Predictable B2B Success

Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge. He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education. Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve. In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include: Why Mike is trying to build a category with GrainHow do systems of intelligence create predictable business growthCustomer value: what it means with examplesHow to create customer valueWhat are forms of customer valueHow do you add value to a serviceWhat can destroy value for a customerHow can we add value to our productWhat strategies can you apply in order to create customer valueWhy businesses don't believe that recording every conversation is worth the riskDoesn't recording all conversations create clutter and add to the noiseHow to create customer value by recording every conversationand much much more ...

Kelly Gratz is the CEO of g2o and brings together under her leadership all the elements that make g2o Ohio's largest digital experience agency. g2o blends expertise in data, experience research and design, and technology to help organizations turn their digital and customer experience goals into tangible outcomes. Kelly has had extensive experience as CEO and president of multiple technologies, digital, and healthcare companies. In this episode, Kelly shares her experiences with leading her organization to a hybrid work model and how to use the hybrid work model to transform your business growth. Insights she shares include: What is a hybrid work modelWhy is it such a prevalent issue today for businessesIs strategy enough or is there more to be done to support a hybrid work modelAre companies using the bait-and-switch trick to get people on board initially and then reverting work policyDoes today's work model entail a change in cultureHow to address perceptions of invasive surveillanceHow to prevent a two-tier class system developing in the companyHow to address turnover and pay issues How to address managers' misconceptionsHow to develop empathy for the reality of dealing with issues in peoples livesHow to address security issuesand much much more ...

Marko Hozjan is the CEO and Co-founder of translation startup TAIA. A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business. In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include: How TAIA was bornHow to scale a service business by setting the right cultureHow to scale a service business by using a localization strategyHow to stand out amongst your competitors in a highly commoditized marketHow Marko and his team have driven predictable growth at TAIAHow Marko has been able to persuade people that machine translation is not as bad as is commonly believedUse cases for machine translation in the B2B SpaceKey growth factors for TAIA given their numerous use cases and customer personasThe role of motivation 3.0 in growing Taiaand much much more ...

Dee Bowden is the founder of BCS solutions which helps companies with outstanding invoices recover money that was owed to them in the past. She has recovered over $13.5 Million over the past 10 years? In this episode, Dee shares her insights into customer service best practices that make business collections an easy process. Insights she shares include: How Dee defines business collections?Why businesses tend to get nervous about asking for moneyWhat has customer experience got to do with business collectionsThe process that Dee follows to broach the topic of business collectionsCustomer service best practices that Dee recommends companies develop and followHow to nail your first impression and personalize the relationshipHow to check assumptions we make about customersShould we make customers feel like they are the center of our worldand much much more ...

Andrew Deutsch is the founder of Fangled Group, a strategy-first multilingual global marketing, and sales consultant, and has successfully driven business growth in more than 120 countries, driving revenue in the 10's of billions of dollars. He has spearheaded innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies and brands from conception to market success. His expertise includes inspiring key stakeholders to collaborate and build value propositions and comprehensive marketing roadmaps designed to strengthen the brand influence and grow sales. In this episode, Andrew shares lessons from his experience while showing us how to conduct customer research that drives growth via new insights. Insights he shares include: Why do companies often believe that they understand who their customer is and think that they know how their company differentiates in a way that matters to their customers.How Andrew changes that perception amongst the leadership of a companyAndrew's approach when scaling a business internationallyTypes of customer researchHow to do customer researchEmpathy and curiosity in customer researchHow to go about asking the right questionsHow to find the prospects and customers to talk toHow to do customer research without physically talking to customersHow to use customer research to drive salesand much much more ...

Vivek Nanda is VP Marketing at Heretto. Vivek has over a decade of experience in growth marketing and demand generation. He has helped multiple startups grow in various stages globally. He is an experienced growth marketer and demand generation leader having scaled tech startups from zero to millions of dollars of revenue, building repeatable and scalable growth engines with solid teams. In this episode, Vivek shares how we can craft powerful audience engagement strategies that drives growth. Insights he shares include: Marketing trends Vivek has noticed with SaaS companiesThe issue of audience engagement and the best approach in developing effective audience engagement strategiesHow to create a playbook similar to that of a media companyCan separate brands and tones of voice of two companies like HubSpot and Hustle work effectively togetherDoes a focus on audience engagement strategies take away from a traditional focus on performanceWhat does this mean for cashflow and CACWays to engage your audience and build engagementHow to tell effective stories that engage your audienceWhy review sites don't really help potential customers and what to do insteadThe power of surprise and how to utilize it in your audience engagement strategiesand much much more ...

