Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

What do the most successful people in the world do differently and better than everyone else? There are successful people in many fields, like sales, and sports, and leadership. What do the elite class, the top 20% of the top 20% do differently and better? These were the questions that Michael Altschuler asked himself on a regular basis - until he discovered an even better question. It's not what they do, but rather why they do it. What drives these successful people past their comfort zone to become the best or better version of themselves? Altschuler, interviewed by John Golden, discusses how to become a better version of yourself and achieve true peak performance.

As a salesperson, talking is part of your job. But what about as a marketing tactic? Can talking really help you? According to Hubspot, 90% of people believe brand recommendations from friends, and 70% of people believe customer opinions. Additionally, customers are discussing specific brands causally 90 times per week. So where does that leave you? Are you being talked about?

Is it possible to be stressed and productive at the same time? Does stress-free productivity exist, or does some of your best work come out of being stressed? Whether it's hitting a golf ball, competing in an Olympic event, having a difficult conversation, or even just a conversation with a sales client, it is pivotal that you are present not only physically, but mentally as well.

There are an estimated 18 million salespeople in the United States. So how do you stand out in today's noisy and distracted world, and how can you strive to be remarkable? Now, I know what you're thinking - How does being remarkable pertain to the business world? Well, if you are just another salesperson in a sea of other fish, why should someone choose to listen to what you have to say?

One of the many challenges that organizations face today is that there are a lot of productive people, who are trying to push the organization to success, but the organization itself is not necessarily moving forward in the direction that they want it to. This is because there is an overall lack of communication as to the end goal. Having a lot of people that are "getting stuff done" in a productive manner is great, but unless there are specific goals and intentions set, and a long-term collaboration is maintained, some people may be unintentionally combating the work of others in a negative way.

Being a salesperson, or should we say a successful salesperson, is no easy task. In fact, being a salesperson can be one of the most challenging jobs because it requires tact in all aspects of the job. It also means that you are in constant competition with thousands of other people just like yourself, trying to close deal after deal in order to survive. The salespeople who are successful are able to win incredible new opportunities and climb the corporate ladder, while those that are not successful eventually burn out.

Mindfulness is not just one thing, just like having good health isn't just about one thing. Being healthful involves eating right, getting enough sleep, proper hygiene, and a variety of other things. Mindfulness is the same way. There are many different aspects and components that go into utilizing a mindful way of thinking and operating. Pandit Dasa, interviewed by John Golden, discusses the components that bring mindful leadership and wellbeing into the workplace.

The art of persuasion is a big thing, especially for salespeople. It's a pivotal part of being successful. Learning to be more persuasive in sales leads to more revenue generation, and allows the salesperson to add value and make a difference in the lives of their buyers. Lee Warren, interviewed by John Golden, discusses persuasion in sales.

Sales and marketing alignment has become an insurmountable issue in the sales world. Attempts to unite these two entities has gone on for years, and yet there still hasn't been a concrete solution. Why haven't we found a resolution? Why are we still talking about it? There are a lot of barriers to getting alignment between marketing and sales. Understanding these barriers, and how to solve them, allows organizations to get their sales and marketing teams on the same page. Chris Ryan, interviewed by John Golden, discusses the barriers to sales and marketing alignment.

Do small things really make a big difference? Entrepreneur Kenton Lee is proof that a tiny idea can tackle massive things. Through his project The Shoe That Grows, he found a solution to a particular problem that he felt he could do something about. Interviewed by John Golden, Lee discusses how a small thing has now made a really big difference.

Mediocrity, in many ways, has become the new norm in business as we've lowered standards, and been overcome by a more casual culture. These tendencies, however, can be detrimental to success. Sticking with the status quo only serves to limit salespeople and their potential. Lisa Copeland, interviewed by John Golden, discusses crushing mediocrity to succeed in business.

Patrick Renvoise's new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It's been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.

