‑the‑scenes production days.Get a rare origin story of how a “Microsoft Word expert for a day” became a 15‑year Trek insider and beloved convention figure.Compare the culture and format of Star Trek conventions with traditional tech conferences—and why lobby‑bar conversations are the great equalizer.Explore how new production tech (LED walls, remote workflows, digital delivery) changes actor experiences versus the messenger‑and‑typewriter era.Gain perspective on AI’s impact on Hollywood, from auditions to crowd scenes, and what that might signal for tech and creative industries.Hear strong, nuanced opinions on Discovery, Strange New Worlds, the Kelvin movies, and the future of Trek storytelling.Discover new Trek‑adjacent content to check out: 455 Films’ documentaries and The Decon Chamber podcast.Links from the Show: Decoded (marketing firm): https://www.decodedstrategies.com/Software To Go: https://www.software-to-go.com/main.php455 Films: https://www.455films.comThe D-Con Chamber Podcast: https://thedconchamberStar Trek: The Cruise: https://www.startrekthecruise.comCoalition (Chase Masterson’s anti‑bullying / anti‑hate organization): https://www.popculturehero.orgThe Subtle Art of Not Giving a F*ck (book): https://amzn.to/4j2KXmq=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv unveils his “Top 10 MSP Billing Blunders” drawn from years of running an IT services company, talking with peers, and swapping stories in the MSP community. Learn how treating billing as a scheduled, recurring task prevents missed invoices.See why vague “services rendered” invoices confuse clients and delay payment.Implement “no work without a ticket” so every action is documented and billable.Use PSA, RMM, and tools like Domotz and Action1 as your time and device source of truth.Tighten discounts with clear terms, end dates, and regular margin reviews.Avoid underpriced flat‑fee or “all you can eat” agreements by understanding usage risk.Keep MSAs, SOWs, and PSA data in sync so invoices match contracts and counts.Build recurring processes to handle new users, devices, and added services like deeper 365 tenant management.Take ownership of inventory and retired devices so billing reflects actual protected assets.Design invoices that list counts, services, and selected ticket highlights clients recognize.Offer flexible payment methods (checks, cards, ACH) without undermining your pricing.Gain confidence to price like a top MSP instead of leading with “we’re cheaper.”Cast your vote for the 2025 Podcast Awards: https://www.itbusinesspodcast.com/p/2025-podcast-awards/=== Links from the ShowDomotz: https://www.domotz.comMicrosoft 365: https://www.microsoft.com/microsoft-365Action1: https://www.action1.comPodnutz Network: https://podnutz.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

For MSPs trying to go “Microsoft‑first” without blowing up their business, Ben Wilcox lays out the playbook ProArch uses every day. Hear how a 500‑person firm standardizes on Microsoft 365, Azure, Defender XDR, and automation while still leaving room for partners and third‑party tools where they actually add value.Why ListenSee why ProArch standardized on Microsoft security (Defender XDR, Intune, Purview) instead of juggling multiple point products.Understand the journey from on‑prem servers and basic AV to EDR/XDR, zero trust, and 24/7 SOC operations.Get actionable starting points for going Microsoft‑first: Azure AD, Intune, conditional access, and Defender for Business/Premium.Hear how to gradually move customers from on‑prem AD and file shares to hybrid identity and cloud‑native storage like OneDrive and SharePoint.Learn how Nerdio and Remo3 help manage multi‑tenant Microsoft environments, AVD, and app packaging efficiently.Discover how ProArch evaluates which third‑party tools to keep and which to replace with built‑in Microsoft capabilities.Understand Microsoft Purview’s role in data classification, labeling, insider risk, and safe Copilot rollouts.Get insight into identity as the top cyber risk and how passwordless logins (Windows Hello, passkeys, YubiKeys) can reduce phishing impact.Hear real‑world challenges of enforcing zero trust with vendors who want you to weaken security controls.Learn how telemetry across devices, email, identities, and behavior allows risk‑based decisions and automatic enforcement.Get a realistic look at deepfakes, AI‑generated voices, and their impact on fraud and social engineering.See what Microsoft Intelligent Security Association (MISA) membership means and why MSPs should look for MISA‑aligned partners.Explore how ProArch partners with MSPs: one‑time projects, co‑managed solutions, dedicated offshore teams, and SOC outsourcing.Webinar: How to Build Agents that Understand Your Data with Copilot Studio: https://linkly.link/2Tcp6Links from the Show:Microsoft 365: https://www.microsoft.com/microsoft-365Microsoft Azure: https://azure.microsoft.comMicrosoft Intune: https://www.microsoft.com/microsoft-intuneMicrosoft Azure Virtual Desktop (AVD): https://azure.microsoft.com/services/virtual-desktopMicrosoft Purview: https://www.microsoft.com/security/business/microsoft-purviewMicrosoft Copilot: https://copilot.microsoft.com/Microsoft Intelligent Security Association (MISA): https://www.microsoft.com/en-us/security/business/intelligent-security-associationMicrosoft Ignite: https://ignite.microsoft.comNerdio: https://getnerdio.comRimo3: https://www.rimo3.com/RSA Conference: https://www.rsaconference.comWindows Hello: https://www.microsoft.com/en-us/windows/tips/windows-hello=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

MSPs are being dragged into compliance whether they’re ready or not, and this episode gives you a practical roadmap from people who’ve already done it. Tim and Shanna break down how to launch compliance-as-a-service, reduce your legal exposure, and finally get paid for work you’re already doing for free.Why Listen:Learn how Compliance Scorecard evolved from a simple checklist into a multi-module GRC platform built by an MSP for MSPs.Hear real stories about CMMC, HIPAA, New York DFS, SOC 2 and cyber insurance requirements driving new revenue and risk.Understand how to document client decisions so “we told you no” is provable when lawyers and insurers get involved.Discover how to reposition your QBRs/TBRs from “ticket counts” to executive-level risk and business impact conversations.See why assigning a dedicated compliance champion inside your MSP is the crucial first step before tools.Get a preview of Compliance Scorecard’s AI-driven policy experience that explains policies “like I’m five” and tests user understanding.*** Cast your vote for the 2025 Podcast Awards: https://www.itbusinesspodcast.com/p/2025-podcast-awards/Links from the Show:Compliance Scorecard: https://www.compliancescorecard.comCMMC (Cybersecurity Maturity Model Certification): https://dodcio.defense.gov/cmmc/About/HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaaNew York DFS (Department of Financial Services Cybersecurity Regulation): https://www.dfs.ny.govFedRAMP: https://www.fedramp.govCIS IG1 (Center for Internet Security Implementation Group 1): https://www.cisecurity.orgSOC 2 (Service Organization Control 2): https://linkly.link/2SBSQSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This NSITSP Member Spotlight dives into Cameron’s journey through higher education IT, a Fortune 500 manufacturing role, church AV/IT, and ultimately going all-in on his MSP in 2020. The conversation explores building recurring revenue from legacy software automation, setting financial and personal boundaries for leaving corporate, and elevating MSP professionalism so clients see you as a trusted strategic partner—not just the person who fixes printers.