Episode 154
How to become a thought leader that quickly boosts growth
June 4, 202155m 24s
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Show Notes
Marti Sanchez is the CEO of Influence Podium, a thought leadership content marketing agency that helps B2B CEOs spread their message online. He is also the host of the Podium Stories podcast.
In this episode, Marti shares his take on how to become a thought leader that quickly boosts growth. Insights he shares include:
- What is thought leadership
- Are business leaders actively looking for thought leadership content
- The Unique Point of View Trap
- Is thought leadership receiving a bit of a backlash due to it being overused
- When should you consider becoming a thought leader
- Who should use thought leadership content marketing
- What are the benefits of thought leadership
- How to become a thought leader
- Getting thought leadership content out of subject matter experts
- The problem with most thought leadership strategies
- How to harness the power of your thought leadership strategy
- Is your thought leadership content really thought-leading
- The audience test
- How to become a thought leader that boosts business growth
- How to create thought leadership that drives results
- and much much more ...