The benefit of consistency in sales is very simple. We know that consistent sales activities produce consistent sales results. Random sales activities produce random sales results. Many salespeople use a sales process to guide their buyers from lead to close, but others opt for strategies that produce more inconsistent results. Weldon Long, interviewed by John Golden, explores the power of consistency in sales.

Bob Miglani is an expert on how to embrace the chaos. He came to America from India as a child. His family opened a Dairy Queen, where he learned that if you work hard, everything will take care of itself. He went on to a corporate career with tremendous success, becoming the top salesperson at his company. After the recession hit in 2008, though, he began to realize that working hard doesn't always guarantee success, and there are a lot of outside factors outside of our control that influence how we live our lives. Miglani, interviewed by John Golden, tells the story of how he learned to embrace the chaos and uncertainty of life to find success, both personally and professionally.

Million Dollar Sales Questions can be used to connect, direct, and sell more effectively. Julie Holmes discusses how to ask the best sales questions in this expert sales interview with John Golden.

"While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society's greatest successes, but even more of its failures. Though the root cause is by no means malicious, we have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic." Have you suffered some of these catastrophic effects by getting too caught up in quantity over quality? Dan Pontefract, interviewed by John Golden, explores how to win back your life with open thinking.

You have a busy day planned. Your to-do list is filled with important activities that will take you the rest of the day. You sit down at your desk and prepare to start knocking things off the list. But, first, you have a question for Google. "Just a quick search," you think to yourself. "It'll just take a few minutes." Three hours later, and you have completely forgotten why you went online in the first place, and your to-do list has gone by the wayside. Does this sound familiar? In today's era especially, we are more distracted by triggers than ever before. Marshall Goldsmith, interviewed by John Golden, discusses triggers and how to avoid them.

Our life is our own creating. And yet, many do not embrace overcoming obstacles very well. Much of life may feel like an objective truth, or an external reality that is beyond our control, but overcoming obstacles can lead to fruitful discoveries and unexpected growth, both on a personal level, and professional level. Isaac Lidsky, interviewed by John Golden, discusses a frightening and challenging experience that ultimately led to profound insights into the way that the human mind works and how to truly live life.

Risk taking and decision making are key parts in the context of selling and sales. The goal for everyone is to make the best decisions and right decisions to get where you want to go, as quickly and efficiently as possible. Sometimes, it requires risk-taking activities in order to arrive at your goals. Caspar Berry, interviewed by John Golden, explores lessons on risk.

The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. This has become difficult, though, as the consumer population has become resistant to advertising in traditional marketing methods. People are becoming very savvy in their tactics for getting away from advertising. They are using things like add blocks or fast-forwarding through TV commercials, which has created a challenge for sellers to get their message to consumers. Jamie Turner, interviewed by John Golden, explores specific marketing hacks that you can do to get people to engage with your brand and ultimately buy your product.

We all face disasters in life. Sometimes when people have disasters, they don't embrace it as an opportunity. They don't move forward, and they let the disaster negatively define the rest of their lives. However, this doesn't have to be the case. Adrian Gilpin, interviewed by John Golden, shares his story about how his disaster transformed his life for the better.

Accountability in sales is crucial, yet it's often neglected. We're all great at finding excuses. We can always find outside forces to back up our struggles. But who do excuses ultimately serve? In the end, excuses only hurt the people making them. We have to look at ourselves, and how we can take responsibility and put ourselves in the right position, and sales managers have to help their sales team get there. Mark Keating, interviewed by John Golden, explores this topic.

95% of business don't know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden.

No matter the discipline, you want to be effective. If what you're doing isn't effective, or moving you closer to your ultimate goal, there's absolutely no reason to continue doing it. The struggle for salespeople becomes measuring sales effectiveness. It's not as easy as counting calls or totaling revenue. It's important to break down the process and analyze your performance at each step. John Golden interviews Anthony Stears on how to measure sales effectiveness with assistance from a CRM software.