​Why listen:Learn how Cameron turned a nights-and-weekends web gig into a full MSP practice.Hear how early automation and SQL scripting work led directly to full IT management contracts.Get practical advice on when to leave corporate and what financial guardrails to have in place.Discover why “not all business is good business” and how to define a good-fit client.Understand Cameron’s view on democratizing technology instead of just blocking users.See how The Tech Tribe and peer groups shaped his growth and decision-making.Learn what NSITSP is doing to raise professionalism and give IT providers a voice with regulators.Links from the show: Square PlanIT: https://squareplanetit.comNational Society of IT Service Providers (NSITSP): https://nsitsp.orgThe Tech Tribe: https://thetechtribe.comImmybot: https://immy.botScaleCon: https://scalecon.comUniversity of Louisiana at Monroe: https://ulm.eduKarl Palachuk: https://smallbizthoughts.com American Bar Association: https://americanbar.orgDavid Phillips: https://dependableitservices.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Looking for real-world tech, home, and office upgrades for Black Friday? Marv and Dawn spotlight Roborock robot mops, Plaud AI transcription, Keds conference shoes, active noise-canceling headphones, desk and chair splurges, and smart Christmas lights that daisy-chain cleanly. They wrap it all in an MSP-friendly conversation about IT Nation, podcasting gear, and how AI is quietly improving everyday workflows.​​Products Mentioned: Roborock Qrevo Edge S5A Robot Vacuum and Mop: https://amzn.to/4pxf2fF Treedix USB Cable Tester: https://amzn.to/4pxJmXNMPL 15-Plug Audio Cable Tester: https://amzn.to/4ok0yii Plaud AI / Plaud Note AI Voice Recorder: https://amzn.to/3Kgf10S Ninja Hot & Iced Coffee Maker: https://amzn.to/3LZg1XK Keds Women’s Center 2 Sneakers: https://amzn.to/43SinOb IT Nation Steak Knives: https://amzn.to/4agAiSx RODE PodMic: https://amzn.to/48jEdLO LED Christmas String Lights: https://amzn.to/4oiTX7U Ember Smart Mug: https://amzn.to/48nMgra Ember Tumbler, Temperature Control Travel Mug: https://amzn.to/4pBXv6qSHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.Takeaways: Understand the difference between standards and best practices—and why best practices alone will commoditize your MSPLearn to set and commit to impossible goals for business growthDiscover Keith Ellis’ “magic questions” method to spark breakthroughsPractical ways to differentiate your business beyond certificationsInsights on building trust so clients never want to leaveStrategies for escaping the “success prison” and enjoying more freedomHow to educate clients on your value and avoid the price raceKeith’s recommended books and free resources for MSPsSponsor links for tools to strengthen cybersecurity (ThreatLocker)Mindset shifts for simplifying growth, hiring, and scaling your tech firmLinks from the show: Keith Ellis (Speaker/Coach): https://keithellis.comMagic Questions 2.0 (Book): https://amzn.to/4piFSbgWork Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required)Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2dIt's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/In this lively episode from IT Nation Orlando, Uncle Marv is joined by Mike Estep, Chief Client Officer at Blackpoint Cyber, who discusses the evolution of MSP security products, including EDR Essentials and Compass One. The conversation centers on providing comprehensive solutions that unify endpoint security, compliance, vulnerability management, and billing in one dashboard. Estep recounts his own transition from long-time MSP owner to vendor, the value of partner advisory councils, and how burnout and training remain top priorities within Blackpoint’s partner programs. Key resources mentioned include the launch of Blackpoint University, strategies for career pathing and soft skills training, and insights into expanding globally throughout 2026.Takeaways List: Discover Blackpoint’s new Compass One platform and its game-changing features for MSPsInsights on EDR Essentials and the value of accessible security entry pointsStrategies to combat engineer burnout and promote effective team trainingThe difference between MSP and vendor event participationHow partner advisory councils shape product developmentThe importance of soft skills and business education for techsAdvice on tool consolidation and reducing operational "engineering tax"Blackpoint University: training resources for partnersGlobal expansion and international hiring updatesThe true meaning of trusted client relationships in MSP businessMentioned People, Places & Things: Blackpoint Cyber: https://blackpointcyber.comIT Nation (ConnectWise): https://itnation.connectwise.com/Tenable: https://www.tenable.comBlackpoint CompassOne: https://blackpointcyber.com/platform/Vuori (apparel): https://vuoriclothing.comCarhartt: https://www.carhartt.comDXL: https://www.dxl.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Rob Rae breaks down the next era for IT businesses—Managed Intelligence Providers. Learn about real-world AI adoption, Pax8’s industry playbooks, and how events shape the MSP future.​ Rob uncovers the secrets behind Pax8’s AI Store, best practices for community-building, and strategies for MSPs to embrace AI-driven business opportunities—plus exclusive insights from top industry events.​Takeaways: Understand the transition from MSPs to Managed Intelligence Providers (MIP)Explore Pax8's process for adopting and integrating AI solutionsLearn from Pax8’s community strategies and partner best practicesGet details on the agentic inflection point report and managed intelligence playbookHear the latest on Pax8’s AI marketplace/AI Store rolloutDiscover practical advice for hosting and growing industry eventsBenefit from engaging analogies and tips for translating tech to clientsPick up event planning lessons and insights from top IT conferencesListen to memorable moments, from celebrity guests to behind-the-scenes storiesSee how global MSP knowledge sharing drives innovationLinks for People, Places and Things: Pax8: https://www.pax8.comIT Nation: https://itnation.connectwise.com/Kaseya (reference): https://www.kaseya.comXChange Event: https://www.thechannelco.com/xchangeBlack Point Cyber: https://blackpointcyber.comSalt Lake City Convention Center: https://www.visitsaltlake.com/meetings/convention-center/Austin McChord: https://www.linkedin.com/in/mcchord/Neil deGrasse Tyson (reference): https://www.haydenplanetarium.org/tyson/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/If you’re an MSP aiming to modernize your cybersecurity stack and stay ahead of technology shifts, this episode is your key resource. Mike and Jason share candid insights on automation, AI, and how to future-proof your business with OpenText’s evolving platform.