Season 6 · Episode 5
Why Sales Managers and CRM Systems Need to Change
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
April 10, 20193m 34s
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Show Notes
Although sales and marketing alignment has been discussed for many years, it hasn't really reached the level at which it needs to be in today's lightning pace of commerce. Traditionally Marketing's job has been to generate sales leads, which are then thrown over to Sales, whose job it then became to close them.