Predictable B2B Success

In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include: What is strategic adaptabilityGodaddy's survey of small to medium-sized businessesObservations on businesses' ability to adapt to a changing business environmentHow to create a competitive edgeSustainable competitive advantage examples worth notingHallmarks of sustainable businesses that have learned to adapt to changing circumstancesWhy preselling to build influence with your prospects is vital The challenge for bigger businesses with strategic adaptabilityHow change affects a business's product messagingProduct messaging examples that work Product messaging framework that can be usedand much more

In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include: What is the meaning of B2B salesWhy is B2B sales hard and how to handle it with an outsourced solutionWhat is a B2B sales strategyWhy run a survey of SaaS selling in the COVID economyKey findings around B2B sales strategies and tactics from the surveyThe most commonly used channel for outreach How B2B sales strategies and tactics have been impactedHow to succeed in B2B salesThe best B2B sales techniqueWhat needs to change in the way we approach B2B customersWhat needs to change in the way sales teams work internallyand much more Discover more at - https://www.sproutworth.com/b2b-sales-strategies-and-tactics-drive-revenue/

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include: Why Andrew left P&G to start Humor at workWhy is humor important in business communicationWhat are the potential downsides of using humor in business communicationWhat are key opportunities and threats of using humor in business communicationCan humor be used to persuade more effectivelyFrom a sales point of view does humor work best as a top-funnel technique?How to ensure that humor aligns with your brand identityWhat if you can’t joke about what you’re sellingLet’s say I run a brand that has never used humor in content marketing before. How do I startCan humor be used to elicit more feedback and insight into a customer's experiencesand much more

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include: How do you write a sales pitch for an interviewWhy is a sales pitch importantWhat are some good sales pitch examplesWhat do we need to do before we even begin crafting our sales pitchIs it better to pitch first or lastHow to gain confidence before a presentation? Does practice make perfect, what are the best ways to perfect the pitch on our ownWhat makes a good pitch? What do we need to keep in mind when crafting a sales presentation or pitchHow do you end a sales pitchWhat should a sales pitch presentation include? What makes for a persuasive presentationWhat do most people do wrong in their presentationsWhat do we need to be conscious of when making virtual presentationsHow can better prepare to present as a groupWhat other factors do we need to keep in mind

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include: What is change managementThe problem with current change management frameworks and why they don't seem to stickDoes radical change need to be synonymous with change managementHow Stephan's research addresses the problem of radical change and provides a framework that has a better chance of workingWhat is the sacred cow frameworkHow can a decision-maker determine if it is time to make a radical changeEssential steps in implementing change management frameworksEssential steps in leading radical changeand much more

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include: Why most businesses get strategy wrongWhy customer engagement is a key part of a digital marketing strategyHow to distinguish and define customer engagement and user engagementThe key principle that is required to increase customer engagementThe role alignment plays in increasing customer engagementHow to develop a customer engagement strategyHow to ensure that the business has a common language and understanding to increase customer engagementHow to deliver a truly omnichannel experience based on empathyShould we ditch the sales funnelHow to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagementand much more

In this episode, Filip Zolata, CEO of MAOIO, a full-service digital agency that helps clients with automation processes and shaping their complete digital presence shares how to create referral businesses and examples of effectively doing so without any tools and incentives. Why integrity places a key role in referral businessesHow Filip's networking process leads to referral businessHow to build a knowledge bank of experts to serve your future customersHow Filip manages a growing customer base while keeping in touch with each of his customersHow to identify and nurture your best customersHow to act on positive feedback and on negative feedbackHow to filter out bad customers early on in the processReferral agreements - do they have a place in referral businessesHow to nurture clients who no longer need your businessWhy Filip doesn't have a sales teamThe tool that Filip uses to keep his agency ticking and much more

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include: How Jono first come to realize the power of communityAre some businesses better suited to creating communities than othersIs building a community is a key part of generating business referralsShould communities serve the business that creates themHow should we approach community building and how should we define successHow to build a community best practicesWhy build carefully curated journeys for community membersHow to mobilize a communityThe first steps for building and integrating a community into an existing organizationHow to balance offering rewards with building real loyaltyCan online communities move beyond the bounds of the internet and out into the real worldWhat kind of time and effort do brands need to put into managing their communitiesThe role that leadership plays in community management

