Predictable B2B Success

In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include: Why Mike decided to start his own agencyWhy he has developed the skill of listening closely and asking very direct questionsHow best to approach conversations around proposed partnerships to reveal what may be unsaidAre marketing KPIs the best metrics of achieving business outcomesDo businesses that don't measure the ROI of all their marketing activities still existWhy do businesses often not measure their marketing activities? Is it an awareness or knowledge issueHow Mike bridges the gap between marketing KPIs and business results when working with clientsExamples of marketing KPIs that work for a businessHow to distinguish between vanity metrics and metrics that add value to business growth?How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profilesWhat marketing KPIs to use to track progress given the many different platforms being used todayHow to ensure automation serves your marketing KPIs and personalized communication needsand much more Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/

In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include: How to best define neuro-marketingHow brands should approach the idea of being an emotional state relieverHow to go about defining your brand valuesWhy businesses need to invest in defining their brand valuesHow to approach defining brand values for companies that have evolved with brand value examplesHow to make your brand memorable with brand value examplesHow non-sexy brands can make themselves memorable with neuro-science principlesHow to best piggyback on social trends to drive business growthHow to ensure your website passes the grunt testand much more.... Discover more - https://www.sproutworth.com/brand-value-examples-that-drive-growth/

How to increase productivity in the workplace to drive business growth. In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include: Why look at productivity and efficiency through the lens of managing energyIs there a correlation between one's energy and the impact it has on the bottom line of a businessWhat does that mean from a practical standpointHow to optimize your schedule to optimize yourselfHow to establish KPI's for yourselfWhy it's important to recognize your emotions and how to deal with itThe framework that we can use to audit our productivity/energy managementand much more ... Discover more - https://www.sproutworth.com/how-to-increase-productivity-in-the-workplace/

In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: What is creative thinkingWhy is it an issue in most organizationsHow to best go about fostering creativity at the workplaceWhat are the benefits of creative thinkingA framework you can use to foster creativity at the workplaceWhy people in organizations need distance for creative thinkingWhy create distance from people on your teamWhy create distance from the processWhy create distance from industryand much more... Discover more at https://www.sproutworth.com/how-to-inspire-creativity-at-the-workplace

In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: The challenges of running a sales teamThe importance of a sales team and sales leadershipWhy hiring is a critical part of the process of having sales teams that drive business growthWhy processes and metrics need to be in place for hiring to be done correctlyCharacteristics that would make for great sales managersSales manager strategies that you could employ to drive performance and resultsHow to best manage a team effectively and ensure consistency within teamsHow to minimize friction points in the team and sales processSales manager strategies for remote work scenariosand much more ... Discover more - https://www.sproutworth.com/sales-manager-strategies-to-boost-growth/

In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: What is your take on advertisingIs advertising for every business? Why or why notWhat pre-requisites a company should meet before they invest in advertisingHow to advertise your business with a budget that'll give you the best chance of driving growthHow to advertise your business so its an extension of your other marketing effortsHow best to use the research that others have done on your target audienceHow to approach crafting an advertising strategy for your businessCan businesses that don't have a visually appealing product run successful advertising campaigns?How to decide on social media advertising, search advertising, native advertising, or display advertisingMetrics to focus on and much more ... Discover more - https://www.sproutworth.com/how-to-advertise-your-business-easily-at-scale/

How to use the power of emotion in marketing to drive business growth. In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: What is emotional marketing? Why evoking emotion in marketing is so effectiveWhy branding is about evoking emotion in an audienceEmotional hooks marketers can useStrategies to add emotion in marketing How authenticity and transparency play a role in the development of content and storyHow to measure emotional marketingand much more ... Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/

