Episode 170
How to create a thought leadership event that actually drives growth
July 30, 202157m 6s
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Show Notes
Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry.
In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include:
- What is a thought leadership event
- Why are thought leadership events valuable
- How business should decide whether a thought leadership event is worth investing in
- What framework should we use to ensure it is a success
- Metrics to use to define success
- Tips for individuals or companies who want to produce their own thought leadership events
- Thought leadership event ideas
- Thought leadership events we can look to for inspiration