In this episode, Matthew Gessler, with over 20 years of experience practicing executive-level UX strategy, user experience, design, and management shares how to create a UX strategy roadmap that continually delights customers. Insights he shares include: What is a UX strategy roadmapWhat are the benefits of creating a UX strategy roadmap What are signs of a bad roadmapIs a culture change often required within organizations in order to implement UX improvements that impact a bottom lineDo UX roadmaps need to be agile?What does a good UX strategy roadmap look likeHow to co-relate emotional experiences with business objectivesHow to take a proactive approach to create a UX strategy roadmap What difficulties do we need to account for when planning the design phaseHow to uncover hidden design tasksand much more

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include: How to find product-market fitLuke's product-market fit framework How Luke's product-market fit framework differs from the lean product processWhy achieve product-market message fit as opposed to product-market fitWhy we also need to ensure product-owner fitHow does the hero canvas help understand the customer mindsetWhat framework can we use to ensure product-market message fitHow to prioritize our sources of validationHow to clearly identify our buying audience and offer in order to launch to successand much more

In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include: Why marketing is becoming so difficult todayThe framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and generate revenue predictablyWhy most businesses struggle with generating revenue predictablyHow to counter the pressure to start executing instead of verifying a viable strategy firstHow to use the results loopHow to ensure that your messaging resonates with your potential customersHow to get your marketing flywheel goingHow to reduce waste in content production and maximize ROIHow best to think about creating your sales funnelHow best to build out your marketing strategiesWhy referral systems and programs don't workand much more

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include: The difference between telemarketing and telesalesWhere does the sales relationship with a customer endHow to go about building a B2B sales pipeline How to easily identify those who are ready for the next stage of the pipelineHow Jake adds value to those in the sales pipelineSkills that Jake recommends salespeople develop to deepen relationships virtuallyHow personal branding activities like podcasting are key to building a B2B sales pipelineGood practices that telesales professionals need to incorporateThe best ways to measure sales successand much more

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include: The difference between lead generation and prospectingHow to determine whether your prospecting techniques workThe biggest mistake that most companies make with prospectingThe problem with setting number goals for SDR's and what to do insteadThe questions you need to answer to be great at follow upHow to figure out what to say to your prospectsThe 18 essential steps to creating powerful prospecting techniquesWhat sort of conversion rates you could expectHow to know when to stop over educating your prospectsand much more

In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include: Why include guest appearances as part of your content marketing strategyHow to best invest in podcast guestingWhy podcast guesting should be a long term strategyHow a media doppelganger can help you figure out who you want to reach and where to find themHow to monetize podcast guest appearancesHow to decide whether a potential podcast guest opportunity is the right fit or notHow to decide on a topic to provide excellent value to the showHow to be a great podcast guestHow to best pitch a podcast hostand much more

In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include: What is the problem that most businesses experience in gaining and using testimonials How should a company think about customer testimonials in terms of contributing to its marketing and sales strategyWhat are examples of customer testimonials that have driven growth in the B2B spaceHow should we go about acquiring customer testimonialsWhat client testimonial questions should we ask/ how should we approach interviewing clientsWhat buying triggers to incorporate in your customer testimonialsHow to further trust and drive people towards a call to actionWays in which marketing case studies with solutions can be repurposed to drive business growthand much more

In this episode Allan Langer, author of bestselling book - The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include: How to balance the need to help people with the need to make a profitShould revenue be the primary metric for a businessThe best to bring alignment with business objectives How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to beWhat is the grunt test and does it work in the B2B contextHow to ensure that your message is clearHow does the StoryBrand framework help craft the message that we are trying to deliver to a potential client? How to include your story brand into your website collateralHow to frame your product or service as a value propositionHow to identify parts of your site that could be causing friction in the buying processand much more

