Episode 91
How to develop a powerful strategy for marketing a product
October 23, 202050m 42s
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:
- Defining what is product marketing
- Why is product marketing important
- What marketers should do more of
- What is different about a product marketer, as opposed to a traditional marketer
- Raman's view on product marketing duties
- How to create playbook that help build out product marketing strategies that drive predictable revenue
- product marketing examples worth taking note of
- How to make your value proposition exciting enough for customers
- and much more