Predictable B2B Success

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include: What Is thought leadership?Are business leaders actively looking for thought leadership contentDoes thought leadership need a unique point of view before publishingWhen should you consider a thought leadership approach?What businesses could benefit from thought leadership content marketingWhere should thought leadership come from within a businessWhat are the benefits of thought leadershipThe problem with most B2B thought leadership strategies and why they failHow to create thought leadership contentWhy original research provides a competitive advantageWhy attitudinal research provides far more valuable insightsBest ways to conduct and use attitudinal research with examplesHow to get thought leadership content out of subject matter expertsHow to best leverage the power of your thought leadershipHow to ensure your original research-backed thought leadership content will drive business objectives

In this episode, Nelly Yusupova, founder of TechSpeak for entrepreneurs, shares the key new product development stages for successful project management. TechSpeak for entrepreneurs is a workshop series where people learn to successfully manage technology teams and projects without being technical or learning how to code. Insights she shares include: The problem TechSpeak for entrepreneurs solvesIs technical new product development really meant for non-technical founders?Do no-code tools have a place in new product developmentIs process the only key to successfully executing on new product development stagesThe essential 10 steps in the processThe scientific way of achieving customer validationThe best ways to build a prototypeWhy build out technical specificationsHow to deal with - you don't know the things you don't knowThe best ways to hire technical people for your teamThe panel that help your new product development stages by leaps and boundsNelly's take on agile project management to successfully manage projectsWhat Nelly finds makes some of her students more successful than othersand much more

In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include: The problem that Outgrow's founders were trying to solve and Outgrow's growth since thenWhat the success of singles day highlights for businessesLessons that businesses could apply to Black Friday and Cyber Monday sales opportunitiesWhat it takes to be ready to deploy interactive marketing in your businessHow to approach offering customers value while also being able to understand them and their needs betterExamples of interactive marketing that illustrate how to choose the best options A key element to ensuring you get the best out your interactive marketing contentExamples of interactive marketing that podcasters could learn fromExamples of interactive marketing to gather market researchHow to best structure questions for interactive marketingSaksham's recommendation on quantitative research vs qualitative researchWill interactive content just add to content shock in timeand much more

In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include Is there any money in winning back customers?How does win back compare to prospecting for first-time customersWhy businesses don't invest in customer win-back strategiesWhat sort of numbers can we expect if we use customer win-back strategiesThe biggest misconception around win-back strategiesHow to use customer win-back strategiesHow to know if you are ready for a customer win-back strategyHow to approach deploying a customer win-back strategyHow to get in touch with past customers and hold a conversation with themHow to get personal with a past customerHow best to show potential win-back customers what they are missingHow to know when to quit with customer win-back strategiesHow to segment your customer base based on actions or behaviors

In this episode is Jeroen Corthout, CEO and co-founder of Salesflare shares powerful ways to boost sales by automating sales process. Salesflare is a simple, yet powerful CRM for small businesses selling in the B2B space. Insights he shares include: What is sales automation: Jeoen's perspective on automating salesHow to decide on parts of the sales process to automate and what not to automateWhat is the customer value machineHow to handle data entryHow to create systems that work for outreach and prospectingHow to easily and effectively stay on top of relationships as you get to know more peopleHow to build out nurturing processes in salesHow to approach automating salesHow to decide on initial parts of the sales process you should automateJeroen's approach to encouraging customer reviews and testimonialsHow Jeroen views customer success in relation to salesand much more... Read more here

In this episode, Phil Pelucha, CEO and founder of Billionaires in Boxers shares how he goes about the acquisition of new customers. He is a business growth coach for service-based businesses who found the business cheat codes to scaling his service-based businesses without social media and cold-calling. He is also one of the top 100 podcasters globally. Insights he shares include: Why use podcasting for the acquisition of new customersWhat most businesses tend to overlook when building relationshipsWhat Phil teaches about - when to listen and when to speak on podcastsWhy podcasting doesn't have to be a long term strategy t experience ROIHow to follow up without being annoyingWhy cold pitching isn't required for the acquisition of new customersHow to improve your customer acquisition strategyThe metrics Phil uses to ensure business growsHow taking a collaborative approach helps with the acquisition of new customersHow podcasting help retain or win-back past customers

