Episode 112
How B2B companies can create a powerful impact with social media influencers
January 5, 20211h 6m
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Show Notes
In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:
- What does Influencer marketing mean
- How do you define social media influencers
- What role do social media influencers play in marketing
- Is influencer marketing really a marketing strategy or advertising strategy
- How many followers do you need to join the ranks of social media influencers
- When is a company ready for influencer marketing
- Why influencer marketing can't be done in a turn key fashion
- Why invest for the long haul - what does that look like
- Metrics to help guide success with influencer marketing and build your brand influence
- How to find the right social media influencers
- The current state of the influencer marketing landscape
- and much more