​Why Listen:Deep dive into OpenText’s all-in-one EDR/SOAR/SIM solutionPractical perspectives on vendor consolidation and stack managementReal-world strategies for selling and supporting Microsoft 365 CopilotOpenText’s security bundles, a la carte flexibility, and support approachStories of automation, incident response, and managed security magicExclusive event and peer group opportunities for MSPsExpert advice on becoming a true "business solution provider"Links from the show:OpenText: https://www.opentext.comAppRiver: https://www.appriver.comConnectWise: https://www.connectwise.comMicrosoft 365: https://www.microsoft.com/microsoft-365Pax8: https://www.pax8.comIT Nation: https://itnation.connectwise.com/Canalys: https://www.canalys.comOpenText World: https://www.opentext.com/resources/opentext-worldASCII (Group/Events): https://www.ascii.comBeyond (Pax8): https://www.pax8beyond.com/Gary Sinise: https://www.garysinisefoundation.orgSnoop Dogg: https://www.snoopdogg.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.​Why Listen:The evolution of the channel from ConnectWise roots to today’s landscapeVendor philosophy: “never raise prices” and value for early partnersHow to evaluate vendors using Glassdoor, Reddit, and real customer reviewsThe secrets behind thriving partner ecosystems and true product innovationExclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboardsThe power of company culture, happy teams, and channel reputationPractical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNALinks from the show: CyberFOX: https://www.cyberfox.comIT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comNinja (NinjaOne): https://www.ninjaone.comBlackpoint Cyber: https://www.blackpointcyber.comMSP Process: https://www.mspprocess.comPassword Boss: https://www.passwordboss.comGlassdoor: https://www.glassdoor.comReddit: https://www.reddit.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.Takeaways: ​Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.Hear how millions in vendor-neutral research can boost your business.Discover the new global reach—including ChannelCon EMEA and APAC forums.Understand the true ROI and benefits of GTIA membership.Insights on philanthropy: $2M in channel community donations.How member-driven leadership shapes charitable giving and resources.Strategies to maximize value and accelerate your MSP’s growth.The inside story of GTIA’s split from CompTIA benefits and how it helps members.Links:GTIA (Global Technology Industry Association): https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comScalePad: https://www.scalepad.comPAX8: https://www.pax8.comKaseya Connect: https://www.connectit.com/connect-it-global/ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/aseanDACH Community: https://gtia.org/membership/member-groups/communities/dachANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Dive deep into the channel’s evolution with industry veteran Carolyn April of GTIA. Uncle Marv and Carolyn discuss the organization’s new nonprofit focus, major reports like the State of the Channel, and pressing issues like AI readiness and MSP accountability. Carolyn opens up about her transition to leading GTIA’s research, shares how member feedback shapes research topics, and reveals what it’s like to hit the conference circuit in 2025. This episode is a must-listen for MSPs looking to stay ahead of industry trends and understand the opportunities brought on by recent changes.​Takeaways: Understand the CompTIA-to-GTIA transition and its effect on the channelLearn how GTIA is focusing solely on channel member value as a nonprofitGet the scoop on MSP credentialing and the push for professionalizationHear Carolyn’s perspective on the biggest research trends for 2025Discover what’s changing – and what’s not – in flagship reports and member engagementFind out how AI is reshaping MSP business models, internally and externallyExplore how GTIA integrates research, education, and member servicesHear personal stories from Carolyn’s journey: journalism, research, and leadershipFun side topics: running, skiing, and the dynamics of teaching friends new skillsAction items for MSPs and vendors to adapt and succeedMentioned Entities with URLsGTIA: https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation (conference): https://itnation.connectwise.com/GTIA IT Industry Outlook 2025 PDF: https://www.itbusinesspodcast.com/downloads/GTIA-IT-Channel-Outlook-2025/PAX8: https://www.pax8.comCompTIA Volley Podcast (retired): https://blubrry.com/volleyEMEA Events: https://www.gtia.org/events/emea/CCF Conference (Chicago): https://www.gtia.org/events/ccf/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach. Takeaways: How to transition from agency ownership to revenue consultingReal-time strategies for MSP sales growthAI’s role in sales lead generation—with ethical boundariesSecrets to targeting high-value clients using databases like Apollo.ioImportance of community events for MSP visibility and referralsHard-won lessons on infrastructure, outages, and PR managementNavigating migrations and avoiding MSP vendor pitfallsReferral programs: what works and what doesn’tBuilding a top-of-mind MSP brand in a competitive marketWhy trust and authenticity matter most in today’s IT channelLinks for Companies, Products, Books, Events and People: ​Megan Killion: https://www.linkedin.com/in/megankillion/Moovila: https://moovila.comHubSpot: https://hubspot.comM365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365Apollo.io: https://apollo.ioIT Nation: https://itnation.connectwise.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Keith Ellis joins the show to challenge MSPs everywhere: Are you stuck in survival mode, repeating average practices, or ready for exponential growth? Through personal stories, battle-tested business wisdom, and examples from Microsoft, LinkedIn, and industry disruptors, this episode reveals how commitment, habits and bold thinking transform both mindset and profit. Resources and book recommendations include MagicQuestions.com and The Magic Lamp. Don’t miss the upcoming live show for audience Q&A and more hands-on strategies.​Why ListenLearn Keith’s “impossible goals” strategy for rapid growthDiscover how to turn tech skills into entrepreneurial advantageUnpack the real story behind best practices vs. differentiatorsHear actionable ways MSPs can escape survival modeGet tools for working less, scaling faster (with tech & partnerships)Real examples of turning limiting beliefs into breakthrough successLinks from the show: Keith Ellis: https://keithellis.comMagic Questions Goldmine: https://magicquestions.comThe Magic Lamp (book): https://amzn.to/3JzLjnnWork Less, Scale Faster Community: https://keithellis.com/work-less-scale-faster/Who Not How (book) - Dr. Benjamin Hardy and Dan Sullivan: https://amzn.to/4p9QWHQPumpkin Plan (book) - Mike Michalowicz: https://amzn.to/4oGfMPVSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Callan Sapien of Synthreo to unpack how Synthreo evolved from early ML automation to an MSP-ready AI platform launched in the summer after an acquisition. They discuss the realities of the AI agent and copilot market, the need to focus on observable client problems, and the tension between high-margin opportunities and the security and governance required to deploy AI responsibly. Main topics include no-code/low-code architecture, MSP service delivery, AI as a service, risk management, and go-to-market strategies. Key resources mentioned include Synthreo’s MSP-ready tools and AI workflow offerings; URLs