Tom Libelt is the guy you call when your online course is not selling. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” In this episode, Tom shares his insights on how to market online courses easily to drive business growth. Insights he shares include: How Tom got started with marketing online courses. The incident that triggered his journeyWhy would a B2B business consider launching an online courseTrends with B2B producing and marketing online coursesThe issue that Tom encounters most with businesses wanting to market their online course and how to change their mindsetHow to market online courses with Tom's proven frameworkHow to market online courses by niching down on your audience to get the offer rightWhat sort of results can businesses expect from marketing their coursesA counterintuitive approach to using metrics to ensure traction with your audienceThe real purpose of your sales page when marketing online coursesA mistake that most businesses make in their approach to marketing online coursesand much much more ...

Anfernee Chansamooth is the founder of Simple Creative Marketing a content creation agency. Anfernee has done everything from being a team leader at a large corporate call center, to project management, sales consultant, and marketing advisor in various large and small organizations, to blogging, teaching salsa, volunteering with a kids charity, to speaking and other advisory roles with startups. Anfernee has through his experiences developed a deep understanding of psychology and human behavior, what drives people, and the power of telling one's story. In this episode, he shares his insights into how we can use cases studies for sales and actually boost business growth. Insights he shares include: What is a case studyWhat is the value of case studies for salesWhen and how to use case studies in the sales processTypes of case studies for salesCase studies vs testimonials - what's the difference?How to build out a case study for salesWhat not to do in crafting a case studyTips for how to use a case study effectively in your own businessWhy it's important, to be honest and transparent when you're telling your company storyExamples of successful case studies for salesand much much more ...

Fred is the author of 'Selling Through Partnering Skills' and the principal consultant at Brindis, the consultancy he founded in 2004. A major project for Brindis being the planning and implementation of the 'Coronacademy'. Working with Grupo Modelo, the Mexican brewer of Corona Extra, he oversaw training and other development initiatives for its EMEA distributors. Fred has worked in more than 35 countries delivering projects that range from developing sales skills for Middle Eastern healthcare companies to account development and sales leadership in Latin America and Europe for IT and engineering multinationals. In this episode, Fred shares his experience and knowledge to help us become better at building trust with clients that drive predictable growth. Insights he shares include: There is a lot of hype around sales and a big number-crunching focus, but what does sales really entailBuilding trust with clients by partnering with themHow to introduce this idea of partnering and its development process within an organizationWhat is PQFred's framework to develop our partnering skillsIndicators to know that you have built enough trust with clientsBuilding trust with clients by having a good dialogueHow to get comfortable with interdependence and outcome enabled plansA key element to building trust with clients that most salespeople get wrongHow to bring the various elements to bring value to a clientand much much more...

Scott Schilling is an executive coach, trainer, speaker, and author, who has over 35 plus years of sales and marketing experience He is on a mission to help entrepreneurs, business owners, and executives to transform their business by achieving more sales profitability, with less effort and expense. In this episode, Scott shares powerful servant leadership characteristics that really drive sustainable business growth. Insights he shares include: What is servant leadership in today's contextIs there a difference between servant leadership and leadershipScott's journey towards servant leadershipServant leadership is often talked about in terms of qualities or characteristics is that enough to become an intentional servant leaderHow does servant leadership play out at all levels in an organization practically speakingThe role of empathy in leadership and what it looks like practicallyHow to leverage vision and empathy to leadWhy Scott sought 19 mentors and how he suggests we approach mentoring relationshipsHow to seek out servant leadership qualities in othersWhy building a community is a key trait to possessand much much more ...

Nathan Bliss is the VP of Sales and Marketing at Kinsta, a managed WordPress hosting provider that helps take care of all your needs regarding your website. Nathan is a data-driven sales and marketing leader with more than 12 years of experience founding companies and leading teams. He is an expert in SaaS tools for small and mid-market businesses, collaborating with remote teams, and has worked at companies like PayPal and Flywheel. In this episode, Nathan shares his experience and insights to help us leverage inbound sales the way prospects buy. Insights he shares include: How Nathan leveraged a background in sales in a marketing roleHow Nathan leveraged a background in sales to hone in on the right personaHow Kinsta has developed a successful inbound marketing approachWhat is inbound sales? Why inbound sales mattersWhat is the difference between outbound and inbound sales?How to use outbound sales tactics in an inbound way?Inbound Sales vs Inside Sales: What's the difference?How inbound sales is changingThe key elements to a successful inbound selling planCommon mistakes sales reps/AE's make with inbound salesand much much more...

Kris Grant is CEO of the ASPL Group. She oversees its management consulting, training, and recruitment divisions to deliver major transformational projects, strategic leadership training, and personnel resourcing to improve business functions and increase productivity across Australia’s public and private sectors. A champion of emerging leaders and an ambassador for workplace equality, Kris has built a successful career and a stable of key clients through living her own mantra of always being an authentic leader and empowering her staff, and her clients’ personnel, to create opportunities for success. In this episode, Kris shares her learnings and insights into how we can create a powerful stakeholder engagement plan that drives growth. Insights she shares include: Why do organizations deal with change fatigueHow Kris helps organizations deal with change fatigueWhat is a stakeholder engagement planThe role of stakeholder engagement and neuroscienceHow to develop a stakeholder engagement plan that leverages neuroscienceHow to ensure predictable business growth via a stakeholder engagement planHow neuroscience can be used to create effective stakeholder engagement plansThe effectiveness of today's employment engagement practicesHow to implement feedback loopsHow to accurately weigh up the influence and impact of stakeholdersand much much more ...

