Episode 189
How to create brand development strategies for growth driven B2B marketing Part 1
October 5, 202156m 40s
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Show Notes
Julius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people.
In this episode, Julius shares his insights into how successful companies go about creating brand development strategies for growth-driven B2B marketing. Insights he shares include:
- How best to define branding
- What are branding identity and brand development strategies and why use them
- How Julius facilitates a mind shift to occur with companies he works with
- Is branding identity creation also an exercise in developing empathy
- How to deliver brand development strategies that create a meaningful experience that also match client expectations
- How brand development strategies can build an emotional connection that compels customers to want to repeat the experience.
- The impact of branding identity on companies
- and much much more....