In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Marketing vs branding what are the differencesWhy marketing is not everythingWhy you are not the ultimate authority when it comes to your brandWhy there is no formula for success with brandingMarketing can be a great way to get a customer’s attention, but branding is a great way to keep their attentionBranding comes first, marketing comes secondBranding has just as much of an impact on your team as it does on your customersWhy focus on product firstMarketing vs branding: How does a product-first approach play out in the development process and marketingIs this another way of looking at marketing vs brandingWhy run an offer on AppSumo for bCastWhat user lead growth features that Tom embedded in his productHow to get increased exposure with a product first approachHow a recent content strategy made a difference to Tom's processes to increase sales and revenue.Where podcasts fit into Tom's focus on productand much more ... Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/

In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include: How Bastien has created influence with his audience in building out his Asana project management consultancyWhy Bastien decided to focus on Asana as a project management tool of choiceHow to decide on the feature set of a project management toolSteps to managing a project well via communicationThe best ways to manage workflow in a project management tool like AsanaSteps to managing a project successfully in Asana through project conception and initiationHow to go about clarifying project definition and planningHow to manage a project launch and executionHow best to assign tasks to the employees that fit themHow to manage project performance and controlHow to use KPIs to track your project’s progressSteps to managing a project closeand much more Discover more at - https://www.sproutworth.com/steps-to-managing-a-project-in-asana/

In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include: Codifying success for software companies through frameworks and systemsThe iceberg model - how to communicate with your clients in a brain-friendly wayThe competitive space frameworkA breakdown of the components in the competitive space framework and how when put together it leads to a sustainable competitive advantageand much more ... Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include: Why software businesses struggle to achieve predictable successThe ability to outsmart and not outspend to build a sustainable competitive advantageWhy developing communication as a skill helps businesses build a sustainable competitive advantageLessons learned from examining unicorns in the software space with billion-dollar evaluationsWhy you need a creative leap in your communicationThe iceberg model - how to communicate with your clients in a brain-friendly wayThe competitive space frameworkand much more ... Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include: What is a customer-driven marketing strategyHow to use feedback to improve your offeringWhat is the best way to identify customers that really speak to your product or serviceHow Sam recommends we prioritize and invest our limited time and energy into our best customersA customer-driven marketing strategy requires customer stories but what are the best ways to craft and edit them so they resonate with future customersHow to get your customers to agree to appear on videoHow to make the best of it when they do—what questions to ask themThe biggest mistakes made around customer-led video contentPre-requisites for creating powerful testimonialsHow best to track the effectiveness of the customer led-videosand much more ... Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/

In this episode, Jeff Bajorek, a proven sales expert, and trainer as well as the author of "The Five Forgotten Fundamentals of Prospecting" shares his perspectives and experiences of the critical functions of sales management that drive business growth. Insights he shares include: The meaning and definition of sales managementThe objectives of sales managementA key skill that sales leaders often overlook in sales managersThe value that sales management brings to a businessThe backward criteria that organizations often use to promote salespeopleRoles sales managers need to playCharacteristics of top sales managersWhat day to day activities should look likeWhy sales managers should view their reps as customersSelling is a social science and how it applies to the functions of sales managementShould numbers drive business growth from a sales management perspectiveHow sales managers can find success despite tough timesand much more ... Read more - https://www.sproutworth.com/functions-of-sales-management-drive-growth/

How to create amazing content: 10 ingredients to drive long term growth. In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights he shares include: The problem that MarketMuse is trying to help solveHow Jeff views the relationship between content and salesHow Jeff defines content quality, natural language process (NLP), and natural language generation (NLG)How to create amazing contentWhat does content quality look like and what does it mean for the future of companies investing in contentWhat MarketMuse is capable of from a content point of view and how it helps with your content strategyHow to create amazing content by focusing on 10 essential ingredientsHow to ensure your old content doesn't decline in qualityHow to create amazing content around boring topicsHave we arrived at the point where marketers need to seriously be looking at using natural language generation to generate content?How to address content efficiency effectivelyHow to improve the empathy your content evokes in your desired audienceIs AI at a stage where it can distinguish between fake news and real newsand much more ... Read more - https://www.sproutworth.com/how-to-create-amazing-content-for-growth/