If you ask most people about the core values of the company that they currently work for, they either don't know the core values. Or, if they do know them, they aren't integrated succinctly into the company culture and aren't taken seriously. The digital world has had a significant influence on the way that company culture and core values are adopted, or not adopted. Eve Mayer talks culture in a digital world with John Golden.

Being an expert salesperson is a choice. You must position yourself as an expert salesperson, and be intentional about making decisions that will help you rise to the top. However, not many people go after this top level of competition. If you intend to excel to the top of your field, Douglas Kruger has insider advice to share with you. Kruger discusses how to become an expert salesperson in this expert sales interview hosted by John Golden.

Technological advances in the sales world have been mostly positive thus far, but many salespeople fear their ability to stay relevant in the digital age. The dystopian fears of technology replacing salespeople are far from accurate, though. Technology won't replace salespeople, but they do need to remake themselves to succeed in a technology-driven future. John Barrows, interviewed by John Golden, gives critical insights into how salespeople can excel in this technological revolution.

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

What if you could generate more revenue, but use fewer resources? It seems like a dream scenario, right? This dream can be a reality with sales hacking. Max Altschuler, interviewed by John Golden, explains how to increase your profits without the excessive overhead.

Salespeople are optimistic by nature. They have to be, in a career where rejection is commonplace. However, it's not always smart to go after every sales opportunity, especially when it's a sale that utilizes a lot of resources. Brian Sullivan, interviewed by John Golden, discusses sales opportunity analysis for enterprise selling.

Jeffrey Lipsius wants you to coach the customer. Salespeople often spend more time looking at their own sales record, as opposed to their customer's sales record. But, customer buying performance is significant, and something that should be taken into heavy consideration. This isn't just another conversation about how to coach salespeople. Lipsius, interviewed by John Golden, will tell you how to coach the customer.

Despite being 51% of the population, women only make up 39% of the sales industry. Lauren Bailey, interviewed by John Golden, explores why there aren't more women in sales management roles, and how to change things. In this expert sales interview, Lauren Bailey discusses: The importance of having women as part of the sales force How risk plays a part Ways to integrate more women into managerial positions

Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. It allows for an interested person to understand a salespersons emotions, personality, mannerisms, etc. It is one of the best ways to show who you are and what you can do. In this interview, sales expert Frank Furness talks to John Golden about how to boosting sales and getting media attention through videos.

Judy Frank talks sales bottlenecks and accelerators in the sales process with John Golden. Bottlenecks, also referred to as speed bumps or potholes, are things that come up in the sales process that slow the entire method down, or negatively impact it in some way. Accelerators, on the other hand, are things that speed up the sales process and lead to a quicker close.

Richard Forrest talks ethics in sales in our Sales Experts interview, hosted by John Golden. Ethics in sales has been a big discussion in the business world. Many people don't think of salespeople as honest and ethical. The general public often typecasts them as slippery people to be wary of. Moral salespeople are more common than the stereotype suggests and for a significant reason. Ethics is a cornerstone of selling better and creating closer relationships with prospective clients.

It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside. "Sometimes salespeople know how to do something, but they just don't do it!," said Leigh Ashton, who is interviewed by John Golden.

Daly introduces the idea of "high payoff activities," or HPA. Each individual has 168 hours per week. However, some people are using their 168 hours better than others. It is estimated that a salesperson spends more than 50% of her or his time on these non-essential tasks. To fully take advantage of all 168 hours, delegate these activities to an assistant, and focus your time on what will generate income. "If you follow this discipline, you will generate more revenue," said Daly.

Intergenerational similarities and differences are more highlighted now than ever, especially in sales. In many workplaces, there is a diverse group of individuals that need to find a way to work together, despite diversity issues like generation and generational stereotypes, gender, race, etc. When going back to basics, all humans want to be treated well. Treat people the way that they want to be treated, and base everything on data and facts, not assumptions and opinions. Brian Carter talks gen Y, gen X, millennials, and boomers in this interview, hosted by John Golden.

