Episode 33
How to bootstrap a business for sustainable growth
February 4, 20201h 7m
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Show Notes
Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business, and go through a lot before they come to the attention of the public.
In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include:
- How to bootstrap a business by building a plan around a budget rather than around your wishes
- How to create content that people can relate to
- The number one priority in bootstrapping a business that most people ignore
- Why selling services is easier than selling products
- Why you should start in a big market and find your niche within it
- The one resource you need to leverage to bootstrap a business and grow your sales pipeline
- and much much more