Nudge

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Bri’s website: https://www.briwilliams.com/ Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago. Tim’s website: Timash.com Tim’s book: Primalbrain.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboard and keep them hooked on your product. Ramli’s podcast: https://growthtoday.fm/ Ramli’s site: https://ramlijohn.com/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots. April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it. The Science of Marketing Course: https://scienceofmarketing.teachable.com April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In the course, host Phill Agnew references peer-reviewed studies, cited sources, and fantastic examples from Nudge guests to help you improve your work. Discover the science behind great marketing today: Sign up to the free course today: https://science-of-marketing.teachable.com/

In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome burnout and stress in your job. Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real science behind success. I’m joined by Melina Palmer, host of the Brainy Business podcast and we discuss three lessons, backed by science, that every entrepreneur should know. Melina’s podcast, Brainy Business: thebrainybusiness.com/podcast/ Melina’s courses and certifications: thebrainybusiness.com/courses/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them. Ammanuel’s company Run Pricing Tests: www.runpricingtests.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971 Eve's website: https://eveturowpaul.com/ Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list

What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list

Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country. Emma's book: Swearing is Good For You Sign up to the Nudge mailing list

Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. Lost and Founder, Rand's Book SparkToro Get a Free Trial HBR article Sign up to the Nudge Mailing list

Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service. Lost and Founder, Rand's Book SparkToro Get a Free Trial James Stanier's Book "Becoming an Effective Software Manager" Sign up to the Nudge Mailing list

Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running. Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list

How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free. Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning. Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Cognitive Economics Event: https://cognitiveeconomics.org/events/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them. Get started with a 14 day free trial of Applied: beapplied.com/free-trial Check out Applied: beapplied.com Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply. Link to Forget the Funnel: https://forgetthefunnel.com/ Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face. John Drury’s blog: https://bit.ly/2XoKiDT UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw UK’s Covid-19 designs overtime https://imgur.com/koj5lpA Richard Chataway’s blog: https://bit.ly/2Vd9SsU Professor Chris Witty TV ad: https://bit.ly/2VkuWh4 Roger Dooley blog: https://bit.ly/3c5BiYu Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever. Link to Business Casual Copywriting: https://businesscasualcopywriting.com/ Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them. Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct? Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/ Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same. Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others. Breakthrough or bust blog: https://bit.ly/2P3WF3s CopyHackers site: https://copyhackers.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting!). In this episode, Bruce Daisley talks through the key traits good bosses share and the bad habits bosses need to shake. Bruce’s book Joy of Work: https://amzn.to/35vgjuB Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Bruce’s book Joy of Work: https://amzn.to/35vgjuB Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Sign up for the mailing list: https://www.nudgepodcast.com/mailing-list

One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads. Check out Gorilla in the Room: https://gorillaitr.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace. Link to Nir's book Indistractable: https://amzn.to/2W13eWN Sign up to our mailing list to never miss an episode: https://www.nudgepodcast.com/mailing-list

What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products. Link to Nir's book Hooked: https://amzn.to/2OrXjbe Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. Messengers book: https://amzn.to/2maUW0z Buzzsumo blog: https://bit.ly/2m7ItdQ Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at. Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. Link to Richard’s book: https://amzn.to/2ZtvLcB Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle. Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258 Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list