In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include: What businesses do wrong with their PPC led sales funnel modelsWhat is a sales funnel and how does it workDo we need a sales funnel in order to establish trust and build influence with future customersHow to best leverage social media platform algorithms to further the buying journey of a customerWhat are the stages of a sales funnel modelGianni's perspective on what are the steps in the sales processHow do you build a sales funnel fastHow Gianni research's a potential audienceHow podcasts fit into the sales funnel modelWhat is the top of the sales funnelWhy you don't need a top copywriter to build out a sales funnelHow to make a sales funnel for freeHow to avoid technology bloat when build out your sales funnel model

In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing What is a personal brand and why personal branding is importantThe time that helped Xenia make a decision to invest in personal brandingConsiderations for building your personal brandWhy most founders don't invest in personal brandingA good starting point for building out a personal brand that drives growthThe importance of having a unified themeHow to handle career pivots while building your personal brandHow to create content with a purpose and the when to invest in content curationThe importance of being consistent in your actions to match your personal brandingHow to define your unique selling point (USP) while unpacking what is your personal brandHow to build out your thought leadershipMetrics to watch and how to monitor the sentiment of your personal brandHow best to handle negative feedbackand much more

In this episode, Claire Chandler, President and Founder of Talent Boost shares her insights into what is talent management and how successful companies build out a talent management framework and strategy to boost revenue. Claire leverages over 25 years of experience as a people leader, HR executive and business owner, to help her clients create predictable business success by turning their great companies into amazing experiences. What is talent managementThe four rights that business need to have in place to hire and keep the best talentHow to best balance a mission and profit focus in a businessThe FLOW talent management framework that businesses should useAre communication and company culture fundamental to successful talent managementHow to bring alignment within a business that serves talent managementHow to craft talent management strategiesWays to reconnect with employees given the reality of the world we live inWhy your talent management strategy needs to be more inclusive than just the business leadershipHow to develop a talent management process that keeps the company in tune and helps with implementation across the boardThe role of the "Whirlpool Effect" in getting stakeholders to be in synch with the business direction and strategyand much more

In this episode, Jonathan Miller, founder of the Mindful Communication shares powerful skills needed for communication and conflict resolution in the workplace. Jonathan is also a speaker, facilitator and leadership coach who specializes in working with high performers to be powerful in the face of conflict by focusing in on aspects of self leadership and communication skills. Insights he shares include: What is conflict resolution and why business culture is a key componentHow Jonathan got started with communication and conflict resolutionWhy we should support conflict in the workplace to allow for business growthHow does addressing communication and conflict resolution in the workplace lead to better business growth outcomesWhy don't businesses invest in addressing these issuesHow to verify a whether a person is really seeking resolutionHow to avoid being defensive when seeking conflict resolutionHow to uncover truths that lead to better understanding and conflict resolutionWhat strategies and processes we need to have in place to support communication and conflict resolution in the workplaceWhat businesses should do to get equipped for communication and conflict resolution in the workplaceand much more

In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include: Defining what is product marketing Why is product marketing importantWhat marketers should do more ofWhat is different about a product marketer, as opposed to a traditional marketerRaman's view on product marketing dutiesHow to create playbook that help build out product marketing strategies that drive predictable revenueproduct marketing examples worth taking note ofHow to make your value proposition exciting enough for customersand much more

In this episode, Jamal Reimer, founder of the Mega Deal Secrets masterclass shares his take on enterprise sales definition and mega deals, as well as his perspective on enterprise SaaS sales process and creating mega deals. Jamal has over over 30 years of experience in sales, was a Strategic Account Manager and top 1% performer at Oracle and is a go to expert in closing mega deals worth more than $50 million. Insights he shares include: What is enterprise sales and how is the process different from selling to smaller businessesIs enterprise sales right for your startupJamal's take on enterprise sales process and strategyWhat prevents people from making mega dealsWhat are the characteristics of reps who are successful and closing larger dealsHow does the mega deal sale process look different from the process used by most other salespeopleThe 5 shifts to big deals in enterprise salesHow to build alignment within your business to secure mega dealsHow to secure mega deals when you have a fixed-line of products and pricesHow to decide on your pitch and who to pitchWhat Jamal recommends CEO's or executives who aren't usually involved in sales do to help secure dealsand much more

