Predictable B2B Success

In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include: How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more

In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include: Why use podcasting as a business development strategyHow should businesses in the B2B space look at podcastingHow to use podcasts to target future customers as part of your business development strategyHow increase the visibility of your podcastHow to provide value during the podcast process to acquire the account or customerCan you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?How can you use a podcast episode to acquire similar customers or more ideal customersWhat do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a clientand much more Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/

Chief churn crusher and churn consultant to growing B2B SaaS companies, Anita Toth, shares proven customer attraction techniques that will help build better customer experiences and fuel your business growth. Insights she shares include: The best place to start in crafting a compelling customer experience that attracts your ideal clientsWhy you should interview customers What's missing in all the data that most companies acquireHow to find the best people to interview your customersHow to get your team on onboard with implementing customer attraction techniquesThe best ways to collate knowledge and insights from customer experiencesThe best frequency for data reviews and implementationThe best ways to build trust with your customers and future customersHow get data from churned customers and build better customer experiences and much more Discover more at - https://www.sproutworth.com/proven-customer-attraction-techniques/

In this episode, Nikki Elbaz, founder of nikkielbaz.com and unmassmarket.com shares the secrets to data-driven onboarding email sequences that get more products in more pockets. Insights she shares include: What businesses don't know about email copy and how it can fuel their brand marketingHow to decide on which is best - long emails or short emailsWhat place does email still have in onboarding people on to SaaS productsHow to structure your onboarding emailsHow to determine the best email frequency and set the right expectationsOnboarding email best practices you need to drive business growthPLUS: How to test and optimize your onboarding emails and much more. Learn more at - https://www.sproutworth.com/onboarding-email-best-practices/

Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business, and go through a lot before they come to the attention of the public. In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include: How to bootstrap a business by building a plan around a budget rather than around your wishesHow to create content that people can relate toThe number one priority in bootstrapping a business that most people ignoreWhy selling services is easier than selling productsWhy you should start in a big market and find your niche within itThe one resource you need to leverage to bootstrap a business and grow your sales pipelineand much much more

In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include: Why is the traditional MQL model limited and how to create a better B2B marketing funnel?How should a business qualify accounts as potential leads,How to use data to adjust the way you build a customer experience for leads?How to leverage champions in organizations who can drive the adoption and procurement process internally?How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel winsHow to fastlane your best prospects from interactions like filling out a webform? How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?

In this episode Adam Sands, CEO and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include: How to create a lead generation process that positions you as an authority in your industryWhy use Facebook as opposed to other platformsHow to use top of funnel videos for an effective B2B Facebook marketing strategyHow to create engaging videos for your Facebook marketing strategy that captures your target audience’s attentionHow to get your target audience to self-identify in order to continue marketing to themHow to deal with people’s objections through your Facebook marketing strategyThe best ways to retarget your audience offlinePlus how to use an offline retargeting pixel to boost your Facebook marketing strategy results

In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include: The one strategy that drives business growth for WebSavvyHow a business should decide if a Google Adwords strategy is worth investing inHow to decide the best channels to remarket to your visitorsHow to reduce the learning curve when crafting your Google AdWords strategyHow to remain profitable with your ad campaignsHow to run ad campaigns for cheaperWhat you can learn from the competition and how to create wins despite their effortsWhy you need to pay attention to machine learning and how it will affect your Google AdWords strategyWhy you should think about your business as a data business to achieve your business objectivesHow to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)

In this episode Liam Martin, co-founder of Time Doctor and the Running Remote conference shares how he crafts a SEO marketing strategy to boost your business growth. Insights he shares include: What marketing strategies have fed the growth of Time DoctorWhy you need to build a referral marketing engineWhat does it look like to make a product that is incredibly user friendly and sharableHow to make your product more viralHow to use review sites to improve your SEO marketing strategy and the potential virality of your productHow Liam brings focus to his SEO marketing strategy to drive business growthHow to approach keyword research to feed your SEO marketing strategyHow to develop a link building strategy that yields ongoing dividendsHow to layer retargeting onto the overall content and SEO marketing strategy to grow your businessWhy YouTube provides an opportunity for your businessHow Time Doctor prioritises content for publishingHow Liam sold out tickets for the first running remote conference within six months of launchingWhy take advantage of the tactical and strategic advantages of going remote Discover more at - https://www.sproutworth.com/how-to-craft-a-seo-marketing-strategy-to-boost-your-business-growth/

