How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme
This week, Marcel is joined by Alfie Wenegieme of Cactus to discuss how to build commercial knowledge within your agency to your agency’s advantage! POINTS OF INTEREST: • Why commercial knowledge is important in your agency 2:17 • Commercial knowledge and the role leadership plays in its success 5:24 • Understanding your agency model = better-informed commercial decisions 11:45 • What makes agencies dysfunctional (a rant) 16:34 • Pushback Alfie experiences during commerciality training 21:35
The Agency Profit Podcast · Alfie Wenegieme, Marcel Petitpas
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Show Notes
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ABOUT:
Chartered accountant and Managing Partner at Cactus, Alife helps small to medium-sized agencies to achieve profitable growth organically through Mergers and acquisitions. He also trains agency staff to be more commercially aware.
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