In this episode, Kristen McAlister, co-owner of Cerius Executives and author of "How I Fired my Boss and Made More Money", shares with us her 10+ years of experience leveraging fractional executives/interim leadership to help companies grow. She discusses who interim or fractional executives are and how to hire fractional executives to quickly scale business growth. Insights she shares include: Are CEO's trying to do too many thingsWhy interim and fractional roles are on the riseWhat is a fractional executiveWhy use fractional executivesHow you can benefit from fractional executives to regain strategic vision in your company and expand your horizons. Why do people become interim or fractional executivesHow to address growth and scaling a businessWhat are the benefits of a fractional executiveInterim versus fractional rolesHow best to manage dynamics between your permanent staff and interim executives. and much much more ...

Rokham Fard is a serial entrepreneur who studied computer science at the University of Toronto. He worked with Canada’s largest academic research lab to help out with re-designing the education system. At 21, he became the employee of the year at a Fortune 500 company. After graduation, he decided to turn his attention to entrepreneurship. This path leads him to co-found TheRedPin.com which soon became, Canada’s largest online real estate brokerage. Now, Rokham has built another startup called PsychologyCompass.com. It is where entrepreneurs learn scientific tactics to reach their peak mental performance. In this episode, Rokham shares his personal struggles with mental health as an entrepreneur and how to improve mental health in the workplace and drive business growth. Insights he shares include: Dealing with mental health issues in the workplaceRokhams's battle with improving his mental healthThe true unit economics of a businessHow to promote mental health in an organization and the real cost of an employee assistance programImplementing mental health and behavioral health metrics that mitigate risk factorsWhy you shouldn't manage stress but rather focus on the health benefits of preventing mental health issuesHow to improve mental health in the workplace - promotion activitiesHow to improve mental health in the workplace with four key strategiesHow health issues are affecting traditional work culture beyond todayHow to improve mental health in the workplace by encouraging work-life balanceWhy it's okay to talk about not being okay even in the workplaceHow to improve mental health in the workplace with a network of peopleThe double-edged sword of dealing with a mental health problemHow best to mitigate mental health problems affecting employeesand much much more ...

Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. He has been called “the guru’s guru,” as he is regularly called upon for advice from industry-leading CEO’s, New York Times Best Selling Authors, and Silicon Valley startups. He loves helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and reach goals they never believed possible. He has personally worked with clients in 91 different industries, from 34 states, and 11 countries. Wayne’s work directly influences more than a quarter-million entrepreneurs annually through his blog, books, and training programs. In this episode, he shares his insights on what evangelism marketing is and how we can use it to drive growth. Insights he shares include: Why do most companies fail with their marketingA good number of businesses earn new business through referrals so why not have a well-defined strategy to that endWhat is evangelism marketingWho implements evangelism marketingHow is an evangelism marketing plan developedFramework to create evangelistsCan you improve your systems and processes to aid the creation of customer evangelistsDoes the product stands at the basis of successful evangelismExamples of evangelism marketingIs a brand ambassador an evangelistand much much more ...

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100’s of SDR’s through his Outbound Prospecting course via The Sales Impact Academy. In this episode, Mark shares his insights around the best ways to create an omnichannel customer experience and how to boost growth with it. Insights he shares include: Unique challenges in selling a SaaS solutionDo you need to first need to identify your metrics or do you need to establish a sales process firstIs there a space for podcasts in the initial part of the sales processWhat should a business keep in mind when looking at potentially starting up a podcastMark's thoughts on what the objective behind creating a podcast should beHow to maximize the discoverability of podcastsThe best ways to build a strong relationship with a podcast guestWhy Mark takes issue with how most businesses go about qualifying leadsA counterintuitive take on establishing ROI for a podcastHow to discover your customers journey in order to be able to come alongside themHow to leverage content from non-competing industriesHow Mark understands and derives insights from customer journeysMark's approach to referral marketingThe best way to measure a great customer experienceand much much more...

