Turning Cyber Risk into Revenue (EP 870)
Discover how ThreatCaptain helps MSPs turn cybersecurity risk into financial wins with sales enablement, rapid onboarding, and real-world revenue stories.
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs) · Adam Anderson
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Ever struggled to get your clients to care about cybersecurity? Adam Anderson from ThreatCaptain shares how their platform helps MSPs translate complex cyber risks into clear financial impacts that business leaders understand. Find out how one MSP turned a simple simulation into $7,000 in new monthly revenue, and why talking dollars and cents is the key to winning over CFOs. Tune in for actionable insights, real-world stories, and a fresh approach to selling security.
Why Listen:
- Learn how to turn cyber risk into business value
- Real MSP stories of revenue growth
- The importance of financial storytelling for sales
- How to onboard and show value in one day
- Insights on compliance frameworks and revenue
- The “fun boat ride” approach to client conversations
Guest: Adam Anderson
Adam Anderson is the CEO and co-founder of ThreatCaptain, a four-time cybersecurity entrepreneur, and a passionate advocate for bridging the gap between technical and business leaders. With a track record of successful exits and a knack for making cybersecurity accessible, Adam is on a mission to help MSPs drive real business value.
- Website: https://threatcaptain.com/
- LinkedIn: https://www.linkedin.com/in/adamandersonceo/
Companies, Products, and Books Mentioned
- ThreatCaptain: https://threatcaptain.com
- ConnectWise: https://www.connectwise.com
- Security 360: https://www.connectwise.com/platform/security/security-360
- NIST CSF 2.0: https://www.nist.gov/cyberframework
- HIPAA: https://www.hhs.gov/hipaa/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.