Episode 131
How to use the power of emotion in marketing to drive business growth
March 12, 202149m 53s
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Show Notes
How to use the power of emotion in marketing to drive business growth.
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include:
- What is emotional marketing?
- Why evoking emotion in marketing is so effective
- Why branding is about evoking emotion in an audience
- Emotional hooks marketers can use
- Strategies to add emotion in marketing
- How authenticity and transparency play a role in the development of content and story
- How to measure emotional marketing
- and much more ...
Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/