In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include: Comparing short term marketing strategies vs. long term marketing strategies How to optimize for short term marketing strategies and long term marketing strategiesWhy Ana spends a fair amount of time on the client-sideHow would we know when our messaging is rightHow current circumstances have impacted short term marketing strategies and long term marketing strategiesAna's twist on an inbound marketing strategy that works well with most of her clientsHow to use short term strategies to fuel long term growthand much more

In this episode, Mike Young, the makeover master who works with business owners to discover the real reasons their business isn't working, shares the essential b2b sales pipeline stages for every business to drive growth. Insights he shares include: Why businesses fizzle and dieWhat business blind spots are and the surprisingly simple solutionThe three issues and reasons companies get stuck or plateauThe four primary problems that create those three issues to happen in the first placeHow to think about your business image and brand to attract and convert more prospects and convert them into salesHow to ensure we are optimizing the sales processTen essential B2B sales pipeline stages for every businessWhy working on your brand and your business is never doneMike's solution to business goal setting problemsHow to run an audit and discover quick wins in your sales pipelineThe one area of building a sales pipeline that is crucial for any businessand much more

In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include: Why businesses struggle to find their respective nichesThe impact of the pandemic on Joe's clientsWhy certain companies are doing better than othersThe essential ingredients to a sustainable industrial marketing strategyHow Joe helps businesses that are struggling with their positioning Should companies view their marketing departments as more of a publishing arm of their businessHow businesses in the manufacturing space deal with aligning their sales and marketing teamsHow to balance quick wins with a longterm sustainable successand much more

In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include: Are we in danger of going into training courses and summit shock?What to focus on when learning how to market a training courseJack's thought on authentic evergreen marketingThe psychological triggers that deadline funnel brings into play when selling a training courseHow using the "results in advance" strategy can helpHow to implement the "results in advance" strategyHow to create an irresistible offer for your audienceHow the concept of the tactical triangle can help amplify your messageand much more

In this episode, Lucas Mattiello, founder of Level Up Living, a company that trains leaders to speak with confidence, shares how to be confident in speaking in public and in particular on video. Insights he shares include: The biggest problem that business people encounter when talking to their audience on videoHow to be confident in speaking: Secrets to sounding confidentStop the negative chatter in your head that drains youHow to connect with others so you can build meaningful relationshipsHow to sell yourself and pitch your ideas with ease and clarityHow to command the stage with polish and engage any audience anytimeHow to shine on camera and get the attention of your audienceHow to prepare your material so you can speak naturallyHow to connect with the video lens, so your audience feels like you are talking to them.Look your best on camera so you can impress your fans and be yourselfWhat is the video formula and how can we use it to generate leadsand much more

In this episode, Stephanie Scheller, Founder of Grow Disrupt, a company dedicated to helping businesses achieve the same success she has experienced in her entrepreneurial journey, shares how to increase accountability in the workplace and encourage employees to take ownership. Insights she shares include: What does business leadership entailWhy most people don't leave their job, they leave their manager. What does that imply for business leadershipWhat do leaders need to change to increase accountability in the workplace and encourage employees to take ownership of their workTools that leaders could use to help improve accountability in the workplaceWhy businesses need to craft their brand stories to resonate with their employeesHow to onboard people the right way to ensure they take ownership of the roles and outcomesWhat leaders need to keep in mind to inspire employees as they make a transition into a new cultureThe key to building trust and accountability in the workplaceand much more

In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include: What are new industry trends in marketing in 2020Top digital marketing trends in 2020Issues that businesses encounter in bringing marketing and sales togetherWhat it means to have an increasingly buyer-centric worldIs data becoming more valuable than cash from a business point of viewShould businesses be investing in developing a data flywheelHow to merge data with the speed of responseFuture marketing trendsWhere do B2B marketing trends in 2020 and the future leave salesWhat distinguishes legendary marketers from the restPerspectives we need to bring to a Business Intelligence (BI) centric worldand much more