In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include: Why is the need to connect with people in B2B businesses at scale importantWhy you need to sell people a better version of themselvesHow the art of follow up and following through is critical in being able to build relationships that scale a businessHow to capitalize on a blue ocean opportunity that exists today for all businessesWhat it means to be able to find conversations that are relevant to parties involved in a conversationHow to personalize your email communication effectivelyHow the five F’s of life can help you quickly find common ground with your prospectsHow good customer experiences originate from inside of a business brandWhy it is important to segment people in your CRM and not just your marketing automation in order to scale a businessHow Twitter lists can help build leads for your businessHow to engage people over email over a few interactions in a way that doesn’t annoy themWhy less than 1% of the 225 million global businesses that exist today use a CRMHow to use principles that have stood the test of time to find partnership deals that allow businesses to scaleHow the five E’s of social business can help position you as an expert in your industry and scale a businessHow to measure the depth of your relationships while scaling a business Discover more at - https://www.sproutworth.com/how-to-easily-build-your-company-brand-and-scale-a-business/

In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include: The best way to approach setting up a plan that drives marketing resultsWhere a PR plan fit into your broader B2B marketing strategyHow to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROIPR plan templates to help with tracking and monitoring the progress of your campaignThe 5 ways to ensure PR plan enhances your brand positioningWhy prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agencyHow to reach your target audience in digital platforms through PRHow to handle coordination with a PR professional that is external to your organizationHow to maximize SEO value from PR related content and placementsWhy personal branding is key to getting your future partners and audience to pay attention to your businessPLUS: How to distribute your content and press placements after coverage has been securedAnd the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?” Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/

In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer centric. Insights she shares include: Why is a UX design process importantHow to understand the user and your brandHow to conduct user researchWhy user research is so importantWhats involved in user researchHow to design a minimum viable product (MVP)How to analyse data and customer journeysHow to conduct user testingThe best ways to conduct UX implementation and analysis to meet customer expectations

In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include: How to market to enterprise and government clients How to market so as to ensure a continual supply of leadsHow Sixgill uses content marketing to nurture leadsWhy they advertise their webinars given the clients they targetHow to use influencer marketing for events to fuel growthHow to decide what sort of budget to allocate towards events and trade show marketing to gain an ROIHow to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategyWho you need to take along to execute on your trade show marketing strategyBarry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing contextThe role of employee advocacy for trade show marketing strategies and lead nurturing Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/

In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include: How to know when you have the right understanding of the customer and the market Why businesses often struggle with sharing of customer informationHow to get to the heart of what the buyer and user is experiencingHow to identify with buyers and users in your market or industryHow to address the needs of the dual customer experienceHow to target B2B corporate customers and cater to influencers in those organizationsHow to make sure that your content is on point, and that leads to a better set of expectations and user experience?Why digital is not everything and how to best incorporate face to face meetings to create better customer experiencesHow to focus on creating experiences, then emotions which deepen relationshipsThe critical component to creating customer experiences that resonateHow to ensure you have the right growth frameworkHow the listen innovate grow framework can helpHow to use customer journey maps to provide the inputs we needWhy understanding your own business is critical to the sales processHow to strengthen your value propositionHow to nurture customers in their respective buyer journeys Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/