In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include: Why do B2B companies still view their websites to be more of a shop windowWhy websites should mirror offline selling processThe right way to approach website development.What your website development approach means from a customer experience (CX) and user experience (UX) perspective for websitesHow to get buy-in for a change in approach to user experience for websitesGood practices to keep in mind for improving the user experience for websitesThe role of SEO and AI in improving the user experience for websitesLessons to learn by looking at other businesses' approach to website development?The framework that Alex takes clients through to think through website strategy that drives business objectivesResults we can expect by going through the framework and processHow to find friction points in a user's experience on a website and how to address thoseDesign or content which is more important for buyer enablementand much more ... Read more - https://www.sproutworth.com/improve-user-experience-for-websites/

In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline. Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers. Insights she shares include: What is a data science processWhat is a data science life cycleStages of data processing we need to be aware of in businessHow to use the data science process to go from pilot to pipelineHow to determine if you are ready to use data science to drive growthHow to ensure you have one source of truthHow to find the budget for ABM initiatives backed by data scienceHow to ensure you have leadership buy-in to go from pilot to pipeline and that a top-down directive is in placeHow to get and use an innovation budget to test your hypothesisThe best ways to shift and reallocate budgets from existing programsand much more… Discover more at - https://www.sproutworth.com/data-science-process-go-from-pilot-to-pipeline/

In this episode, Sean Whitfield, founder of Eloquent Digital (a full-service digital agency) shares his perspectives on generating demand for B2B businesses. Insights he shares include: Why Sean says he is done with inbound marketing strategiesWhy Sean would rather focus on generating demandWhat is demand generationHow is "demand generation" different from “demand creation”How to distinguish between demand generation or demand identificationSean's thoughts on the statement - "Audiences make the marketer"Critical components for a successful demand generation programA walk through strategies for generating demand with examplesHow Eloquent goes about generating demand via advertising and by using the wheel of persuasionand much more... Get more details here - https://www.sproutworth.com/generating-demand-for-growth-demand-generation/

In this episode, Mike Maynard, Managing director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include: What are vanity metricsWhy vanity metrics do businesses a great disserviceHow to identify vanity metricsWhat metrics should a business look at instead to drive growthWhat does building a relationship with your customer look like given automation and other elements businesses often have in placeWhat is the implication of metrics on lead nurturing and on personalizationHow best to deal with the deluge of data available to businesses in order to boost growthfinding the balance between data and connecting with peopleHow to run PR in today's world and how to avoid vanity metricsHow best to run advertising for technology companiesand much more... Read more at - https://www.sproutworth.com/vanity-metrics-how-to-create-growth-metrics/

IIn this episode, Marcus Cauchi, founder of Laughs Last Ltd and fractional Chief Revenue Officer for a number of technology scale-ups shares his thoughts and perspectives on channel sales strategies that drive massive growth and how to best structure your channel sales partnerships.. Insights he shares include: What are channel salesWhat are channel salesBenefits of channel sales strategiesHow to structure your channel sales strategies and partnershipsHow to find channel sales partnersHow to recruit channel sales partnersHow to effectively measure the efficacy of your channel sales strategiesHow to motivate channel sales partnersQualities of a good channel sales managerDownsides of a channel sales modelHow to implement a channel sales model and factors to considerand much more… Read more at - https://www.sproutworth.com/how-to-use-channel-sales-strategies-for-growth/

In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include: What is a bestseller and the benefits of writing a bookHow to ensure that your bestseller serves business objectives. What could that look like for B2B companiesHow to write a bestsellerHow to write with your desired audience in mindHow to edit your bookHow to package your book to maximize distribution and reachWhy we should never stop launching our bookWhat does the marketing of a book and bestseller look likeWhy use an editor and someone who understands the publishing worldSelf-publishing vs traditional publishing the pros and consand much more ... Read more at - https://www.sproutworth.com/how-to-write-a-bestseller-that-drives-growth/

