Episode 69
Marketing strategies for the business-to-business market: 10 of the best proven B2B marketing strategies and examples
August 7, 202041m 3s
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include:
- Why businesses struggle to find their respective niches
- The impact of the pandemic on Joe's clients
- Why certain companies are doing better than others
- The essential ingredients to a sustainable industrial marketing strategy
- How Joe helps businesses that are struggling with their positioning
- Should companies view their marketing departments as more of a publishing arm of their business
- How businesses in the manufacturing space deal with aligning their sales and marketing teams
- How to balance quick wins with a longterm sustainable success
- and much more