Kobi Simmat is the CEO of Best Practice Biz and a business thought-leader with over 25 years of experience helping individuals and organizations reach their full potential. Kobi remains on a mission to inspire improvement in organizations. In this episode, he shares his insights and thoughts on creating and implementing best practices in business that drive growth, including essential practices every business must know. Insights he shares include: What does best practice in business meanCan we have best practices in business as opposed to good practicesDeveloping best practices can be quite broad - what is the best way to approach thisShould exit strategies form the basis of best practices in businessShould leaders be driving best practices in businessThe optimal number of areas to focus improvements onHow to build out a data-driven approach to best practices in your businessHow does your company talent help with creating and implementing best practices in businessShould best practices really be part of your brandingWhat are the elements of best practices in business growth strategyand much much more

Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry. In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include: What is a thought leadership eventWhy are thought leadership events valuableHow business should decide whether a thought leadership event is worth investing inWhat framework should we use to ensure it is a successMetrics to use to define successTips for individuals or companies who want to produce their own thought leadership eventsThought leadership event ideasThought leadership events we can look to for inspiration

Sam Gupta has been an ERP thought leader in the digital transformation space for nearly two decades, with the primary focus on financial systems in ERP. Sam has been a part of large transformation initiatives for Fortune 500 corporations but now spends his time consulting with SMEs as a principal consultant at Elevate IQ. In this episode, he shares how to go about building a tribe and quickly driving growth. Insights he shares include: Why build a communityThe pros and cons of building a tribeWhat is the best way to approach thisMetrics to use when building a community or tribeWhy be picky in recruiting members to your tribeWhy include a podcast in your community-building effortsHow Sam started this venture and what does community building look like todayHow to leverage LinkedIn when building a tribeHow to create emotional experiences for the tribe to keep people coming backGood practices to follow when building a tribe

How to create an engaging brand experience that actually drives growth Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales. In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include: What is a brand experienceWhy is brand experience important for customersWhat are the elements that create a successful brand experienceSteps to creating an awesome brand experienceMost brands personalize their experiences. How to take it a step further.How to strengthen the relationships between user experience and brand voice and toneThere's a difference between creating emotional content and creating emotion-evoking content. Which should you invest inTypical brand experience obstacles and how to overcome themTwo often overlooked ingredients to customer support and customer experience and much much more ...

Sales operations: What it is and how to implement it to drive growth David Ledgerwood is the Managing Partner at Add1Zero which provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue. David has sold software and services for more than a decade and helped several companies grow into the mid-7 figures. His experiences include heading up Sales and Services for Gun.io for three years, during which time he got to book, staff, and oversee more than 100,000 hours of development and helped 10x sales. In this episode, he shares what sales operations are and how to implement them to drive growth. Insights he shares include: What are sales operationsWhy are sales operations importantWhat is the difference between sales enablement and sales operationsWhat sales operations roles need to be developed in order to create predictable growthHow to build and measure a sales operations strategyKey metrics and KPIs to keep in mindDavid's take on essential sales operation toolsBest practices to improve sales operationsand much much more ...

How to quickly improve operational efficiency to rapidly drive growth Marcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize the time-tracking data of their clients to get the results they need for their project estimations. In this episode, Marcel shares his from his experiences and insights to explain how to quickly improve operational efficiency to rapidly drive growth. Insights he shares include: What is operational efficiencyWhat to improve first productivity or efficiencyHow to create a baseline of operationsHow to measure and improve operational efficiencyThe best ways to refine processes to improve operational efficiencyAutomating repeatable workSupporting people and managing employee time wisely and transparentlyHow to set the right KPIs set for each team member When to hire new peopleDeveloping a financial strategy based on operational efficiencySaying no to tiny marginsLeveraging technologyChallenges in measuring operational efficiencyRemoving barriers in the data flow & analysisLeveraging software/automation to increase operational efficiencyand much much more ...

How to Monetize a Podcast to Drive Growth Easily and Build Relationships John Lee is the founder of Custom Mobile App which makes beautifully branded apps for podcasters who want to turn their fans into friends and build a listener-supported content business. In this episode, John shares his insights and lesson learned around how to monetize your podcast. Insights he shares include: How to monetize your podcastWhy consider investing in a custom mobile app when thinking about how to monetize your podcastHow does a business determine if a custom mobile app is right for themWhy most podcasters struggle with viewing their podcast as a businessHow to approach building out a custom mobile appExamples of how to monetize your podcast via a custom mobile appThe critical element in being able to effectively monetize your podcastHow to drive engagement on your podcast mobile appA look at a custom mobile appand much much more ...

8+ ways to meet customer expectations and exceed them to drive predictable growth. Sreelesh Pillai is the General Manager for Freshworks Australia. Freshworks is a SaaS company that provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. In this episode, Sreelesh shares 8+ ways to meet customer expectations and exceed them to drive predictable growth. Insights he shares include: Why meet customer expectationsWhy customers' expectations are vital to businessHow have customer expectations changed over timeKey findings from the ANZ CX surveyHow do customers form expectationsHow to meet customer expectations and exceed themHow to set clear standards to meet customer expectationsThe best ways to develop a customer-centric cultureExamples of companies in Australia meeting customer expectations and surprising their customersand much much more ...

