Predictable B2B Success

Mandi Graziano is Vice President of Global Accounts for HPN Global where she finds hotels and venues; negotiates pricing/contracts for her client’s conferences all over the world. Here she has earned the awards of Chairman’s Club, President’s Club, and Top Producer. While on the hotel side Mandi worked in leadership roles in sales, marketing, and operations for Marriott, Starwood, Hard Rock Hotels, and Caesars Entertainment. While working for hotels she has been awarded Top Producer, Salesperson of the Year, Best Site Inspection of the Year, and Sales Strategist Award in 2003, 2004, 2005, and 2008. Mandi is currently an instructor at San Diego State University Hospitality; Tourism Management program teaching Site Inspection; Contract Negotiation classes. Mandi is also the author of a relatable and remarkably funny book Sales Tales: The Hustle, Humor, and Lessons Learned from a Life In Sales, an Amazon best-seller in 5 categories and ranked #1 by Selling Power Magazine. In this episode, she shares how we can use empathy in sales to easily influence and build trust to drive growth. Insights she shares include: Why we should develop empathy in salesHow to develop empathy in salesHow she overcame anxiety to become a public speaker and top salespersonThe business bedside manner and how she recommends we use it5 questions to ask to improve our business bedside mannerSWEATworking - what is it and why it's better than traditional networkingHow to keep up with public appearances and still build deep relationships Thoughts on events post-pandemic How we can use events to drive business growthand much much more ...

Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition. He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content marketing agency in Sydney. He grew his skills in writing, content creation, and SEO publishing in the companies he had been previously affiliated with Croud and Brafton. In 2019, he left his 9-5 job to run his own company and help others achieve their goals. In this episode, he shares his thoughts on content marketing for startups and how we can drive growth by increasing organic traffic by as much as 77%. Insights he shares include: Why are SEO and content considered boring and robotic by some and what can be done about itHow to overcome time and resources restraints in a business when investing in content and SEOWhat makes for a good content strategy for startupsWhat makes for good content marketing for startupsHow to predict a return on investment with content marketing for startupsHow to best balance the purpose of content versus SEO outcomesWhat makes for a good piece of contentHow to get as much as a 77% increase in traffic via content marketing for startupsHow to ensure content is remark worthy to your audienceHow to leverage partnerships in content marketing for startupsand much much more...

John Horn is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup in 2012 and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and a trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon and more. In this episode, John shares how we can overcome the advertising challenges businesses face today to drive growth fast. Insights he shares include: How to determine if PPC is right for a companyWhy the success of campaigns depends on understanding the business's stage of growth and parts of its funnel that need to be developed now and into the futureHow to leverage PPC to build relationships and enhance customer experiencesAdvertising challenges businesses experience todayAdvertising challenges involving automation and efficiencyThe mind-shift required to acquire the engagement and results, businesses wantResults that advertising can generate beyond salesThe advertising challenge of attributionThe role of creativity in advertisingJohn's take on AI and the evolution of advertising technologiesand much much more ...

R.T. Custer is the founder of Vortic Watch, one of the only American-made watch companies helping resurrect antique watches by combining vintage internals with modern wristwatch cases. Within just 8 years, he has been able to take it from scratch to 7 figures in revenue. The journey here wasn’t easy. For 5-years, R.T. had a legal battle against the Swatch Group after they accused Vortic of trademark infringement and counterfeiting in 2015. Federal Judge Alison Nathan ruled in favor of Vortic, stating they have the right to salvage and restore antique pocket watches and turn them into wristwatches; even those that carry the Hamilton trademark. R.T has also been involved with and developed masterminds and a marketing agency. In this episode, he shares how we can leverage business masterminds to drive seven-figure growth fast. Insights he shares include: Issues R.T experienced and sees in businesses wanting to scale quicklyWhy a marketing agency and masterminds could helpR.T's definition of a business mastermind groupWhat a business mastermind group is notHow to ensure you are ready for a business mastermind groupHow to pick the right oneHow to get the most out of your investmentHow to start a business mastermind groupand much much more ...

Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content. Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. Matthew has worked with 100s of companies (large & small) to help them implement marketing & sales strategies. To name a few, he has worked with RE/MAX, Valvoline, FedEx, Chef’s Plate, League & TouchBistro. Matthew knows that no one likes to be marketed to, or sold to, especially prospects. In this episode, he shares his 4 stage demand generation marketing strategies to drive pipeline growth. Insights he shares include: Commonly held beliefs that do not help demand generation marketing strategiesWhy you need to own the relationships more than great marketing and copywritingHow Matthew defines demand generation marketingHow to get personal with people in the post-pandemic world we live inHow demand generation and creating community works better than inbound or outbound marketingWhat could community look like for a businessWhy Matthew recommends every business consider hosting a virtual summitDoes demand generation work for all types of businessesWhat do demand generation marketing strategies hinge on and what does it entailWhat metrics to use for demand generation marketing strategiesand much much more ....

Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks. Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He also co-founded Vclassrooming.com, a learning management system aimed at improving K12 learning outcomes. In this episode, Pankil shares how we can save time and expense in creating content with AI that helps drives organic traffic and converts. Insights he shares include: How to get AI to do research and train it to apply your clients’ tone of voiceThe right way to use AI while writing marketing contentWhat is active guidance and why does your AI need it?Why being lazy with AI gets you bad contentWhat purpose should amazing content fulfillThe role that outranking plays in the process of creating amazing contentMisconceptions around AI for content developmentThe focus that Pankil recommends to ensure we get a positive ROI from contentHow to approach keywords research when thinking about creating contentHow Outranking has grown its user adoption and much much more ...

Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands. In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include: Why do people hold the notion that Asians don't listen to podcastsWhy do people believe that long-form content is not engagingWhy use audio as opposed to video (which many say is more engaging)How to include storytelling in content marketingHow to include storytelling in podcastsHow to include storytelling in content marketing for brands with non-sexy products or servicesHow to think about episodic content that succeeds in engaging your ideal audienceHow to convince your management to start a podcastHow to measure success when using storytelling in your podcastsExamples of successful B2B podcast practicesand much much more ...

Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. In this episode, Jon shares how we can rank higher on Google and spur business growth fast. Insights he shares include: Why is SEO so misunderstoodWhy Jon believes Google has made its algorithm easier to understandHow do you create content that ranks for keywords and yet is valuable to readers with examplesWhat does building authority have to do with SEO How do we rank on Google fastHow to rank higher on GoogleHow to rank higher on Google by investing in thought leadershipHow to rank higher on google for multiple terms from a single piece of contentHow Jon suggests we approach link buildingHow to look at competitors as look to rank higher on GoogleHow to get your audience to spend more time on your contentand much much more ...

Alan Gleeson is a London-based B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and grow their businesses. Alan started his career in financial services, joining Barclays in its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years. More recently Alan has worked for a number of leading B2B SaaS startups, in a mix of full-time and consultancy engagements. These include the likes of Cognism (one of the fastest-growing SaaS companies in the UK) and Indeemo (a leader in the emerging mobile ethnography space). In this episode, he shares how we can use B2B SaaS marketing to drive growth fast and scale internationally. Insights he shares include: Why the pursuit of quick wins is a problem in the B2B SaaS worldHow to navigate the mind-shift required to enable leaders to see B2B SaaS marketing through a different lensHow to balance the desire for hockey stick growth vs organic growthWhat should companies be doing to future proof themselves and scale, given the trends we are seeing todayWhat should companies entering the European market be aware ofHow should European companies entering North America prepare themselvesDoes it make sense to find locals to help navigate the cultural nuances of going internationalMarketing skillsets and indicators to look for in a potential hireHow to best handle content needs when going to international marketsHow Alan addresses the issue of marketing attributionand much much more ...

Angela Thurman is the Principal Managing Director at Thurman Co. LLC. As an electrical engineer, she has worked with companies like NASA and Collins Aerospace leading to the launch of her own company that aims to add the personal touch to Project, Contract, and Supplier Management. Angela holds a BS, in Electrical Engineering working as an analytical, process-oriented program and contract manager as well as a Mensa Society Member. Her background includes experience working in the aerospace, defense, telecom, and power sectors. Anglea is a proven leader dedicated to creating an environment where teamwork, organization, efficiency, and client satisfaction are core values. In this episode, she shares her experience and shares why project management communication is the critical linchpin to seeing projects achieve success and effectively mitigate risks. The implications of a project's success or failure could amount to millions of dollars if not more in a lot of instances. Insights she shares include: How to deal with project change managementHow to best deal with the million dollar implications of project management outcomesProject management communication - what is key and why it is so criticalA key area that is often overlooked in project managementWhy the boiled frog report is key to project management communicationUse of templates to aid project management communication and manage changeWhat does it entail for a project manager to mitigate riskDoes managing a project required developing a narrative of successWhy Angela doesn't focus so much on tools to ensure project management successHow to create the right project management culture and project management communication expectationsand much much more ....

Jose Palomino is the CEO of Value Prop Interactive, which helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. Jose empowers business owners with winning marketing and sales strategies. He has unlocked hundreds of millions of dollars in growth for dozens of owner-led B2B companies—in highly competitive markets. Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create Powerful Value Propositions to Enter and Win New Markets. In this episode, he shares his experience to share his top sales skills every great salesperson needs to master to drive growth. Insights he shares include: Why do businesses often approach building out sales the wrong wayWhy Jose feels that most business leaders need to take a pauseWhy not having someone to champion sales in a strategic manner can be a problemHow best to address sales operational issues from the get-goTop sales skills every salesperson should masterWhy is a value proposition so critical to a business and sales skillsThe best way for a company to gain clarity on their value propositionIs it more important for smaller companies to establish sales operation and sales strategy planWhat companies can we look to for examples to inspire our own journeysand much much more ...

Michael Solomon literally wrote the book on understanding consumers. In fact, hundreds of thousands of business students have learned about marketing from his books including consumer behavior, buying, Having, and Being -- the most widely used book on the subject in the world. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. His articles, published in journals including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing, and Journal of Business Research, have been cited over 30,000 times. As a business consultant, he helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers. In this episode, Michael shares how we can use customer engagement strategies to attract and keep today's customers for the long term. Insights he shares include: How consumer behavior has changed over the last couple of years. Why do consumers tend to go for long-term, well-established business brands How to use customer engagement strategies to attract and keep today's customersHow the pandemic has affected consumer behavior and expectation. Understanding the ever-changing consumer behavior; and why it’s a bad idea to over-promise when marketing. The rise and power of influencer marketing. How to modify your consumer engagement strategies so that they fit in today's modern societyHow to ramp up customer engagement. How to turn bored customers into brand fanatics. How to take care of the loyal customers firstand much much more...

Joe Davy has been the co-founder and CEO of Banzai since 2016. Banzai is the leading event marketing automation platform, with over 200 customers including Microsoft, Dell, Vmware, SAP, and RingCentral. Forbes magazine named Joe to its 30 Under 30 list in 2019. Joe is also a board director at Legalpad and the North Carolina Museum of Art Foundation. Prior to founding Banzai, Joe was General Manager at Avalara, where he oversaw small business and enterprise business units and was a member of the Avalara leadership team. During his tenure, Avalara grew to over 1,500 employees in 16 global offices with over $150M in revenues. In this episode, Joe shares his experience on how we could use customer engagement marketing strategies to become a pipeline hero. Insights he shares include: Why use customer engagement marketingJoe's definition of engagement marketingHow can virtual events be part of the processWhy these events should not be once a year type eventsHow can we break down engagement to ensure the success of our marketingWhat customer engagement marketing has meant for Joe in light of the pandemicHow to implement a customer engagement marketing strategyCustomer engagement marketing strategies that can be added to your existing marketing strategyCustomer engagement marketing examplesHow to marry online and offline events and capture data to ensure success before making large investmentsand much much more ...

Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling, He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps. In this episode, Seth shares lessons learned from early experiments, which led to CTRs of 7 to 12%, driving business growth around storytelling for startups. He also shares how we can do the same. Insights he shares include: Can storytelling permeate every aspect of a businessData points on why storytelling is key to dominating the marketplaceThe neuroscience behind a good storyThe characteristics of a good storyHow can we use stories to increase salesHow to use storytelling for startup by leveraging a companies visionCan SaaS companies build a retention process around stories? If so howSins of storytelling for startupsTips for storytelling for startupsand much, much more...

Dr. Stephen Timme is the President and Founder of Finlistics, a B2B sales leadership company that promotes insight-led selling. FinListics teaches B2B sales professionals how to elevate their sales to the C-suite. FinListics currently operates in more than 32 countries worldwide and continues to expand its global footprint annually. With a beginning in academia, Dr. Timme was a finance professor at Georgia State University when Fortune 500 companies would often approach him for consulting projects. Eventually, he was asked by UPS to work with them for a year, which led to another and additional consulting roles. After several years of teaching and consulting, Dr. Timme left academics to begin FinListics to help sellers help buyers by: 1) telling them something they don’t know, 2) showing the business and financial benefits of their solutions, and 3) make their life easier Dr. Timme's financial background and experiences with buying executives help him provide sellers with answers to these requests. In this episode, he shares from experience how we can use insight selling to increase pipeline with powerful financial analytics. Insights he shares include: Why sellers don't believe they have anything new to share with potential/future buyersWhat is insight sellingHow to use financial analytics to drive growth via insight sellingWhy sellers should develop an executive mindsetWhy get a handle on executive compensationHow to get to know a customers industry in order to offer insightsHow to connect the dots for buyers with financial insightsWhat is the power of one and why use itHow do you go from value proposition to making a business caseand much much more...

Sagar Sethi is the Managing Director and founder of Digital Marketing Agency Xugar - a growth-oriented digital agency. With more than a decade of experience in digital marketing. Xugar was started in 2017. In this episode, Sagar shares his experience in using thought leadership marketing to grow at 1500% every year. Insights he shares include: Why is there a lot of churn and burn in the market when companies look to get marketing helpDo all roads in thought leadership marketing lead to better word of mouthHow does thought leadership help with lead generationHow to correlate building a personal brand vs the company brandHow to use thought leadership marketing to position yourselvesHow to best pick the channels to focus on for thought leadership marketingDo you really need a strong brand presence to initiate thought leadershipand much much more ...

Cody Wittick is the Co-Founder and Managing Partner at Kynship. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Cody is passionate about equipping and educating brands to build out strong influencer programs that generate revenue. In this episode, Cody shares his experiences to tell us how we can use powerful influencer seeding strategies to easily drive rapid growth by as much as 457%. Insights he shares include: What is Influencer seedingHow to build a community of influencers around the brandHow to do influencer marketing for B2B brandsWhat change are we seeing on a macro level with influencer marketingIf a brand wants to start leveraging influencer marketing today, what steps should it takeHow do you measure the ROI of influencer marketingUnderstanding your brand story and finding others who can tell it best.and much much more ...

Howard Berg has been recognized for setting the world record for speed reading. He is listed in the 1990 Guinness Book of World Records for reading more than 25,000 words a minute and writing more than 100 words a minute. Howard majored in Biology and then completed a four-year psychology program in one year. His graduate studies at several New York City colleges focused on the Psychology of Reading. He has been interviewed over 3000 times including on radio and television programs like Neil Cavuto, Jon Stewart, and Live With Regis. His brain-based learning strategies have been hailed as a major breakthrough in publications like Forbes, Men’s Health, Red Book, and Bottom Line Magazine, and have been featured in dozens of newspaper interviews throughout North America. Howard’s Nightingale-Conant program, “Mega Speed Reading,” grossed over $65,000,000, and established him as a leader in brain-based learning In this episode, Howard shares how we can read faster and retain more to drive personal growth and revenue. Insights he shares include: Why most people don't believe they can accomplish what Howard tells them they canWhy do most people struggle to retain knowledge if they read fasterHow and why Howard went about learning to read faster and retain moreThe science behind how to read faster and retain moreHow to read faster and retain moreHow can busy people apply what they are learning to build their brands and businessesWhat kind of questions should we be asking ourselves when we’re reading a book to extract the maximum value from itRecommendations with regards to note-takingWhat does reading fast mean for understanding content, concepts, and new wordsThe skill people need to develop when learning how to read faster and retain moreWhat EQ strategies we can employ to read faster and retain moreand much much more ...

Aron North is the Chief Marketing Officer at Mint Mobile, and has been making headlines with the brand since 2016. Prior to his promotion in 2019, Aron joined Mint Mobile as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand’s marketing department and creative efforts. Since then, Aron has led the launch of countless buzz-worthy campaigns and initiatives, driving the brand to 90,000% revenue growth over the last 5-years. Key campaigns include crossovers with Match’s Satan, where the devil himself takes a job working for "Big Wireless" — the place from hell; a Super Bowl stunt that involved swapping a $5million ad buy for a $130,000 print ad, and using the savings to increase customer data limits on all plans (free of charge); and a recent campaign with Major League Baseball’s Bobby Bonilla, offering users 25 years of wireless service for only $100/year. In this episode, he shares the secrets behind the extraordinary growth he has been able to fuel in a predictable fashion. Insights he shares include: Mint Mobile's big marketing campaigns and strategy behind itThe basis for Mint Mobile's empathetic marketing strategy that has resulted in over 90,000% revenue growthHow to use everyday events and occurrences in your empathetic marketing strategyHow to incorporate visual components that are in line with your empathetic marketing approachLessons learned from big brands/other brands and applied to MintWhat Mint Mobile does instead of focusing on campaignsAron's thoughts on influencer marketing and disrupting the marketplaceHow to include customers' voices in your marketing strategyAron's thoughts on empathy and customer experience while building a brandand much much more ...

