The Agency Profit Podcast

Points of Interest00:00 - 00:15: Introduction00:43 - 01:17: Significance of shared values and building relationships beyond transactions.01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships.15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales relationships.15:54 - 16:48: Warning against agencies making unrealistic promises and the importance of setting proper expectations.16:48 - 17:25: Focusing on results through key performance activities and performance-based communication with clients.18:21 - 19:26: Importance of people in agency success, team longevity, and functional infrastructure.19:26 - 20:13: Recognition of external expertise impact and gratitude for positive collaboration.21:19 - 22:46: Retaining a team through proper hiring and the importance of shared vision and goals.22:46 - 26:15: Profiling jobs before hiring and developing team buy-in with shared goals.26:18 - 28:34: Shift in agency focus - efficiency vs. strategy and the importance of pricing models and valuing agency work.28:34 - 30:05: Delivering and receiving value in relationships and opportunities existing regardless of economic climate.30:05 - 31:01: Call to re-evaluate pricing modelsGuest LinksTim Burke's LinkedIn Profile Conduit Digital's Website Conduit Digital's LinkedIn Page Conduit Digital's YouTube Channel Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Points of Interest0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background.2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success.4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face.8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue of scope creep.11:30 - 13:45 - Team Clarity and Training: Melissa emphasizes the importance of team clarity and training.13:45 - 15:27 - Integrating Operations Early: The conversation touches on integrating operations early in an agency.15:27 - 16:02 - Starting with Conversation: Melissa talks about starting with a conversation when dealing with agency owners.16:02 - 17:37 - Importance of Output: Discussion about focusing on the desired output and the quality of project management tools.17:37 - 19:23 - Documenting Processes: Marcel transitions to discussing the timing of documenting processes and the potential pitfalls.19:23 - 22:20 - Framework - DISCO: Melissa introduces her DISCO framework for refining workflows and processes.22:20 - 28:01 - SOPs and Training: Discussion on the right time to create Standard Operating Procedures (SOPs) and the importance of team training.28:01 - 32:55 - Additional Tips: Melissa suggests focusing on the tool stack and addressing team training.Show NotesLink to youragencyauthority.comLink to Melissa's LinkedIn Profile Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

00:00 – 00:32: Introduction and background of the guest, Mandi Ellefson.00:32 – 03:42: Discussing the challenges faced by service-based businesses, especially agencies, in scaling beyond $1 million.03:42 – 07:38: Importance of creating an “irresistible offer” to enhance scalability and overcome common obstacles.07:38 – 12:12: Exploring the concept of crafting a compelling value proposition and aligning it with client needs.12:12 – 16:35: The significance of pricing strategy, client positioning, and delivering exceptional value to boost scalability.16:35 – 17:21: The role of mindset in scaling a business and embracing the concept of “thinking bigger.”18:56 – 19:15: Reflecting on the pivotal moment that transformed Parakeeto and the impact of reimagining the ultimate solution.19:15 – 19:38: Overnight transformation in deal size and business growth by focusing on solving bigger problems with more value.19:38 – 20:19: Zooming out to identify substantial problems, creating more value, and building a substantive process for better solutions.20:19 – 22:02: Recognizing the importance of transitioning from services to software and standardizing processes for scalability.22:02 – 22:49: Sharing experiences of intentionally under-engineering processes and the necessity of maturity in business decisions.22:49 – 23:23: Discussing the process of scaling a service firm and the service product positioning matrix.23:23 – 23:51: Emphasizing the impact of an irresistible offer on increasing prices and achieving a 300% or more price point increase.23:51 – 24:39: Introducing the client success map as a sales tool and developing the service management blueprint for scalable outcomes.24:39 – 26:50: Leveraging traffic light systems for internal evaluation, improving product quality, and enhancing client outcomes.26:50 – 29:22: Progressing through the five exits for scaling: project/account management, operations management, client strategy, sales, and executive leadership.29:22 – 30:39: Insights into the role of operations management in freeing up the CEO for growth and connecting operations with finance.30:44 – 31:50: The order of exits and the significance of separating client strategy from account and project management.31:50 – 32:51: The sequence of exits: sales as exit four and executive leadership as exit five, with a focus on building a scalable sales team.Show Notes/LinksMandi’s Scalability ChecklistLink to the book on AmazonLink to Mandi’s Agency “Hands Off CEO”Link to Mandi’s Linkedin