to partner sites and product pages can be added here as soon as confirmed.Takeaways:AI as a service is achievable for MSPs when paired with MSP-ready platforms and practical problem-solving approaches.The path to profitability lies in balancing services and software, not just selling AI features.Focus on identifying real client problems and mapping AI workflows to measurable outcomes.Embrace risk with guardrails: host data properly, verify AI sources, and implement governance.The market is split between early adopters and those scrambling to catch up; MSPs should lead with business value.Links for Companies, Products and Books: Synthreo: https://synthreo.ai Pax8: https://www.pax8.comMicrosoft (general): https://www.microsoft.comIT Nation: https://itnation.connectwise.com/CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilotSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this live IT Nation recap episode, Uncle Marv threads travel anecdotes, conference takeaways, and practical MSP automation into a cohesive narrative. He shares a whirlwind tour that included Lakeland, Philly, and Orlando, culminating in conference reflections and a candid look at the event’s content breadth. The episode doubles as a field report on vendor engagement, with attention to the PitchIT competition and the reality that large conferences often overwhelm attendees with sessions; the solution is deliberate planning and team division to maximize value.IT Nation’s PitchIT Finalists: 1st place, Strategy Overview: https://www.strategyoverview.com/2nd place: Mizo: https://mizo.tech/Steak Knives: ThreatCaptain: https://threatcaptain.com/Companies, Products & Books: IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comASCII Edge / ASCII Cup: https://events.ascii.com/Domotz: https://www.domotz.comHP iLO: https://www.hpe.com/us/en/hpe-integrated-lights-out-ilo.htmlAction One: https://www.action1.comDisney (travel context): https://www.disney.comVendor Swag Shoutouts:Pure Storage: https://www.purestorage.comDriveSavers: https://drivesavers.comMSP CFO: https://mspcfo.com (branding referenced)SuperOps: https://www.superops.com MSP Camp: https://msp-camp.com/ThreatDown: https://www.threatdown.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join Uncle Marv and Eric Torres, VP of Channel and Community Engagement at Pax8, as they break down the latest in AI-powered MSP automation, cloud marketplaces, and the launch of Pax8’s pioneering agent store. Hear how the company is changing the way MSPs deliver value with customizable solutions and managed intelligence.​Takeaways: Pax8’s agent store enables MSPs to buy, sell, and create automation agents for new revenue streams.Managed intelligence is now a core MSP service, not just a feature; excel by adopting a holistic AI strategy.Guided assessments help MSPs understand and roadmap their journey to becoming managed intelligence providers.Security and user control are central to Pax8’s integration and data management model.Real-world agent success stories include restaurant, hospitality, and event management bots that save hours of manual work.Upcoming curriculum and agent stores are designed to meet MSPs wherever they are on their AI journey.​Cloud marketplace customization now gives MSPs direct control over client-facing solutions and shopping options.People, Products, Companies, Tools, EventsPax8: https://www.pax8.comUniversal Orlando: https://www.universalorlando.com/Goo Goo Dolls: https://www.googoodolls.com/Delta (Airlines): https://www.delta.com/Beyond (Pax8 event): https://beyond.pax8.com/ChannelCon (industry event, possible mention): https://www.comptia.org/channelcon​SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Kristin Spiotto, co-founder of Decoded, to discuss the company’s recent rebrand and expanded services tailored for tech firms. Kirstin explains why messaging clarity is the foundation for any successful marketing plan and how they build comprehensive marketing roadmaps that align with business goals such as ARR and client acquisition numbers. From leveraging AI responsibly to harnessing LinkedIn effectively, Kristin delivers actionable insights for MSPs looking to optimize their marketing spend and measure true ROI. Takeaways: Messaging clarity is foundational for all marketing efforts to avoid noise.Marketing roadmaps start with business goals (ARR, clients) and reverse engineer lead generation needs.Full-service marketing includes brand awareness, demand generation, SQL/MQL conversion tracking.KPIs and OKRs are critical to measuring and optimizing campaigns effectively.Website optimization focuses on traffic, engagement time, and conversion actions.Email marketing still delivers best ROI when treated as relationship nurturing.AI tools like ChatGPT can scale content but require clear brand messaging input.LinkedIn should be used strategically for thought leadership and opt-in lead campaigns, not spam.Small MSPs should right-size marketing spends and tactics; avoid wasting money on ads without roadmap.Consistency in messaging and metrics tracking is key to seeing long-term results.People/Products/Companies/Tools/Events: Decoded: https://decodedstrategies.comChatGPT: https://chat.openai.comClaude (Anthropic): https://www.anthropic.com/product/claudePerplexity AI: https://www.perplexity.aiSales Navigator (LinkedIn): https://business.linkedin.com/sales-solutions/sales-navigatorGoogle Analytics: https://analytics.google.comStoryBrand Framework (Don Miller): https://storybrand.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Ready to supercharge your MSP help desk? This episode reveals how PIA’s James Allen and team built a trusted, flexible AI platform that scales with your business and delivers security, efficiency, and community wisdom.Why Listen:Discover PIA’s 60+ built-in automations for service desksHear how vendor-agnostic design ensures flexibilityLearn about the new Automation Hub and Vibe Conding co-pilot for engineersGet insights into securing workflows with ThreatLockerExplore PIA’s global community and Discord for real-time sharingExperience conference moments and personal highlights from JamesCompanies, Products and Books Mentioned:PIA: https://pia.aiConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comChatGPT: https://openai.com/blog/chatgptCoPilot: https://www.microsoft.com/en-us/microsoft-365/copilotIT Nation: https://itnation.connectwise.com/PAX8 Beyond (event): https://www.pax8.com/beyond/Universal Orlando: https://www.universalorlando.