Season 8 · Episode 8
Revenue Risk
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
April 17, 201918m 17s
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Show Notes
Revenue is like any other kind of natural resource. Every salesperson is out there looking for it, and there is only a limited amount of revenue potential. With risk comes uncertainty. Are we going to make our number? Risk, which is the quantification of uncertainty, comes with the uncertainty. John Golden interviews sales professional Andy Rudin on how to manage revenue risk.