J. T. Compeau is the CEO of The Content Interpreter. J.T. works with thought leaders, C-suite members, and entrepreneurs as a speechwriter and presentation consultant across industries, skill sets, and stories. He works with clients to extract their greatness and infuse it into their content. J.T.'s background in advertising and marketing has provided him with experience s which has now led him to help business owners be able to create both a personal brand as well as brand their companies using a narrative. In this episode, he shares how we can craft a magnetic presentation speech to win over our audience. Insights he shares include: The self-limiting beliefs speakers often possessWhy scaling a business is not a good enough "why" to share with others or in a presentation speechHow to best capture snapshots of your experiences to inject in your presentation speechHow to define a good presentation speech versus an ok oneAudience before contentThe four parts of a good speechWhy structuring your speech so importantWhat to do to ensure your goals line up with the audience's goalsHow to work with event organizers to ensure the success of your speechHow to best deliver a speech in differing circumstances online, offline, small groups, packed stadiums, etcHow to be conscious of our nervous habits and yet command the audience.and much much more ...

Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns. He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech. In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include: Why you can't measure PPC campaigns in a vacuumthe two variables B2B companies need to look at to determine whether a prospect could be a good clientHow to get data faster without wasting resources to inform future campaignsWhy copywriting is so important for your PPC campaignThe real way to measure the impact of your PPC campaign (most companies don’t have a clue)How best to determine your value proposition for your ad campaignsHow to best stand out in saturated marketplacesHow to harness the power of PPC campaigns for ABMThe platform that offers the best targeting capabilities for the B2B space.Examples of companies that we can learn fromand much much more ...

Simon Bedard is the Founder and CEO of Exit Advisory Group, a boutique M&A firm, that also provides a range of advisory services focused on exit strategies and maximizing company value. Simon’s experience spans over 20 years in the finance, investment, energy, and technology sectors. As an entrepreneur, Simon has started, bought, and exited companies. He has also had significant experience in the corporate sector, including one of Australia’s largest banks, in their Institutional Banking & Global Markets division. Simon is also the host of BUY BUILD SELL, the podcast for entrepreneurs looking to acquire, grow, or exit a business. In this episode, he shares his experience as to how we can exit our roles while driving business growth and growing personally. Insights he shares include: What do business owners get wrong or blindsided by as they attempt to grow their businessesWhy Simon disagrees with the way most people value businessesThe key pillars we should look for to get an accurate sense of where our business is atHow to approach maximizing the value in a businessCan we expect to maximize a business owner's time as well while using Simon's frameworkExamples of companies that Simon has helped and outcomes achievedHow to grow your business online and manage needs and goalsHow do we change the dynamics of the buying process where the buyer has control to one where the seller has greater control over the processand much much more ....

Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs. Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs. In this episode, he shares how we can find and interpret powerful financial insights that drive growth. Insights he shares include: Numbers are the sexy side of the business and how to read financial statementsWhy most entrepreneurs don’t pay enough attention to their finances How to read financial statements to get the data that you needThe data that business owners often miss outGetting the right level of detail in bookkeeping Why business owners should not be doing the books Important things that business owners should check in their books How to hire an external bookkeeper that knows how to ask questions The growth of your business relies on the way you handle bookkeeping How to read financial statements and analyze your revenue before bringing in new costs to your business It’s okay to be ambitious but always plan for the worst-case scenario How your staff cost ratio impacts your business’ revenue Why prioritize cash flow over your revenue and profit and much much more ...

Ashley McManus is the Senior Director of Global Marketing for Smart Eye, the global leader in eye-tracking software solutions. With over 10 years of B2B tech marketing experience, Ashley was part of the branding team that led to the successful exit of startup Affectiva for $76.5 million in 2021. As a speaker at multiple events, conferences, and conventions Ashley has positioned herself as a thought leader in the marketing space. She also hosts her own podcast, “Affectiva Asks”. A marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions, and driving results quickly, within budget. In this episode, she shares her experiences to tell us how we can build a thought leadership strategy that compounds growth over time. Insights she shares include: Does creating a new category and thought leadership work together? If so whyHow Ashley defines thought leadershipFoundational elements of a thought leadership strategyExamples of a thought leadership strategyThe place that original research has in thought leadershipHow to best determine the big ideas and your unique point of viewHow to add customer stories and their voice to the process of building your thought leadershipHow to get your team involved with thought leadershipThe correlation between thought leadership and partnership marketingWhat does successful partnership marketing look likeand much much more ...

Wouter Delbaere is the CEO of Mangtas a Singapore-based B2B global outsourcing platform for teams and agencies. Wouter took lessons and experiences working for financial firms to the start-up world only to experience failure before finally finding traction with Mangtas. In this episode, Wouter shares his insights as to how we can solve the challenges of outsourcing services to scale business growth. Insights he shares include: Wouter's journey in finding product-market fitThe challenges of outsourcing services and how to overcome themHow Wouter overcame the challenges of outsourcing servicesHow to test a hypothesis quickly to decide whether to invest in it or notPrinciples behind Wouter's growth journey to dateHow Wouter created a solution to overcome the challenges of outsourcing services by addressing problems with existing solutionsHow Wouter makes tech decisionsGrowth factors in developing both sides of the marketplaceand much much more ...

Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches. She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline. In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include: Why businesses do not have a proper b2b go to market strategyWhy knowing your customers and their specific needs is a big part of your strategyIf a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systemsWhy marketing should own the go to market strategyWhat is GRIT marketing and why use itWhy use maps of influenceWhy Christina named the book SWAYCritical elements that companies need to tick off in order to have a viable b2b go to market strategyShould marketing own revenueand much much more ...