How to create stories that sell and actually drive business growth predictably Joseph Wilkins is the Founder of FunnySalesVideos.com and host of the podcast How to Make a Video Go Viral. With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to create stories that sell. In this episode Joseph shares how to create stories that sell that actually drive business growth predictably. Insights he shares include: Why use humor and video to create stories that sellHow Joseph created his funny videos and the resultsThe secret to creating stories that sellWhat type of business should consider a funny sales videoCase studies of funny sales videosROI and cost of production increating stories that sellHow to work out what is funny and balance that against what will sellThe role that paid amplification has had in these campaignsIs where you tell your story as important as how you tell itShould we start at the beginning with our storiesand much much more ...

How to set an agenda via people, process, and performance to drive growth, Warren Coughlin is a recovering lawyer, a serial entrepreneur, a former college professor, and an actor and theatre director. His array of experiences have set him up to coach entrepreneurs to success and freedom since 2002. In this episode, Warren shares his insights and experiences on how to set an agenda via people, process, and performance to drive growth. Insights he shares include: Why long term planning is essentialHow you get people thinking about long term planning and building out a strategy based on people, process and performanceHow Warren conducts a strategic analysisWhat are the components of the operational strategyHow do we include our principles into our operational strategy to impact people, process and performanceWhy creating an operational strategy that positively impacts people, process and performance needs to be an exercise in patienceWhy culture and strategy make for a perfect marriageWhy execution of strategy is an Achilles heel for many businessesThe key mental shift that needs to happen for leadership in an organization to be more effective in their rolesThe key focus that needs to be kept while building out a strategy to improve people, process and performanceand much much more ...

How to use sales relationship building to sell faster and drive growth. Jan Cavelle is an entrepreneur from the UK who has a few decades of experience running micro and small businesses. She is very familiar with all the challenges that go with this environment, having started her own business from her kitchen table as a single mother with two young children. In overcoming many different obstacles, Jan went on to build her own multi-million turnover business. She is also a speaker and author of ‘Scale for Success’ which talks about why so many businesses fail to cross the bridge between $1million and $10million, and some of the strategies successful business owners use to break through this barrier. In this episode, Jan shares her insights on how to use sales relationship-building to sell faster and drive growth. Insights she shares include: Why Jan wrote the book Scale to SuccessWhy brands also have a role to play in sales relationship buildingJan's tips for sales relationship buildingHow to navigate being viewed as a commodity in a market and still build relationshipsHow to identify real value in order to build genuine relationshipsExamples of companies that do sales relationship building wellWhy Jan believes cohesion is a key element in sales relationship buildingTerms like being genuine and authentic can seem trite and overused but what place do they really hold in sales relationship-building practicesDo you need a different set of metrics to evaluate sales relationship buildingThe best tools to invest in for sales relationship buildingand much much more ...

Resilience in leadership: How to create resilience and growth despite constant change part 2 Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams. They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be In this episode, they continue on from where we left off in the last episode. They share how to build resilience in leadership while seeking to drive growth despite changing circumstances and pressures. Insights they share include: The eight pillars of SEE-19© leadershipWhy resilience in leadership starts with youHow empathy plays a key role in building resilience in leadershipThe impact of organizational culture and how it affects leadershipThe best ways to foster accountability and growth in an organizationHow best to shift the hierarchy to bring about changeThe best ways to set realistic expectations How to balance ongoing learning with strategy and tacticsand much much more... Discover more - https://www.sproutworth.com/resilience-in-leadership-that-drives-growth/

Resilience in leadership: How to create resilience and growth despite constant change part 1. Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams. They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be In this episode, they share how to build resilience in leadership while seeking to drive growth despite changing circumstances and pressures. Insights they share include: Is the definition of leadership as we know it adequate for current timesWhy resilience in leadership is importantWhat is SEE-19© leadershipHow Gail and Kavita came up with SEE-19© leadership to address resilience in leadershipThe eight pillars of SEE-19© leadershipWhy resilience in leadership starts with youHow to best balance a focus on numbers and on peopleThe impact of organizational culture and how it affects leadershipHow to make people aware of the need for self-careThe best ways to foster accountability and growth in an organizationHow best to ensure motivations are aligned with their positionsand much much more... Discover more - https://www.sproutworth.com/resilience-in-leadership-that-drives-growth/

How to build a powerful company culture deck that drives growth predictably Jeff Wald is a serial entrepreneur, board member, best-selling author, keynote speaker, and investor. Jeff’s most recent company, Work Market, is an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. In this episode, Jeff shares his experiences and insights on how to build a powerful company culture deck that drives growth predictably. Insights he shares include: Can you deliberately shape culture in an organizationWhat is a culture deck or culture documentWhy does a company need to have a culture deck or culture documentWho needs to be involved in the creation of a culture document that is owned by the entire organizationWhat to include in your company culture deckHow to create a culture deckHow should it impact hiring at the executive leveland much much more ... Discover more - https://www.sproutworth.com/how-to-build-a-powerful-company-culture-deck/

