Episode 153
How to build out a content production process to successfully drive growth
June 1, 202155m 41s
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Show Notes
Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.
In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include:
- Why most marketers struggle with execution
- Why do most companies need both quality and quantity of content to succeed with their content strategy
- How to remove subjectivity from writing and make it a repeatable process instead
- What should companies stop doing and start doing (from a systems or operations point of view)
- What we need to know about building a content production process
- Why the right talent and a customer focus is critical to the content production process
- The best ways to tweak your content production process based on content strategy performance
- The metrics to watch for your content strategy
- and much much more