The Sales Conversation
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Show Notes
Host John Golden talks to Bruce Wedderburn of Integrity Solutions who has over 20 years of global experience in the sales performance improvement industry building, coaching and directing sales teams and distribution channels to surpass growth targets. John and Bruce discuss the vital topic of coaching and training on the centerpiece of sales—the sales conversation—and Bruce shares some powerful research into the profound reaches of the various aspects of the sales conversation.