How to Create More Profitable and Less Risky Client Relationships, With Sharon Toerek
This week, Sharon Toerek, Principle Owner of Legal + Creative, joins Marcel to discuss how to create more profitable and less risky relationships via faster and easier client contract negotiations. POINTS OF INTEREST • Defining the Client Contract Negotiation Phase 3:02 • Things to Consider for Contract Negotiations 9:00 • Ownership Vs Licensing in Contract Negotiations 15:20 • Pushing Back During Client Contract Negotiations 23:05
The Agency Profit Podcast · Sharon Toerek, Marcel Petitpas
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Show Notes
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GUEST LINKS:
- Sharon’s LinkedIn linkedin.com/in/sharontoerek
- Sharon’s Twitter twitter.com/SharonToerek
- Legal + Creative legalandcreative.com
- Innovative Agency Podcast legalandcreative.com/the-innovative-agency
ABOUT: SHARON TOEREK
Sharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She’s also the host of the Innovative Agency Podcast. A former President of the American Ad Federation (AAF) Cleveland, she serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel.
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