Have you ever thought about transitioning into being an entrepreneur? More people are looking towards entrepreneurial endeavors as they realize that they want to take more charge over their own life. The days of having a 30-year career with a company are mostly gone. People are less likely to partner with larger companies because it could result in a lay off while living in a high-cost area. Instead, becoming an entrepreneur gives freedom and the chance to take control of your career. Listen in as host John Golden sits down with Joel Comm to help you understand if making the switch into entrepreneurship is right for you.

You need to know about Mindful Power. As a salesperson, do you ever get stressed? Maybe a little bit nervous, or afraid? The sales world is one of high pressure, where stressful situations present themselves almost constantly. If you let this stress take over, you won't get the results that you want, almost creating a self-fulfilling prophecy. This is what makes knowing and implementing mindful power so crucial. In this expert sales interview, John Golden interviews Dr. TC North on his concept, mindful power.

Change management is the concept of change, and how to keep abreast of these changes. Many times, salespeople are slow to change their methods or don't realize the necessity of adapting to the newness of the sales world. This can have a detrimental impact on success. Alan O'Neill, interviewed by John Golden, explores change management.

Sales recruiting is difficult. Attracting, hiring, and onboarding good salespeople can be a challenge that is challenging to overcome. The turnover rate for salespeople is much higher than other jobs in the business industry. But, that doesn't necessarily have to be the case. Brendan Barrett, interviewed by John Golden, explores sales recruiting, and how to onboard great people.

Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. Tamara Schenk, interviewed by John Golden, created a definition based on her real-life experience, as well as research, and working with clients. "We define it is a collaborative, strategic discipline that is designed to increase sales results by providing consistent and effective enablement services for salespeople and their managers. Its purpose is to add value to every customer interaction," said Schenk.

Evolving customer experience is a competitive advantage. It's tough for companies to really stand out or differentiate themselves with prospects and customers without a positive customer experience. Chris Brogan, interviewed by John Golden, explore the customer experience.

Selling is a contact sport. If you can't roll with the sales punches, you get knocked out. You need to get back up, and close." This quote off of Catherine Brinkman's LinkedIn is a metaphor discussed throughout this video interview, hosted by John Golden. In sales, if you knocked down over and over again, it becomes harder to get back up. It is even harder to get back into it, becoming exposed to another flurry of potential punches. Salespeople can often get stuck in this rut, making it difficult to hear repeated "no's.

Revenue is like any other kind of natural resource. Every salesperson is out there looking for it, and there is only a limited amount of revenue potential. With risk comes uncertainty. Are we going to make our number? Risk, which is the quantification of uncertainty, comes with the uncertainty. John Golden interviews sales professional Andy Rudin on how to manage revenue risk.

Sales expert interview, hosted by John Golden, hear how metaphor applies to sales. Get these sales tips: How to be mentally present as a salesperson How to keep your clients mentally present Changing habits to improve sales Tips for reacting to rejections

John Golden interviews Yogest Chabria on his philosophy, the happionaire way. The happionaire way is an idea that being happy is important for business, personal life, health, overall relationships, and especially sales. "If you are happy doing what you do, you will do it will," said Chabria. "And you will even succeed at it." The idea is to create a holistic approach so that salespeople are not only fulfilled in their work life, but also fulfilled with life as a whole.

As things shift to more digital platforms, so too has the sales world. Salespeople are exploring traditional selling versus digital selling, and how to adapt to a more technological world. Digital sales expert Mario Martinez talks traditional versus digital selling in this video interview, hosted by John Golden.

'Mentalist,' according to Gilian Gork, is a marketing term. A mentalist is anyone who does something for the mind. It involves a lot of psychology, reading and influencing people, and nonverbal communication. There is no course or a formal degree to be qualified as a mentalist, and the skills a mentalist uses can vary between person. Gork considers himself "The Mentalist," and has a passion for reading and influencing people. John Golden explores more in this video interview on impacting people in the sales world.