Episode 17
How to fuel growth with a social media marketing content strategy
October 15, 201952m 2s
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include:
- Why Thibaud chats to at least 100 customers a day.
- How to make sense of all the information and requests customers send your way
- Why Thibaud launched Loomly depite the intense competition in the social media marketing space.
- What makes for a successful social media marketing team
- Why original content is the only way forward for a social media marketing content strategy
- How to identify the types of content that will produce a positive ROI
- How highly regulated industries can best make use of social media marketing content without harming their brand.
- Why responsiveness cannot be ignored in your social media marketing content strategy
- How to enter and scale advertising on social media
- Loomly's north star metric
- How Loomly deals with churn
- How to determine whether you should invest in customizing content for client acquisition
Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/