Episode 18
How to leverage a product led growth strategy to boost your results
October 22, 201942m 22s
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Show Notes
In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include:
- Why a focus on product development has helped them
- The traits that have made them a successful product-led growth company
- The key channel for their product-led growth marketing
- How Casey finds team members with skill sets that complemented his
- Why you should prioritize more self-service funnels and training before making new hires in customer-facing roles
- Why you should consider starting a reseller program
- How Bookafy has a viral effect and prompts users to share it with others
- Why you should prioritize the user experience above all else
- How to let customer requests drive growth-related initiatives
- How to use feature requests as a competitive advantage and set out your roadmap.
- Why paywalls should not appear until the customer has seen real value in your product
- How Bookafy drives free trial sign-ups
Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/