Season 12 · Episode 3
Reveals the Persuasion Code
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
May 6, 201920m 0s
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Show Notes
Patrick Renvoise's new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It's been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.