In this episode, Maura Thomas, shares her experience and observations on how to improve productivity in an organization. Maura is a speaker corporate trainer, author of three books and a contributor to Forbes and the Harvard business and productivity consultant that creates predictable business success by empowering individuals to make the most of their moments and by empowering organizations to unleash the genius of their people. Insights she shares include: Why distraction is an underappreciated problem in most oragnizationsThe role culture plays in organizations to aid productivity or the lack of itIn what ways are culture and leadership fundamentally intertwinedHow does culture influence the leadership styles that “work” or fail to “work” in an organization?Do productivity tools really helpThe four quadrants of attention managementHow to improve productivity in an organization starting with job descriptions How leaders should view, training in relation with attention management and productivityWhat strategies can be used to build awareness of productivity issues and to empower the organization to make change that furthers productivityand much more

In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include: What got Chris started on the journey to improve user experience for customersWhat experimentation as a methodology meansThe observed mistakes marketers make todayWhat's driving the change to improve user experience for customersChris's perspective on what it takes to grow a businessWhat is the infinity optimization process as a frameworkHow to use the infinity optimization process to help build and implement experimentation in businessesHow to apply testing to non-revenue areas of a businessHow to factor in emotion into your marketingand much more

In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include: What is strategic adaptabilityGodaddy's survey of small to medium-sized businessesObservations on businesses' ability to adapt to a changing business environmentHow to create a competitive edgeSustainable competitive advantage examples worth notingHallmarks of sustainable businesses that have learned to adapt to changing circumstancesWhy preselling to build influence with your prospects is vital The challenge for bigger businesses with strategic adaptabilityHow change affects a business's product messagingProduct messaging examples that work Product messaging framework that can be usedand much more

In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include: What is the meaning of B2B salesWhy is B2B sales hard and how to handle it with an outsourced solutionWhat is a B2B sales strategyWhy run a survey of SaaS selling in the COVID economyKey findings around B2B sales strategies and tactics from the surveyThe most commonly used channel for outreach How B2B sales strategies and tactics have been impactedHow to succeed in B2B salesThe best B2B sales techniqueWhat needs to change in the way we approach B2B customersWhat needs to change in the way sales teams work internallyand much more Discover more at - https://www.sproutworth.com/b2b-sales-strategies-and-tactics-drive-revenue/

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include: Why Andrew left P&G to start Humor at workWhy is humor important in business communicationWhat are the potential downsides of using humor in business communicationWhat are key opportunities and threats of using humor in business communicationCan humor be used to persuade more effectivelyFrom a sales point of view does humor work best as a top-funnel technique?How to ensure that humor aligns with your brand identityWhat if you can’t joke about what you’re sellingLet’s say I run a brand that has never used humor in content marketing before. How do I startCan humor be used to elicit more feedback and insight into a customer's experiencesand much more

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include: How do you write a sales pitch for an interviewWhy is a sales pitch importantWhat are some good sales pitch examplesWhat do we need to do before we even begin crafting our sales pitchIs it better to pitch first or lastHow to gain confidence before a presentation? Does practice make perfect, what are the best ways to perfect the pitch on our ownWhat makes a good pitch? What do we need to keep in mind when crafting a sales presentation or pitchHow do you end a sales pitchWhat should a sales pitch presentation include? What makes for a persuasive presentationWhat do most people do wrong in their presentationsWhat do we need to be conscious of when making virtual presentationsHow can better prepare to present as a groupWhat other factors do we need to keep in mind

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include: What is change managementThe problem with current change management frameworks and why they don't seem to stickDoes radical change need to be synonymous with change managementHow Stephan's research addresses the problem of radical change and provides a framework that has a better chance of workingWhat is the sacred cow frameworkHow can a decision-maker determine if it is time to make a radical changeEssential steps in implementing change management frameworksEssential steps in leading radical changeand much more

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include: Why most businesses get strategy wrongWhy customer engagement is a key part of a digital marketing strategyHow to distinguish and define customer engagement and user engagementThe key principle that is required to increase customer engagementThe role alignment plays in increasing customer engagementHow to develop a customer engagement strategyHow to ensure that the business has a common language and understanding to increase customer engagementHow to deliver a truly omnichannel experience based on empathyShould we ditch the sales funnelHow to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagementand much more