How to go about scaling your business: 7 critical elements to drive growth. Henry Daas is a serial entrepreneur, business coach, screenwriter, self-described 'ordinary guy', and now a personal finance coach! He built his consulting business, Daasknowledge, to help provide professional coaching for entrepreneurs & business owners of companies with top-line sales under $10M. In this episode, he shares his experiences and insights on the 7 critical elements to scale your business. Insights he shares include: What is scaling in business and how is it different from growthMistakes Henry encounters with businesses trying to scaleHow do you determine a business's scalability and whether they are ready to scaleWhat are the steps we need to take to ensure your sales strategy and market fit are repeatable, profitable, and scalableWhat process would you recommend to go about scaling your businessWhat is CODFISHHow to scale your business and overcome the biggest issue with doing thatOvercoming risk management challenges when scalingHow to address culture and talent when you want to scale your businessThe best way to build your business networkand much much more ... Discover more - https://www.sproutworth.com/scaling-your-business-7-critical-elements/

7 excellent disruptive marketing tips every B2B brand needs to know Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include: Marketing isn’t what we thought it was so what is it reallyGraham's take on disruptive marketingDid disruption begin with the digital channels and devicesAre most cases of marketing unaffected by a revolutionThe CEO paradox in marketingWhat do most people think marketing isHow to get in step with disruptive marketingWhy Graham sees podcasting as being the lynchpin to omnichannel marketingHow Graham won over Air Asia and McKinsey as clientsHow best to speak to customers to change their mindsetGraham's research on helping brands to get their people to share their knowledge and expertiseand much much more ...

Sales process mapping: What is it and how to use it to drive growth Robert Elliott is the founder and owner of Resilient Sales Coaching with over 30 years of sales and management experience. In this episode, he shares his thoughts and perspectives on sales process mapping, why it is critical to a business, and how you can use it to drive business growth. Insights he shares include: The different types of sales processes in a businessWhy you need to engage in sales process mappingHow to do sales process mappingHow to track measure and manage the processCommon mistakes to avoid when doing sales process mappingWhy gaining feedback is all about the customer journeyHow to train yourself to be empatheticand much much more...

Marti Sanchez is the CEO of Influence Podium, a thought leadership content marketing agency that helps B2B CEOs spread their message online. He is also the host of the Podium Stories podcast. In this episode, Marti shares his take on how to become a thought leader that quickly boosts growth. Insights he shares include: What is thought leadershipAre business leaders actively looking for thought leadership contentThe Unique Point of View TrapIs thought leadership receiving a bit of a backlash due to it being overusedWhen should you consider becoming a thought leaderWho should use thought leadership content marketingWhat are the benefits of thought leadershipHow to become a thought leaderGetting thought leadership content out of subject matter expertsThe problem with most thought leadership strategiesHow to harness the power of your thought leadership strategyIs your thought leadership content really thought-leadingThe audience testHow to become a thought leader that boosts business growthHow to create thought leadership that drives resultsand much much more ...

Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry. In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include: Why most marketers struggle with executionWhy do most companies need both quality and quantity of content to succeed with their content strategyHow to remove subjectivity from writing and make it a repeatable process insteadWhat should companies stop doing and start doing (from a systems or operations point of view)What we need to know about building a content production processWhy the right talent and a customer focus is critical to the content production processThe best ways to tweak your content production process based on content strategy performanceThe metrics to watch for your content strategyand much much more

Cory McKane is a co-founder and the CEO of WeStrive an app built to help personal trainers in the fitness industry grow their business. In this episode, Cory shares his experiences and lessons learned in understanding his customer wants and needs and how that understanding can be used to rapidly drive business growth. Insights he shares include: What has been the key factor in enabling Cory to scale WeStriveWhy invest in talking to customers on a regular basisThe impact of these conversations on Cory's businessWhat are Cory is looking for from these conversationsHow to build a community around your productHow to use customer conversations to scale your businessHow to understand your customer wants and needsHow to filter through feedback and customer wants and needs to build out featuresThe role of empathy in truly understanding your customer wants and needs to build a product that continues to be successful now and in the futureand much much more ...

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the author and creator of a very special and unique sales approach called ‘Unlock The Sales Game’. In this episode, Ari shares his lessons learned and proven insights via 5 powerful trust based selling principles that drive business growth. Insights he shares include: How Ari got started with trust based sellingThe myth of chasing sales instead of becoming a sales magnetTrust based selling principlesHow the one sale call worksHow to rethink your sales technique to build trust from the startHow to build trust first so that you create influenceHow to eliminate resistance in any communication with a prospectWhy the language you use is so critical, and some practical examples of phrases to remove from your lifeResponses to common objections and how to put your prospect in the driver’s seat to take the pressure offWhat phrase you should remove from your vocabulary and never use again in the sales process How to detox yourself from ‘hopeum’Why you do not want to focus on the end goal of getting the saleand much much more ...