Sophie Wadsworth is an executive coach, writer, and nonprofit consultant. She has a passion for helping mission-focused leaders tell their personal and organizational stories. Previously Sophie worked as an adjunct professor of English and, for over fifteen years, served as a nonprofit executive and public speaker. Drawing on her leadership and storytelling expertise, she coaches leaders to develop their stories and craft inspiring communications for keynote audiences, community stakeholders, and prospective funders. Sophie is the author of a collection of poems, Letters from Siberia, and was recently chosen as a storyteller for WGBH’s Stories from the Stage, an award-winning WORLD channel series. In this episode, she shares how we can find and embrace our leadership voice to spur business growth. Insights she shares include: Why do some people believe that they don't have any stories worth tellingWhy do leaders need to find and develop their leadership voiceIs storytelling part art and part scienceWhat distinguishes a leadership voice from othersHow to listen and be conscious of the stories around usThe best way to record stories without it being obviousHow to overcome hangups with being vulnerable and yet developing the culture we want to seeHow to go about developing your leadership voice with examplesHow to develop a leadership voice that speaks to different personalitiesKey elements we need to develop in our leadership voiceHow to steal from those we admire to develop and grow our own voiceand much much more ...

JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. He shares his experience and insights to show us how we can go about educating customers through content to scale business growth fast. Insights he shares include: Do businesses still struggle to measure their marketing efforts? if so whyWhy do you spend the time to educate customers - what does that look likeHow educating customers through content can help you build your authorityHow does educating customers drive word of mouth resultsThe best ways to educate your customers through contentWhat educating customers through a content strategy looks likeTips on how to educate customers in the acquisition stageThe various KPIs — key performance indicators — to consider when designing your marketing strategyHow to decide when future customers have received enough educationand much much more ...

Angel Ribo is known as The CEO Confidant, is an Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, Philanthropist, frequent Podcast Guest. Angel also sits on the board of the Evolutionary Business Council, an organization with more than 350 global transformational leaders with a combined reach of well over 600 Million people. In the last 21 years, Angel has helped more than 1,500 CEOs in 33 different countries to Accelerate the growth of their businesses. He was born near Barcelona, has lived in 8 countries, and speaks 5 languages. Accomplished entrepreneurs and corporate CEOs hire Angel to bridge the gap globally for expansion and exposure to grow their businesses. In 2017, he launched his international foundation, Wisdom for Kids, which has helped more than 1000 underprivileged kids in Latin America become entrepreneurs using their local resources. In this episode, he shares his perspective on how we can beat the odds and successfully accelerate the growth of our businesses to expand internationally. Insights he shares include: Why Angel helps businesses with growth and international expansionHow to align your personal purpose with that of your business purposeWhat Angel means by influencer marketing in practical termsHow to scale a business successfully with this one prerequisiteWhy put compassion at the forefront of strategyThe best approach to recruiting and hiring the right talentHow to scale a business successfully and beat the oddsWhat does that kind of scale look like on a personal leveland much much more ...

Over the past three decades, as a Senior Executive, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world. According to a Cruzely study, cruise lines can make up to $8.2 million in profit per day before the pandemic. These experiences have taken Paul to speak on stages all over the globe where living with his customers, clients, and co-workers was a way of life. His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, higher levels of customer satisfaction, retention, loyalty, and repeat business can be experienced. Paul is the author of “Repeat Business Inc: The Business of Staying in Business” and You Can’t Make This Ship Up”, a hilarious look at the lessons leaders use that apply at sea and land-based businesses. In this episode, Paul shares his lessons learned from his experiences with cruise lines to show us how customer service and loyalty can drive growth quickly. Insights he shares include: Is the customer always right?How to create win-win outcomes despite encountering difficult customersHow to use customer service and loyalty to drive growthThe more than perfect service model to help drive customer service and loyaltyWhy having good customer service is not good enough How do you create remarkable experiencesThe role of culture and empathy in forming remarkable customer service and loyalty experiencesCustomer service metrics to watchHow to reimagine service to drive lifelong loyaltyWhy a guarantee of wonderful experiences drives profitsand much much more ....

BJ Stromme is an Alaskan-based independent entrepreneur for over 40 years. She has earned top recognition rewards, worldwide incentive trips, and presented training to national and international groups of leaders. BJ is also an author, business trainer, personal coach, and speaker who has built two successful businesses and knows the ups and downs of working for yourself. This is also why she is of the opinion that having a coach is invaluable! In this episode, BJ shares how using unique personality profiling in the workplace can drive growth fast. Insights she shares include: Why BJ advocates for using personality profiling in the workplace as a key lever for business growthWhy use another personality profiling tool when there are so many availableThe dark side of personality profilingHow does "Are you my flock?" workHow to use personality profiles in the workplace to build culture drives growth predictablyHow to better understand an individual's motivations based on their personalityThe four quadrants to personaility profiling in the workplaceHow to dertemine the based fit for certain roles with persoanility profiles in the workplaceHow to bring out the best in people given the constant change we experience in the workplaceHow best to gauge engagement in the workplaceand much much more ....

Rajiv Lamba is the CEO of Singapore-based Neurosensum a CX research startup that services 75 clients globally (including Nestle Danone and DBS). Using his tried and tested B2B Enterprise SAAS model he grew Neurosensum from $0 to $4.4m ARR in just 3 years. Rajiv is a CX pioneer, Southeast Asian Entrepreneur, and B2B SaaS leader who successfully grew his first research startup from $0 to $14m in sales in 6 years before a successful trade exit. Rajiv won the "Entrepreneur of the Year Award" in 2019. In this episode, he shares how we can develop customer empathy through customer experience actionable data and insights to drive great customer service and business growth. Insights he shares include: The origins of Surveysensum and NeurosensumWhy use surveys to better understand customers as opposed to other methodsWhy customer empathy is the answer to understanding your customers betterHow to embed the voice of the customer into the organizationHow to get data scientist type actionable insights that further customer empathy and business growthHow Southeast Asia fares with customer experience and customer empathyIs customer experience still a viable basis for differentiating a business brandHow do we ensure we are gaining insights in real-time or close to it in order to act in an agile mannerHow to avoid survey fatigueHow you should think about loyalty and implementing programs that add to the customer experienceand much much more ...

Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. Farzad Rashidi is also the Director of Marketing at Visme. At Visme his marketing efforts have helped the company gain over 4.5 million users and pass 1.5M monthly organic traffic they currently get around 3 M monthly visits. Farzad's goal is to help other companies achieve the same success via Respona. In this episode, he shares how we can create and bootstrap a B2B SEO strategy to gain over 4 million users. Insights he shares include: How good does your content need to be for effective content marketingWhat makes acquiring links a tedious part of any B2B SEO strategyHow to incentivize people into collaborating with youHow Farzad recommends we select whom we reach out toHow best to balance paid advertising vs SEOA critical piece of any B2B SEO strategyRespona's north star metricShould the media or traditional journalists still have a place in your marketing planHow AI, VR and AR impact a B2B SEO strategyand much much more ....

Santi Bibiloni is a co-founder and CEO of COR, one of the fastest-growing AI companies in the world providing data analysis for hourly rate service companies including major advertising agencies, attorneys, and any service-based company dependent on turning a profit using billable hours. Prior to COR he founded Balloon Group, one of Argentina’s fastest-growing digital agencies, among other businesses. Today he continues to grow COR and is also a Sales and Fundraising mentor at 500 Startups as well as speaker and jury in big technology, advertising and entrepreneurial events. In this episode, Santi shares how CORs project profitability perspective powerfully drives growth fast. Insights he shares include: What COR is and how it got startedWhy Santi is going after a $50T marketSome of the questions Santi asked to evaluate the problem he wanted to solve in the early daysWhy Santi decided to go through 500 startupsWhy create a new category around project profitabilityWhat kept Santi going even when the possibility of being successful was remote at bestHow they approached building a minimum viable productHow he found product-market fit around project profitabilitySanti’s customer acquisition strategy early on for COR and why he made a massive pivot in his business modelHow Santi thinks about pricing for CORSanti’s advice around sales for a B2B startupHow COR has built out predictable business growthWhy and how culture has become a key area of focus with CORand much much more ...

Michael Leibowitz is the founder of Mind Magnetizer. Michael worked as an industrial designer for a number of years before a fascination for human behavior led him to study behavioral neurology and become a master practitioner of Neuro-Linguistic Programming. Combing his experiences in brand development and behavioral neurology led to his current work helping businesses understand how our brains are wired and how brands perform. In this episode, he shares the elements of a brand messaging strategy with examples to drive growth. Insights he shares include: His journey with brand developmentHow understanding how our brain works drives how brands performThe relationship between empathy and a brand messaging strategyWhat does the brand attraction process/framework look likeHow to create remarkable brand experiencesHow to build trust via our brand messaging strategyHow to best uncover your beliefs and brand identityHow to craft your brand messaging strategy and brand messagesHow to ensure you are finding traction with your strategyand much much more ...

Michael Laps is Yoghurt Digital's Strategy Director and Co-Founder. Michael specializes in customer behavior research, user experience, and all things search. With a background in client services at both traditional advertising and digital agencies, Michael has worked on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award. In this episode, he shares his experience to share how we can leverage customer insights to drive growth with data-driven decision-making examples. Insights he shares include: Why some businesses don't invest in data-driven decision makingWhere the resistance towards data-driven decision making stems fromThe co-relation between data-driven decision making examples and casinosHow to bring about a mindshift in the leadership of organizations with regards to data driven marketingA framework to scale up data inputs and make data informed decisionsCan empathy be brought into the decision making frameworkData-driven decision making examples that we could learn fromPotential pitfalls we need to be aware ofOpportunities within most businesses to make data informed decisionsHow to ensure the data is clean and we are able to remove bias in interpreting resultsand much much more...

Dr. Yoram Solomon is a trust and innovation expert. He has published 16 books, 22 patents, and was one of the creators of Wi-Fi and USB 3.0 technologies, for which he was dubbed "TI's Great Innovator." He has founded several startups and sold a startup company in Silicon Valley. He has held various positions from General Manager of a $100m business unit in a Fortune 200 company to a Vice President of Corporate Strategy and Innovation, and to CEO. Dr. Solomon is an adjunct professor of entrepreneurship and innovation at Southern Methodist University, and formerly at the University of Texas at Dallas. In this episode, he shares his experiences and research to show us how to be trustworthy and build a culture of innovation via strong relationships. Insights he shares include: Why is trust important?Is trust a two-way streetWhat's so special about how you look at trust that we haven't heard about beforeHow can you use trust to sell more, or at a higher priceWhere in the organization do you need trust, inside or outside? Which is more importantHow to be trustworthy on a personal levelHow we can ensure we build trust during most interactionsYou seem to combine trust with forming habits. Why? How are those two related and much much more ...

E.A. is an entrepreneur, business consultant, writer, and the founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners. At the age of 19, E. A. met Sam Robbins, a millionaire who took E. A. under his wing and began to mentor him. At 21, Csolkovits became the Chairman of House of Holland Jewellers, and later at the young age of 23, E.A. Csolkovits became a millionaire. Aside from his numerous personal and professional achievements, E.A. was able to write and publish a total of 180 GIVERS Codes- consisting of The 54 ‘Wisdom For Happiness’ GIVERS Codes, The 54 Wealth For Freedom GIVERS Codes, and The 72 ‘Wellness For Greatness’ GIVERS Codes. In this episode, EA shares more ways to expand your influence and drive business growth predictably. Insights he shares include: How to get feedback in near real-time from mentorsWhy build an advisory community for your businessWhat is the difference between GIVERS Communities & Takers CommunitiesThe four ways in which to grow a businessWhat are the 3 types of GIVERS CommunitiesExamples of each of the 3 types of GIVERS CommunitiesThe 7 steps in building a GIVERS Community around you What do if you want to be a member or start a GIVERS Communityand much much more ....