In this episode, Filip Zolata, CEO of MAOIO, a full-service digital agency that helps clients with automation processes and shaping their complete digital presence shares how to create referral businesses and examples of effectively doing so without any tools and incentives. Why integrity places a key role in referral businessesHow Filip's networking process leads to referral businessHow to build a knowledge bank of experts to serve your future customersHow Filip manages a growing customer base while keeping in touch with each of his customersHow to identify and nurture your best customersHow to act on positive feedback and on negative feedbackHow to filter out bad customers early on in the processReferral agreements - do they have a place in referral businessesHow to nurture clients who no longer need your businessWhy Filip doesn't have a sales teamThe tool that Filip uses to keep his agency ticking and much more

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include: How Jono first come to realize the power of communityAre some businesses better suited to creating communities than othersIs building a community is a key part of generating business referralsShould communities serve the business that creates themHow should we approach community building and how should we define successHow to build a community best practicesWhy build carefully curated journeys for community membersHow to mobilize a communityThe first steps for building and integrating a community into an existing organizationHow to balance offering rewards with building real loyaltyCan online communities move beyond the bounds of the internet and out into the real worldWhat kind of time and effort do brands need to put into managing their communitiesThe role that leadership plays in community management

In this episode, Matthew Gessler, with over 20 years of experience practicing executive-level UX strategy, user experience, design, and management shares how to create a UX strategy roadmap that continually delights customers. Insights he shares include: What is a UX strategy roadmapWhat are the benefits of creating a UX strategy roadmap What are signs of a bad roadmapIs a culture change often required within organizations in order to implement UX improvements that impact a bottom lineDo UX roadmaps need to be agile?What does a good UX strategy roadmap look likeHow to co-relate emotional experiences with business objectivesHow to take a proactive approach to create a UX strategy roadmap What difficulties do we need to account for when planning the design phaseHow to uncover hidden design tasksand much more

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include: How to find product-market fitLuke's product-market fit framework How Luke's product-market fit framework differs from the lean product processWhy achieve product-market message fit as opposed to product-market fitWhy we also need to ensure product-owner fitHow does the hero canvas help understand the customer mindsetWhat framework can we use to ensure product-market message fitHow to prioritize our sources of validationHow to clearly identify our buying audience and offer in order to launch to successand much more

In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include: Why marketing is becoming so difficult todayThe framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and generate revenue predictablyWhy most businesses struggle with generating revenue predictablyHow to counter the pressure to start executing instead of verifying a viable strategy firstHow to use the results loopHow to ensure that your messaging resonates with your potential customersHow to get your marketing flywheel goingHow to reduce waste in content production and maximize ROIHow best to think about creating your sales funnelHow best to build out your marketing strategiesWhy referral systems and programs don't workand much more

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include: The difference between telemarketing and telesalesWhere does the sales relationship with a customer endHow to go about building a B2B sales pipeline How to easily identify those who are ready for the next stage of the pipelineHow Jake adds value to those in the sales pipelineSkills that Jake recommends salespeople develop to deepen relationships virtuallyHow personal branding activities like podcasting are key to building a B2B sales pipelineGood practices that telesales professionals need to incorporateThe best ways to measure sales successand much more

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include: The difference between lead generation and prospectingHow to determine whether your prospecting techniques workThe biggest mistake that most companies make with prospectingThe problem with setting number goals for SDR's and what to do insteadThe questions you need to answer to be great at follow upHow to figure out what to say to your prospectsThe 18 essential steps to creating powerful prospecting techniquesWhat sort of conversion rates you could expectHow to know when to stop over educating your prospectsand much more

In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include: Why include guest appearances as part of your content marketing strategyHow to best invest in podcast guestingWhy podcast guesting should be a long term strategyHow a media doppelganger can help you figure out who you want to reach and where to find themHow to monetize podcast guest appearancesHow to decide whether a potential podcast guest opportunity is the right fit or notHow to decide on a topic to provide excellent value to the showHow to be a great podcast guestHow to best pitch a podcast hostand much more