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Discover how Thread is reshaping IT service management with next-gen AI features and hear firsthand business insights that will inspire MSPs to scale smarter and deliver better client outcomes.Matt Linn explains Thread’s new customizable AI voice agent powered by Cartesia.Exclusive scoop: Thread’s service intelligence and memory features for MSPs.How Thread helps eliminate non-billable dispatch roles and boost profitability.Insights into Thread’s PitchIT win, conference success, and major financing round.Best practices for MSP cloud, hybrid, and on-prem services in changing environments.Companies, Products and Books Mentioned: Cartesia AI: https://cartesia.aiIT Nation Connect: https://www.connectwise.com/it-nation/connectAI Service Unleashed (2025): https://www.getthread.com/aisu-2025AWS: https://aws.amazon.comPitchIT: https://www.connectwise.com/it-nation/pitchitSpace Center Houston: https://spacecenter.orgSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Want to know how leading MSPs gain real visibility and sell modern security? Tune in as Cavelo launches ‘Flash’—the risk assessment tool MSPs have been waiting for! Don’t miss this unfiltered conversation about MSP sales, cybersecurity roadblocks, and Cavelo’s powerful new solutions—straight talk with industry veterans!Learn how the Flash platform works and why it’s free for existing usersGain MSP-tested advice on asset discovery, vulnerability management, and regulatory complianceGet real-world selling strategies for security servicesDiscover how Cavelo’s tools let you protect what you can't seeCompanies, Products and Books Mentioned:Cavelo: https://cavelo.comIT Nation: https://www.connectwise.com/it-nationTenable: https://www.tenable.comQualys: https://www.qualys.comFlorida Bar: https://www.floridabar.orgSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Mike Psenka at IT Nation Orlando as he reveals how Moovila enables MSPs to develop efficient workflows, reduce errors, and leverage automation. The episode sheds light on competency ladders, staff optimization, and industry-specific templates for success.​Learn why career progressions and entry-level roles are changing.Get the scoop on Moovila’s Project Hub, built by and for MSPs.Real feedback from customers driving product features and enhancements.Explore memorable partnership moments and the “blurple cow” movement.Links:Moovila: https://www.moovila.comIT Nation: https://www.itnation.comGTIA Innovative Vendor Award: https://poweredservices.io/gtia-awardsCRN AI100: https://www.crn.com/news/cloud/the-2025-crn-ai-100-innovatorsLinkedIn (Moovila): https://www.linkedin.com/company/moovila/CMMC: https://www.acq.osd.mil/cmmc/ (Cybersecurity Maturity Model Certification)Pitch It: https://www.connectwise.com/pitchitSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Recorded live at IT Nation Orlando, Uncle Marv sits down with Khanh Tran, CEO of Biorn Cyber Group, to break down what CMMC compliance truly involves for MSPs, from level distinctions to remediation hours and policy controls. The conversation covers the evolving complexity in cybersecurity requirements, why veteran-led organizations stand out, and how boutique services can empower small/medium businesses without breaking budgets. Key resources like IntelliGRC, FedRAMP compliance, and the importance of integrity in cybersecurity consulting are discussed in depth.​If you want to future-proof your MSP with up-to-date cybersecurity compliance, tune in to this candid IT Nation interview. Khanh Tran’s practical wisdom on CMMC, cost realities, and building partnerships offers game-changing insights.Why ListenCMMC explained—what MSPs must know nowReal-world examples of primes and subs navigating complianceLevel One vs Level Two: actionable insights and hours requiredFedRAMP, technical controls, and trusted enclaves demystifiedCost breakdowns for staffing, outsourcing, and risk managementRPOs and integrity: how to choose the right cybersecurity partnerVeteran leadership story—servant leadership and mission-driven hiringLinks from the show:Mentioned EntitiesBiorn Cyber Group: https://biorngroupcyber.comIntelliGRC: https://intelligrc.comNIST: https://www.nist.govFedRAMP: https://www.fedramp.govSenteon: https://senteon.co/Goo Goo Dolls: https://googoodolls.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Thinking ThreatLocker is spyware? Think again! Uncle Marv breaks down what ThreatLocker really does. Uncle Marv also shares candid stories and lessons for MSPs, from protecting client networks to handling difficult provider transitions and legal compliance. If you’re serious about your MSP reputation and want to stay on the right side of the law, this episode is a must-listen.​Understand why ThreatLocker is not spyware and how it actually protects client environments.​Learn practical ways to educate both clients and vendor technicians about modern security and application allowlisting.Recognize the importance of MSP professionalism, especially during client offboarding or provider transitions.​Grasp legal risks for MSPs in Florida if RMM or EDR agents are left behind, including the consequences cited under Florida Statute 815.06.Read Florida Statute 815.06 (Offenses Against Computer Users): https://tinyurl.com/4bpbsu78SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv closes out day two at the ASCII Cup by sitting down with Jason Jones from Microsoft, sharing proven tips to leverage the latest Microsoft partner program changes and security bundles. The conversation covers everything MSPs need to know about the new Defender and Purview Suites, actionable Copilot deployment, and best practices in using the partner portal and MS Learn for ongoing training. Enjoy authentic stories, practical advice, and a few sports laughs as the show highlights the importance of listening to MSP feedback, fostering community collaboration, and staying current on essential security tools.​Explore how Microsoft’s latest partner program changes enable MSPs to deliver robust cloud security, streamline licensing, and unlock new revenue streams with AI-powered Copilot and Defender Suite.This episode spotlights community-driven MSP innovation, Microsoft’s hands-on approach at ASCII, and top strategies for mastering partner portal benefits and training with MS Learn.​Uncover key takeaways for every MSP, from actionable Copilot prompts and essential AI guardrails, to maximizing client value through new security licensing and hands-on distributor support at ASCII Edge.SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Live from the energetic ASCII Cup in Philadelphia, Uncle Marv and tech community leader Ken Patterson cover what matters most to the IT channel: people, purpose, and progress. They reflect on Alan Weinberger’s legacy, the role of events in bringing MSPs together, and how shifts like COVID, cloud, and now AI continue to re-shape both operations and client expectations. Ken tells the Todyl story, emphasizing GRC and unified security, while also sharing personal advice for MSPs aiming to move from break-fix to true consultative partnership.Companies, Products and Books:Todyl: https://todyl.com/ASCII Group: https://www.ascii.com/PAX8: https://www.pax8.com/ConnectWise: https://www.connectwise.com/Alan Weinberger (ASCII Founder): https://tinyurl.com/ynx7xbxrIT Nation: https://www.connectwise.com/theitnationSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ready to level up your MSP business? This episode dives deep into the strategies that power rapid growth, smarter product selection, and lasting success—directly from peer group leaders with decades of experience.Discover how MSP peer groups like ASCII Spark can help your business multiply revenue, streamline product decisions, and share real industry best practices. Featuring insights from Erez Zevulunov of MIT Consulting.Explore the evolution of managed services, from cybersecurity to AI, as Erez Zevulunov explains why joining ASCII Spark is essential for collaboration, rapid growth, and making smarter choices for your MSP.Find out how leading MSPs leverage peer groups to drive 10-15% year-over-year growth, integrate flexible security solutions, and stay ahead in the competitive tech landscape with expert advice from MIT Consulting and ASCII Spark.Companies, Products and Books: MIT Consulting: https://mitconsulting.ca/ASCII Spark Accountability Groups: https://www.ascii.com/accountability-groupsSentinelOne: https://www.sentinelone.com/BlackPoint Cyber: https://blackpointcyber.com/Huntress: https://www.huntress.com/Ingram Micro: https://www.ingrammicro.com/Rob Rae: https://www.linkedin.com/in/robtrae/ASCII EDGE: https://www.asciievents.