In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include: What is automated marketingWhy does automated marketing failWhat does good marketing automation look likeHow to start the process of marketing automationHow to personalize the experienceHow to find and deliver value for customersWhat should we be doing to orient automated marketing the right wayHow to ensure you have organizational buy-in for automated marketingWhen is the right time to invest in automated marketingWhen is the right time to think about automated marketing toolsHow to choose the best solutionThe four-part, framework that Kenda uses to define the customer journey lifecycleand much more...

In this episode, Todd Caponi, CEO of Sales Melon LLC and author of the book "The transparency sale" shares his experience and thoughts on how to build trust with customers. Insights he shares include: Why the future of sales is radically transparentWhat differences are there between transparency and authenticityThe biggest point of differentiation that most businesses ignoreHow to build trust with customersWhat does it look like to discover customer's empathy levelsHow to nurture conversations that seem to be focused on pricingExplore how transparency builds better buyer experiencesCan you scale trust or do we build it graduallyWhat process or framework can we follow in order to successfully build trust with customers and give them an experience they valueHow to build trust with customers at scale (or not)How to optimize the way we educate customers and future customersHow to identify areas of friction in a customer experienceand much more

In this episode Dylan Ogline, CEO of Ogline Digital shares examples of niche marketing and how we can draw inspiration to create predictable profits. Insights he shares include: What is niche marketingWhy digital agencies should go niche instead of full service Examples of niche marketing - what does it look like for agencies and other companiesHow to find a niche marketIdentify your strengths and interestsindustry researchHow to get to know your ideal customerHow to solve a customers problem and how it relates to getting a perfect quality scoreHow to target and reach your marketRethinking how you spread the word about your businessThe best ways to monitor the competitionThe best ways to listen to your customersWhen to consider new opportunities or partnershipsand much more

In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include: What Is the purpose of branding How your company’s image is more than just a logo. The difference between a logo and brandWhat is the purpose of branding in marketingHow to use the purpose of branding strategicallyWhat makes a brand successfulWhat does branding have to do with understanding your customerLooking beyond loyal customers to employeesMetrics to ensure a business is on trackA checklist to evaluate your brandand much more

In this episode, Tyron Giuliani, a serial entrepreneur (and a coach to professionals, business owners and entrepreneurs, engaging in B2B, on how to transform their LinkedIn™ into a non-stop, business lead generating tool.) shares his perspective on crafting and using LinkedIn messages to connect with your future customers. Insights he shares include: What do businesses do wrong in their desire to connect on LinkedInWhat do successful LinkedIn messages to connect look likeWhat do unsuccessful LinkedIn messages to connect look likeDo LinkedIn message templates helpHow can we replicate real world ways of connecting with people on LinkedInHow to nurture relationships with potential prospects on LinkedInHow to nurture relationships with customers on LinkedInShould relationships be taken off the platform as soon as possibleDo we need to build out an omni-channel strategyand much more

In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include: What does Influencer marketing meanHow do you define social media influencersWhat role do social media influencers play in marketingIs influencer marketing really a marketing strategy or advertising strategyHow many followers do you need to join the ranks of social media influencersWhen is a company ready for influencer marketingWhy influencer marketing can't be done in a turn key fashionWhy invest for the long haul - what does that look likeMetrics to help guide success with influencer marketing and build your brand influenceHow to find the right social media influencersThe current state of the influencer marketing landscapeand much more

In this episode, Mark Welch, founder of Street Savvy Sales Leadership shares how to craft an action plan to improve sales performance in an organization. Insights he shares include: The challenges that today's sales teams faceWhat does a best in class sales teams look likeHow to craft an action plan to improve sales performanceThe difference between customer success and sales productivityWhy you should invest in allowing salespeople to build their repertoire of customer storiesWhy you should start with hiring and sales leadershipMetrics to watch forHow to measure sales leadership's abilityShould leadership treat their sales teams like customersand much more