In this episode, Lucas Root, a serial entrepreneur, and business consultant shares how businesses can create predictable business success by equipping their leadership in the right way. Insights he shares include: What is failed leadershipWhat are the signs of poor leadershipHow do you deal with a failing teamHow should businesses review their strategyWhat is the best way to analyze business failureDoes equipping potential leaders with skills help avoid most executive leadership failuresWhy a lack of adult skills is the real issueWhat are the most important leadership skillsWhat should be included in leadership trainingThe must haves in developing leadership programsWhat are the adult skills that people need to acquire? What does mastery over each skillset look likeWhat are identifiers or metrics we need to be aware of as we seek to build ourselves up in each skill areaGood examples of executive leadership we can learn fromand much more

In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include: Why some companies still use a traditional sales methodologySteve's thoughts on unifying sales and marketingHow does this idea of alignment with project management fit in with an Account-Based Marketing approachShould marketing be responsible for revenue in light of Steve's approach to salesHow can B2B sales benefit from project management conceptsDoes this only suit complex or consultative sales processesWhat ideas do sales need to adopt from project management and whyHow does a project management approach to sales affect your branding strategiesWhat are the relevant traits of a good project manager that a sales manager should possessHow to bring about buy-in to a new sales approach within the organizationand much more

In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business. Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include: How a business should position its brandWhy we should set our prices to match the perception of the brandHow companies can use a price positioning strategyShould your business be offering customized pricingHow a price positioning strategy furthers a customer-centric focusHow a value conversation can help your price positioning strategyHow your competitors can influence pricingHow to demonstrate value associated with your price tag in a proposalHow best to use scarcity to encourage urgency in making a purchaseHow to use anchoring and options in your pricing strategyWhy you need a high degree of personal resilience to find success with your price positioning strategyWhy you should review deals that have been won and lost and much more

In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include: Why companies don't know the rules of the gameWhy Catherine believes that most companies don't have a strategy to avoid business failureThe marketing elements that have a vital role to play in scaling your companyWhy focus on customer segments as opposed to customer profiles or avatarsNine powerful elements that companies with successful business strategies honeCatherine's advice to startups and how they can build an audienceThe critical area to focus on when growing your audienceEssential elements you need to cover in your research phaseHow to set up your channels the right wayWhy use social media to develop your content and messaging as opposed to your websiteand much more

In this episode, Nathan Hirsch, co-founder of Freeup and Outsource school, shares creative ways to retain employees to scale your company. Insights he shares include: The difference between an employee and a virtual assistant (VA)How to approach recruitment to scale your businessHow to interview candidates to find people worth retainingCreative ways to retain employees How to factor in an employees personal ambition and goals into your employee retention plansWhat we need to keep in mind when hiring expertsAspects of communication that employers often get wrongHow to get to know individuals even in remote work scenariosHow to address issues around clarity with expectations and performanceWhat you need to look for in every VA you hireThe mistake most companies make in hiring VA'sTools that Nathan recommends to enable hiring and retaining of employeesand much more

In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include: How experiences with non-profits shaped Cat's marketing perspectiveWhy customer analytics is key to your customer-centric marketing initiativesWhat is customer analysisBenefits from investing in customer analysisWhy owning a problem helps create a movementCould all customer problems result in a movementThe best thing that businesses can do to be customer-centricHow to conduct a customer analysisCan you automate customer analysis or is it best to use a high touch approachHow to apply the data to your marketing strategy and initiativesand much more

In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include: Why businesses underestimate the power of SEOThe kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budgetHow to use SEO to drive B2B lead generation strategiesHow to develop a B2B lead generation strategy around QuoraHow to leverage PR without spending a dimeHow to follow up on B2B lead generation outreachShould content be gated or given away for freeHow community building could form a part of your growth strategyand much more

In this episode, Josh Elledge, CEO of Upmyinfluence, a company that turns thoughtful entrepreneurs into media celebrities, shares his thoughts on becoming a keynote speaker. Insights he shares include: Why become a keynote speakerIs keynote speaking for everyoneAre the economics in becoming a keynote speaker favorableHow to become a keynote speakerHow to build your skill level as a keynote speakerHow to address the issue of diminishing value of the content we deliverIs media training a must for those interested in becoming a keynote speakerHow to build your visibility and brand when you don't have any public speaking experience to date.How to rate the opportunities available to youThe people you need to engage with when seeking keynote speaking opportunitiesHow to better understand what you're getting paid for as a keynote speakerHow to develop your content strategy for an event to make it work from a business point of viewand much more