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join Uncle Marv for an enlightening conversation unveiling the rewards and challenges of leading MSP peer groups, shared by US iTek’s David Stinner at ASCII Edge.​Learn how ASCII Spark peer groups elevate MSPs through collaboration, sharing success stories, best practices, and practical change, as David Stinner unpacks lessons from his journey.Discover actionable insights for MSP owners—David Stinner reveals how peer groups can accelerate business growth, tackle technical hurdles, and inspire leadership in the IT sector.​Tune in for the inside scoop on MSP best practices, technical case studies, and peer group leadership strategies that have set US iTek apart, all presented live from ASCII Edge.SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this episode recorded at the ASCII Cup in Philadelphia, Uncle Marv welcomes Dawn Sizer, co-founder and CEO of 3rd Element Consulting, to share her MSP journey rooted in a service-first and security-first philosophy. Dawn describes the evolution of her company from a physical security subsidiary to a leading MSP, emphasizing client flexibility without hidden costs and tackling tough projects like ISP moves with patience and expertise. She highlights exciting developments in AI, including agentic AI tools integrated into their CRM system, Go High Level, which promise to improve workflow and client engagement.Dawn also reflects on the tremendous value of belonging to the ASCII MSP community, lauding its supportive network and the women’s group initiative for fostering open, solution-oriented discussions. Fond memories of Alan Weinberger, ASCII’s founder, underscore the tight-knit, caring atmosphere of the MSP world. Her recognition with the 2025 Channel Pro MSP Leadership Award serves as a testament to genuine service and leadership.Companies, Products & Books: 3rd Element Consulting: https://3rdelementconsulting.com/ASCII Group: https://asciigroup.orgGo High Level (CRM): https://www.gohighlevel.comChannel Pro MSP Leadership Award: https://www.channelpronetwork.com/2025/08/12/top-msps-for-2025-channelpro-network/HubSpot: https://www.hubspot.comTech Tribe: https://techtribe.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes ASCII CEO Jerry Koutavis for a candid conversation on why vendor-neutral collaboration is the key to thriving in a rapidly evolving MSP landscape. Listeners will learn about ASCII’s 40+ years of industry leadership, how to approach client discussions around AI, and why moving “from VAR to MSP” is only the beginning. The episode includes a preview of ASCII’s AI Collective and provides insights into building trust and optimizing service delivery amidst constant change. Why Listen:Learn how to kickstart impactful client conversations about AIDiscover ASCII’s vendor-neutral, collaborative resources for MSPsHear about upcoming AI Collective webinars and member code sharingGet insights on navigating rapid tech change with confidenceConnect with a CEO who leads 1,500+ MSPs nationwideCompanies, Products and Books Mentioned: ASCII Group: https://ascii.com/ConnectWise: https://www.connectwise.com/Kaseya: https://www.kaseya.com/Datto: https://www.datto.com/Arnie Bellini: https://www.linkedin.com/in/arniebellini/ASCII EDGE event: https://www.asciievents.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits with Josh Liberman live at the ASCII Cup in Philadelphia. Josh reflects on three decades of running Net Sciences and the pivotal decision to go “all in” on managed services. Stories span global travels, challenging transitions, and heartwarming ASCII memories—including an emotional tribute to Alan Weinberger. Don't miss actionable business advice, community-building strategies, and Josh’s signature humor.Why Listen:Learn how and why to transition to a flat-rate MSP modelDiscover the "pumpkin plan" and customer selection strategyUnderstand the power of ASCII as a professional familyGet real-world advice for handling client churn with confidenceHear behind-the-scenes stories of industry travel and networkingExperience touching moments honoring Alan WeinbergerExplore the broader impact of community and peer groupsGain actionable tips for MSP resilience and adaptabilityUnderstand business growth through trusting relationshipsLaugh and learn from candid stories and road trip anecdotesCompanies, Products & Books Mentioned: Net Sciences: https://netsciences.comASCII Group: https://www.ascii.comChannelPro Events: https://www.channelpronetwork.com/eventsDattoCon Europe: https://www.dattocon.comSonicWall: https://www.sonicwall.comIngram Micro: https://www.ingrammicro.comMicrosoft: https://www.microsoft.comCVX Expo: https://www.cvxexpo.comLiberty Bell: https://www.nps.gov/inde/learn/historyculture/stories-libertybell.htmChad Kempt (ASCII Member of the Year): https://www.linkedin.com/in/chadkempt/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Joe Balsarotti, president of Software To Go and longtime ASCII board member. Joe shares a treasure trove of business wisdom from four-plus decades in IT, including how strategic vendor relationships and white-glove service drive MSP success today. Together, they honor the legacy of ASCII founder Alan Weinberger, discuss how referral networks and peer forums fuel growth, and offer advice for newcomers and veterans alike. Discover actionable takeaways, memorable stories, and key resources live from Philadelphia’s biggest IT community event!Why Listen:How MSPs survive 45+ years of tech changePractical tips on Windows migrationsUnique benefits of ASCII membershipHeartwarming tribute to Alan WeinbergerReal client success stories post-COVIDHigh-value peer referrals and forumsRecruitment and growth strategies for IT businessesCompany, Products and Books Mentioned:Software To Go: https://www.software-to-go.com/main.phpASCII: https://www.ascii.com/Ingram: https://www.ingrammicro.com/DH (Distributor): https://www.dhdistributing.com/Sheraton Philadelphia: https://www.marriott.com/en-us/hotels/phldi-sheraton-philadelphia-downtown/overview/Alan Weinberger: https://www.linkedin.com/in/alanweinberger/ (Founder, ASCII)Comdex (event): https://en.wikipedia.org/wiki/COMDEXSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv streams live from the ASCII Edge event in Philadelphia, capturing the energy of the final channel gathering of the year. He’s joined by Steve Copeland from Rythmz, who shares insights on supplying Internet for live events and reflects on his journey from MSP to vendor. The episode pays heartfelt tribute to Alan Weinberger, founder of the ASCII Group, illustrating how his legacy of inclusivity and “community over competition” shaped today’s IT landscape. Guests trade stories of big city dinners, freezing walks, and the memorable embrace that defined ASCII’s culture.Listeners discover how the ASCII Cup serves as a celebration for both vendors and MSPs, bringing together diverse personalities for stories of growth, persistence, and fun. The conversation travels from garage MSP beginnings to vendor successes, from philosophical late-night talks to the nuts and bolts of event logistics. Emotional tributes highlight Alan’s enduring influence and the people who have carried his vision forward—even in his absence. Mentioned Entities:ASCII Group: https://www.ascii.comRythmz: https://www.rythmz.comSonicWall: https://www.sonicwall.comPax8: https://www.pax8.comSolutions Granted: https://www.solutionsgranted.comScaleCon: https://scalecon25.com/MSP Camp: https://www.mspcamp.comRedding Market: https://readingterminalmarket.orgAmazon: https://amzn.to/3EiyKoZBest Buy: https://www.bestbuy.comMicro Center: https://www.microcenter.