Episode 76
Building a B2B sales pipeline that drives growth and how to optimize it
September 1, 202051m 21s
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Show Notes
In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include:
- The difference between telemarketing and telesales
- Where does the sales relationship with a customer end
- How to go about building a B2B sales pipeline
- How to easily identify those who are ready for the next stage of the pipeline
- How Jake adds value to those in the sales pipeline
- Skills that Jake recommends salespeople develop to deepen relationships virtually
- How personal branding activities like podcasting are key to building a B2B sales pipeline
- Good practices that telesales professionals need to incorporate
- The best ways to measure sales success
- and much more