In this episode, Joe Apfelbaum, CEO of Ajax Union shares how to use LinkedIn for business development. Insights he shares include: Why businesses are often frustrated?How to get your competitors to send you clientsHow to approach marketing on any platformHow to build your know like and trust on LinkedInWhy a strategy is critical to your LinkedIn business marketingHow to set goals for your LinkedIn business marketingHow to create a unique value proposition for your LinkedIn business marketing even if you are just starting out. How stories can help you connect with your target audience3 essential steps to fix your LinkedIn profileHow do you find and connect with future customers on LinkedIn?How to easily monitor and track your progress while using LinkedIn for business developmentThe major types of posts that you should be sharing with your audienceHow to leverage LinkedIn features to build your connections and business development opportunitiesHow to message people on LinkedIn for business development? How to be consistent in touching base with your LinkedIn networkThe key question to creating predictable B2B success on LinkedIn

In this episode, Joe Rizzo, co-founder of TashRizzo shares LinkedIn best practices that we should keep in mind to drive business growth. Insights he shares include: Why LinkedIn is a microcosm of the wider online marketing world?How do you stand out on LinkedIn?12 LinkedIn best practices to give you a jumpstart on the platformPublishing on LinkedIn is easy and there are many options. How do you balance and filter out the best opportunities to drive business growth?Is publishing enough or do we also need to engage in outreach to build your audience?How do we follow up on LinkedIn conversations effectively?Why Joe recommends LinkedIn Sales Navigator as part of your best practice?When should you consider using LinkedIn advertising and what is the best way to use it?How LinkedIn's insights tag can help with retargeting your audience.How to build trust when starting out?Does LinkedIn have a role to play in customer retention and engagement?Why consistency is a key LinkedIn best practice? Discover more at https://www.sproutworth.com/linkedin-best-practices-that-will-drive-growth/

In this episode Daniel Alfon, LinkedIn and social media marketing expert shares how we can use LinkedIn to achieve powerful business marketing results. Insights he shares include: How to approach LinkedIn for B2B marketingThe role of company pages and showcase pages in LinkedIn business marketingWhy the platforms organic reach should be incorporated in your LinkedIn business marketingThe place paid advertising should have in your LinkedIn business marketing strategyHow businesses can leverage LinkedIn marketing by building the personal brands of their staffWhy LinkedIn personal profile pages are so importantThe often overlooked elements of your profile page that can double your lead generationHow to stand out on LinkedIn by sharing your unique valueHow to publish content that engages your target audience on LinkedInHow to incorporate rich media onto your LinkedIn profileHow to connect and follow the right people on LinkedInHow to approach content marketing in LinkedIn groupsShould you build a community on LinkedIn Discover more and the show notes here - https://www.sproutworth.com/how-to-use-linkedin-for-business-marketing-results/

In this episode Ramesh Dontha, managing partner of Digital Transformation Pro and the voice behind the Agile Entrepreneur Podcast shares how to scale your startup in as little as 60 minutes a day for 30 days or less. Insights he shares include: Why an agile mindset is essential for entrepreneurs and startupsHow you can develop an agile mindsetHow to overcome the challenges in developing an agile mindsetWhat the process of startup growth looks like for an agile entrepreneurHow agile mindsets help with hastening your learningHow to track progress in developing an agile mindset in light of your business objectivesHow Ramesh has applied an agile mindset to his podcast and book launch. Discover more and resources here.

In this episode, Martin Kõiva, Co-founder and CEO of Klausapp.com shares how to fuel business growth by raising customer service quality. Insights he shares include: Defining good customer serviceHow to fix the incomplete picture that traditional customer service metrics provide Why the business departments can no longer function independently of each otherHow sales and success teams can also benefit from a customer service quality assurance toolHow to use internal metrics aligned with company objectives to better customer service quality assuranceHow simplifying processes can have a dramatic effect on customer service qualityHow gaining a customer’s point of view can validate new channels inexpensivelyThe support driven community you need to bring you up to speed on good customer service practicesHow a motto can guide your efforts to improve customer service quality and adapt to ongoing changes in the environmentHow to ensure that all your team members are on board with the strategy to improve customer service qualityHow content, community and marketplaces drive growth for KlausappWhere self help support fits into the overall quality customer service pictureHow SaaS companies can strive to create the perfect customer service frameworkHow to hire the right people to improve customer service quality