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include: What is a values based organizationDo we need to connect culture to a mission or cause to create a values based organizationThe source of Aaron's journey to creating a values based organizationWhat to look for in people when building out a values-based organizationHow to go about creating a values based cultureHow to recruit for such a cultureHow to celebrate your cultureHow to approach analyzing your cultureHow to conduct reviews and use language that reinforces the cultureHow best to communicate within the organization when growing rapidlyThe unique meetings that Aaron holds regularlyThe unsaid value that is critical to a values based organizationWhy a checklist is so essential to a values based organizationand much more

In this episode, Victor Bous, Head of Marketing at restream.io, shares why live streaming is a powerful psychological tool that businesses can use to build influence and drive sales. He also shares how to use live streaming for business to boost growth. Insights he reveals include: Why a business should consider using live streaming to grow their businessHow to overcome the fear of not having control over the editing process when live streaming for businessHow to use live streaming to enhance your community-building effortsHow to showcase your brand expertise on a live streamHow to build partnerships with live streamingHow to best repurpose content generated when live streaming for businessWhat to keep in mind when picking a platform to live streamHow to choose the right platform when publishing contentHow to create a magnetic live stream that engages your audienceand much more

In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include: How most business owners waste their marketing budgetWhat are the four crucial components every brand needs to succeedThe problem businesses have in being able to communicate effectively and whyWhat is a brand story and how can it help address the communication problemHow does the hero's journey help in developing a brand storyHow to get leadership buy-in to create a compelling brand storyHow to write a brand story that is compelling and continue to produce more stories for the businessWhy every piece of content needs to fall into one of seven buckets as identified in your brand scriptHow to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your businessHow to tell compelling brand stories via a podcastIn what ways can the brand story be used apart from being used on a website

In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include: Why Patrick advocates for a B2B account-based marketing approachHow Patrick defines account-based marketing (ABM)Why marketing and sales should work as one cohesive unitThe benefits of ABM to an organizationHow companies can find ways to adopt ABM that best fit their unique needsHow to develop a one to one personalized experience to companies with ABMHow much data do we need to support buyer profilesHow to engage your account's buying committees and usersWhy building a peer to peer relationship with sales is the best way to create better alignmentHow to recruit for ABM transformation within an organizationThe role of account scoring in B2B account-based marketingWhen to look at building your content and messagingWhy your content needs to pass the sniff testThe steps we should be cognizant of in rolling out b2b account-based marketingTechnology will help with your ABM transformationWhat metrics and analytics we need to have in placeAspects of ABM that innovative companies are using

In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include: What businesses could gain by being more of a chameleonAn aspect of the sales process that most companies struggle withWhat is a better approach to lead nurturingWhy Mary believes more B2B companies should use FB messengerWhere text messaging fits into your nurturing leads strategiesThe technological requirements to implement text and Facebook messagingWhat we need to put in messages to nurture leads effectivelyHow to personalize content based on where customers join the conversation on your websiteHow B2B companies can effectively scale personalized conversationsHow to determine the frequency with which we communicate with leadsWhy you shouldn't hire a traditional copywriter for FB messenger marketing and text marketingElements of UX and UI you need to aware of when designing bots for your nurturing leads strategiesHow Mary sees AI impacting FB messenger marketing and text marketing

In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include: What most businesses don't know about personal brandingHow Guillaume's brand has helped with sales prospectingWhat is B2B sales prospectingHow Guillaume distinguishes between leads and prospectsWhat most people miss in the area of B2B sales prospectingHow to get started with B2B sales prospectingHow to find the right balance in personalizing your emailsHow relevant gifs and video are in email communicationHow to follow up with being annoyingHow to build out a referral engineThe role partnerships can play in building authority and expertise in your industryGuillaume's recommendation on developing your social media presence in the B2B spaceHow Guillaume uses storytellingHow Guillaume sees sales and marketing working more in synchThe role of community building and engagement in sales prospectingand more

