How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
We have the pleasure of being joined by Paul Bellow of Yellow Pencil to chat all about building a niche agency and how transformative it can be. POINTS OF INTEREST: • Evolution of the agency space 3:35 • Realizing you need to niche your agency 6:07 • Fear is a great motivator to niche your agency 10:07 • Speaking to your potential client's pain point 18:02 • The power of positioning yourself 21:49
The Agency Profit Podcast · Paul Bellows, Marcel Petitpas
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Show Notes
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ABOUT:
Paul Bellows is the President and co-founder of Yellow Pencil. Since 1996, his team has designed and built digital platforms and worked alongside public sector clients to develop the operational maturity and cloud infrastructure that power exceptional experiences and service journeys.
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