
The Agency Profit Podcast
223 episodes — Page 5 of 5
Ep 23How to Maximize your Agency’s Value in an Acquisition with John Garuti
About John:John Garuti is a partner at digitalacquisitions.co specializing in M&A for digital agencies, ecommerce and other digital businesses.He found M&A after running his family manufacturing business for 15 years and eventually selling it, becoming fascinated with he M&A process.Since then digital acquisitions has helped hundreds of digital businesses reach successful exits and spends most of his time helping his clients prepare for exits and maximize their sale price.Resources:Email : [email protected] (CLICK HERE)Website (CLICK HERE) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 22How to Eliminate Scope Creep, Improve Profits and Get Paid Faster with Jason Swenk
About Jason Swenk:After working at Arthur Anderson (a big 5 consulting firm) Jason realized he needed to be his own boss and launched his first digital agency Solar Velocity. He grew it to over 100 employees and worked with big brands like AT&T, Hitachi and Lotus Cars. After 12 years of growth he sold it in 2012.Now he helps agencies replicate his success.He’s the bestselling author of Accelerate Your Agency, the 8 Systems playbook for growing your agency faster.He’s the host of the Smart Agency Master Class Podcast - the #1 Digital Marketing Agency owner Podcast for sharing stories and strategies from real world agency owners that are working todayIn his free time, he races cars and competes in IronMan’s.Resources:Accelerating your Agency Book (CLICK HERE)Website (CLICK HERE)Podcast (CLICK HERE)YouTube (CLICK HERE) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 21Fireside Chat on Agency Growth, Positioning and New Business with Zach Hyder
About Zach Hyder:Zach Hyder is an advisor and coach to professional services agencies in advertising, marketing, media, and public relations. He’s the founder of ThinkDendro and the host of The Dendro Cast - The podcast about the disruption of the agency businessHe spent his career working on agency business development and marketing, skills he now uses to help agency owners and executive teams rethink how they position and grow their business.Resources:Website (CLICK HERE)LinkedIn (CLICK HERE)Podcast (CLICK HERE)Podcast Episode with Marcel (CLICK HERE)Wikipedia article on Dendros (CLICK HERE) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 20Fireside Chat on The Agency Model, Freelancing and Feeling Less Alone as a Creative with Justin Gignac
About Justin:Justin Gignac is the co-founder of Working Not Working, a curated, global platform connecting the world’s best creative talent with the most innovative companies. Apple, Google, Droga5, Wieden+Kennedy, Airbnb, Nike, and thousands of other companies are now using Working Not Working to staff their creative teams with freelance and full-time talent.Prior to Working Not Working, Justin was an award-winning Art Director and Creative Director at ad agencies around the United States. Perhaps he’s best known for helping create the original ElfYourself.com and unexpectedly unleashing the world’s elf fetish, with over 1.5 billion elves created since its inception in 2006. He also has gained notoriety for his various art projects, including NYC Garbage, Wants for Sale and Needs for Sale.Justin was named one of the 50 Most Creative People of 2015 by AdAge Magazine and Class Dancer by the Norwich Free Academy Class of ’98. He currently resides in Brooklyn, NY with his pet ping pong table.Follow Justin Online:Website: [CLICK HERE]Working Not Working: [CLICK HERE]The OverShare Podcast: [CLICK HERE]TalkingNotTalking: [CLICK HERE]LinkedIn: [CLICK HERE]Instagram: [CLICK HERE] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 19Creating a Culture of Operational Excellence with Melanie Chandruang
About Melanie:Melanie is the founder of WeConsult and helps agencies scale their business by focusing on improving their financials, business administration infrastructure, and performance management / culture within the organization.Not only do I help you carve out the initiatives and goals, I’m also available to do the work to execute on those goals and metrics, which is something valuable that you can’t get from a coach.She’s spent her entire career in finance and operations helping companies be their best and has had two of her clients go through successful acquisitions.Follow Melanie Online:Website: [CLICK HERE]LinkedIn: [CLICK HERE]Instagram: [CLICK HERE] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 18The 9 Systems Every Agency Needs to Grow and Scale with Dev Basu
About Dev:Dev Basu is the founder of one of Canada’s fastest growing agencies - Powered By Search, he’s also the founder of Million Dollar Agency and is a Professor at the Seneca College School of Marketing.After growing powered by search to to multi 7 figure revenue he’s shifted his focus to helping other agencies move to and beyond the 7 figure mark and accelerate their growth.He’s truly one of the best agency operators I’ve met through my years of working with agencies and one of the best teachers in the coaching space.Follow Dev Online:Powered by Search: [CLICK HERE]Million Dollar Agency: [CLICK HERE]LinkedIn: [CLICK HERE]Twitter: [CLICK HERE] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 17How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume
About Robby:Robby is a former digital agency owner. He started it at 14 and eventually was named top 20 in their 20s by LA Biz Journal and achieved seven figure revenue.Since 2013, He’s been the CEO of Bull Beard, an agency collective that helps large brands get vouched and vetted talent for their products.They recently launched Agency Match, which connects brands with vetted and vouched-for specialized agencies, shortcutting the shortlist and breaking down the barriers and brinkmanship.He’s been featured in Forbes, Fortune, Success, Entrepreneur, Fox News, Inc., HuffPost, Mashable and just about every where else.Follow Robby Online:Website: [CLICK HERE]Agency Match: [CLICK HERE]LinkedIn: [CLICK HERE] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 16The 3 Most Important Processes for Agency Success with Alyson Caffrey
About Alyson Caffrey: Alyson is the Founder and Chief Operator of Operations Agency. She founded the agency back in 2015 to help digital agencies and service providers grow their capacity for more clients and experience a less stressful workflow. Her efforts and expertise have helped six figure agencies get to seven figures and above. Alyson has been featured on the Digital Agency Show and One Hour Funnel live to talk about how to implement processes into agencies and use them to scale. Resources From Alyson: Smooth Operator Podcast [CLICK HERE] Perfect Onboarding Process Blueprint [CLICK HERE] Follow Alyson Online: Website: [CLICK HERE] Facebook:[CLICK HERE] LinkedIn:[CLICK HERE] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 15How to Win Bigger Deals with Higher Prices, all Without Pitching with Blair Enns
In this episode we're joined by the brilliant Blair Enns from Win Without Pitching to explore his innovative approach to new business for agencies. He shares some of the fundamentals required to sell based on value to command higher prices and close more deals. We also discuss how the sales process can make or break your delivery process by setting precedents in the client relationship and so much more. About Blair Enns Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He co-hosts, along with David C. Baker, and the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Based in the remote mountain village of Kaslo, British Columbia, Canada, Blair lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Resources from Blair: Win Without Pitching Blog: [CLICK HERE] The Win Without Pitching Manifesto Book: [CLICK HERE] Pricing Creativity: A Guide to Profit Beyond the Billable Hour: [CLICK HERE] 2 Bobs Podcast: [CLICK HERE] Follow Blair Online: Website: [CLICK HERE] LinkedIn: [CLICK HERE] Twitter: [CLICK HERE] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 14How to Find Talent in Unexpected Places with Chris Martinez
In this episode Chris Martinez from DUDE agency joins us to share how he's found affordable agency talent in an unconventional place. We talk about the keys to successfully building an offshore team, details on DUDE's hiring process and keys to running a whitelabel agency. About Chris Martinez Chris Martinez is the CEO and Co-founder of DUDE which partners with digital agencies to provide them the people and processes to help them scale profitably. He's also the author of Hacking Mexico. Chris owned a digital agency for over 6 years and in 2013 moved all of his web design and development to Tijuana Mexico and it was a total game-changer for his agency. He quickly learned that Tijuana gives agencies all the benefits of outsourcing and none of the downsides. In 2017, Chris launched DUDE and is now providing the perfect outsourcing solution for digital agencies. Follow Chris Online LinkedIn: https://www.linkedin.com/in/chrismartinez13/ Website: https://dudeagency.io/ Instagram: https://www.instagram.com/dudeagency.io/ Facebook: https://www.facebook.com/dudeagency/ Email Chris: [email protected] Book: https://www.amazon.com/Hacking-Mexico-Outsource-Development-Tijuana/dp/0692148485 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 13Fireside Chat on Agency Growth & Profitability with Chris Johnson
In this episode Chris Johnson from Upscale Method joins us for a fireside chat to discuss how to chose between adding services or niching down, how to niche down, developing a sales strategy, optimizing for profitability and more. About Chris Johnson Chris Johnson is a Web Agency Coach in Canada and the founder of Upscale Method. His Agency helped his clients earn $160M+ in revenue over 12 years. Today he helps other web agencies in his agency coaching program where he teaches them how to scale their revenues quickly and land more high ticket clients. Follow Chris Online: Website: https://upscalemethod.com/ LinkedIn: linkedin.com/in/chrisjohnsonmarketing Facebook Group: https://www.facebook.com/groups/257690278442113/ Email: [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 12How to Connect People, Process and Systems to Scale Your Agency with Scott Gellatly
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between. About Scott Gellatly Scott Gellatly has helped 100's of mid market businesses in Engineering, Marketing, IT and Consulting to scale by systemising their operations and project delivery through his company Scale My Empire. They build systems for fast growth, project services based businesses that are ready to transition into mid market. They do this by integrating people, process and technology together in a cohesive framework. Connect with Scott Online LinkedIn: https://linkedin.com/in/scottgellatly/ Website: https://www.scalemyempire.com/ email: [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 11How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo
In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today. About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth. In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan. Resources from Bob Jim Collins Books: http://bit.ly/JimCollinsBooks EOS System: https://www.eosworldwide.com/what-is-eos The Game of Business: http://bit.ly/GreatGameofBiz IMPACT Elite FB Group: http://bit.ly/IMPACTElite IMPACT LIVE: https://www.impactbnd.com/live Follow Bob Online Impact Website: https://www.impactbnd.com LinkedIn: https://www.linkedin.com/in/bobruffolo/ Twitter: https://twitter.com/BobRuffolo Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 10Lessons from Growing a 7 Figure Agency with Kim Barrett
In this episode, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time. About Kim Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures. He's also the founder of Your Social Voice, which helps businesses get heard on social media, and most importantly, build engagement, generate more leads and more sales. Follow Kim Online Website: http://www.kimbarrett.com.au/ Your Social Voice: https://www.yoursocialvoice.com.au Instagram: https://www.instagram.com/realkimbarrett/ Facebook: https://www.facebook.com/mrkimbarrett/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 9Are you Building to Sell or Building to Own? with Karl Sakas
In this episode, Karl Sakas walks us through the differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle. We talk specific metrics to measure & optimize, strategy changes and actionable tips to achieve your goals. About Karl Karl Sakas helps agency owners increase profits and reduce stress, by conquering growing pains. As a management consultant and executive coach at Sakas & Company, Karl has advised hundreds of agencies on every inhabited continent. He is the author of "Made to Lead," "The In-Demand Marketing Agency," and more than 300 articles on agency management on what we believe is one of the best agency blogs on the internet. When he’s not helping clients, Karl is an award-winning Past President of AMA Triangle and volunteers as a bartender on a 1930s railroad car. Resources from Karl Agency Growth Style (Lifestyle vs. Equity) blog: https://sakasandcompany.com/agency-growth-style/ Making yourself "needed but not necessary" blog: https://sakasandcompany.com/needed-but-not-necessary/ The "pile of crack" analogy, on sales pipeline strength: https://sakasandcompany.com/feast-or-famine/ Preparing to sell, by building a "Dream 100 Acquirer" list: https://sakasandcompany.com/get-acquired/ Free weekly tips: https://sakasandcompany.com/newsletter/ Agency Resource Library (50+ time-saving agency tools, templates, and SOPs): https://sakasandcompany.com/agency-resource-library/ Follow Karl Online Website: https://sakasandcompany.com/ Twitter: https://twitter.com/KarlSakas LinkedIn: https://www.linkedin.com/in/karlsakas/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 8How to Document Your Process so you can Scale Faster with Andrew Dymski
In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way. About Andrew Dymski Andrew is a Founder at ZenPilot where he helps marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. He's also co-host of the Agency Journey podcast where each week he interviews an agency owner, consultant, or author. He's also a founder at GuavaBox, an inbound marketing agency. Formerly he ran DoInbound, a software platform that helped agencies manage their projects and process and is truly a master when it comes to setting agencies up for scale and profitability. Follow Andrew Online Website: https://www.zenpilot.com/ Podcast: https://www.zenpilot.com/inbound-agency-journey Twitter: https://twitter.com/AndrewJDymski Linkedin: https://www.linkedin.com/in/andrewdymski/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 7The 3 Pillars of a World Class Agency Strategy with Robert Craven
In this episode, Robert Craven walks us through what he's learned from helping 100's of agencies develop market-proof strategies that lead their companies to success. From the long term vision and plan, to pricing and positioning and even how to plan and communicate to your team, we cover it all. About Robert Robert Craven is the bestselling author of 8 books on how to grow a profitable service business, including his newest book "Grow Your Digital Agency". He's also an international keynote speaker, the director of the Google Partners Business Coaching Program, the President of the GYDA Initiative (Grow Your Digital Agency) and the President of the Director's Center. Needless to say, he's a respected authority when it comes to helping agencies reach peak performance and has helped 100's do so through his consulting, training programs and content. Resources from Robert GYDA Book: http://bit.ly/GYDABook Free GYDA Facebook Group: http://bit.ly/GYDAFBGroup Follow Robert Online Website: https://robert-craven.com Twitter: https://twitter.com/Robert_Craven Linkedin: https://www.linkedin.com/in/robertcraven/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 6Transitioning from Agency to Saas with Kyle Racki