In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include: What stops companies from using video effectivelyA significant ingredient in using video to distinguish yourself from the competitionShould we view Youtube as a search engine or a social media platformIs YouTube right for any businessThe best ways for someone to get started on YouTube and grow their visibilityHow Justin got started on YouTubeHow best to repurpose content for YoutubeJustin's recommendations on session times and engagement levelsJustin's recommendations on thumbnails, titles, testing, and analyticsJustin's goals with creating videosPrimal videos north star metricThe process Primal video follows with their video production

In this episode, Zachary Babcock, CEO and founder of Underdog Empowerment shares how he rocketed to prominence with his podcast right from the start. He shows us how we can get our podcast out there by focusing on a few critical elements. Insights he shares include: The problem with teaching that most businesses encounterHow Zachary dramatically scaled his podcast The four metrics that matter when creating a podcastHow to get big name industry experts on to your podcastHow to get podcast reviewsThe role personal branding has had in Zachary's business growthThe key element to personal branding that drives business growthHow to make the most out of other peoples audiencesHow to keep on top of a growing network of connectionsHow podcasting has helped Zachary launch products and servicesThe best ways to promote your podcast to scale audience growth

In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include: How companies get employee engagement wrongIs employee advocacy a subset of internal marketingWho needs a personal brand story and whyHow to write a brand storyThe biggest mistake people get wrong with crafting a brand story by using the hero's journey formulaHow to write a brand story and repurpose itHow can you factor your brand evolution into writing your brand storyHow to get customers to tell a version of your brand storyAre brand stories driven by personalityIs their truth to the saying that customers must buy into the story not just the productExamples of companies sharing great brand storiesHow to help a company, discover and create their brand story assuming that they've already got their mission and visionHow to persuade customers and vendors to be interviewed and gain their perspectivesWhat could businesses do to create a quick win and prove to their leadership that is worth investing inWhy brand story resonance is importantHow to reiterate and reinforce the brand story at various touch points

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include: Why most business don’t understand the branding experience vs customer experienceWhy branding is so important even for startupsWhat a branding experience encompassesHow to measure the impact that branding experience has on other parts of their businessHow Ian defines cohesive brandingWhen businesses realise that there is break in the cohesive branding experience and user experience How to best resolve the differences between branding experience and user experienceHow to find quick wins in the process of resolving the differences between branding experience and user experienceHow best to resolve account based marketing differences in the brand experience and user experienceThe place for offline experiences in conjunction with online experiences8 powerful areas you need to look at for a cohesive branding strategyWhy branding and user experience is more important in nurturing and retaining customersThe one area that businesses producing physical products miss in resolving the differences between branding experience and user experienceand much more

In this episode, Mark Terrell, an experienced coach and entrepreneur shares how we can use motivational maps to motivate employees. He also shares how to make leaders and communication amongst teams more effective. Insights he shares include: How would you define a reluctant leaderHow would you define motivational mapsHow would a business use motivational maps to achieve predictable B2B successCan employee motivation and people development be seen as indicators of business growthHow can motivational maps can help those who have been thrust into leadership but not really equipped for their new roleWhat are the nine motivators that you could find in your team/organizationHow you can use the 9 motivations to motivate your employeesHow teams can use it to give feedback as to what motivations they see in youHow to identify motivational gaps in the organizationHow motivational maps be used to impact customer experience and customer service qualityThe mistake that most businesses make in implmenting motivational maps. and much more

In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include: What is a messenger chat botAre chatbots a good fit for any business?Are chatbots an enabler for on demand content?How to build a chatbot marketing strategy to drive conversionsThe psychological triggers we need to include in chat bot conversationsHow to approach chatbot designWhat some companies do better with their chatbot marketing strategy than othersMobile Monkey’s north star metricThe factor that contributes to Mobile Monkeys predictable successand much much more

In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include: What has fueled wave.video’s growth in the past few yearsWhy startups and established companies should use influencer video marketing in their growth strategyWhy influencer video marketing is perfect for brand growthWhat holds people back form using influencer video marketingHow to incorporate agility in your influencer video marketing strategyThe essentials to a well develop influencer video marketing strategyThe best ways to bring a potential influencer onboard and develop a campaignCan influencer video marketing disrupt a marketplaceShould influencer video marketing and content be created for all parts of a marketing funnel?What we need to add to videos we create to tap into the audience’s interest and emotionsCan influencer video marketing make a difference to retention ratesThe pitfalls that companies should avoid as they develop influencer marketing campaignsInfluencer marketing trends to look out forand much more

