Season 6 · Episode 6
Sales and Marketing Convergence
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
April 10, 201921m 59s
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Show Notes
In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, and most importantly, it has changed the way buyers buy. In order to keep up with these changes, David Meerman Scott, interviewed by John Golden, explores sales and marketing convergence.