In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include: What is closing in a sales contextWhy mindset is keyUnderstanding what you can and can’t control in the sales spaceDefinition of the terms - closing, advance, and continuationThe importance of intent over techniqueWhy is the critical advance important in B2B salesWhat is the perfect close and the science behind itExplore planning and what it means in a sales meeting contextHow to set meeting objectivesHow to provide value in a meeting and plan the next encounterHow to collaborate with your prospects on the next steps The secret weapon that salespeople don’t realize they have3 questions you should ask to put your core planning to the testHow James provides value to clients (with examples)and much more

In this episode, Remy Blumenfeld one of the worlds leading business coaches and advisors whose clients are leaders from across various media companies shares his perspective on how to expand a business and get to a point where it is sought after for purchase. Insights he shares include: What most content businesses do wrong in their attempt to expand their businessHow to determine if you are ready for growth and expansionHow to expand a business or not by defining success that speaks to your heartThe 9 step process that is proven to expand a business time and againHow to grow your small business with marketingWhere cashflow fits into the processHow to expand a business into new marketsHow to expand a business onlineNetworking on social media - should that be a priorityHow to best form strategic partnershipsRemy's perspective on building a loyal customer baseand much more

In this episode, Minter Dial, host of the podcast Minter Dialogue, filmmaker, storyteller, three-time author, and international professional speaker shares a few counterintuitive leadership characteristics we should focus on to really shape the culture of our business and drive growth in the right direction. Insights he shares include: Leadership qualities that make good leaders Is authentic and genuine leadership the sameHow empathy circles help strengthen vital leadership characteristicsThe CHECK framework to assess our leadership potentialHow being a better leader helps with creating discretionary energyWhy leaders should gain a 319-degree perspectiveHow to merge the professional and personal youHow to develop true purpose at workHow to develop leadership characteristics that allow a community to flourish and why it's importantHow purpose impacts performance in the organizationExamples of leadership worth notingand much more

In this episode, Tom Williams the founder of Strategic Dynamics Inc shares a modern perspective on what is B2B sales and how to create a successful sales process. Strategic Dynamics Inc a firm that helps sales organizations sell more effectively by markedly improving their new hire candidate assessment process, sales productivity, and business acumen. Tom is also the author of "Buyer-Centered Selling: How Modern Sellers Engage & Collaborate with Buyers". Insights he shares include: What is B2B salesHow B2B sales have changed over the past decadeThe reality of changing buyer needsThe framework for buyer-centered sellingWhy Tom incorporates the Jobs To Be Done frameworkHow to take the pulse of your buyers at regular intervalsQuick wins for a buyer centered selling approachThe five commitments of collaborationand much more ... Read more - https://www.sproutworth.com/what-is-b2b-sales-successful-sales-process/

In this episode, Rob Balasabas, the Partnership Growth Manager at TubeBuddy.com shares how to monetize your YouTube channel and build a community. TubeBuddy is an app that integrates directly into YouTube to help you run your channel with ease. Insights he shares include: The challenges of making money from your YouTube channelCan any business starting out on YouTube start monetizing the channelWhat do we need to know about the YouTube Partner Program RequirementsHow to prep your channel for monetizationGain subscribers vs building a community on YouTubeThe best ways to build a communityHow TubeBuddy can help you monetize your YouTube channelHow businesses can use live streaming to monetize a YouTube channelTo keep your community on YouTube or not toHow monetize your YouTube channel via a podcastHow to seek sponsorship opportunitiesand much more

