How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent
Buckle up, for we have a bumper edition of The Agency Profit Podcast for you this week! Courtney Tarrant joins Marcel to divulge how The Ad Girls doubled profitability with a results-only compensation model. POINTS OF INTEREST: • How Ad Girls are breaking the agency mold 2:32 • What is a 'Results-Only Compensation Model'? 4:38 • How key performance indicators affect the model 8:30 • Trusting your employees – my soapbox moment 12:37 • Working backward from models to decipher compensation model 14:03 • Cost of delivery growing in lockstep with revenue 19:55 • Three prerequisites to the success of this model 23:28 • Spotting the optimum prospective employee 37:21
The Agency Profit Podcast · Courtney Tarrant, Marcel Petitpas
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Show Notes
QUICK LINKS:
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GUEST LINKS:
- The Ad Girls
- CourtneyTarrant.com
- Courtney's Instagram
- Courtney's LinkedIn
- Million Dollar Agency Mentorship
ABOUT:
Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients.
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