Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Cold email prospecting has taken off in the last few years and has changed the sales world. It opens up so many new opportunities, and a new way to get in touch with people and open new accounts. The technology surrounding cold emailing has also improved, making it easier than ever to utilize this sales tactic. Interviewed by John Golden, Arvell Craig explores cold email prospecting.

Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite these formerly separate entities.

Sales negotiation is a large part of being a successful salesperson, and yet 90% of sales executives have never had any formal negotiation training. Tony Perzow, interviewed by John Golden, gives concrete advice on to best utilize potent sales negotiation skills.

The sales process gets talked about a lot, but people in the organization often don't fully understand it and struggle with the concept. Using a sales process can be so beneficial for a company, and lead to great success for salespeople. Understanding how to evolve and adequately use a sales process can be instrumental in fostering that success. Jeff Galas, interviewed by John Golden, discusses sales processes.

Most people associate "sales pitch" with a pushy salesperson trying to manipulate you into buying something. In reality, this isn't a very accurate description, but the fact remains that a pushy message isn't often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not push.

Account based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization.

Veteran sales consultant and co-author of The Salesperson's Secret Code, Ian Mills has been selling for about 38 years. He's worked for some big multinational companies, and for the last 20 years has run a company called Transform Performance International. He has advised many global organizations on how they could improve their performance: how could they up their game selling wise? Wouldn't you like to be able to unlock the salesperson secret code? Ian Mills, interviewed by John Golden, explores the secret of the top five or ten percent of salespeople, and what makes them successful.

In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn't exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire organization. Joel Capperella, interviewed by John Golden, discusses how marketing can truly engage with sales.

If you ask people what's important in their sales force, often, they'll say the pipeline. But, that can mean a lot of different things. This vital tool is essential for most sales organizations, yet it's often not used correctly, or not understood fully. Jason Jordan, interviewed by John Golden, explores proper pipeline management.

College sales programs are disproportionately low to the number of salespeople. The sales industry is a giant one, and many people who enter the industry aren't prepared when they graduate. With sales making up so much of the business world, why don't we have more college sales programs? Daniel P. Strunk, interviewed by John Golden, explains why.

Inside sales expert Lauren Bailey has seen several factors contributing to the increasing need for inside sales teams: * The acceleration of product life cycles; companies have had to become quicker at gaining leads, qualifying opportunities and closing sales. * As margins have become slimmer, inside sales has made more sense. * The proliferation of the internet and technology has led to more of a "self-serve" environment. Listen in as host John Golden sits down with Lauren Bailey to discuss training for inside sales.

Sales training has evolved markedly over the last few years. John Elsey, long-term sales training expert and currently CEO of sales training giant Richardson, sees that the need to ramp up sales performance has really quickened the pace. Listen in as host John Golden sits down with John Elsey to discuss how sales training has evolved so you can handle a more informed buyer.

Sales development is a crucial part of company success, and yet it's something that is rarely done proficiently. Sales training is done regularly, but it falls short of breeding successful salespeople. To truly improve, host John Golden sits down with Jane Gentry, to discuss how sales development, rather than just training, is vital.

Mike Bosworth, one of the world's most renowned sales experts, believes in the power of storytelling in the sales process. When he first became a sales trainer at Xerox in 1976, the company executives told him that while they could teach salespeople how to be competent, they couldn't teach them how to connect to people. Eventually Mike formulated the answer to this connection: storytelling. Listen in as host John Golden sits down with Mike Bosworth to discuss the importance of storytelling in sales and why you must integrate it with your sales strategy in order to successfully connect with a prospect.

Host John Golden sits down with Social Media expert Eve Mayer to discuss how companies should focus their social media on their specific business goals and why it is important for those managing social media platforms to understand these goals. Eve also gives us insight on the topic of company culture and the necessity of core values within a company.

Dan Waldschmidt is a world leading business strategist, popular speaker, author and ultra-runner who refuses to accept business as usual, and who has been a salesperson his whole life. In this intense interview with John Golden, Dan discusses his book Edgy Conversations. The point of the book: Why is it that some people achieve greatness and others do not? You will not want to miss this interview.

Being a Sales Manager can often be a very stressful position. Host John Golden sits down with Kevin Davis to discuss his book "Sales Manager's Guide to Greatness" to find out the important insights every sales managers needs to know. Kevin goes in depth about self leadership, sales coaching, and much more in this interview.

Host John Golden sits down with Craig Lowder to discuss the 8 components of the sales strategy as outlined in his book Smooth Selling Forever: Charting Your Company's Course for Predictable and Sustainable Sales Growth. Craig, the founding member of the Main Spring Sales Group, is a seasoned business veteran with more than 30 years of experience in helping owners of small and mid-size businesses achieve their sales goals.

Host John Golden sits down with Steven Rosen, author of 52 Sales Management Tips written for sales managers who struggle within a corporate environment that doesn't support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager, Steven is confident you will find this sales management book to be a valuable guide to consult whenever you are experiencing problems.

Sales motivation of your team is dependent on many things and it can vary greatly in time. What most sales managers do when they want to increase sales incentives is sending bulk or group emails with no personalization whatsoever. Host John Golden sits down with Leigh Ashton to discuss how to motivate your team to sell more as well as important tips every sales manager needs to know.

John Golden talks to Spencer Marona about value quotient " Axiogenics, linking thinking to performance. Spencer explains the difference between VQ "value judgment intelligence quotient" versus IQ "intelligence quotient" versus EQ "emotional intelligence". How important that really is for leaders. Emotional intelligence in regards to being able to handle yourself when employees' conflicts arise, being able to really keep a level head, reading people's moods, emotions and body language.

Host John Golden sits down with Bob Urichuck to discuss the topic of sales training. Bob is the author of Velocity Selling: How to Attract, Engage & Empower Buyers to BUY. Listen in as Bob and John drive into the important subject of why sales training is an essential part of an effective sales team.