In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include: What most businesses misunderstand about podcastingThe best way for B2B companies to approach podcastingHow to approach monetizing a podcastHow B2B companies should brand their podcastHow to build your podcast audience and grow the know, like and trust factorThe best ways to leverage podcasts for promoting your businessHow to promote your podcast - key areas to keep in mindHow to approach podcast SEOIs it best to include a podcast transcriptWhy content repurposing can pay big dividendsHow to approach the issue of making your podcast as accessible as possible to as many listeners as possibleHow to use social media channels to increase visibility of your podcast contentIs your audience be experiencing podcast shock if so how to handle itand much more

In this episode, Marko Pavicic, shares how he uses a scientific process that integrates neuroscience and LinkedIn to help video agencies scale and become seven figure businesses. He also shares how you can build a predictable yet consistent flow of leads and clients with $0 in ad spend. Insights he shares include: What is a superpower and how you can discover yoursHow to use neuroscience to boost your lead generation on LinkedInHow to best change your LinkedIn profile once you know your superpowerHow to position yourself on LinkedIn to encourage collaboration opportunitiesHow reach out to people with superpowers that are different from yoursHow to save time by automating the process of outreachHow to build out your referral engineHow to leverage content to scale your visibility on LinkedIn and outside of itWhat to do if you are not getting much engagement with your contentand much more Read more - https://www.sproutworth.com/lead-generation-on-linkedin-with-neuroscience/

In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include: Why start with the why of your businessThe principles of parent based leadership which ground good storytellingThe foundations of creating a great story in businessWhy sharing knowledge is a key part of storytellingHow to inject humour into stories wiselyThe 7 story archetypes and how they can dramatically improve your marketing and fuel growthHow to make business storytelling awesomeHow to gear your stories towards brand awareness and engagementHow to use social media to share your story and identify with your future clientsHow to go about creating a movementHow to add an appropriate call to action to your storiesand much more

In this episode, Dr. Jeff Spencer, who has been at the forefront of human performance and achievement for over 40 years and has coached, mentored and been the Cornerman to some of the world’s highest achievers from Fortune 500 leaders to Gold Medal Olympians, shares 10 powerful steps to create a winning mindset for business growth. Insights he shares include: What is a champion's mindsetThe ‘calling’ that changed the course of Jeff’s life How can preparation make your biggest challenges seem easyShould you invest in a cornerman, coach or mentor to create a winning mindset for business growthWhy should you embrace the process rather than the resultHow does taking a smart inventory help you to achieve your goals fasterWhy setting the RIGHT goals are essential to massive success and how do set themThe difference between the human mindset and the Champions mindsetHow to master the process of developing the ‘Champion’s Mindset’How does producing excellence honor your potentialWhy do we always need to be evolving towards our biggest future The Champion’s Golden RuleThe 10 steps to achieve your greatnessPLUS: How to determine your legacy statement and daily rituals you need to perform to create a winning mindset for business growth

In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include: How he defines a referral marketing strategyHow to gain referrals the right wayWhy referral marketing is the ROI of relationshipsHow to embed utility in a referral strategy based on relationshipsThe secret to creating viral contentWhy social platforms are not socialWhy you should invest in podcasting as part of your referral marketing strategyHow to use public speaking opportunities to build your audience and connectionsand much much more

In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth. Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include: How to approach lead generationWhy consider using a live chat lead generation strategyConsiderations that businesses need to keep in mind when implementing live chatHow to use live chat so it aids and not disrupt a customers buying processThe one thing you need to do before deploying live chat on your websiteHow to develop a live chat lead generation strategyWhy manning live chat 24/7 can be a challenge and how to address the issuePre-requisites for a website before deploying live chatWhere live chat sits in the mar-tech stackWhat ROI you can expect from using live chat for lead generationand much much more