Episode 101
What is thought leadership and how to become a thought leader with original research
November 27, 202052m 15s
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include:
- What Is thought leadership?
- Are business leaders actively looking for thought leadership content
- Does thought leadership need a unique point of view before publishing
- When should you consider a thought leadership approach?
- What businesses could benefit from thought leadership content marketing
- Where should thought leadership come from within a business
- What are the benefits of thought leadership
- The problem with most B2B thought leadership strategies and why they fail
- How to create thought leadership content
- Why original research provides a competitive advantage
- Why attitudinal research provides far more valuable insights
- Best ways to conduct and use attitudinal research with examples
- How to get thought leadership content out of subject matter experts
- How to best leverage the power of your thought leadership
- How to ensure your original research-backed thought leadership content will drive business objectives