In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include: What is the problem that most businesses experience in gaining and using testimonials How should a company think about customer testimonials in terms of contributing to its marketing and sales strategyWhat are examples of customer testimonials that have driven growth in the B2B spaceHow should we go about acquiring customer testimonialsWhat client testimonial questions should we ask/ how should we approach interviewing clientsWhat buying triggers to incorporate in your customer testimonialsHow to further trust and drive people towards a call to actionWays in which marketing case studies with solutions can be repurposed to drive business growthand much more

In this episode Allan Langer, author of bestselling book - The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include: How to balance the need to help people with the need to make a profitShould revenue be the primary metric for a businessThe best to bring alignment with business objectives How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to beWhat is the grunt test and does it work in the B2B contextHow to ensure that your message is clearHow does the StoryBrand framework help craft the message that we are trying to deliver to a potential client? How to include your story brand into your website collateralHow to frame your product or service as a value propositionHow to identify parts of your site that could be causing friction in the buying processand much more

In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include: Comparing short term marketing strategies vs. long term marketing strategies How to optimize for short term marketing strategies and long term marketing strategiesWhy Ana spends a fair amount of time on the client-sideHow would we know when our messaging is rightHow current circumstances have impacted short term marketing strategies and long term marketing strategiesAna's twist on an inbound marketing strategy that works well with most of her clientsHow to use short term strategies to fuel long term growthand much more

In this episode, Mike Young, the makeover master who works with business owners to discover the real reasons their business isn't working, shares the essential b2b sales pipeline stages for every business to drive growth. Insights he shares include: Why businesses fizzle and dieWhat business blind spots are and the surprisingly simple solutionThe three issues and reasons companies get stuck or plateauThe four primary problems that create those three issues to happen in the first placeHow to think about your business image and brand to attract and convert more prospects and convert them into salesHow to ensure we are optimizing the sales processTen essential B2B sales pipeline stages for every businessWhy working on your brand and your business is never doneMike's solution to business goal setting problemsHow to run an audit and discover quick wins in your sales pipelineThe one area of building a sales pipeline that is crucial for any businessand much more

In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include: Why businesses struggle to find their respective nichesThe impact of the pandemic on Joe's clientsWhy certain companies are doing better than othersThe essential ingredients to a sustainable industrial marketing strategyHow Joe helps businesses that are struggling with their positioning Should companies view their marketing departments as more of a publishing arm of their businessHow businesses in the manufacturing space deal with aligning their sales and marketing teamsHow to balance quick wins with a longterm sustainable successand much more

In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include: Are we in danger of going into training courses and summit shock?What to focus on when learning how to market a training courseJack's thought on authentic evergreen marketingThe psychological triggers that deadline funnel brings into play when selling a training courseHow using the "results in advance" strategy can helpHow to implement the "results in advance" strategyHow to create an irresistible offer for your audienceHow the concept of the tactical triangle can help amplify your messageand much more

In this episode, Lucas Mattiello, founder of Level Up Living, a company that trains leaders to speak with confidence, shares how to be confident in speaking in public and in particular on video. Insights he shares include: The biggest problem that business people encounter when talking to their audience on videoHow to be confident in speaking: Secrets to sounding confidentStop the negative chatter in your head that drains youHow to connect with others so you can build meaningful relationshipsHow to sell yourself and pitch your ideas with ease and clarityHow to command the stage with polish and engage any audience anytimeHow to shine on camera and get the attention of your audienceHow to prepare your material so you can speak naturallyHow to connect with the video lens, so your audience feels like you are talking to them.Look your best on camera so you can impress your fans and be yourselfWhat is the video formula and how can we use it to generate leadsand much more

In this episode, Stephanie Scheller, Founder of Grow Disrupt, a company dedicated to helping businesses achieve the same success she has experienced in her entrepreneurial journey, shares how to increase accountability in the workplace and encourage employees to take ownership. Insights she shares include: What does business leadership entailWhy most people don't leave their job, they leave their manager. What does that imply for business leadershipWhat do leaders need to change to increase accountability in the workplace and encourage employees to take ownership of their workTools that leaders could use to help improve accountability in the workplaceWhy businesses need to craft their brand stories to resonate with their employeesHow to onboard people the right way to ensure they take ownership of the roles and outcomesWhat leaders need to keep in mind to inspire employees as they make a transition into a new cultureThe key to building trust and accountability in the workplaceand much more

