The Truth About Leads
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Show Notes
Very surprisingly, in 2017 we're still having a conversation about Sales and Marketing Alignment. Sales is still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.