In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals. ** About Kyle Racki** Kyle Racki is the CEO and Founder of Proposify, an angel investor, speaker, host of the LTV Podcast and author of his newest book: Free Trials and Tribulations - How To Build A Business While Getting Punched In The Mouth. He went from running a small digital agency back in the early 2000's to building a software platform as a side project that eventually turned into Proposify, a company that now serves over 6,000 businesses worldwide. ** Follow Kyle Online** Website: https://www.kyleracki.com/ Proposify: https://www.proposify.com/ Twitter: https://twitter.com/kyleracki New Book: https://www.kyleracki.com/book/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 5How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson
In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them. About Mandi Mandi Ellefson is the founder of The Hands-Off CEO and a Scalable Freedom Strategist. She works with owner managed 7 and 8 figure consultancies, agencies, tech businesses, and B2B service business owners to first recover 20-40 extra hours per month. Then use that time to scale up without working more hours. When you’re removed as the bottleneck, you can sustain dramatic growth in a way where quality increases. She also offers a program for fast growing 6 figure businesses called Scale to Freedom. She got into this line of work to solve a problem she had. She was a manager at the time, but with an entrepreneurial spirit. She wanted freedom to play and travel, but also wanted to make a big impact. So she found another way, and simplified and systematized their business for them. In the process, she worked a quarter of the time, and got to travel around the world when it suited her. Now she helps other agency owners create the same lifestyle. Follow Mandi Online Website: http://handsoffceo.com/ Twitter: https://twitter.com/mandiellefson?lang=en Linkedin: https://www.linkedin.com/in/mandiellefson/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 4Carl Smiths' Biggest Lessons from a Lifetime of the #AgencyLife
Carl Smith has done and seen it all. He's worked his way up the ladder at a big agency. He's gone off to start his own agency, growing it to millions in revenue with thought leadership in his niche. Finally, he's taken over an organization that brings together agency owners all over the country. What's the most important thing he's learned through his trials and tribulations? Tune in to find out. About Carl A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003. nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool. Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need. Follow Carl Online: Website: https://bureauofdigital.com Twitter: https://twitter.com/carlsmith Linkedin: https://www.linkedin.com/in/carl-smith-4b46a32/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 3How to Double Your Profits and Half your Workload through Agency Productization with Lee Goff
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid. About Lee Goff: Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works. In May 2016 he sold out his remaining shares to his longtime partners to pursue his lifelong passion of mentoring small businesses. His motto is “Success using vision, leadership and shared knowledge”. He shares everything he learned while building GetUWired. His new venture is leegoff.com and is in business to help small businesses grow faster and more profitable than they could have ever imagined. Follow Lee Online: Website: https://marketingagencycoach.com Twitter: @Agency_Coaching Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 2The Most Important Metrics for Agency Profitability with Jody Grunden
Jody Grunden is CEO & C0-Founder of Summit CPA Group - an accounting firm that works exclusively with Agencies. He's also an industry speaker, and a published author. He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company. With the mission of changing the way that people think about accounting, Summit CPA Group specializes in helping digital agencies manage and scale their financial health through solid forecasting based on both financial and non-financial metrics through its Virtual CFO Services. His latest book, Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success can be read on Kindle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1Double Your Agency's Profits Through Great Positioning with Kelly Campbell
In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things). About Kelly Campbell: After 15 years of starting, scaling and selling my own digital agency in New York, she loves helping other agency leaders do the same. She works with established agencies in the creative and tech industries, typically with $2-30MM in annual revenue, looking to transform and committed to investing in the significant growth of their organization. As a consultant, she takes a unique and holistic approach to helping agencies level-up (and helping CEOs define the life they want to live). Maybe it’s because she's one of the only women working in this space, or from experience, she understands that agency ownership transcends numbers— it’s a journey that can be an emotional roller coaster or lead to a spiritual awakening. She has two superpowers. Intent, active listening helps me understand the nuances of what’s being said and more importantly what’s not being said within your agency. Follow Kelly's THRIVE podcast: https://klcampbell.com/category/podcast/ Follow Kelly on Twitter: https://twitter.com/agencyscaler Follow Kelly on LinkeIn: https://www.linkedin.com/in/kellylcampbell Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.