In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include: Why a focus on product development has helped themThe traits that have made them a successful product-led growth companyThe key channel for their product-led growth marketingHow Casey finds team members with skill sets that complemented hisWhy you should prioritize more self-service funnels and training before making new hires in customer-facing rolesWhy you should consider starting a reseller programHow Bookafy has a viral effect and prompts users to share it with othersWhy you should prioritize the user experience above all elseHow to let customer requests drive growth-related initiativesHow to use feature requests as a competitive advantage and set out your roadmap.Why paywalls should not appear until the customer has seen real value in your productHow Bookafy drives free trial sign-ups Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/

In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include: Why Thibaud chats to at least 100 customers a day.How to make sense of all the information and requests customers send your wayWhy Thibaud launched Loomly depite the intense competition in the social media marketing space. What makes for a successful social media marketing teamWhy original content is the only way forward for a social media marketing content strategyHow to identify the types of content that will produce a positive ROIHow highly regulated industries can best make use of social media marketing content without harming their brand.Why responsiveness cannot be ignored in your social media marketing content strategyHow to enter and scale advertising on social mediaLoomly's north star metricHow Loomly deals with churnHow to determine whether you should invest in customizing content for client acquisition Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/

In this episode, Connor Gillivan, co-founder of FreeeUp shares how they craft positive customer experiences with a growth marketing mindset. Insights he shares include: How to ensure your customers get a positive customer experienceFreeeUp's north star metricWhat has contributed the most to FreeeUp's growthHow to develop a marketplace while ensuring you have adequate supply and demand. How to develop a referral program based of positive customer experiences that continues to drive business growthHow podcasts can drive up business growth and co-marketing opportunitiesHow FreeeUp proactively ensures a great customer experience for its clients

In this episode Amy Wood, founder of Content10x shares insights on how to repurpose content to drive business growth including: What matters most with content marketingHow to make your content go further by repurposing itThe reason most businesses struggle with effective content marketing and repurposing contentHow to repurpose content so it engages your audience and reaches new audiencesHow to repurpose content so it is consistent with your branding guidelinesHow to gain SEO value when you repurpose contentHow to approach repurposing content when starting outGood practices to abide by when you repurpose contentMetrics to measure your content repurposing efforts

In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include: How businesses can build relationships in a natural win-win wayHow Ryan has been able to pick up lucrative opportunities with big name companiesHis 80/20 approach to content marketingThe best approach to promote content on social mediaWhat results businesses are looking forHow Ryan positions himself in the industryWhy Ryan doesn't care for the hub and spoke SEO modelHow to get featured on major publicationsWhat in the content marketing space has helped create predictable success at Close.ioThe best ways to use webinars to drive engagement and sign upsThe metrics Close.io focuses on to inform their content strategy Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth

In this episode, Jose Cayasso (Caya) CEO and Co-founder of Slidebean shares his perspectives on Slidebean's growth and the factors that have paved the way for the company's success. Insights he shares include: The growth factor that has helped with Slidebean’s growth consistently over the yearsHow video content can fuel engagement with your ideal audienceWhat most businesses get wrong with their video contentSlidebean's approach to producing video content and how you can use itLessons learnt from their most popular video contentHow Slidebean tracks conversions and uses calls to action in their video contentWhy Slidebean isn’t focused on email marketingSlidebean’s approach to investing in SEO and contentThe hardest struggle Slidebean has had to contend with on an ongoing basisWhat the future of Slidebean looks like

In this episode, Yurii Veremchuk, Head of the Business Growth team at Woodpecker.co shares insights into reaching out to future clients and clients to scale business growth. Insights he shares include: The essential technical aspects of cold outreach campaigns that most people tend to ignore but could cripple campaigns.The best ways to reach your target audience while making the best use of different channels that exist today.How to automate processes that allow for business development reps to focus on building lasting, human-to-human business relations.The best practices for cold outreach.