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I chat with Ryan Redmond, founder of Optrua and a long-time advocate for smarter sales, better systems, and industry progress. Ryan walks us through his background in CRM and ERP, shares why MSPs struggle with sales automation, and explains the challenges facing IT professionals when adopting Microsoft Dynamics and integrating it with existing business tools. We also dig into why process matters more than technology, how co-pilot and AI are changing the game, and what NSITSP is doing to move industry standards forward.Topics include Optrua’s consulting approach, practical tips for CRM adoption, sales process optimization, resources for MSP growth, and the importance of active participation in IT advocacy. You’ll find fresh perspectives to help you run your business smarter.​List of Companies, Products, and Books: Optrua: https://optrua.comNSITSP: https://nsitsp.orgMicrosoft Dynamics: https://dynamics.microsoft.comMicrosoft 365: https://microsoft.com/microsoft-365Microsoft CRM (now Dynamics): https://dynamics.microsoft.com/crm/IAMCP: https://iamcp.orgSalesforce.com: https://www.salesforce.comOracle: https://www.oracle.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I share the latest MSP field story—helping a client whose remote staffer in Argentina couldn’t connect via VPN. What starts as a routine setup turns into a wild ride through blocked IPs, throttled Starlink connections, and Argentina’s secret war on VPNs. Hear how Ubiquiti’s VPN options, Microsoft 365 authentication quirks, and a dash of Duo MFA finally kept the user online.We’ll also chat about the latest MSP headlines, including ConnectWise patches, DefensX’s AI-enhanced secure browser, and cybersecurity reminders for October. Of course, there’s gear talk—the Red Tiger dash cam and its challenger, the VIOFO A229—and updates on my upcoming appearances at ASCII Edge and IT Nation Connect. IT pros, grab your notebook—this one’s equal parts troubleshooting and triumph.News:DefensX Secure Browser now offers native support for OpenAI Atlas: https://tinyurl.com/bdtrmtasCritical ConnectWise Flaws Expose MSPs to Fake Update Attacks: https://tinyurl.com/ys4ncpxkCompanies, Products, Books Mentioned:ConnectWise Automate: https://www.connectwise.com/software/automateDefensX: https://www.defensx.comUbiquiti: https://www.ui.comAT&T Business Fiber: https://www.att.com/businessNetBird: https://netbird.ioDuo: https://duo.comRed Tiger Dash Cam: https://redtigerdashcam.comVIOFO A229 Dash Cam: https://www.viofo.comASCII Edge Conference: https://www.asciievents.comIT Nation Connect: https://www.connectwise.com/theitnation/connectAmazon: REDTIGER Dash Cam Front and Rear: https://amzn.to/3JjhgzSVIOFO A229 Plus Front and Rear Dash Cam: https://amzn.to/3WlGxwpSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes back Kyle Kenyon, “The Pro Tech Guy,” for a lively, no-fluff conversation about cybersecurity, running an MSP, and working smarter — not harder. Kyle opens up about his origins, growing his space, and moving away from “man in the van” operations toward a more structured MSP approach.They dive into key challenges like client education, tool overload, and balancing personal passion projects with business demands. From SonicWall’s mess to the importance of MFA and password management, this episode delivers tactical IT talk and fun anecdotes alike. Kyle’s humor and real-life stories will resonate with every tech who’s ever had to rebuild a client relationship — or a website — from scratch.Mentioned Companies, Products & BooksSonicWall: https://www.sonicwall.comDiscord: https://discord.comRaspberry Pi: https://www.raspberrypi.comSquarespace: https://www.squarespace.comWordPress: https://wordpress.orgTechCon Unplugged (by MSP Unplugged / Paco LeBron): https://mspunplugged.comASCII Group: https://www.ascii.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv hosts a special 10-year reunion with Chad Kempt of Fast Computers to revisit their classic “Man in the Van vs. MSP” debate and explore how the world of solo techs and small MSPs has evolved. They dig into shifting vendor landscapes, realistic service models, and why being lean, documented, and relationship-driven still wins in today’s managed services space.This episode offers hard-won insights into scaling without losing personal touch, crafting an exit-ready business, balancing SLAs, and surviving the vendor squeeze. Whether you’re a solo tech hustling daily or running a 20-person MSP, this candid, real-world conversation reminds everyone that good service is good service—no matter the size.Companies, Products, and ReferencesInstant Housecall: https://www.instanthousecall.comHuntress: https://www.huntress.comApple: https://www.apple.comRogers: https://www.rogers.comIngram Micro: https://www.ingrammicro.comMicrosoft Azure: https://azure.microsoft.comZoom: https://zoom.usIT Glue: https://www.itglue.comKaseya: https://www.kaseya.comASCII Group: https://www.ascii.comPAX8: https://www.pax8.comDatto (Datto): https://www.datto.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Ever wonder how someone leaps from an art history degree to leading automation in the MSP world? In this episode, Tara Rummer, Channel Captain at Immy Bot and Advisor with Immense Networks, sits down to unpack her real journey—facing down imposter syndrome, championing neurodiversity, and finding her “aggressively friendly” groove. From early days building operational processes for an MSP to becoming the face of rapid automation, Tara shares what makes her tick and why authentic conversations matter now more than ever.In our chat, we dive into what sets Immy Bot apart from tools like Chocolatey and Ninite, the challenge (and the payoff) of transparent leadership, and why workplace culture wins over quick fixes every time. Plus, Tara reflects on the importance of supporting neurodiverse individuals in IT and how her LinkedIn mantra—“Hi, friends, foes, wizards, warlocks and jelly cat enthusiasts!”—is all about making everyone feel welcome. Definitely an episode packed with heart, strategy, and stories you don’t hear every day. Companies, Products, Books Mentioned (with URLs)ImmyBot: https://www.immy.bot/Immense Networks: https://immense.netbVoIP: https://www.bvoip.comAction1: https://www.action1.comChocolatey: https://chocolatey.orgNinite: https://ninite.comSentinelOne: https://www.sentinelone.comPax8: https://www.pax8.