In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include: What are new industry trends in marketing in 2020Top digital marketing trends in 2020Issues that businesses encounter in bringing marketing and sales togetherWhat it means to have an increasingly buyer-centric worldIs data becoming more valuable than cash from a business point of viewShould businesses be investing in developing a data flywheelHow to merge data with the speed of responseFuture marketing trendsWhere do B2B marketing trends in 2020 and the future leave salesWhat distinguishes legendary marketers from the restPerspectives we need to bring to a Business Intelligence (BI) centric worldand much more

In this episode, Lucas Root, a serial entrepreneur, and business consultant shares how businesses can create predictable business success by equipping their leadership in the right way. Insights he shares include: What is failed leadershipWhat are the signs of poor leadershipHow do you deal with a failing teamHow should businesses review their strategyWhat is the best way to analyze business failureDoes equipping potential leaders with skills help avoid most executive leadership failuresWhy a lack of adult skills is the real issueWhat are the most important leadership skillsWhat should be included in leadership trainingThe must haves in developing leadership programsWhat are the adult skills that people need to acquire? What does mastery over each skillset look likeWhat are identifiers or metrics we need to be aware of as we seek to build ourselves up in each skill areaGood examples of executive leadership we can learn fromand much more

In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include: Why some companies still use a traditional sales methodologySteve's thoughts on unifying sales and marketingHow does this idea of alignment with project management fit in with an Account-Based Marketing approachShould marketing be responsible for revenue in light of Steve's approach to salesHow can B2B sales benefit from project management conceptsDoes this only suit complex or consultative sales processesWhat ideas do sales need to adopt from project management and whyHow does a project management approach to sales affect your branding strategiesWhat are the relevant traits of a good project manager that a sales manager should possessHow to bring about buy-in to a new sales approach within the organizationand much more

In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business. Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include: How a business should position its brandWhy we should set our prices to match the perception of the brandHow companies can use a price positioning strategyShould your business be offering customized pricingHow a price positioning strategy furthers a customer-centric focusHow a value conversation can help your price positioning strategyHow your competitors can influence pricingHow to demonstrate value associated with your price tag in a proposalHow best to use scarcity to encourage urgency in making a purchaseHow to use anchoring and options in your pricing strategyWhy you need a high degree of personal resilience to find success with your price positioning strategyWhy you should review deals that have been won and lost and much more

In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include: Why companies don't know the rules of the gameWhy Catherine believes that most companies don't have a strategy to avoid business failureThe marketing elements that have a vital role to play in scaling your companyWhy focus on customer segments as opposed to customer profiles or avatarsNine powerful elements that companies with successful business strategies honeCatherine's advice to startups and how they can build an audienceThe critical area to focus on when growing your audienceEssential elements you need to cover in your research phaseHow to set up your channels the right wayWhy use social media to develop your content and messaging as opposed to your websiteand much more

In this episode, Nathan Hirsch, co-founder of Freeup and Outsource school, shares creative ways to retain employees to scale your company. Insights he shares include: The difference between an employee and a virtual assistant (VA)How to approach recruitment to scale your businessHow to interview candidates to find people worth retainingCreative ways to retain employees How to factor in an employees personal ambition and goals into your employee retention plansWhat we need to keep in mind when hiring expertsAspects of communication that employers often get wrongHow to get to know individuals even in remote work scenariosHow to address issues around clarity with expectations and performanceWhat you need to look for in every VA you hireThe mistake most companies make in hiring VA'sTools that Nathan recommends to enable hiring and retaining of employeesand much more

In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include: How experiences with non-profits shaped Cat's marketing perspectiveWhy customer analytics is key to your customer-centric marketing initiativesWhat is customer analysisBenefits from investing in customer analysisWhy owning a problem helps create a movementCould all customer problems result in a movementThe best thing that businesses can do to be customer-centricHow to conduct a customer analysisCan you automate customer analysis or is it best to use a high touch approachHow to apply the data to your marketing strategy and initiativesand much more