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. In this episode, she shares her insights and lessons learned around how to build a personal brand that predictably drives business growth. Insights she shares include: The difference between the brand of an influencer and that of someone in the business worldWhy your personal brand matters to creating predictable business growthHas the definition of personal branding has changed because of the technological and online advancements that we're seeingHow to build a personal brand - where to startHow to define your personal brand and conduct an auditWhat most people overlook or make a mistake with as they figure out how to build a personal brandHow to attract the right clients with your personal brandHow to make your story makes you stand outHow to go about doubling down on what worksHow to find your rhythm and be consistentThe best ways to measure the growth and development of your personal brandand much much more ...

Kyle Duford is the Executive Creative Director/Agency Director at The Brand Leader. He specializes in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. In this episode, he shares his experience and perspectives on how to develop powerful brand strategy frameworks that rapidly drive growth. Insights he shares include: How Kyle defines a brand and brand strategyWhy you need brand strategy frameworksWhat kind of team players you need to build your brand strategyWhat to know before you start building out your brand strategyHow to recognize you have a problem with your brand before it begins to affect the bottom line adverselyWhy the research stage is difficult for most businessesHow do you approach research for your brandHow to build your brand strategy frameworksThe best ways to develop empathetic content to support your brand strategy frameworksand much much more...

Ray Van Hilst is the director of client results of Yoko Consulting. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world. In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include: Why do companies struggle with developing a holistic approach to their websitesThe best ways to make the shift from selling to empathetically understanding your customersWhy are user personas key to understanding your customers on an ongoing basisWhat challenges or mistakes businesses make in developing user personas How to create a personaA better approach on how to create a persona and whyWhat quantitative and qualitative data should we seekHow do we really understand what success for the user looks likeHow do we use this to craft a story and journey for themand much much more ...

Kimberly McLemore is an author and a seasoned Business Strategist that helps you move beyond your challenges and execute your vision. She has owned two private businesses, has 25 years of experience overseeing multi-million dollar projects in the private and public sectors, and over 15 years of experience teaching a small business plan training certificate program through the State of Iowa. In this episode, Kimberly shares how to craft a brand awareness strategy to rapidly drive growth. Insights she shares include: What is brand awareness and why is it importantWhy develop a brand awareness strategyHow does digital marketing increase brand awarenessHow to build online brand awarenessHow to craft a successful brand awareness strategyThe best ways to extend our reach to new audiencesExamples of brand awareness campaignsThe best ways to measure elements of your brand awareness strategyand much much more ...

David Stellato is the Chief Growth Officer of DFO Global Performance Commerce, an international, boutique digital marketing agency. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices, especially in Europe, Asia, and South America. He also leads growing the company’s joint-venture portfolio, bringing together new partnerships and alliances under the DFO Global brand. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. In this episode, David shares his experience and his insights around what performance marketing is and how to use it to drive business growth. What is Performance Marketing?Is Affiliate Marketing the Same as Performance Marketing?How Does Performance Marketing Work?Elements that successful performance marketing has in order to drive business growthThe best ways to establish relationships that drive performance marketingHow performance marketing differs from channel salesHow to make offers that drive growthHow to keep a handle on costs of acquisition on an ongoing basisHow David is able to establish predictability in the performance marketing processHow performance marketing principles can be applied to the B2B spaceHow David goes about building relationships with influencers in a specific nicheHow David leverages user-generated content and influencer contentPerformance marketing trends to watch out forand much more ...

Gary MacDougall is the chief technology officer at Pypestream and is a technology entrepreneur with over 20 years of executive-level experience building software, managing teams and successfully bringing products to market. Over time he has refined his unique blend of hands-on development, organizational leadership, and ability to create a development process for execution and delivery and enabling exceptional communication across organizational lines – mentoring motivating, and driving development teams to succeed. In this episode, he shares his experience and perspectives on how to get a mentor using 10 powerful steps that drive business growth. Insights he shares include: What is a mentorWhat does a mentor doHow to find a mentorWhy you should consider working with a mentorHow to build a relationship with a mentorWhat qualities does a good mentor have?How to add value to a mentor-mentee relationshipThe key to mentorship and advancement10 steps to finding and developing a mentoring relationshipand much much more ... Discover more - https://www.sproutworth.com/how-to-get-a-mentor-10-powerful-steps-growth/