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode explores why professionalism, certification, and ethics matter more than ever in the IT sector. Diana Giles talks about her rise as a recognized industry leader, the transition from side hustle to full-time business, and the benefits of clear communication for IT consultants. Hear insights from Diana’s teaching career and community involvement!​Diana also demystifies the need for certifications and the impact of evolving industry standards, all while reaffirming the importance of integrity and raising the bar for IT service providers everywhere.​Companies, Products, Books MentionedNational Society of IT Service Providers (NSITSP): https://www.nsitsp.org/Skyline IT Management: https://www.skylineitmgmt.com/ASCII Group: https://www.ascii.com/Microsoft 365: https://www.microsoft.com/en-us/microsoft-365SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode opens with a bombshell: Synology finally reversed its drive compatibility policy for NAS units, allowing IT pros and businesses to use third-party drives again—a move that’s sent shockwaves through online forums and social media. I discuss the implications for MSPs and what it means for client storage setups. Next, DattoCon coverage reveals Kaseya’s acquisition of Inky, integrating cutting-edge AI email security into its MSP platform. I share community feedback, weigh pros and cons, and offer practical advice on adapting your stack.Listener shoutouts go to Diana Giles, Kyle Kenyon, and Troy Casper, with peer forum updates and troubleshooting tales. Personal gripes about vendor portals and credit card changes bring real MSP business struggles to the surface. Finally, hands-on reviews of Datto and EnGenius Wi-Fi access points showcase practical insights for network management. Upcoming events like ASCII Cup and IT Nation roundWhy Listen: Synology lifts third-party drive limitsInky AI email tech now part of KaseyaMSP vendor frustrations—address & billing changes explainedReal-world Wi-Fi access point comparisons: Datto vs EngeniusCompanies, Products, Books MentionedSynology: https://www.synology.comDatto: https://www.datto.comKaseya: https://www.kaseya.comInky: https://www.inky.comEnGenius: https://www.engeniustech.comUbiquity: https://www.ui.comUGreen: https://www.ugreen.comN-able: https://www.n-able.comBitdefender: https://www.bitdefender.comHuntress: https://www.huntress.comBlackpoint Cyber: https://blackpointcyber.comDomotz: https://www.domotz.comAction1: https://www.action1.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSICItem Title: Upbeat CorporateItem URL: https://elements.envato.com/upbeat-corporate-HHAM5NZAuthor Username: music_waves_productionItem License Code: WXBA2N3UDPSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Hear from Bradley Gross, one of the tech industry’s top attorneys and founder of Bradley Gross, PA. With over 20 years representing MSPs, Brad shares what every IT pro must know as lawsuits skyrocket around ransomware events. The conversation covers the specifics of contract language, rising legal standards, and how vendor agreements now shape your liabilities. Listeners also get actionable resources, advice on insurance policies to review, and Marv and Brad’s take on setting real-world client expectations that keep everyone safer. Actionable TakeawaysReevaluate your insurance: Confirm you have updated cyber, E&O, and liability policies tailored for cyber threats.Review and update your contracts: Ensure documents detail your services, limitations, and clarify what’s not covered.Educate your clients upfront: Proactively manage customer expectations to preempt knee-jerk blame and legal action.Companies, Products, and Books MentionedLaw Office of Bradley Gross, PA: https://bradleygross.comTechnology Broadcast (podcast): https://bradleygross.podbean.com/Acronis: https://www.acronis.comSentinelOne: https://www.sentinelone.comFortinet: https://www.fortinet.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join Uncle Marv and veteran MSP Tom Wyant as they dive deep into the Ubiquiti ecosystem for IT professionals. Discover real-world tips for replacing SonicWall and Cisco hardware, advanced UniFi management, and transitioning to cost-effective network hardware for MSPs. Whether you’re an Ingenious, Synology, or Cisco fan, get candid pros and cons plus actionable advice designed for IT business owners.Actionable TakeawaysConsider Ubiquiti for new deployments and client upgrades: it offers robust features, is easy to manage, and dramatically reduces ongoing licensing costs.Always stock spare hardware and leverage 5-year replacement warranties to provide seamless support and minimize downtime for clients.Use Synology not just for storage, but for virtualization, backup, and value-added MSP services; maximize the compatibility features for deploying third-party devices and apps.Amazon LinksApple iPad 11-inch: https://amzn.to/4nTH6cs16-in-1 Thunderbolt Docking Station: https://amzn.to/472VLwiPhilips Sonicare Protection Rechargeable Electric Toothbrush: https://amzn.to/42mtBd1Companies, Products, and Books MentionedUbiquiti: https://www.ui.com/Synology: https://www.synology.com/SonicWall: https://www.sonicwall.com/Engenious: https://www.engeniustech.com/Hostifi: https://hostifi.com/Meraki: https://meraki.cisco.com/Cisco: https://www.cisco.com/UniFi Store: https://store.ui.com/Reolink: https://reolink.com/Philips Sonicare: https://www.usa.philips.com/Domotz: https://www.domotz.com/Datto: https://www.datto.com/Keeper: https://www.keepersecurity.com/CrowdStrike: https://www.crowdstrike.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNMLSPONSOR MUSICItem Title: Upbeat CorporateItem URL: https://elements.envato.com/upbeat-corporate-HHAM5NZAuthor Username: music_waves_productionItem License Code: WXBA2N3UDPSPONSOR MUSIC:Item Title: An Summer Ambient CorporateItem URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPCAuthor Username: Cozy_VibesItem License Code: TUN8XQDGWV === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode explores the journey of Kevin Dutkiewicz launching Tech Brews, his approach to serving underserved small businesses, the struggles with business administration, and the philosophy of running a modern MSP without the typical minimums. Uncle Marv and Kevin debate the realities of break-fix models, Trunk Slammer myths, and community-driven solutions. Listeners gain insight into tech stacks, vendor management, legacy client support, and why being active in groups like MSP Geek is vital for IT pros. Geek out with discussions on home automation, Code Mash, and what truly helps an MSP succeed in today’s dynamic market.Actionable TakeawaysFocus on providing IT support to small businesses with affordable, accessible service—there’s an untapped market below typical MSP minimums.Evolve your toolset (ticketing, quoting, documentation) as your business matures and scales.Be intentional with work/life boundaries and stay active in community groups to sharpen your skills and network.Companies, Products, and Books MentionedTech Brews: https://www.techbrews.co/OIT VoIP: https://www.oit.coHalo PSA: https://halopsa.comHudu: https://hudu.com/Sophos: https://sophos.comHuntress: https://huntress.comIT Glue: https://itglue.comClickUp (Project Management Platform): https://clickup.comZomentum (Quoting): https://www.zomentum.comCode Mash Conference: https://codemash.orgMSP Geek: https://www.mspgeek.orgTony Packo’s Restaurant: https://tonypackos.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.