In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include: Why businesses underestimate the power of SEOThe kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budgetHow to use SEO to drive B2B lead generation strategiesHow to develop a B2B lead generation strategy around QuoraHow to leverage PR without spending a dimeHow to follow up on B2B lead generation outreachShould content be gated or given away for freeHow community building could form a part of your growth strategyand much more

In this episode, Josh Elledge, CEO of Upmyinfluence, a company that turns thoughtful entrepreneurs into media celebrities, shares his thoughts on becoming a keynote speaker. Insights he shares include: Why become a keynote speakerIs keynote speaking for everyoneAre the economics in becoming a keynote speaker favorableHow to become a keynote speakerHow to build your skill level as a keynote speakerHow to address the issue of diminishing value of the content we deliverIs media training a must for those interested in becoming a keynote speakerHow to build your visibility and brand when you don't have any public speaking experience to date.How to rate the opportunities available to youThe people you need to engage with when seeking keynote speaking opportunitiesHow to better understand what you're getting paid for as a keynote speakerHow to develop your content strategy for an event to make it work from a business point of viewand much more

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include: What is a values based organizationDo we need to connect culture to a mission or cause to create a values based organizationThe source of Aaron's journey to creating a values based organizationWhat to look for in people when building out a values-based organizationHow to go about creating a values based cultureHow to recruit for such a cultureHow to celebrate your cultureHow to approach analyzing your cultureHow to conduct reviews and use language that reinforces the cultureHow best to communicate within the organization when growing rapidlyThe unique meetings that Aaron holds regularlyThe unsaid value that is critical to a values based organizationWhy a checklist is so essential to a values based organizationand much more

In this episode, Victor Bous, Head of Marketing at restream.io, shares why live streaming is a powerful psychological tool that businesses can use to build influence and drive sales. He also shares how to use live streaming for business to boost growth. Insights he reveals include: Why a business should consider using live streaming to grow their businessHow to overcome the fear of not having control over the editing process when live streaming for businessHow to use live streaming to enhance your community-building effortsHow to showcase your brand expertise on a live streamHow to build partnerships with live streamingHow to best repurpose content generated when live streaming for businessWhat to keep in mind when picking a platform to live streamHow to choose the right platform when publishing contentHow to create a magnetic live stream that engages your audienceand much more

In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include: How most business owners waste their marketing budgetWhat are the four crucial components every brand needs to succeedThe problem businesses have in being able to communicate effectively and whyWhat is a brand story and how can it help address the communication problemHow does the hero's journey help in developing a brand storyHow to get leadership buy-in to create a compelling brand storyHow to write a brand story that is compelling and continue to produce more stories for the businessWhy every piece of content needs to fall into one of seven buckets as identified in your brand scriptHow to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your businessHow to tell compelling brand stories via a podcastIn what ways can the brand story be used apart from being used on a website

In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include: Why Patrick advocates for a B2B account-based marketing approachHow Patrick defines account-based marketing (ABM)Why marketing and sales should work as one cohesive unitThe benefits of ABM to an organizationHow companies can find ways to adopt ABM that best fit their unique needsHow to develop a one to one personalized experience to companies with ABMHow much data do we need to support buyer profilesHow to engage your account's buying committees and usersWhy building a peer to peer relationship with sales is the best way to create better alignmentHow to recruit for ABM transformation within an organizationThe role of account scoring in B2B account-based marketingWhen to look at building your content and messagingWhy your content needs to pass the sniff testThe steps we should be cognizant of in rolling out b2b account-based marketingTechnology will help with your ABM transformationWhat metrics and analytics we need to have in placeAspects of ABM that innovative companies are using

In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include: What businesses could gain by being more of a chameleonAn aspect of the sales process that most companies struggle withWhat is a better approach to lead nurturingWhy Mary believes more B2B companies should use FB messengerWhere text messaging fits into your nurturing leads strategiesThe technological requirements to implement text and Facebook messagingWhat we need to put in messages to nurture leads effectivelyHow to personalize content based on where customers join the conversation on your websiteHow B2B companies can effectively scale personalized conversationsHow to determine the frequency with which we communicate with leadsWhy you shouldn't hire a traditional copywriter for FB messenger marketing and text marketingElements of UX and UI you need to aware of when designing bots for your nurturing leads strategiesHow Mary sees AI impacting FB messenger marketing and text marketing