Profile Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles.He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfillment and growth.Find his books here:The Agency BlueprintThe Practical AgencyPoints of Interest00:01:06 – 00:01:26Meet Robert PatinMarcel highlights Robert’s background and accomplishments, emphasizing his expertise and experience in operations, finance, and consulting for creative agencies.00:03:38 – 00:03:43Introduction to Client Lifetime ValueMarcel initiates the discussion on Client Lifetime Value (CLV) and its importance, setting the stage for the main topic.00:04:01 – 00:05:17Importance of Increasing CLVMarcel and Robert discuss the significance of increasing CLV, especially in the context of expensive client acquisition, and outline key levers to maximize its impact on agency profitability.00:06:01 – 00:06:22The Churn CeilingRobert introduces the concept of the “churn ceiling,” highlighting the critical role of client retention in agency growth.00:08:18 – 00:08:54Strategic Client RelationshipsMarcel and Robert delve into the importance of building strategic relationships with clients, emphasizing the value of being a trusted advisor.00:10:04 – 00:10:32Undermining Factors in Client RetentionThe discussion uncovers factors that undermine an agency’s ability to retain clients and improve CLV, focusing on delivering value and adapting to client needs.00:12:45 – 00:13:00Expanding Revenue without Operational DragMarcel and Robert explore strategies to expand client revenue without adding operational complexities, emphasizing understanding client needs and navigating opportunities wisely.00:14:21 – 00:16:23Quality vs. Quantity of RevenueThe conversation deepens into the tension between client lifetime revenue and gross profit, highlighting the importance of careful balance and considering long-term impact.00:17:53 – 00:18:18Creating Value through AdaptationMarcel and Robert emphasize the value of adapting agency operations to facilitate problem-solving for clients, creating goodwill and trust.00:18:55 – 00:19:15Value vs. Short-Term GainsThe discussion reveals the pitfalls of contrived efforts to inflate CLV without providing genuine value, emphasizing the importance of solving customer problems.00:22:59 – 00:23:40Balancing Revenue and ProfitThe podcast concludes with insights into balancing revenue and profit, stressing the importance of reconciling price, scope, and cash flow for long-term agency success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:GoWPQuickly HireGoWP FaceBookABOUT: Emily is the Chief Operating Officer for GoWP, a company helping agencies grow through their dedicated staffing and via white-label WordPress service development. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Chris's InstaChris's YouTubeLinkedInDealmaker ConciergeDealmaker Wealth SocietyABOUT: Chris Moore is an entrepreneur, investor, full-stack digital marketer, best-selling author, and business growth specialist. He has a strong background in business development, customer experience design, and business growth strategy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jason's author pageAgency MasteryJason's Blog Jason's PodcastLinkedInYouTubeABOUT: Jason is one of the prominent thought leaders and coaches for digital agencies in the space. He's literally written the book for growing an agency from nothing to two eight-figure agencies. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Check out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkithttps://parakeeto.com/toolkitGet the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!https://lovethepodcast.com/AgencyProfit Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Alife’s LinkedInAlfie’s FacebookCactusInstagramTwitterABOUT: Chartered accountant and Managing Partner at Cactus, Alife helps small to medium-sized agencies to achieve profitable growth organically through Mergers and acquisitions. He also trains agency staff to be more commercially aware. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's LinkedInUpsourced LinkedinYoutubeTwitterInstagramUpsourced AccountingAgency Lifecycle blogABOUT: Ryan is an experienced operations and finance leader for creative agencies and venture-funded startups. As a partner at Upsourced, he helps scaling agencies build better plans, see the future, and drive profits. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corey's LinkedInCorey's WebsiteVertical Go-To-Market podcastABOUT: Corey helps agencies break the cycle of flat sales by becoming a vertical market specialist. Host of the Vertical Go-To-Market podcast, Corey is also the author of Focus Vertical (Q3, 2023) and the former CMO at Scorpion (which he scaled from $20-$150M in 6 years). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ilia's TwitterIlia's LinkedInThe Toggl BlogToggl's Anti-Surveillance StatementAgency Profit Margins blogABOUT: Toggle might be well known for their time tracking software, but they also offer project management/resource and capacity management tools (Toggl Plan) plus hiring software (Toggl Hire) used by over 70,000 teams across the world. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogMARCEL'S LINKS:ParakeetoAgency Profit PodcastLinkedInParakeeto’s LinkedInTwitterABOUT MARCEL: Marcel is co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google. In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains –he's also an in-demand keynote/virtual speaker and podcaster. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Ad GirlsCourtneyTarrant.comCourtney's InstagramCourtney's LinkedInMillion Dollar Agency MentorshipABOUT: Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jelly AcademyJelly MarketingDarian’s LinkedIn Jelly Marketing Facebook Jelly Marketing Twitter Jelly Marketing LinkedIn Marketing News CanadaABOUT: Darian Kovacs is the Indigenous (Metis Nation) founder of Vancouver-based PR, digital ads, and SEO company Jelly Digital Marketing & PR, alongside the digital marketing school, Jelly Academy. The host of the podcast Marketing News Canada, he’s also on the board of NPower Canada. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Yellow PencilPaul's LinkedInPaul's 311 podcast legendarypodcasts.com/paul-bellowsABOUT: Paul Bellows is the President and co-founder of Yellow Pencil. Since 1996, his team has designed and built digital platforms and worked alongside public sector clients to develop the operational maturity and cloud infrastructure that power exceptional experiences and service journeys. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Operations AgencyAlyson’s Instagram Operations Agency LinkedIn Operations Agency YouTube ABOUT: Author of recently released book, The Sabbatical Method: How to Leverage Rest & Grow Your Business, Alyson focuses on helping her clients at Operations Agency to build scalability AND sustainability through ops. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ashley's LinkedIn linkedin.com/in/ashleykcarroll/momentumaccounting.comABOUT: Ashley Carroll is a solutions-focused COO at Momentum Accounting. Her passion? Helping CEOs bring their vision to life while prioritizing team wellbeing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Nigel's LinkedIn alphainbound.comAlpha Inbound LinkedIn Ecom Alphas PodcastABOUT: After leaving the corporate world aged 26, Nigel has spent the last four years building three marketing agencies – two of these agencies grew from nothing to 7-figure run rates within 12-month periods. As the CEO of Alpha Inbound, Nigel's now focused on building our reputation in the DTC landscape through business development, partnerships, and sales. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dean’s LinkedIn Pro Sulum’s FaceBook Freedom in Five Minutes Podcast ABOUT: Dean is an expert at Systematizing Businesses while helping owners become truly wealthy – in all areas of life. All you have to do is commit to 5 minutes per day to help double your profits and reduce your workload by 70% – 80% in a matter of weeks. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Peter’s LinkedIn linkedin.com/in/peterlevitan/ Peter’s Twitter twitter.com/PeterLevitan peterlevitan.com peterlevitan.com/category/podcast/ABOUT: During 16 years at Saatchi & Saatchi Advertising Worldwide, Peter ran business development across Europe and the USA. He was also EVP Management Director in London and New York, alongside being GM of the Minneapolis office. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ugurus.comBrent's LinkedIn @[email protected] (again, if you fancy a free copy of his book, shoot him an email)The Digital Agency Show ugurus.com/podcast/ABOUT: Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. He also happens to be the founder and CEO of uGurus – a business training and education company dedicated to this mission. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:CleverProfits YouTube ChannelAdam's LinkedInAdam's FacebookABOUT: Adam and his team at CleverProfits build and implement world-class financial frameworks for fast-scaling online businesses. Through CFO services, his talented cohort of Chartered Accountants, Advisors, and Financial Experts bridge the gap between your company vision and tangible goals plus projections. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Karsten’s LinkedIn @karsten-bjørk-rasmussen/TimeJam LinkedIn @company/timejam/about/TimeJam https://www.timejam.app/ABOUT: KARSTEN RASMUSSENKarsten used to run a 30-people agency and is now the founder of TimeJam, which helps agencies motivate their team to track their time daily through engagement – such as gamification, humor, and by making it social. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jennifer’s Linkedin @jennyplantAccountManagementSkills.comCreative Agency Account Management Podcast accountmanagementskills.com/podcast/Marcel’s EpisodeABOUT: JENNIFER PLANTHost of the Creative Agency Account Manager podcast, Jenny’s journey towards Account Management Acceleration commenced when she left her role as General Manager of Publicis LifeBrands in 2010, whereupon she set up her current business, Account Management Skills Ltd Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's Twitter @rthrashRyan's LinkedIn @ryanthrashMODXABOUT: RYAN THRASHRyan Thrash is the co-founder/CEO of MODX, which helps growing businesses crush SEO and conversion with a better, fully managed web platform. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dan's website danmartell.comBuy Back Your Time via AmazonDan's Twitter @danmartellDan's LinkedIn @danmartellABOUT: DAN MARTELLDan Martell is a serial entrepreneur, with five startups, three exits, an investor in some of the biggest, fastest-growing companies in the world, like Intercom, Udemy, AND an award-winning angel investor. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Paul Higgins Blueprint: https://paulhigginsmentoring.com/blueprintICP Identifier: https://paulhigginsmentoring.com/ICPLean Customer Development bookJobs to be done FrameworkLinkedIn – @paulhigginsmentoringTwitter – @PaulHiggins555Facebook – @paulhigginsmentoring/Instagram – @paulhigginsmentoring/ABOUT: PAUL HIGGINSPaul Higgins is a sales strategist, lead generator, podcaster, author, and business growth strategist. With almost 30 years in the business under his belt, Paul is passionate about helping Cloud Business owners to do this – scale to live life with NO LIMITS! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jhana's LinkedIn linkedin.com/in/jhana-li/Jhana's Instagram instagram.com/thejhanali/Spyglass Ops spyglassops.com/[email protected]: JHANA LIJhana Li has over 4 years experience specializing in operations for digital startups. At the start of her career, she served as COO for two 7-figure businesses (an agency, followed by a coaching program for marketing agencies). Since then, she's become an operations consultant to dozens of agencies, plus Ops Coach to hundreds more! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerekLegal + Creative legalandcreative.comInnovative Agency Podcast legalandcreative.com/the-innovative-agencyABOUT: SHARON TOEREKSharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She’s also the host of the Innovative Agency Podcast. A former President of the American Ad Federation (AAF) Cleveland, she serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Brad’s LinkedIn linkedin.com/in/bradfarris/AnchorAdvisors.comABOUT: BRAD FARRISBrad is known for helping owners of agencies and expert firms grow through the $1M barrier to be $3M – $5M thriving agencies. For over 20 years, Brad has worked alongside agency owners to help them to sharpen their focus, raise their prices, and hire better people so that their firm can scale. Find out more about the work he does at AnchorAdvisors.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corina’s LinkedIn linkedin.com/in/corinaludwigFunctionFox LinkedIn linkedin.com/company/functionfox-systemsFunctionFox Twitter twitter.com/functionfoxFunctionFox FaceBook facebook.com/functionfoxABOUT: CORINA LUDWIGCorina Ludwig is the President of FunctionFox – the undisputed leader in Timesheet and Project Management Software for creative professionals worldwide. Now in its 22nd year, FunctionFox aids clients with productivity, profitability, and workflow management. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|[email protected] /in//lindseygroepper/ABOUT: LINDSEY GROEPPERAs President of BLASTmedia (recently named AdAge top place to work 2022), Lindsey is responsible for overseeing the strategic direction and operations of the B2B SaaS PR agency, as well as driving client acquisition Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:LinkedIn /in/JulianaMarulandaFacebook /ScaleTimeYoutube /ScaleTimeScaleTime PodcastFree Operation Assessment 5-Minute DiagnosticABOUT: JULIANA MARULANDAWith over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tatiyana’s LinkedIn @tatiyanacureHire to WinABOUT: TATIYANA CUREWe’re joined this week by Tatiyana Cure to discuss the evolution of hiring in the modern world today. She helps managers and HR teams evaluate their talent/hiring strategies – a lot of which she has shared via her book, Hire to Win. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:https://altagency.com/Greg’s YouTube @GregHickmanTVGreg’s LinkedIn @gregoryjhickmanABOUT: GREG HICKMANGreg is the Founder and CEO of AltAgency™, one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise. This involves installing systems for growth and leveraging automation to save time, with the end goal of divorcing their time from their income. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ecommercepartnerships.comecommerceagencygrowth.com Rachel’s LinkedIn @rachelmjacobsABOUT: RACHEL JACOBSJacobs is the number one trusted advisor for e-commerce agencies across the globe. Her business (ecommercepartnerships.com / ecommerceagencygrowth.com) is dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Amanda’s LinkedIn @amanda-raye-hamiltonHamilton RayeInstagram @Hamilton_RayeLinkedIn @HamiltonrayeABOUT: AMANDA HAMILTONAmanda Hamilton is the founder of Hamilton Raye, Your Outsourced Admin®, which brings professional remote administrative support to startup organizations and businesses! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Digital Hug NewsletterGive & Get the bookEmployer Branding SprintsPH Creative resources/blogABOUT BRYAN ADAMS:CEO and founder of PH Creative, there are many strings to Bryan’s bow – bestselling author, podcaster, creative strategist, specialist speaker – the list goes on! A recognized employer brand thought leader, Bryan changes the landscape of how it’s done with his ‘Give & Get’ philosophy and framework Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Wordable.ioCodeless.iouSERP.io LinkedIn linkedin.com/in/bsmarketer/ABOUT BRAD SMITH:Brad helps marketers save 90%+ on publishing with Wordable. He's also the founder of Codeless and founding partner at uSERP; content production and distribution agencies that work with fast-growing brands Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Handsoffceo.com/briefingHandsoffceo.com/roadmapHandsoffceo PodcastTwitterLinkedinABOUT MANDI ELLEFSON:Mandi helps agency owners scale their business, thus allowing it to run profitably without them. She's the host of another great podcast called The Hands-Off CEO podcast. Her upcoming book, Scale to Freedom is coming out soon and will be generating proceeds for a good cause. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tyler is circling back to his first love, that being the concept of creating a more tech-enabled content agency. Right from Google Chrome, you can get matched with an industry-specific human writer within 10 minutes. If that sounds of interest, do reach out to him via the below!LinkedInProductized.servicesABOUT TYLER GILLESPIE:Noted founder with two successful exits under his belt, Tyler loves building and scaling productized service businesses! Currently, he shares his thoughts via productized.services. He enjoys traveling regularly, with home bases in Medellin, Colombia, and his hometown in Colorado. Passions include Latin culture, speaking Spanish, playing chess, and salsa dancing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ramsay InnovationsLinkedInCompany LinkedInABOUT JON MORRIS:Jon is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004, as a result of his second-place finish in the University of Chicago's prestigious New Venture Challenge. Over the next 16 years, he grew Rise from a one-person shop to one of the largest independent marketing agencies globally. After selling Rise, Jon pondered his next move and realized he was most energized when connecting and helping fellow entrepreneurs grow their businesses! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS:Website: mikemoll.co, Instagram: @themikemoll Linkedin: https://www.linkedin.com/in/themikemoll/ Facebook: @mikeajmoll6 YouTube: @mikemoll7468 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:https://www.gohighlevel.com/ https://gohighlevel.com/podcast https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4gAbout Shaun:Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel – the #1 white-label marketing platform for agencies. Serving more than 20,000 agency owners, HighLevel is the all-in-one sales and marketing platform that agencies and consultants can white-label and resell to customers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist at Worstofall Design where they build entire brands via 1-3 day intensives. She’s also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She’s a TEDx speaker, a Forbes contributor, the podcast host of NO BS AGENCY PODCAST, plus the author of Badass Your Brand. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:The 4 W's The Kilroy Report PodcastLinkedIn @timkilroyTwitter @timkilroyFacebookFacebook Agency Growth CoachFacebook Agency BreakoutAbout Tim KilroyTim Kilroy and his team create individualized frameworks, so that agency owners and management teams to make better decisions – and drive dramatic growth.To date, he has worked with over 100 agencies, helping them solve problems ranging from “How do I get my first client?” to “How do we maximize our exit value?” This results in amazing things such as growing by eight times in a year, or by three times in 90 days. Like we said – dramatic growth! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:Stream Relationship-Driven New Business at Scale video via SalesSchema.com/[email protected]’s LinkedIn @danenglanderSales Schema LinkedIn @Sales-SchemaAbout Dan EnglanderDan is CEO and founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies. He also hosts the digital agency growth podcast and is the author of a slew of books, including Mastering Account Management, The B2B Sales Blueprint, and a new book in the pipeline entitled Relationship Sales at Scale! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:Dotandcompany.codotandcompany.co/podcastFacebookInstagram About Taylor McMaster:Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, all while the DOT team ensures their client experience runs super smooth.Taylor spends her spare time renovating houses around Nova Scotia, Canada. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:JobRackTwitter @noel_andrewsLinkedIn @noelandrewsCompany LinkedIn @JobRack About Noel Andrews:After 15 years of recruiting and leading teams within large corporate technology functions, Noel bought JobRack to help bring the wonders of Eastern European remote workers to business owners all over the world!JobRack has been helping business owners get access to Eastern European remote workers since 2015 and over 500 businesses have hired successfully, many of them returning again and again, as they build their teams with great hires.His expertise includes outsourcing, outsourcing to Eastern Europe, online business development, online business growth, hiring mastery, finding A-players for remote companies, finding job seekers, finding quality workers, online education, growing business, connecting people, management, brand culture, and team building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.