Episode 202
What is outreach marketing and how to use it to drive growth
November 19, 202152m 11s
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Show Notes
Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach – that helps agencies and marketers build traffic and relationships.
Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency, JurisPage.
In this episode, Andy shares what outreach marketing is and how we can leverage it to scale business growth predictably. Insights he shares include:
- Why Andy started Postaga and how he found product-market fit
- What is outreach marketing
- The difference between email marketing vs. outreach marketing
- Advantages & disadvantages of outreach marketing
- Examples of outreach marketing
- How to create a successful outreach marketing strategy
- The best ways to personalize your outreach
- Andy's tips on podcast guesting
- and much much more ....