Episode 37
How to drive growth with a content marketing strategy
March 3, 20201h 11m
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include:
- How to match content with revenue or actual sales
- The content challenge that most businesses face
- What content managers, relationship managers or partnership managers have in common
- The essential elements for a content marketing strategy
- How to map out what content we already have in place to maximise the reach and engagement with your target audience
- How to bring a growth mindset to content creation and content marketing
- Good tools to automate content marketing
- How to maintain the consistency and quality of content for the long term
- Is there a role for episodic content
- and much much more