Episode 27
9 powerful public relations campaign steps to drive marketing results
December 24, 201942m 52s
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Show Notes
In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include:
- The best way to approach setting up a plan that drives marketing results
- Where a PR plan fit into your broader B2B marketing strategy
- How to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROI
- PR plan templates to help with tracking and monitoring the progress of your campaign
- The 5 ways to ensure PR plan enhances your brand positioning
- Why prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agency
- How to reach your target audience in digital platforms through PR
- How to handle coordination with a PR professional that is external to your organization
- How to maximize SEO value from PR related content and placements
- Why personal branding is key to getting your future partners and audience to pay attention to your business
- PLUS: How to distribute your content and press placements after coverage has been secured
- And the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?”
Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/