Predictable B2B Success
Scaling B2B business growth predictably through empathetic content and conversations
Sproutworth
Show overview
Predictable B2B Success has been publishing since 2019, and across the 7 years since has built a catalogue of 551 episodes, alongside 2 trailers or bonus episodes. That works out to roughly 450 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 43 min and 54 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 6 days ago, with 33 episodes already out so far this year. The busiest year was 2021, with 104 episodes published. Published by Sproutworth.
From the publisher
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you. Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond. Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale. What you will walk away with every episode: Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade Why 500+ episodes and a 5.0-star rating? This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage. Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software. Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020. Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system. Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Latest Episodes
View all 551 episodesDecision-Making Frameworks: The $56M Call a CEO Almost Got Wrong
Why B2B Deals Arent Lost on Price: Theyre Lost on Strategy
Deflection Rate Is the Wrong AI Metric. Heres What Replaces It
Why LinkedIn Cant Prove Your Expertise, And What Actually Will
Why Your Discount Code Box Is Killing E-Commerce Conversions
The $1M AI Efficiency Play That Started With a Slack Problem
Why Your Pipeline Stalls When Buyers Dont Trust Your Category
$15 Trillion Locked in Client Invoices — Get Paid Faster
54% More Leads at Trade Shows Without a Bigger Budget
Why B2B Go-to-Market Fails at Sequencing, Not Execution
Why Your Data-Driven Decisions Are Still Emotionally Driven
Jeremy Chatelaine: Why Multichannel Cold Outreach Books 4.22x More B2B Meetings
Turn B2B Buying Committee Stalls Into Closed Deals
Scaling B2B Revenue With Digital Workers, Not More Hires
How to Sell AI When Buyers Aren’t Ready and Still Win
From 12 Months to 95 Days: Rooks Inbound Enterprise Playbook
The Leadership Voice Framework That Wins Deals Before the Demo
Why B2B Sales Coaching Fails Without This Mindset Shift
How to Build a Sales Organization That Scales Predictably
Ep 532Get Message Market Fit Even If Your Product Is Great
How do you turn B2B messaging from “just another feature list” into a magnetic force for growth—especially when your competition is shouting the exact same promises? In this episode of Predictable B2B Success, we’re joined by Christopher Silvestri, a conversion alchemist who traded engineering complex machines for the art (and science) of helping SaaS companies clarify and scale their message. With roots in industrial automation and a knack for uncovering the hidden triggers behind why people buy, Christopher brings a unique perspective on what really drives revenue growth, and why most B2B companies get it wrong. You’ll discover why even a great product can flatline if your message doesn’t fit the market, and how a systematic, iterative approach to customer research can unlock game-changing insights most business leaders overlook. Christopher lays out the invisible journey from positioning to messaging to great copy, sharing stories from the trenches of SaaS and practical frameworks you can start using today. Whether you feel like your team is flying blind when it comes to customer insight, or you simply want a faster path to message-market fit, this episode is packed with “aha” moments you won’t want to miss. Ready to dig deeper? Let’s get started. Some topics we explore in this episode include: Transition from Engineering to Messaging: How Speaker B’s engineering background influences his approach to B2B messagingPositioning, Messaging, Copy: Diagnosing Growth Plateaus: Identifying which layer is causing growth issues and how to address itMessage-Market Fit vs. Product-Market Fit: The definition and importance of message-market fit in driving B2B growthReviewing & Updating Message-Market Fit: When and how to regularly revisit positioning and messagingThree Layers of Customer Research: Description and value of surface, behavioral, and deep psychological researchUncovering Emotional Drivers: Practical ways to extract emotional insights from customersPositioning Workshops for Internal Alignment: Getting team consensus and validating assumptions before talking to customersCommon Website Messaging Failures: Top mistakes leading to poor conversion rates and why they persistSynthetic Message Testing: Accelerating validation of messaging using AI Personas and tools90-Day Messaging Action Plan: Concrete steps for CEOs to fix messaging problems and test improvementsAnd much, much more...