In this episode, Simone Vincenzi, co-founder of GtTeX, TEDx speaker and author shares how to build a personal selling process that boosts sales. Insights he shares include: What is personal sellingWhat businesses often miss about converting prospectsWhere a personal selling process fits into your buyers journey and exisiting marketingpersonal selling advantages and disadvantagesWhat is personal selling in marketingShould sales cycles be determined by numbers or how far you can take a relationship with the end goal being a collaborationWhat a personal selling process would look like for a businessThe role of industry research and or original research in the processWhat is personal selling strategySimone's take on personal selling with examplesand much more

In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include: Marketing in the age of disruptionMistakes businesses make in building customer relationshipsWhat marketing really is and why content should play a roleThe missed opportunities for companies that think they get enough data and perspective through customer support or customer serviceThe importance of building customer relationshipsWhy education needs to play a key role in building customer relationshipsThe importance of building customer relationships to facilitate retention and how to do itHow to be authentic via your content even if it is in a text-based formatKeys to building customer relationshipsThe place for original research in building customer relationshipsand much more

In this episode, Adam Springer, founder and CEO of StartupSales.io share value proposition examples to show us how we can build and refine our own. StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes. Insights he shares includes: Why businesses find it difficult to articulate their value propositionWhat needs to be done to address the gapHow to avoid making assumptions about customersHow to empathize with customersHow to test your value proposition and validate Why every company should ensure that new and existing clients are a fit with regards to the value propositionValue proposition template that can help businessesElevator pitch formula to help condense your value propositionThe problem of looking at value proposition examplesHow to craft your message (from your value proposition example and template)and much more

In this episode, Stan Rymkiewicz founder or Orapa.co shares outbound sales techniques that help drive growth in your business. Orapa.co is an online Pay-per-meeting platform for startups and sales reps. Insights he shares include: How to build an efficient outbound sales systemWhat to do when first starting to build out your outbound sales techniquesHow to identify your prospectsHow to personalize your outreachShould you use a template or notEssential outbound sales tools and softwareCommon outbound sales techniquesOutbound sales strategies that net you more salesThe one outbound sales technique that every sales person must master to make a fortuneand much more

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include: What Is thought leadership?Are business leaders actively looking for thought leadership contentDoes thought leadership need a unique point of view before publishingWhen should you consider a thought leadership approach?What businesses could benefit from thought leadership content marketingWhere should thought leadership come from within a businessWhat are the benefits of thought leadershipThe problem with most B2B thought leadership strategies and why they failHow to create thought leadership contentWhy original research provides a competitive advantageWhy attitudinal research provides far more valuable insightsBest ways to conduct and use attitudinal research with examplesHow to get thought leadership content out of subject matter expertsHow to best leverage the power of your thought leadershipHow to ensure your original research-backed thought leadership content will drive business objectives

In this episode, Nelly Yusupova, founder of TechSpeak for entrepreneurs, shares the key new product development stages for successful project management. TechSpeak for entrepreneurs is a workshop series where people learn to successfully manage technology teams and projects without being technical or learning how to code. Insights she shares include: The problem TechSpeak for entrepreneurs solvesIs technical new product development really meant for non-technical founders?Do no-code tools have a place in new product developmentIs process the only key to successfully executing on new product development stagesThe essential 10 steps in the processThe scientific way of achieving customer validationThe best ways to build a prototypeWhy build out technical specificationsHow to deal with - you don't know the things you don't knowThe best ways to hire technical people for your teamThe panel that help your new product development stages by leaps and boundsNelly's take on agile project management to successfully manage projectsWhat Nelly finds makes some of her students more successful than othersand much more

In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include: The problem that Outgrow's founders were trying to solve and Outgrow's growth since thenWhat the success of singles day highlights for businessesLessons that businesses could apply to Black Friday and Cyber Monday sales opportunitiesWhat it takes to be ready to deploy interactive marketing in your businessHow to approach offering customers value while also being able to understand them and their needs betterExamples of interactive marketing that illustrate how to choose the best options A key element to ensuring you get the best out your interactive marketing contentExamples of interactive marketing that podcasters could learn fromExamples of interactive marketing to gather market researchHow to best structure questions for interactive marketingSaksham's recommendation on quantitative research vs qualitative researchWill interactive content just add to content shock in timeand much more