In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include: How to approach agile marketing when starting out?How is agile marketing any different from growth marketing?How can agile marketing be applied in a B2B contextHow to iterate and test with agile marketingCan agile marketing be effectively used by smaller teams and individuals or just enterprise teamsWhat are critical elements to ensure that the process works when using hybrid agile methodologies?How to handle teams when using agile methodologies

In this episode LinkedIn trainer, Kylie Chown shares insights into developing a powerful LinkedIn strategy for business. Insights she shares includes: The problems most businesses face when engaged in LinkedIn marketingHow best to leverage publishing content on LinkedInHow to develop a proactive LinkedIn strategy for businessThe best way to scale your LinkedIn strategy for business

In this episode Cary Richards of infostack.io shares how he uses a product bundling strategy to grow his email list of engaged subscribers and to drive business growth. Insights he shares include: How partnerships have helped Cary scale his business.The critical ingredient to forming partnerships that support a product bundling strategy.Why a product bundling strategy also helps grow an engaged email list.How to combine a membership site and product bundling strategy to drive business growth.

In this episode Emma Lo Russo, CEO of Digivizer shares how we can tackle global growth challenges with a data driven yet people centric approach. Insights include: Emma's perspective on why businesses need to take a data-backed approach to strategy.The need to associate numbers with individuals to better tell their stories.How privacy and GDPR laws impact the collection of data.How Digivizer builds relationships with their customers at scale.Why a people strategy is essential for global business growth.

In this episode, Sonya shares how to address the challenges of focus and growth marketing in businesses with a simple 3x3 implementation grid including: A simple implementation grid to facilitate decision making around specific growth marketing tactics.How to use the implementation grid to speak to each of your customers and amplify your growth marketing tactics potential.How to be sales focused while authentically share your passion, and connecting with customers.A special offer to attend the DMDU 2019 conference.

In this episode, we talk to Ethan Beute, VP of Marketing at BombBomb. He shares how to address 3 key challenges most B2B companies face in building better relationships via the creation of experiences that engage your target audience: How to effectively build the know, like and trust factor while being focused on business objectives.How to persuade with psychology and influence.How to best use video for interactive exchanges and in relating your brand story.

In this episode, Justin Kwong, founder and CEO of ISM, shares how to overcome 6 main hurdles to disruptive marketing that most businesses face: How the best disruptive marketing practices start with solving your own problem.How to identify competitive weaknesses.Zeroing in on where your audience hangs out.When and how to humanize the brand.Building a culture around creating awesome customer service and customer experiences.Looking for customer success in customers narratives.

In this episode we talk to Rich Rose, Head of Client and People Experience at LegalVision. He shares how to address 4 key challenges most businesses face in improving customer experience for business growth: How to change mindsets within the company.Why people are at the core of customer experiences and how to really understand the customer experience.How to improve the employee experience within the business so it positively improves customer experience.What metrics a business should focus on to radically improve customer experience.

In this episode we talk to Preston Lee, Founder of millo.co. He shares the best ways to address 5 key challenges businesses face with their podcast sponsorships: How to position your business to get the attention of potential podcast sponsorsHow to offer value in exchange for podcast sponsorshipHow manage your growing list of relationshipsHow to use cold email outreach to secure podcast sponsorshipsHow to do outreach when you are getting started with a podcast

In this episode, we talk to Elle Woulfe, VP of Marketing at PathFactory. She shares how B2B brands can tackle 5 key buyer enablement challenges: How to build and motivate great teams to future proof your businessWhy B2B businesses need to provide consumer experiences to engage their audienceWhy buyer enablement needs to go beyond account-based marketingHow to provide personalized content experiences to both anonymous and known usersHow to better architect buyer enablement with the marketing technology you have

In this episode we talk to Brett Trainor, Principal at Point B. He shares a 3 part playbook that B2B businesses can use to scale their business: Finding product market fit on an on going basisDeveloping your go to market strategyFinding and retainig the right people to scale business growth