Episode 126
9 proven ways to create a successful customer-driven marketing strategy
February 23, 202141m 10s
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Show Notes
In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include:
- What is a customer-driven marketing strategy
- How to use feedback to improve your offering
- What is the best way to identify customers that really speak to your product or service
- How Sam recommends we prioritize and invest our limited time and energy into our best customers
- A customer-driven marketing strategy requires customer stories but what are the best ways to craft and edit them so they resonate with future customers
- How to get your customers to agree to appear on video
- How to make the best of it when they do—what questions to ask them
- The biggest mistakes made around customer-led video content
- Pre-requisites for creating powerful testimonials
- How best to track the effectiveness of the customer led-videos
- and much more ...
Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/