Mark Herschberg is a fractional CTO for various companies including Averon. He is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. He studied at MIT and started the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. In this episode, Mark shares his insights and perspectives on the 10 powerful entrepreneurial skills and characteristics needed to drive business growth. Insights he shares include: Do lessons learned from ballroom dancing mirror Mark's thinking behind the book -The Career Toolkit: Essential Skills for Success That No One Taught YouThe time that Mark realized that he just had to teach people entrepreneurial skills and characteristics that weren't being taught in any formal way at the timeWhy the career toolkit isn't just for people who are interested in changing roles or careers or even studentsWhy organizations should have their people invest in developing their entrepreneurial skills and characteristicsHow culture and leadership of a business impact the development of people's entrepreneurial skills and characteristicsWhat is unique about the perspective Mark provides us withWhy Mark divided his book into 4 sections - Career, Leadership and Management, and Interpersonal Dynamics?Why are these areas are important to an executive or anyone aspiring to scale their businessWhy start with a career plan and what it looks like?The 10 powerful entrepreneurial skills and characteristics needed to drive growth Discover more - https://www.sproutworth.com/entrepreneurial-skills-and-characteristics/

Naira Perez, CEO of Springhill Digital a digital marketing agency that develops digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. In this episode, Naira shares her perspectives and insights in exploring the plethora of possibilities that exist in raw data and in building community online for brands. She also shares why companies don’t need huge budgets to make their digital marketing more effective. Insights she shares include: Why businesses approach advertising the wrong wayWhat should be done insteadWhy focus on building online community as an advertising objectiveWhat is an online community?Types of online communitiesadvantages of starting a branded online communitysteps for building an online communityTips for a thriving online communityExamples of successful online communitiesand much more .... Discover more - https://www.sproutworth.com/building-community-online-to-drive-growth/

Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. How Tyzer earned his reputation of being a fixerWhy do salespeople struggle to demonstrate value to potential future customersWhat does real value look like even though many companies say they provide valueHow do you really understand value from the perspective of a customerHow to go about creating value for customersDoes value need to address four kinds of needs: functional, emotional, life-changing, and social impactWhy Tyzer recommends using power questionsImplications of creating value for customers on sales teamsThe best ways to hire salespeople to drive predictable business growthThe winning factor that makes Tyzer able to drive growth predictablyand much more ... Discover more - https://www.sproutworth.com/creating-value-for-customers-strategies-growth/

Bianca Lager is the CEO of Social Intelligence a company that supports organizations in accomplishing compliant screening practices alongside the values-based goals of protecting workplace culture and preventing harassment. In this episode, Bianca shares her observations and insights into running compliant social media background checks that help with hiring the right people to unlock growth and take the business to the next level. Insights she shares include: Is social media screening legalWhat does a compliant social media background check look for/coverIf the social screening uncovers a stupid off-color post a person made five years ago, they're doomedWhy can't you, as the hiring manager, just conduct the social media check yourselfIf it's impossible for one person to conduct thorough social media background checks and compliant reviews, how does your solution do itIf a job applicant's accounts are private, then whatShould you consider undertaking ongoing screenings of your employee's social media activityHow do we ensure we respect people's privacyIs there a potential for "false positives"How can I tell if a social media background checks/screening vendor is any good/conducts compliant screeningsand much more ... Discover more - https://www.sproutworth.com/social-media-background-checks-to-hire/

SaaS pricing models: A guide to crafting the right SaaS pricing strategies. Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include: Why do businesses believe that pricing is complex?Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P'sHow to go about conducting a pricing analysisWhat are the principles businesses should know in order to be able to price to scaleWhat information should they have in order to craft an informed pricing strategyWhat lessons can we learn from other companies in the software space.The framework that Ajit recommends for businesses to craft their SaaS pricing modelsWhy effective SaaS pricing models require marketing and sales to work closely togetherand much more ... Discover more - https://www.sproutworth.com/saas-pricing-models-a-guide-to-crafting-models/

Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include: The problem that B2B companies face with their contentIs their brand strategy a cause for itHow Margie defines a brand and a brand strategy frameworkWhat are the deliverables for a brand strategyThe role of culture in developing a brand strategyHow to unpack culture when developing a brand strategyHow to identify the brand voiceFramework for a successful brand strategyWhat do we need to look at beyond the brand strategy frameworkHow to develop brand awarenessHow to develop brand adoptionHow to develop brand advocacyHow Margie approaches content development in light of a brand strategy frameworkand much more ... Discover more - https://www.sproutworth.com/how-to-craft-a-brand-strategy-framework/

Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include: Why is motivation important for an entrepreneurWhat makes a great motivated entrepreneur?What are common missteps that entrepreneurs makeWhat does Brad mean by fear of success in entrepreneursWhat most people don't know about the fear of successHow Brad recommends we address the fear of successHow do we sustain motivation when starting a businessWhat are the types of entrepreneur motivations?How to become a motivated entrepreneur and stay motivatedand much more Discover more - https://www.sproutworth.com/10-secrets-every-motivated-entrepreneur-uses/