#28: Coronavirus: How to change the behavior of a nation
<p>The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.&nbsp;</p> <p>John Drury’s blog: <a href="https://bit.ly/2XoKiDT ">https://bit.ly/2XoKiDT&nbsp;</a></p> <p>UK government’s Easter weekend advert: <a href="https://bit.ly/2UVg3Tw ">https://bit.ly/2UVg3Tw&nbsp;</a></p> <p>UK’s Covid-19 designs overtime <a href="https://imgur.com/koj5lpA ">https://imgur.com/koj5lpA&nbsp;</a></p> <p>Richard Chataway’s blog: <a href="https://bit.ly/2Vd9SsU ">https://bit.ly/2Vd9SsU&nbsp;</a></p> <p>Professor Chris Witty TV ad: <a href="https://bit.ly/2VkuWh4 ">https://bit.ly/2VkuWh4&nbsp;</a></p> <p>Roger Dooley blog: <a href="https://bit.ly/3c5BiYu ">https://bit.ly/3c5BiYu&nbsp;</a></p> <p>Sign up to the Nudge mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.
John Drury’s blog: https://bit.ly/2XoKiDT
UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw
UK’s Covid-19 designs overtime https://imgur.com/koj5lpA
Richard Chataway’s blog: https://bit.ly/2Vd9SsU
Professor Chris Witty TV ad: https://bit.ly/2VkuWh4
Roger Dooley blog: https://bit.ly/3c5BiYu
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list