E.A. is an entrepreneur, business consultant, writer, and the founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners. At the age of 19, E. A. met Sam Robbins, a millionaire who took E. A. under his wing and began to mentor him. At 21, Csolkovits became the Chairman of House of Holland Jewellers, and later at the young age of 23, E.A. Csolkovits became a millionaire. Aside from his numerous personal and professional achievements, E.A. was able to write and publish a total of 180 GIVERS Codes- consisting of The 54 ‘Wisdom For Happiness’ GIVERS Codes, The 54 Wealth For Freedom GIVERS Codes, and The 72 ‘Wellness For Greatness’ GIVERS Codes. In this episode, EA shares ways to expand your influence and drive business growth predictably. Insights he shares include: Why be a giver as opposed to a takerHow to develop a givers mindset and expand your influenceHow EA's life changed via a chance encounterHow to expand your influence through relationshipsWhy is discernment important in developing your mindsetHow to expand your influence as a giverHow to pick the habits you need to adoptHow to pick a mentorand much much more ...

Matt is the CEO at QuantHub, responsible for leading the company’s strategy, growth, and operations. Prior to joining QuantHub, Matt spent the last 15 years running product and tech at private equity-backed companies, including building a product and engineering organization at Daxko to deliver 10x revenue growth, 7 acquisitions, and 3 enormously successful recapitalizations in just 10 years. While at Daxko, Matt led the team to deliver the first machine learning/AI solution to the market, predicting customer membership churn and also propensity to donate. In this episode, Matt shares his experience and tells us how we can improve data literacy skills via microlearning programs to drive growth. Insights he shares include: Why data literacy is important and whose responsibility is it to boost data literacy skillsThe difference improving data literacy skills can makeIs data literacy the same for everyoneHow to improve data literacy skills via microlearning programsWhy use microlearningHow to improve data literacy skills by infusing it into the company cultureGood practices to improve data literacyHow to improve data literacy skills across an entire organizationHow to measure success in a data driven workforceHow to best position a business for the future growthand much much more ....

Brady Werkheiser is an SEO analyst for Webstacks which is a company that offers full-stack product teams a business can count on to start, run and grow web operations. In this episode, Brady shares his experience and thoughts on how we can leverage powerful marketing strategies based on developments in the blockchain and cryptocurrency space to scale growth quickly. Insights he shares include: What is blockchain marketingThe correlation between SEO and cryptoAre terms like blockchain marketing taking away from the critical elements of marketing and a focus on peoplePowerful marketing strategies that leverage community building and network effectsHow to leverage network effects to scale tech companiesWhy powerful marketing strategies need a cause and a value proposition to fuel themThe place of storytelling in scaling tech companiesIs blockchain marketing something new or an extension of digital marketingand much much more ...

Fred Moore is a professional speaker and entertainer. With over 25 years of experience his dynamic and interactive programs have “wowed” audiences all over the country and the world. As a self-employed entrepreneur, he’s had to keep himself motivated and focused on what he wants to get out of life. Making a living as an entertainer is not an easy thing to do and because of that Fred has learned a few things about; goal setting, keeping yourself motivated, personal development, and creating a positive mindset. Mixing his humor and magic with the hard-learned life lessons combined with his improvisational skills he creates a custom one-of-a-kind experience that not only entertains but inspires! In this episode, Fred shares a few critical mindset shifts that we can use to drive business growth predictably. Insights he shares include: Why the problem of productivity is a mindset shift issueIs productivity about attention managementHow to bring focus and attention to the work that needs to be doneThe framework that Fred recommends to bring about a mindset shiftWhy thinking of your mindset as a voice could help?How best to manage stress and boost productivityHow bring about a mindset shift to achieve predictable successHow to best develop internal filters as part of our mindset shiftHow to best manage relationships as we scaleHow to cultivate the attitudes that will serve you best in the long termThe Zig Ziglar quote that helps Fred with his mindset shiftsand much much more ...

Jesse Kauffman is the Vice President and Lead Consultant of Everyday Business Resilience Group, LLC. He has a successful 17-year career across a broad range of industries, bringing the expertise and skill needed to assist businesses. His experience includes: Developing highly effective global corporate business continuity processes and crisis management training for executive leadership teams and large-scale nutrition and pharmaceutical manufacturing facilities with Mead Johnson Nutrition and AstraZeneca. Large-scale global project management for new product innovations, on schedule and on budget, for Mead Johnson Nutrition. $35 million capital process ownership and leading-edge innovative systems management development for Mead Johnson's North American manufacturing supply chain network. In this episode, Jesse shares his experiences to provide insights into business resilience and how to build it to grow and scale businesses. Insights he shares include: What is business resilience and why is it importantWhy do companies struggle to think about resilience beyond physical infrastructureIs business resilience just a cost or can it help scale businessesThe change that Jesse has encountered with business resilience since he began his journeyThe key drivers that motivate people to plan and evaluate their business resilienceThe dimensions of business resilience we need to considerKey elements to focus on to build and maintain resiliency in your businessHow best to measure and manage resilienceHow culture and leadership drive the resilience of an organizationThe systems approach and adaptability to building resilienceWhy worst-case scenario planning is unhelpful to building resilienceHow best to be resilient despite the increasing interdependence we have on other businesses and their systemsBusiness resilience successes and failures we can learn fromand much much more ...

From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America’s #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. He helps individuals gain a better perspective on fund management and financial literacy. From establishing his startup business to working as a financial advisor on Wall Street, Chris was in a long and rough cycle of financial turmoil—until he learned the million-dollar mindset that forever changed his life. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently the founder of The Money School™ and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. In this episode, he shares his experiences and thoughts around the best ways to multiply your money and increase your income quickly. Insights he shares include: Why don't people know how to be in control of their moneyWhat do the wealthy do that is different from the restHow do we change our money mindsetWhy leverage uninterrupted compound interestAs business owners and executives, how can we apply the principle of compound interest without taking on additional risksWhat is the Money MultiplierHow can we use debt and line of credit to our advantageHow can we use the money multiplier in countries that don't have the institutions you have in the USAThe best ways to multiply your moneyChris's take on real estate vs stocks vs cryptoWhy Chris invests in real estate and how he leverages his investmentsOther mistakes businesses make when it comes to money management and money multiplicationTime tested and proven success principles for scaling business and wealthand much much more ...

