Season 6 · Episode 4
Sales and Marketing Alignment
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
April 10, 201919m 51s
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Show Notes
Sales and marketing alignment is a much talked about problem, yet remains persistent in the sales world. This is at a detriment to many companies and organizations. As Matt Heinz, interviewed by John Golden, points out, there are tremendous benefits to unifying the sales and marketing teams.