In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include Is there any money in winning back customers?How does win back compare to prospecting for first-time customersWhy businesses don't invest in customer win-back strategiesWhat sort of numbers can we expect if we use customer win-back strategiesThe biggest misconception around win-back strategiesHow to use customer win-back strategiesHow to know if you are ready for a customer win-back strategyHow to approach deploying a customer win-back strategyHow to get in touch with past customers and hold a conversation with themHow to get personal with a past customerHow best to show potential win-back customers what they are missingHow to know when to quit with customer win-back strategiesHow to segment your customer base based on actions or behaviors

In this episode is Jeroen Corthout, CEO and co-founder of Salesflare shares powerful ways to boost sales by automating sales process. Salesflare is a simple, yet powerful CRM for small businesses selling in the B2B space. Insights he shares include: What is sales automation: Jeoen's perspective on automating salesHow to decide on parts of the sales process to automate and what not to automateWhat is the customer value machineHow to handle data entryHow to create systems that work for outreach and prospectingHow to easily and effectively stay on top of relationships as you get to know more peopleHow to build out nurturing processes in salesHow to approach automating salesHow to decide on initial parts of the sales process you should automateJeroen's approach to encouraging customer reviews and testimonialsHow Jeroen views customer success in relation to salesand much more... Read more here

In this episode, Phil Pelucha, CEO and founder of Billionaires in Boxers shares how he goes about the acquisition of new customers. He is a business growth coach for service-based businesses who found the business cheat codes to scaling his service-based businesses without social media and cold-calling. He is also one of the top 100 podcasters globally. Insights he shares include: Why use podcasting for the acquisition of new customersWhat most businesses tend to overlook when building relationshipsWhat Phil teaches about - when to listen and when to speak on podcastsWhy podcasting doesn't have to be a long term strategy t experience ROIHow to follow up without being annoyingWhy cold pitching isn't required for the acquisition of new customersHow to improve your customer acquisition strategyThe metrics Phil uses to ensure business growsHow taking a collaborative approach helps with the acquisition of new customersHow podcasting help retain or win-back past customers

In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include: What businesses do wrong with their PPC led sales funnel modelsWhat is a sales funnel and how does it workDo we need a sales funnel in order to establish trust and build influence with future customersHow to best leverage social media platform algorithms to further the buying journey of a customerWhat are the stages of a sales funnel modelGianni's perspective on what are the steps in the sales processHow do you build a sales funnel fastHow Gianni research's a potential audienceHow podcasts fit into the sales funnel modelWhat is the top of the sales funnelWhy you don't need a top copywriter to build out a sales funnelHow to make a sales funnel for freeHow to avoid technology bloat when build out your sales funnel model

In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing What is a personal brand and why personal branding is importantThe time that helped Xenia make a decision to invest in personal brandingConsiderations for building your personal brandWhy most founders don't invest in personal brandingA good starting point for building out a personal brand that drives growthThe importance of having a unified themeHow to handle career pivots while building your personal brandHow to create content with a purpose and the when to invest in content curationThe importance of being consistent in your actions to match your personal brandingHow to define your unique selling point (USP) while unpacking what is your personal brandHow to build out your thought leadershipMetrics to watch and how to monitor the sentiment of your personal brandHow best to handle negative feedbackand much more

In this episode, Claire Chandler, President and Founder of Talent Boost shares her insights into what is talent management and how successful companies build out a talent management framework and strategy to boost revenue. Claire leverages over 25 years of experience as a people leader, HR executive and business owner, to help her clients create predictable business success by turning their great companies into amazing experiences. What is talent managementThe four rights that business need to have in place to hire and keep the best talentHow to best balance a mission and profit focus in a businessThe FLOW talent management framework that businesses should useAre communication and company culture fundamental to successful talent managementHow to bring alignment within a business that serves talent managementHow to craft talent management strategiesWays to reconnect with employees given the reality of the world we live inWhy your talent management strategy needs to be more inclusive than just the business leadershipHow to develop a talent management process that keeps the company in tune and helps with implementation across the boardThe role of the "Whirlpool Effect" in getting stakeholders to be in synch with the business direction and strategyand much more