Andie Dovgan is the Chief Growth Officer at Creatio. Andie is a results-driven leader with 15+ years of experience in enterprise-level SaaS sales and worldwide business development Creatio is a global software company providing a leading low-code/no-code platform for process management and CRM. Creatio's expertise lies in such areas as digital transformation, low-code/no-code development, processes automation, and customer engagements. In this episode, Andie shares how we can use low code automation to prepare for the future of business growth without using extra resources and burning through cash. Insights he shares include: What is low code automationWhy consider low code automationThe difference between low-code vs no-codeTrends that are accelerating the adoption of low and cloud-based softwareHow does low code automation compare with other enterprise-level solutions which address specific requirementsHow Creatio approaches client acquisitionWill issues of compatibility and integration be even more of a challenge in the future with the rise of low code and no-code solutionsHow companies should approach using low code and no-code solutions that benefit their business objectivesHow to save time and resources while implementing low code or no-code solutionsThe best ways to address security concerns given the plethora of tools and resources availableand much much more ...

Alicia Butler Pierre is the founder of Equilibria, Inc. an operations management firm. Alicia trained as a chemical engineer. After years of working in the engineering profession she decided to move from New Orleans to Atlanta and as a result of that move decided to start her own business. Part of the evolution that came from starting her own business led her to invent the Kasennu ™ framework for business infrastructure and ultimately write the world’s first book about it. In this episode, Alicia shares how we can build scalable business operations that drive predictable business growth. Insights she shares include: What is business operations or bizopsWhy businesses don't necessarily focus on business operationsWhen do you need a business operations teamWhat should business operations help achieve within a businessShould branding and culture guide the development of bizopsWhat is the Kasennu ™ frameworkHow to use a framework to assess business operationsHow to best determine the most important activities that need to be filled in order to put you in that position where you now have more options to scaleand much much more....

Amy McClain is the senior manager of sales enablement at Calendly. She is responsible for scaling and training the SMB, mid-market, and enterprise sales teams to engage prospective customers and win deals. Calendly is a modern scheduling platform for high-performing teams and individuals – enables sales and revenue teams to increase conversion rates faster with personalized links sharing meeting availability, centralize their interactions with integrations to Salesforce, and optimize the customer experience with Workflows for features like automatic meeting communications, such as reminder texts. In this episode, Amy shares her experiences and thoughts on B2B sales enablement and how we can develop a game plan to drive predictable rocketship-like growth. Insights she shares include: The four components to B2B sales enablementCalendly’s journey to rocketship growth and adoption within the enterprise How empathy can improve sales enablement outcomesMetrics for measuring the effectiveness of sales enablementA framework to harness the data available to fuel sales enablement strategiesHow best to ensure that the voice of the customer is incorporated into contentHow Calendly handles lead handoffsHow often Amy's team revisits their audience persona's and whyHow to prioritize and develop content for sales enablementand much much more ... Discover more at https://www.sproutworth.com/b2b-sales-enablement-how-to-develop-game-plan/

Matt Raad is the CEO and Co-Founder of eBusiness Institute (a digital training organization and is passionate about helping others to buy online businesses.) and with his wife Liz, they have been recognized as Australian experts in buying online businesses. Matt is also a highly successful website investor, angel investor, and digital educator who has over 25 years of experience in mergers and acquisitions of businesses from $1M up to $20Million. Matt is regarded, as Australia's leading expert in training total beginners how to buy websites, website valuation, website due diligence, and investing in digital assets. The eBusiness Institute's digital training programs, help high-income earners transition, from their job or business income to leveraged passive website income, so they can secure their future and own real online assets that can be sold for 20-50x their monthly income! In this episode, Matt shares his insights and experiences gleaned from years of experience. He shows us how to go about investing in a website that drives business growth via SEO easily. Insights he shares include: An approach to keyword research when investing in a websiteHow to best group keywords when investing in a websiteHow best to link internal pagesHow to think about getting traffic to your siteThe best way to manage links as your site growsHow get your site and content promotedWhat Matt wants more business owners to know about digital marketingand much much more ...

Matt Raad is the CEO and Co-Founder of eBusiness Institute (a digital training organization and is passionate about helping others to buy online businesses.) and with his wife Liz, they have been recognized as Australian experts in buying online businesses. Matt is also a highly successful website investor, angel investor, and digital educator who has over 25 years of experience in mergers and acquisitions of businesses from $1M up to $20Million. Matt is regarded, as Australia's leading expert in training total beginners how to buy websites, website valuation, website due diligence, and investing in digital assets. The eBusiness Institute's digital training programs, help high-income earners transition, from their job or business income to leveraged passive website income, so they can secure their future and own real online assets that can be sold for 20-50x their monthly income! In this episode, Matt shares his insights and experiences gleaned from years of experience. He shows us how to go about investing in a website that drives business growth via SEO easily. Insights he shares include: Why consider investing in a website as a growth strategyHow do you ascertain whether a website is worth investing in given where you're at currently, in your businessWhat sort of criteria should we look at when acquiring a websiteHow to estimate/calculate the ROI on your investment of investing in a websitePerforming due diligence prior to making an investmentRisks, issues, and control requirementsMistakes made in buying websitesWhat process should we follow when taking over a website and planning future growthand much much more ...

Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach – that helps agencies and marketers build traffic and relationships. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency, JurisPage. In this episode, Andy shares what outreach marketing is and how we can leverage it to scale business growth predictably. Insights he shares include: Why Andy started Postaga and how he found product-market fitWhat is outreach marketingThe difference between email marketing vs. outreach marketingAdvantages & disadvantages of outreach marketing Examples of outreach marketingHow to create a successful outreach marketing strategyThe best ways to personalize your outreachAndy's tips on podcast guestingand much much more ....