Episode 185
How to scale a service business that moves from local to global reach
September 21, 202143m 15s
Audio is streamed directly from the publisher (downloads.pod.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Marko Hozjan is the CEO and Co-founder of translation startup TAIA.
A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business.
In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include:
- How TAIA was born
- How to scale a service business by setting the right culture
- How to scale a service business by using a localization strategy
- How to stand out amongst your competitors in a highly commoditized market
- How Marko and his team have driven predictable growth at TAIA
- How Marko has been able to persuade people that machine translation is not as bad as is commonly believed
- Use cases for machine translation in the B2B Space
- Key growth factors for TAIA given their numerous use cases and customer personas
- The role of motivation 3.0 in growing Taia
- and much much more ...