In this episode, Jonathan Miller, founder of the Mindful Communication shares powerful skills needed for communication and conflict resolution in the workplace. Jonathan is also a speaker, facilitator and leadership coach who specializes in working with high performers to be powerful in the face of conflict by focusing in on aspects of self leadership and communication skills. Insights he shares include: What is conflict resolution and why business culture is a key componentHow Jonathan got started with communication and conflict resolutionWhy we should support conflict in the workplace to allow for business growthHow does addressing communication and conflict resolution in the workplace lead to better business growth outcomesWhy don't businesses invest in addressing these issuesHow to verify a whether a person is really seeking resolutionHow to avoid being defensive when seeking conflict resolutionHow to uncover truths that lead to better understanding and conflict resolutionWhat strategies and processes we need to have in place to support communication and conflict resolution in the workplaceWhat businesses should do to get equipped for communication and conflict resolution in the workplaceand much more

In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include: Defining what is product marketing Why is product marketing importantWhat marketers should do more ofWhat is different about a product marketer, as opposed to a traditional marketerRaman's view on product marketing dutiesHow to create playbook that help build out product marketing strategies that drive predictable revenueproduct marketing examples worth taking note ofHow to make your value proposition exciting enough for customersand much more

In this episode, Jamal Reimer, founder of the Mega Deal Secrets masterclass shares his take on enterprise sales definition and mega deals, as well as his perspective on enterprise SaaS sales process and creating mega deals. Jamal has over over 30 years of experience in sales, was a Strategic Account Manager and top 1% performer at Oracle and is a go to expert in closing mega deals worth more than $50 million. Insights he shares include: What is enterprise sales and how is the process different from selling to smaller businessesIs enterprise sales right for your startupJamal's take on enterprise sales process and strategyWhat prevents people from making mega dealsWhat are the characteristics of reps who are successful and closing larger dealsHow does the mega deal sale process look different from the process used by most other salespeopleThe 5 shifts to big deals in enterprise salesHow to build alignment within your business to secure mega dealsHow to secure mega deals when you have a fixed-line of products and pricesHow to decide on your pitch and who to pitchWhat Jamal recommends CEO's or executives who aren't usually involved in sales do to help secure dealsand much more

In this episode, Maura Thomas, shares her experience and observations on how to improve productivity in an organization. Maura is a speaker corporate trainer, author of three books and a contributor to Forbes and the Harvard business and productivity consultant that creates predictable business success by empowering individuals to make the most of their moments and by empowering organizations to unleash the genius of their people. Insights she shares include: Why distraction is an underappreciated problem in most oragnizationsThe role culture plays in organizations to aid productivity or the lack of itIn what ways are culture and leadership fundamentally intertwinedHow does culture influence the leadership styles that “work” or fail to “work” in an organization?Do productivity tools really helpThe four quadrants of attention managementHow to improve productivity in an organization starting with job descriptions How leaders should view, training in relation with attention management and productivityWhat strategies can be used to build awareness of productivity issues and to empower the organization to make change that furthers productivityand much more

In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include: What got Chris started on the journey to improve user experience for customersWhat experimentation as a methodology meansThe observed mistakes marketers make todayWhat's driving the change to improve user experience for customersChris's perspective on what it takes to grow a businessWhat is the infinity optimization process as a frameworkHow to use the infinity optimization process to help build and implement experimentation in businessesHow to apply testing to non-revenue areas of a businessHow to factor in emotion into your marketingand much more